Cobra Tactical
Cobra Tactical, Inc. is a privately held Valencia, California-based firearms retailer and service provider founded in 2003, selling firearms, ammunition, accessories, and proprietary AR-15 components through retail, e-commerce, and GunBroker channels, supplemented by gunsmithing and firearms training services for law enforcement, military, and civilian customers.
- Company typePrivate
- Founded2003
- HeadquartersValencia, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Cobra Tactical firmographics
Firmographics- Name
- Cobra Tactical
- Legal name
- Cobra Tactical, Inc.
- Website
- https://cobratactical.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cobra Tactical, Inc. is a privately held Valencia, California-based firearms retailer and service provider founded in 2003, selling firearms, ammunition, accessories, and proprietary AR-15 components through retail, e-commerce, and GunBroker channels, supplemented by gunsmithing and firearms training services for law enforcement, military, and civilian customers.
- Ownership category
- akta.pro rank
Cobra Tactical industry classification
Industry- Product category
- Firearms Retail
- NAICS
- Small Arms, Ordnance, and Ordnance Accessories Manufacturing (332994)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Firearms & Ammunition Retail (CRAMAKAA)
- akta.pro secondary industries
- Firearm Storage & Safety Retail (Safes, Cases, Locks) (CRAMAKAI), Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG), Hunting & Shooting Specialty Knife/Tool Retail (CRAMAKAH), Firearms, Range Safety & Less-Lethal Weapons Training (EDAOAMAN)
Keywords
Where Cobra Tactical is headquartered
LocationHeadquarters
- HQ city
- Valencia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cobra Tactical business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Firearms and Product Sales: Cobra Tactical generates the majority of revenue through the sale of firearms including handguns, rifles, shotguns, ammunition, magazines, optics, knives, and hunting equipment. They carry a wide range of branded products from manufacturers such as Smith & Wesson, Colt, Sig Sauer, Springfield Armory, Ruger, Mossberg, and many others. The company also sells private-label Cobra Tactical branded AR-15 rifle components including buffers, front sight bases, handguard caps, snap rings, safety selectors, bolt carrier parts, and charging handles.
- Gunsmithing Services: Full-service gunsmithing services offered at their Valencia, CA location. This includes firearm repair, customization, and maintenance services.
- Firearms Training: Revenue generated from firearms training courses including CCW (Carry Concealed Weapon) permits, Defensive Pistol (DEF 101), Hunter Education, Basic Pistol Fundamentals (PISTOL 100), Basic Pistol (Pistol 102), and CCW Refresher courses.
- Financing Partnership: Partnership with Credova for consumer financing, allowing customers to make monthly payments on purchases. Cobra Tactical earns revenue from product sales facilitated by this financing option.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Consumer firearms and accessories retail pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Cobra Tactical product offering
Product offeringCore offering
Cobra Tactical is a firearms retailer and gunsmithing service based in Valencia, California, operating since 2003. The company sells handguns, rifles, shotguns, ammunition, magazines, optics, knives, hunting gear, and firearm accessories from more than 100 brands, alongside its own Cobra Tactical branded AR-15/M16 component line. Retail is complemented by full-service gunsmithing and certified firearms training courses (CCW, Defensive Pistol, Hunter Education, Basic Pistol).
Product overview
Cobra Tactical is a firearms retailer and gunsmithing service based in Valencia, CA, offering a one-stop shop for firearms needs. Their product portfolio consists of two main categories: (1) their proprietary Cobra Tactical branded AR-15/M16 components including various rifle parts such as buffers, charging handles, hammers, extractors, and bolt components; and (2) a comprehensive range of firearms, ammunition, magazines, accessories, optics, and knives from over 400 third-party brands. The company complements its retail operations with professional services including firearms training programs (CCW, Defensive Pistol, Hunter Education, Basic Pistol courses) and full-service gunsmithing.
