Tkrom

What Tkrom does

Tkrom (legally EUPINCA S.A.) is a Spanish paint and coatings manufacturer headquartered in Cartagena, Murcia, operating from a single industrial site established in the Cabezo Beaza industrial estate. The company produces a comprehensive portfolio spanning decorative interior and exterior paints, facade and roof coatings, waterproofing membranes, industrial coatings (the PROTEK line), construction chemicals (putties, sealants, adhesives, cements), specialty aerosols, and swimming pool coatings. Underlying formulation technology centers on proprietary water-based resins — PLIOTEC® for facade primers with high adhesion and penetration on difficult substrates, and PLIOWAY® for stain-blocking and moisture-sealing applications — alongside a rheological innovation that reduces paint splatter by up to 80% versus conventional products. The portfolio is structured across multiple sub-brands (Cosmos, Ultramat, Armonia, Carthago, Pliotec, Plioway, PROTEK, SuperCarrara, Tkromplast, Finurplast) targeting different surface types and performance tiers.

The company sells through a two-tier distribution model: an extensive network of independent regional paint distributors and retailers across Spain and France (including PINTURAS ANDALUCÍA, SEGOPI, TODO PINTURA, PINTURAS GALINDO, BERNAT PETRUS, PINTURAS NIETO, EKSPERTA BALEARES, and dozens of others) supplies professional painters and resells to consumers, while a direct-to-customer e-commerce storefront (tkromshop.com) serves both DIY and professional buyers. Supporting digital tools include a web-based color simulator, the Tkrom Pinturas mobile application on iOS and Android, the Canal Pintura y Decor content portal, and the Escuela TKROM training program. Selected products carry Environmental Product Declaration (EPD-DAP) documentation supporting LEED and BREEAM building certifications.

Under a 2024 internationalization plan co-financed by FEDER (project 2024.05.MAKE.000055), EUPINCA S.A. is actively extending commercial presence beyond Spain into France, Portugal, Cuba, and the United States through distributor sign-ups, trade fair participation, and brand registration. The company is privately held as a Sociedad Anónima with no disclosed institutional investors, funding rounds, M&A activity, or publicly reported financials. Headcount is reported at 51–100 employees and the company operates with no identified subsidiaries.

Name

Tkrom

Legal name

EUPINCA, S.A.

Website

https://tkrom.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Tkrom (EUPINCA S.A.) is a Spanish paint and coatings manufacturer in Cartagena producing decorative paints, industrial coatings, waterproofing systems, and specialty aerosols, sold via regional distributors across Spain and France and direct e-commerce.

Ownership category

akta.pro rank

Product category

Paint and Coatings Manufacturing

NAICS

Paint and Coating Manufacturing (325510), Paint, Coating, and Adhesive Manufacturing (3255)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Adhesives & Sealants (2891)

akta.pro primary industry

Architectural & Decorative Paints (IMAEAHAA)

akta.pro secondary industry

Industrial & Protective Coatings (IMAEAGAB)

Keywords

• Decorative paint manufacturing
• Industrial coatings
• Waterproofing membranes
• Aerosol spray paints
• Construction sealants adhesives

Headquarters

HQ city

Cartagena

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Paint and Coating Product Sales: Tkrom generates revenue through the sale of paints, coatings, primers, solvents, sealants, and spray products to professional painters and consumers through a network of distributors and direct e-commerce sales.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Tkrom manufactures and sells a full range of paints and coatings for walls, ceilings, facades, roofs, wood, metal, floors, pools, and specialty applications (magnetic, chalkboard, anti-mold, photoluminescent, heat-resistant). The portfolio includes decorative interior and exterior paints, industrial protective coatings (PROTEK epoxy, polyurethane, chlorinated rubber), waterproofing membranes, primers, sealants, adhesives, solvents, and aerosol spray paints. Distribution occurs through authorized independent paint distributors across Spain and France plus a direct-to-consumer e-commerce channel (tkromshop.com).

Product overview

Tkrom (Pinturas tkrom, legally Eupinca S.A.) is a Spanish paint and coatings manufacturer headquartered in Cartagena, Murcia. The company produces a comprehensive portfolio of decorative paints, industrial coatings, waterproofing systems, specialty aerosols, construction chemicals, and digital tools. The product portfolio includes multiple paint lines organized by surface type (Paredes y Techos, Fachadas y Cubiertas, Madera, Metal, Pavimentos), waterproofing membranes (Membrana Híbrida, Membrana Acrílica, Membrana Cubiertas), specialty coatings (Pinturas Especiales including pool paints, anti-mold paints, chalkboard and magnetic paints), aerosol sprays (metalized, chrome effects, heat-resistant, photoluminescent), sealants and adhesives (silicones, masillas, construction adhesives), primers and preparatory products (fijadores, imprimaciones, selladores), and solvents. The company also offers digital tools including a Color Simulator web application and mobile app (available on Android and iOS) for visualizing paint colors on surfaces. The PROTEK line represents the industrial coatings sub-brand for professional applications.

