Roberts
Roberts is a 100+ year-old Finnish family enterprise that manufactures and sells whole-berry products, jams, marmalades, and bakery ingredients to Finnish consumers, retailers, and Horeca professionals, with exports to China and South Korea.
- Company typePrivate
- Founded1920
- HeadquartersTurku, Finland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Roberts does
Roberts (Oy Roberts Ab) is a Finnish family enterprise operating in the food industry for over 100 years, specializing in high-quality berry products under its proprietary Roberts Berrie line, along with jams, marmalades, and fillings. All products are manufactured at the company's own plant in Turku, Finland, and the firm also imports and distributes baking raw materials and convenience foods. The company has no disclosed patents, AI/ML capabilities, or external institutional ownership.
Roberts runs a dual go-to-market motion: a business-to-consumer channel through the Roberts Berrie online shop (robertsberrie.com) and direct sales to Finnish retailers, alongside a business-to-professional channel through Bakeryshop.fi, which supplies raw materials and convenience foods to the retail, Horeca, and bakery sectors. International sales are managed by a dedicated Vice President of Export, with current export markets including China and South Korea. The company has achieved outsized brand visibility for its size, with products featured in a Super Bowl advertisement and multiple international innovation references.
The business is privately held and family-controlled, with Mikko Roberts serving as Managing Director. The corporate structure includes Oy Roberts Ab as the primary operating entity, alongside subsidiary Oy Robekone Ab and a real-estate vehicle, Kiinteistö Oy Turun Inkilänkatu 3, that holds the Turku manufacturing property. Headcount is in the 11-50 range, reflecting the SME scale of operations relative to its broad product portfolio and international reach.
Roberts firmographics
Firmographics- Name
- Roberts
- Legal name
- Oy Roberts Ab
- Website
- https://roberts.fi
- Company type
- Private
- Founded year
- 1920
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Roberts is a 100+ year-old Finnish family enterprise that manufactures and sells whole-berry products, jams, marmalades, and bakery ingredients to Finnish consumers, retailers, and Horeca professionals, with exports to China and South Korea.
- Ownership category
- akta.pro rank
Roberts industry classification
Industry- Product category
- Fruit-based Food Products
- NAICS
- Confectionery and Nut Retailers (445292), All Other Specialty Food Retailers (445298)
- SIC
- Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Sugar & Confectionery Products (2060)
- akta.pro primary industry
- Confectionery, Snacks & Specialty Sweets Wholesale Distribution (CRAOAAAM)
- akta.pro secondary industry
- Bakery & Ingredients Wholesale Distribution (CRAOAAAG)
Keywords
Where Roberts is headquartered
LocationHeadquarters
- HQ city
- Turku
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Roberts business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Berry Products Sales: Revenue generated from sale of proprietary Roberts Berrie products including whole berry products, jams, marmalades, and fillings to Finnish retailers, Horeca professionals, and export markets.
- Raw Materials Import and Distribution: Import and distribution of baking raw materials and convenience foods with good value for money to retail, Horeca and bakery sectors through Bakeryshop.fi.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Roberts product offering
Product offeringCore offering
Roberts manufactures and sells high-quality berry-based food products — whole-berry Berrie products, jams, marmalades and fillings — at its own plant in Turku, Finland. Through the Bakeryshop.fi channel, the company also imports and distributes bakery raw materials and convenience foods to the retail, Horeca and bakery sectors, and exports Roberts Berrie products to markets such as China and South Korea.
Product overview
Roberts is a Finnish family enterprise offering a portfolio of berry-based food products. The core offering is Roberts Berrie, which encompasses whole berry products, jams, marmalades, and fillings for retail consumers and professional bakers. Complementing this is Bakery Shop, an online channel for bakery raw materials and convenience foods. The company manufactures all products at its own plant in Turku, Finland, and exports to China and South Korea.
Differentiator
Problem solved
Functional benefit
Brands
- Roberts Berrie: High-quality berry products made from whole berries, including jams, marmalades, and fillings. Available year-round through online shop at www.robertsberrie.com
- Bakery Shop
Products and services
- Roberts Berrie Brand of high-quality berry products made from whole berries, including jams, marmalades, and fillings. Targeted at quality-conscious consumers, Finnish retailers, and professionals in the baking and Horeca industries, and sold year-round through the Roberts Berrie online shop.
