Montana Colors
Montana Colors is a Barcelona-based manufacturer of professional spray paint, markers, and accessories serving graffiti artists, muralists, and street art communities globally, distributed primarily through its dedicated retail channels Spray Planet (US) and sprayplanet.es.
- Company typePrivate
- Founded-
- HeadquartersBarcelona, Spain
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Montana Colors does
Montana Colors is a Barcelona, Spain-based manufacturer of professional aerosol spray paint, markers, and related art supplies, primarily serving graffiti artists, muralists, and street art communities. Its core product portfolio is organized around differentiated spray paint lines: MTN 94 (matte, low-pressure, 217 colors), MTN Hardcore (gloss, high-pressure, 142 colors), MTN VICE (satin, 50 colors), MTN Water Based 400 (non-toxic, 91 colors), and the MTN WEPRO all-purpose and water-based lines (91 colors each) featuring a 5-year anti-corrosive warranty. The company also markets an MTN PRO professional series, an MTN Industrial Line for automotive vinyl coating, and an LMTD Edition line of artist-collaboration cans. Underlying technology centers on proprietary valve systems and paint chemistry — low-pressure valves for precision work, high-pressure formulations for coverage, water-based non-toxic formulas for indoor use, and specialty finishes.
The business operates on a one-time-purchase unit-pricing model with individual cans ranging from $4.95 (30ml MICRO) to $15.30 (750ml X 81 WIDESTYLE) and volume discounts up to 20% at 48+ cans. Go-to-market combines a product-led, community-driven approach (MTN Crew brand ambassador program, artist collaborations, graffiti-culture content marketing via blog and social channels) with channel-partner distribution through authorized retailers, with Spray Planet as the official US online retailer and sprayplanet.es serving Spanish markets. A trade/commercial account tier supports enterprise and bulk buyers. The company is privately held with no disclosed investors, no publicly reported revenue, and is geographically active across North America (USA) and Europe (Spain), with global market presence in artist studios worldwide.
Montana Colors firmographics
Firmographics- Name
- Montana Colors
- Legal name
- Montana Colors
- Website
- https://sprayplanet.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Montana Colors is a Barcelona-based manufacturer of professional spray paint, markers, and accessories serving graffiti artists, muralists, and street art communities globally, distributed primarily through its dedicated retail channels Spray Planet (US) and sprayplanet.es.
- Ownership category
- akta.pro rank
Montana Colors industry classification
Industry- Product category
- Art Supplies Manufacturing
- NAICS
- Paint and Coating Manufacturing (32551), Paint and Wallpaper Retailers (444120)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Pigments & Dyes (IMAEAHAJ)
- akta.pro secondary industry
- Industrial & Protective Coatings (IMAEAGAB)
Keywords
Where Montana Colors is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Montana Colors business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Spray Paint Sales: Primary revenue from direct spray paint can sales across multiple product lines (MTN 94, Hardcore, VICE, Water Based, WEPRO). Sold individually and in 6-pack cases. Volume discounts incentivize larger purchases.
- Marker and Ink Products: Sales of graphic markers, dabbers, squeezers, and ink refills compatible with the spray paint product ecosystem
- Accessories and Consumables: Sales of spray caps (thin, medium, fat, specialty), protective gear, stencil tools, blackbooks, and apparel merchandise
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | MTN 94 - 400ml matte finish spray paint |
| Unit Pricing | Pay-as-you-go | MTN Hardcore - 400ml gloss spray paint |
| Unit Pricing | Pay-as-you-go | MTN VICE - 400ml satin finish spray paint |
| Unit Pricing | Pay-as-you-go | Water Based 400 - 400ml matte finish, non-toxic |
| Unit Pricing | Pay-as-you-go | NITRO 2G - 400ml matte silver |
| Unit Pricing | Pay-as-you-go | NITRO 2G Colors - 500ml matte |
| Unit Pricing | Pay-as-you-go | MEGA COLORS - 600ml gloss |
| Unit Pricing | Pay-as-you-go | MAXIMO - 750ml gloss |
| Unit Pricing | Pay-as-you-go | MAD MAXXX - 750ml gloss |
| Unit Pricing | Pay-as-you-go | MTN X 81 WIDESTYLE - Limited Edition |
| Unit Pricing | Pay-as-you-go | WATER BASED 100 - 100ml matte |
| Unit Pricing | Pay-as-you-go | MICRO - 30ml glossy |
| Unit Pricing | Pay-as-you-go | POCKET - 150ml matte |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Montana Colors product offering
Product offeringCore offering
Montana Colors manufactures and sells specialized aerosol spray paint and related art supplies for graffiti, street art, mural, and studio applications. The company produces multiple differentiated spray paint lines (MTN 94, Hardcore, VICE, Water Based 400, WEPRO) with varying pressure, finish, and formulation characteristics, alongside supporting accessories including spray caps, graphic markers, ink and paint refills, and apparel.
