WitAdvisor
WIT (formerly WitAdvisor) is a SaaS Customer Experience Intelligence platform that helps mid-market, multi-location companies in LATAM and Florida turn customer feedback into prioritized actions via WhatsApp-native surveys, AI sentiment analysis, detractor recovery workflows, and Google Reviews management.
- Company typePrivate
- Founded2018
- HeadquartersBuenos Aires, Argentina
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What WitAdvisor does
WitAdvisor, now operating as WIT and legally held under Eclipse Experience LLC (Weston, Florida), is a SaaS Customer Experience Intelligence platform targeting mid-market companies with multiple physical locations across LATAM and Florida. The company was founded in 2018 in Argentina originally as a CX consulting firm and rebranded to WIT in 2026 upon launching its unified SaaS platform. WIT combines four integrated modules — multichannel smart surveys (WhatsApp, QR, email, SMS, NFC), WITTY AI for sentiment and pattern analysis, a Customer Recovery workflow for detractor management, and Google Reviews management — into a single system designed to convert customer feedback into prioritized, actionable tasks rather than static reports.
The platform is built on Supabase for data and authentication, with AI analysis powered by the WITTY engine running on Anthropic's Claude API. Native integrations span WhatsApp Business API, Google Business Profile, HubSpot, Salesforce, Zoho, Pipedrive, Kommo, Zapier, Make, and n8n, alongside email and team channels (Slack, Teams, Gmail, Outlook). WIT claims response rates of 45-60% via WhatsApp compared with 6-8% via email, plus 99.5% service availability on Growth and Pro tiers.
WIT operates on a tiered monthly SaaS subscription model: Starter at USD 249/month (up to 500 interactions, 2 locations), Business at USD 499/month (up to 2,000 interactions, 5 locations), Growth at USD 1,499/month (up to 6,000 interactions, 15 locations, recommended), and Pro at USD 2,499/month (up to 15,000 interactions, 25 locations) with enterprise contracts above that. Annual billing offers two months free. Distribution is primarily direct via a sales-led motion, with WhatsApp-based demo scheduling, self-service onboarding in under five minutes, and a CX Advisors partner program. The company reports serving 150+ organizations with notable enterprise logos including Claro, Scania, SURA, Whirlpool, Western Union, Drager, Kaeser, Sancor Salud, Familia Bercomat, River Plate, Autocity, Toyota Ferro, and Toyosa. WIT is privately held and bootstrapped, with 11-50 employees and no disclosed external funding.
WitAdvisor firmographics
Firmographics- Name
- WitAdvisor
- Legal name
- Eclipse Experience LLC
- Website
- https://witadvisor.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WIT (formerly WitAdvisor) is a SaaS Customer Experience Intelligence platform that helps mid-market, multi-location companies in LATAM and Florida turn customer feedback into prioritized actions via WhatsApp-native surveys, AI sentiment analysis, detractor recovery workflows, and Google Reviews management.
- Ownership category
- akta.pro rank
Where WitAdvisor is headquartered
LocationHeadquarters
- HQ city
- Buenos Aires
- HQ country
- Argentina
- HQ region
- Latin America
Offices1 record
Markets served
WitAdvisor business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Monthly or annual subscription-based SaaS model with tiered plans (Starter, Business, Growth, Pro) differentiated by interactions/month, locations, and users. Annual billing offers 2 months free (paying for 10 months). Additional response packs available for purchase when exceeding plan limits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter: Up to 500 interactions/month, 2 locations, 2 users |
| Subscription | Monthly | Business: Up to 2,000 interactions/month, 5 locations, 7 users |
| Subscription | Monthly | Growth: Up to 6,000 interactions/month, 15 locations, 20 users (Recommended) |
| Subscription | Monthly | Pro (Enterprise Ready): Up to 15,000 interactions/month, 25 locations, 30 users |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
WitAdvisor product offering
Product offeringCore offering
WIT (operated by WitAdvisor / Eclipse Experience LLC) is a SaaS Customer Experience Intelligence platform that converts customer feedback, emotions, and conversations into actionable insights for mid-market businesses. Its core offering combines multichannel surveys (WhatsApp, QR, email, SMS), AI-driven sentiment analysis via the WITTY engine, detractor recovery workflows, and Google Reviews management into a single system with tiered subscription plans.
Product overview
WIT (Experience Intelligence Platform) is a unified SaaS Customer Experience Intelligence platform developed by Eclipse Experience LLC. The platform operates as a single system comprising four integrated modules: (1) Encuestas inteligentes (Smart Surveys) for multichannel feedback capture via WhatsApp, QR, email, and SMS supporting NPS, CSAT, CES metrics; (2) IA aplicada a CX powered by WITTY AI engine for sentiment analysis, pattern detection, and prioritized recommendations; (3) Customer Recovery for detractor management, case assignment, and closed-loop follow-up; and (4) Google Reviews Management for reputation centralization and AI-suggested responses. Pricing spans four tiers from Starter (up to 500 interactions, 2 locations) through Pro/Enterprise (up to 15,000 interactions, 25 locations) with annual discount of 2 months free. Target markets are mid-sized companies in LATAM and Florida, particularly multi-location franchises, retail chains, restaurants, clinics, insurance, and B2B organizations.
Differentiator
Problem solved
Functional benefit
Brands
- WITTY: WIT's artificial intelligence engine built on Claude API (Anthropic), functioning as a real-time Customer Experience analyst that detects emotions, identifies recurring patterns, and prioritizes actions.
Products and services
- WIT Experience Intelligence Platform Unified SaaS Customer Experience Intelligence platform that transforms feedback, emotions, and conversations into actionable intelligence for mid-market businesses, combining smart surveys, WITTY AI analysis, customer recovery, and Google Reviews management in a single system.