Differentiator

Problem solved

Functional benefit

Brands

• Tkrom Cosmos: Product line featured as part of the main brand offering, including COSMOS EXTRA MATE paint.
• Tkrom Ultramat
• Tkrom Armonia
• Tkrom Carthago
• Tkrom PROTEK
• Tkrom Pliotec
• Tkrom SuperCarrara
• Tkrom Plioway
• Tkrom TKROMPLAST
• Tkrom Finurplast

Products and services

• Decorative Interior and Exterior Paints (Paredes y Techos) Plastic matte and satin emulsion paints based on vinyl ethylene, styrenated acrylic, and acrylic copolymer aqueous dispersions for interior and exterior wall and ceiling decoration. Products target professional painters and DIY consumers; varieties emphasize opacity, washability (Class 1), low splash application, and low VOC.
• Facade and Roof Paints (Fachadas y Cubiertas) Plastic matte paints with hydrophobic silicone-based agents formulated for exterior facades, roofs, and terraces, delivering water repellency, breathability, and resistance to algae, fungi, and moss. Used by professional painters and contractors for weatherproof exterior decoration.
• Waterproofing Membranes and Roof Coatings Liquid-applied waterproofing membranes for roofs, terraces, and facades in hybrid, acrylic, and acrylic-with-fiberglass formulations, including a colorless variant and elastic acrylic roof coatings. Used by contractors for waterproofing seasonal, residential, and commercial roofs.
• Primers and Preparatory Products (Fijadores and Imprimaciones) Water-based acrylic primers, fixatives, and sealants used to consolidate powdery, porous, or chalking surfaces, fix old paint and render, seal against alkalinity, and provide anti-fungal surface treatment prior to topcoat application. Target users are professional painters and contractors.
• PROTEK Industrial Coatings Line Two-component epoxy primers, anti-corrosive synthetic primers, chlorinated rubber paints, and aliphatic polyurethane enamels for industrial protective coating of iron, steel, galvanized steel, light alloys, polyester, and mineral substrates. Used by industrial maintenance and metal fabrication buyers.
• Putties, Sealants, and Adhesives (Masillas y Siliconas) Complete range of putties, fillers, acrylic and silicone sealants, no-nails adhesives, mounting adhesives, ceramic tile adhesives, and fast-setting cements for surface preparation, sealing, mounting, and repair in construction and renovation. For professional painters, builders, and DIY users.
• Aerosol Spray Paints Range Aerosol-format paints, primers, varnishes, and specialty coatings for DIY, decoration, automotive touch-up, gardening, plumbing, fine arts, industry, and sports marking. For individual consumers, hobbyists, and professionals.
• Swimming Pool Paints (Piscinas) Waterproofing acrylic, chlorinated rubber, and two-component aliphatic polyurethane coatings formulated for swimming pools. For pool maintenance contractors and residential pool owners.
• Specialty Paints (Pinturas Especiales) Specialty functional paints for converting walls into magnetic, chalkboard, anti-mold, or stain-blocking surfaces. For residential and commercial consumers seeking decorative or protective specialty finishes.
• Solvents (Disolventes) Specialty solvent blends for dilution and tool cleaning of epoxy, alkyd, and acrylic paints, including low-odor and universal NC thinners. For professional painters and industrial users.
• Color Simulator (Simulador de Color) Online interactive tool that allows visitors to simulate Tkrom paint colors on digital representations of walls and facades to support color selection prior to purchase. For professional painters, designers, and DIY consumers.
• tkrom pinturas Mobile App Mobile application that enables users to visualize Tkrom paint colors on walls and facades without applying paint, browse trending color selections, and locate colors across major market color charts. For professional painters and DIY consumers.

Quantifiable outcome

• Anti-splash technology reduces paint splattering by up to 80% compared to conventional paints

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Instituto de Fomento de la Región de MurciacoreStrategic or Co-development Partner · 1 May 2024EUPINCA S.A. benefited from an internationalization aid program directed at companies in the Region of Murcia, co-financed by the European Regional Development Fund (FEDER). The 'Plan de internacionalización' focused on key markets: Cuba, France, Portugal and the United States, with the objective of expanding commercial networks, positioning the brand, and diversifying risks in strategic markets. Project number: 2024.05.MAKE.000055.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• AkzoNobel: Global paint and coatings major (Dulux, Sikkens, International brands) operating across decorative, industrial, and protective coatings worldwide; dominant competitor in European professional painter channels.
• Tikkurila: European architectural paint manufacturer (now part of PPG) with comparable decorative and industrial coatings portfolio, focused on Nordic and Eastern European markets but operating in overlapping product categories.
• Hempel: Global coatings manufacturer with significant presence in protective, marine, and industrial coatings, plus decorative paint offerings, competing with Tkrom's PROTEK industrial line and broader protective coatings portfolio.
• Jotun: Norwegian global paint and coatings company with strong architectural and protective coatings segments, comparable product breadth in decorative paints, primers, and industrial protective systems.
• PPG Industries: World-leading coatings manufacturer offering architectural, industrial, and protective paints globally; sets competitive benchmarks for technology, distribution scale, and sustainability certification that Tkrom must match.
• Bruguer: Long-established Spanish decorative paint brand now owned by PPG, competing head-to-head with Tkrom in the Spanish professional and DIY decorative paint segment through major retail channels.

Direct peers

• Montana Colors: Spanish spray paint and aerosol coatings specialist with strong presence in professional graffiti, art, and industrial aerosols, directly competing with Tkrom's spray product range.
• Blatem: Spanish manufacturer of decorative paints, industrial coatings, and specialty finishes serving the same professional painter and contractor customer base through independent distributors in Spain.
• CIN (Corporación Industrial del Norte): Iberian paint and coatings manufacturer of similar size, offering decorative, industrial, and protective coatings through comparable distributor networks across the Iberian Peninsula. Closest head-to-head competitor in the Spanish market.
• Beissier: Spanish/German manufacturer of specialty fillers, putties, and renovation coatings (including the Aguaplast brand), directly overlapping with Tkrom's Masillas and surface preparation product lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights4 records

Customer concentration

• YouTubeyoutube.com/watch?v=wiZqBMvML-Y

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tkrom