Product overview
Montana Colors (MTN Colors) is a Barcelona-based spray paint manufacturer specializing in graffiti and street art supplies. The product portfolio centers on multiple spray paint lines differentiated by pressure, finish, and formulation: MTN 94 (217 colors, low-pressure matte), MTN Hardcore (142 colors, high-pressure gloss), MTN VICE (50 colors, satin), Water Based 400 (91 colors, non-toxic matte), and MTN WEPRO (all-purpose and water-based options with 91 colors each). Additional products include the professional MTN PRO Series, MTN Industrial Line for automotive coating, NITRO 2G silver killer paints, MEGA COLORS and MAXIMO large-format cans, and special edition artist collaborations. The accessory lineup features interchangeable spray caps (thin, medium, fat, and specialty caps), graphic markers (MTN 94 Markers, Dabbers & Squeezers), ink and paint refills, blackbooks for sketching, designer toys, and apparel. Montana Colors positions itself as the reference brand for professional graffiti artists, muralists, and DIY users worldwide, with Spray Planet serving as the official online retailer for the USA.
Differentiator
Problem solved
Functional benefit
Brands
- MTN 94: 400ml spray paint - 217 colors - Matte finish - Low pressure - High coverage - Synthetic paint
- MTN Hardcore
- MTN VICE
- MTN Water Based 400
- MTN WEPRO
- MTN PRO Series
- MTN Industrial Line
Products and services
- MTN 94 Spray Paint 400ml matte finish aerosol spray paint offering 217 colors with low pressure valve system, high opacity coverage, and quick-drying formulation for graffiti and street art applications.
- MTN Hardcore Spray Paint 400ml gloss finish high-pressure spray paint with 142 intense colors designed for maximum coverage and fast-drying performance in professional graffiti work.
- MTN VICE Spray Paint 400ml satin finish spray paint available in 50 colors, designed for graffiti and street art applications.
- MTN Water Based 400 Spray Paint Non-toxic, low odor water-based 400ml matte spray paint offering 91 colors for indoor and outdoor use on various surfaces including wood, canvas, and Styrofoam without prior priming.
- MTN WEPRO All-Purpose Paint 400ml all-purpose spray paint with 91 colors featuring soft valve and transversal cap technology, offering 5 years of anti-corrosive protection, superior adhesion, and weather resistance.
- MTN WEPRO Water Based Paint 400ml multi-surface water-based paint with 91 colors and environmentally friendly formula, offering minimal odor, high opacity, and no drips for indoor use.
- MTN PRO Series Professional spray paint line for fine arts, craft, decoration, automotive, signage, and marking applications including primers, varnishes, sanitization products, and other professional finishes.
- MTN Industrial Line Industrial-grade automotive vinyl coating for professional surface applications.
- MTN NITRO 2G 400ml Silver Killer matte spray paint with fast-drying formula for graffiti applications.
- MTN NITRO 2G Colors 500ml matte spray paint with 10 colors for larger scale work.
- MTN MEGA COLORS 600ml high-capacity gloss spray paint available in 17 colors for extended coverage applications.
- MTN MAXIMO 750ml extra-large gloss spray paint in 3 colors for maximum coverage and large-scale projects.
- MTN MAD MAXXX 750ml high-volume gloss spray paint with 12 colors for large-scale graffiti and mural work.
- MTN K-750 750ml matte spray paint in 2 colors designed for industrial and professional applications.
- MTN Water Based 100 100ml compact water-based spray paint in 18 colors with matte finish for detail work and indoor use.
- MTN MICRO 30ml ultra-compact glossy spray paint for precision work and detailed applications.
- MTN POCKET 150ml compact matte spray paint available in 6 colors for portable graffiti applications.
- MTN X 81 WIDESTYLE Limited Edition 750ml limited edition matte spray paint collaboration with 81 Widestyle in single black color.
- MTN Limited Edition Artist Cans Limited edition spray cans featuring collaborations with graffiti artists including Craig Costello, AIKO, Circle Jerks, Chaz, Vyal, Alonso Alcade, Crash, Buster, and Risk.
- MTN Spray Paint Caps Range of interchangeable spray caps including thin caps (Skinny Cream, Skinny Pro, Super Skinny), medium caps (Hardcore, HC Medium, Universal, Soft, Pocket), fat caps (Hardcore Fat, VICE, Transversal Fat, N.Y. Fat, Super Fat, 81 Fat), and specialty caps (Needle, Transversal, Transfer, Uprok Adapter, Stencil Adapter).