- Encuestas inteligentes (Smart Surveys) Multichannel survey distribution via WhatsApp, QR, email, SMS, link, and NFC that captures NPS, CSAT, CES metrics and open-ended comments with conversational design and decision-tree logic, designed for multi-location businesses needing high response rates.
- IA aplicada a CX (AI for CX) WITTY AI engine analyzes customer comments for sentiment, patterns, and priorities, automatically detecting emotions, identifying recurring themes, generating actionable insights, and recommending where to focus first.
- Customer Recovery Detects at-risk customers, assigns cases to owners, triggers follow-up workflows, and measures recovery outcomes, managing the complete closed-loop process from detractor detection to resolution.
- Google Reviews Management Centralizes Google Business Profile reviews, generates AI-suggested replies, converts satisfied customers into public reviewers, and tracks reputation per location.
Quantifiable outcome
- 45-60% survey response rate via WhatsApp vs 6-8% via email (up to 8x improvement)
- +5 more outcomes
Companies that use WitAdvisor
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles2 records
WitAdvisor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration27 records
AI capability6 records
Feature5 records
WitAdvisor partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- SupabasecoreDatabase and authentication infrastructure provider. Processes and stores all customer data with encryption at rest. Critical infrastructure partner for the SaaS platform.
- StripecorePayment processing provider for subscription billing via credit card. WIT does not store credit card data; all payment data handled by Stripe.
- N8NcoreWorkflow automation platform used for WhatsApp flow automation and custom integration workflows. Located in Germany/USA.
- Google (Google Business Profile API)coreAPI integration for synchronizing and managing Google Business Profile reviews. Enables review centralization and response management from within WIT platform.
- Meta / WhatsApp Business APIcoreWhatsApp Business API provider for sending customer satisfaction surveys via WhatsApp. Critical channel achieving 45-60% response rates.
- WITTY IAbotcoreAI analysis engine built on Claude API (Anthropic) for processing customer feedback, detecting emotions, patterns, and generating actionable insights.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
WitAdvisor competitors and assessment
Company assessmentDirect peers
- Trustpilot: Consumer review platform with business-side SaaS for review management, insights, and responses. Directly comparable on the Google Reviews, AI-suggested replies, and reputation benchmarking features within WIT.
- Reputation.com: Reputation experience platform for multi-location businesses combining reviews, listings, surveys, and CX analytics. Strong overlap with WIT's multi-location franchise focus and Google Reviews management module.
- Birdeye: Multi-location CX and reputation management SaaS serving franchises and chains. Closest direct peer: similar ICP (multi-location retail/healthcare/services), Google Reviews management, surveys, AI-suggested replies, and tiered subscription pricing.
- SurveyMonkey: Survey and feedback platform with CX add-ons. WIT explicitly calls out SurveyMonkey as lacking full loop-closing, detractor management, and Google Reviews integration, positioning itself as a more complete cycle solution.
- InMoment: CX intelligence platform offering surveys, text analytics, and action workflows. Competes in the same Experience Intelligence category as WIT, typically in mid-market and enterprise.
- CustomerGauge: NPS and account experience platform focused on B2B mid-market. Overlaps with WIT's B2B segment on NPS measurement, churn risk detection, and account-level reporting.
Broad incumbents
- Medallia: Public (now private under Thoma Bravo) customer experience management platform. Same category (NPS, sentiment, dashboards) but focused on large enterprises with longer deployments; WIT explicitly positions against it on speed and price.
- Zendesk: Customer service and CX suite with surveys and analytics modules. Adjacent rather than direct: WIT feeds Zendesk-style workflows but does not compete in ticketing; potential integration partner given shared customer base.
- Qualtrics: Enterprise CX and experience management platform owned by Silver Lake/CPPIB. Directly comparable as a survey and experience analytics vendor, but targets Fortune 500 with 6-figure contracts and months-long implementations versus WIT's mid-market positioning.
Emerging players
- AskNicely: Frontline CX platform built around NPS and real-time coaching for multi-location operators. Comparable ICP and pricing tier to WIT, with a narrower feature set focused on employee-driven feedback loops.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
WitAdvisor social profiles
Digital presenceWitAdvisor compliance and trust
Trust signalCompliance2 records
WitAdvisor financial estimates
Financial estimateRevenue estimate
Valuation estimate
WitAdvisor leadership team
Management profileNumber of profiles
WitAdvisor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WitAdvisor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WitAdvisor
What does WitAdvisor do?
WIT (operated by WitAdvisor / Eclipse Experience LLC) is a SaaS Customer Experience Intelligence platform that converts customer feedback, emotions, and conversations into actionable insights for mid-market businesses. Its core offering combines multichannel surveys (WhatsApp, QR, email, SMS), AI-driven sentiment analysis via the WITTY engine, detractor recovery workflows, and Google Reviews management into a single system with tiered subscription plans.
Is WitAdvisor a public or private company?
WitAdvisor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WitAdvisor founded?
WitAdvisor was founded in 2018. It employs 11 to 50 people.
Where is WitAdvisor based?
WitAdvisor is headquartered in Buenos Aires, Argentina, in the Latin America region.
How does WitAdvisor make money?
One revenue line is on record: saaS Subscription.
Who are WitAdvisor's main competitors?
Direct peers on record are Trustpilot, Reputation.com, Birdeye, SurveyMonkey, InMoment and CustomerGauge. Broad incumbents are Medallia, Zendesk and Qualtrics. AskNicely is listed as an emerging player.
Does WitAdvisor have an API?
Yes. WIT offers API integrations as part of its Enterprise tier (Pro plan). The API enables integrations with external systems and is mentioned alongside SSO (Single Sign-On) as enterprise security features. The platform supports integrations via API and SSO for customers needing custom connections.