- Bakery Shop Online B2B channel for purchasing bakery raw materials and convenience foods. Supplies the retail, Horeca, and bakery sectors with expert assistance through product advice and tailoring.
Companies that use Roberts
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Roberts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Roberts partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
Roberts competitors and assessment
Company assessmentEmerging players
- Zuegg: Italian family-owned fruit processing company producing premium jams and fruit-based ingredients for retail and foodservice. Comparable as a European family-owned specialty preserves producer with B2B ingredients operations.
Direct peers
- Wilkin & Sons (Tiptree): British family-owned premium jam and preserve maker, exporting globally. Directly comparable as a long-established family enterprise in the premium preserves category with international export.
- Andros Group: French family-owned fruit processing company producing jams, fruit preparations, and dairy desserts. Highly comparable to Roberts' berry-based jam, marmalade, and filling portfolio targeting both retail and B2B.
- Dalfors (Orkla): Nordic fruit preserves and jam producer within Orkla's portfolio. Comparable in fruit-based preserves manufacturing with Nordic and European retail distribution.
- Bonne Maman (Andros): Premium jam brand owned by Andros Group, sold internationally. Directly comparable to Roberts Berrie as a premium whole-fruit preserve brand sold through retail and foodservice channels.
- Hero Group: Swiss family-owned jam, preserves, and baby food manufacturer with globally recognized brands. Hero is a direct comparable in the premium jam and fruit preserves category that Roberts targets.
- Mackays: Scottish family-owned manufacturer of premium jams, marmalades, and curds. Highly comparable as a small, family-run, premium-positioned preserves producer with international distribution.
Broad incumbents
- Fazer: Large Finnish confectionery and bakery company with strong Nordic brand presence. Overlaps with Roberts in fruit-based confectionery (jams, marmalades used in baking) and Finnish retail distribution.
- Orkla Foods: Norwegian-listed conglomerate operating numerous jam, preserve, and condiment brands across the Nordics and Europe. Broadly comparable as a Nordic incumbent with overlapping preserves category and bakery ingredients operations.
Regional players
- Paulig: Finnish family-owned food company (coffee, seasonings, frozen foods). Comparable as a Finnish family enterprise of similar vintage operating in food categories including ingredients that overlap with Roberts' B2B offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Roberts social profiles
Digital presenceRoberts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roberts leadership team
Management profileNumber of profiles
Profiles10 records
Roberts subsidiaries and ownership
Company hierarchySubsidiaries1 record
Roberts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roberts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roberts
What does Roberts do?
Roberts manufactures and sells high-quality berry-based food products — whole-berry Berrie products, jams, marmalades and fillings — at its own plant in Turku, Finland. Through the Bakeryshop.fi channel, the company also imports and distributes bakery raw materials and convenience foods to the retail, Horeca and bakery sectors, and exports Roberts Berrie products to markets such as China and South Korea.
Is Roberts a public or private company?
Roberts is a private company. It is classified as family owned and is currently operating.
When was Roberts founded?
Roberts was founded in 1920. It employs 11 to 50 people.
Where is Roberts based?
Roberts is headquartered in Turku, Finland, in the Europe region.
How does Roberts make money?
Two revenue lines are on record. Berry Products Sales are the primary driver. The others are raw Materials Import and Distribution.
Who are Roberts's main competitors?
Zuegg is listed as an emerging player. Direct peers are Wilkin & Sons (Tiptree), Andros Group, Dalfors (Orkla), Bonne Maman (Andros), Hero Group and Mackays. Broad incumbents are Fazer and Orkla Foods. Paulig is listed as a regional player.
Does Roberts have an API?
No public API is recorded for Roberts.
What industry is Roberts in?
Roberts's product category is Fruit-based Food Products. Its primary akta.pro industry code is CRAOAAAM, Confectionery, Snacks & Specialty Sweets Wholesale Distribution, with a secondary code of CRAOAAAG, Bakery & Ingredients Wholesale Distribution. Its NAICS code is 445292 and its SIC code is 2033.