- MTN 94 Graphic Markers Water-based graphic markers containing hues and tones matching the MTN 94 spray paint line, designed for detailed work and sketching.
- MTN Dabbers and Squeezers Squeezer and mop markers for graffiti art, allowing controlled paint application in detail work.
- MTN Ink Refills 1000ml and 200ml street ink refills in black for marker refilling.
- MTN Paint Refills 200ml street paint, water-based marker refills, and liquid metallic paint refills.
- MTN BlackBooks and Sketch Books A4 and A5 blackbooks and sketchbooks for graffiti sketching and design planning.
- MTN Systems Designer Toys Designer toys and collectibles featuring MTN branding for merchandise and gifts.
- MTN Apparel Clothing line including t-shirts, headwear, outerwear, socks, and MTN Basics apparel.
Quantifiable outcome
- 217 colors in single product line (MTN 94)
- +3 more outcomes
Companies that use Montana Colors
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles1 record
Montana Colors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Montana Colors partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Montana Colors competitors and assessment
Company assessmentDirect peers
- Grog: Italian graffiti ink and paint brand carried by Spray Planet alongside Montana Colors. Directly competes in graffiti markers, ink refills, and street paint segments.
- Montana Cans: German-based manufacturer of graffiti and street art spray paint with similar product lines (low pressure, high pressure, water-based) and a comparable color-range philosophy. Directly competes with Montana Colors in the same product category globally.
- Krink: NYC-born graffiti brand producing premium ink, paint, and markers. Carries the same MTN list of direct competitors as shown on Spray Planet's brand page. Comparable in street art credibility and premium positioning.
- Ironlak: Australian graffiti spray paint brand offering artist-grade aerosol paints with a strength in color range and distribution in North America and Europe. Direct competitor in the professional graffiti spray market.
- Belton: German spray paint manufacturer offering graffiti and industrial aerosol products. Directly competes in the street art / decorative aerosol paint category across Europe.
- Loop Colors: Italian graffiti spray paint manufacturer with low- and high-pressure product lines targeting the same graffiti and street art customer base. Directly competitive in product offering and European market presence.
- Molotow: German graffiti spray paint and marker manufacturer with the Dripix, Hardcore, and Flame series. Directly competes with Montana Colors across graffiti aerosol paint, markers, and inks.
Broad incumbents
- Rust-Oleum: Major specialty coatings manufacturer with broad aerosol paint portfolio. Competes with Montana Colors' WEPRO line in general-purpose and protective spray paint segments rather than dedicated graffiti art.
- Krylon (Sherwin-Williams): Mass-market aerosol paint brand owned by Sherwin-Williams, offering general-purpose and specialty spray paints across hardware and craft channels. Much broader portfolio but overlaps in graffiti-adjacent and decorative spray paint segments.
Emerging players
- Flame Black (by Blackbook): Graffiti-focused paint brand commonly referenced in the street art supply ecosystem. Comparable in targeting serious graffiti artists with specialty paint formulations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Montana Colors social profiles
Digital presenceMontana Colors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Montana Colors leadership team
Management profileNumber of profiles
Montana Colors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Montana Colors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Montana Colors
What does Montana Colors do?
Montana Colors manufactures and sells specialized aerosol spray paint and related art supplies for graffiti, street art, mural, and studio applications. The company produces multiple differentiated spray paint lines (MTN 94, Hardcore, VICE, Water Based 400, WEPRO) with varying pressure, finish, and formulation characteristics, alongside supporting accessories including spray caps, graphic markers, ink and paint refills, and apparel.
Is Montana Colors a public or private company?
Montana Colors is a private company. It is classified as unknown and is currently operating.
When was Montana Colors founded?
Montana Colors was founded in -1. It employs 1 to 10 people.
Where is Montana Colors based?
Montana Colors is headquartered in Barcelona, Spain, in the Europe region.
How does Montana Colors make money?
Three revenue lines are on record. Spray Paint Sales are the primary driver. The others are marker and Ink Products and accessories and Consumables.
Who are Montana Colors's main competitors?
Direct peers on record are Grog, Montana Cans, Krink, Ironlak, Belton, Loop Colors and Molotow. Broad incumbents are Rust-Oleum and Krylon (Sherwin-Williams). Flame Black (by Blackbook) is listed as an emerging player.
Does Montana Colors have an API?
No public API is recorded for Montana Colors.
What industry is Montana Colors in?
Montana Colors's product category is Art Supplies Manufacturing. Its primary akta.pro industry code is IMAEAHAJ, Pigments & Dyes, with a secondary code of IMAEAGAB, Industrial & Protective Coatings. Its NAICS code is 32551 and its SIC code is 2851.