Differentiator
Problem solved
Functional benefit
Brands
- Cobra Tactical Products: Company's own line of AR-15/M16 firearm parts and accessories including buffers, charging handles, bolt carrier components, and rifle furniture
Companies that use Cobra Tactical
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Cobra Tactical technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cobra Tactical partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- CredovaminorFinancing partnership allowing customers to make monthly payments on firearm and accessory purchases through installment plans. Cobra Tactical offers Credova financing at checkout, enabling customers who may not have full upfront capital to make purchases.
- Various Firearms ManufacturerscoreCobra Tactical serves as an authorized retailer and distributor for over 100 firearm and accessory brands including Smith & Wesson, Colt, Sig Sauer, Springfield Armory, Ruger, Mossberg, Remington, Glock, and many others. Products include handguns, rifles, shotguns, ammunition, magazines, optics, knives, and hunting equipment. They also sell private-label Cobra Tactical branded AR-15 rifle components.
- GunBrokerminorGunBroker marketplace partnership allowing Cobra Tactical to list inventory on the popular online firearms marketplace, reaching additional customers beyond their direct e-commerce platform.
- Distributor NetworkscoreProducts sourced from distributor warehouses as well as in-store inventory. Orders are shipped from distributor warehouses or in-store inventory within 3-10 business days using UPS, FedEx, or USPS. Some products are fulfilled through drop-shipping from distributor warehouses.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Cobra Tactical competitors and assessment
Company assessmentBroad incumbents
- Bass Pro Shops: National outdoor and firearms retail giant (parent of Cabela's). Carries the same manufacturer brands as Cobra Tactical but at massive scale, with hunting, fishing, and outdoor categories well beyond a specialty firearms shop.
- Sportsman's Warehouse: Multi-store specialty outdoor and firearms retailer carrying firearms, ammunition, hunting gear, and shooting accessories. Competes for the same hunting and shooting sports customer base across the Western US.
- Academy Sports + Outdoors: Regional sporting goods and firearms retail chain selling firearms, ammunition, optics, and hunting gear to civilian and outdoor consumers across the southern and central US. Overlaps Cobra Tactical's core categories.
Direct peers
- Brownells: Long-established firearms parts, accessories, ammunition, and gunsmithing supplies retailer. Mirrors Cobra Tactical's mix of firearms, accessories, and parts plus gunsmithing-adjacent inventory, with a stronger e-commerce footprint.
- Midway USA: Large direct-to-consumer firearms, ammunition, reloading, and shooting accessories retailer serving civilian, law enforcement, and military customers nationwide. Highly comparable catalog and customer base to Cobra Tactical.
- Cheaper Than Dirt: Online firearms, ammunition, and shooting sports retailer. Competes for similar civilian shooting, hunting, and self-defense customers with comparable product breadth and nationwide FFL-based fulfillment.
- Palmetto State Armory: Online-first firearms retailer with a major private-label brand (PSA) that manufactures and sells its own AR-15 rifles, parts, and accessories. Closest analog to Cobra Tactical's combination of third-party distribution plus proprietary branded components.
Others
- Davidson's Inc. Firearms distributor and conservation-focused retailer serving dealer networks and direct consumers. Comparable distribution and brand relationships to Cobra Tactical's distributor partnerships, though at a much larger scale.
Regional players
- Big 5 Sporting Goods: Western US sporting goods retailer carrying firearms, ammunition, and hunting/fishing gear. Comparable product mix to Cobra Tactical but with a regional chain footprint and broader outdoor sporting goods assortment.
Emerging players
- Guns.com: Online firearms marketplace and listing platform connecting buyers with local FFL dealers. Competes with Cobra Tactical's e-commerce channel and GunBroker listings for online firearms buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Cobra Tactical social profiles
Digital presenceCobra Tactical financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cobra Tactical leadership team
Management profileNumber of profiles
Cobra Tactical funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cobra Tactical M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cobra Tactical
What does Cobra Tactical do?
Cobra Tactical is a firearms retailer and gunsmithing service based in Valencia, California, operating since 2003. The company sells handguns, rifles, shotguns, ammunition, magazines, optics, knives, hunting gear, and firearm accessories from more than 100 brands, alongside its own Cobra Tactical branded AR-15/M16 component line. Retail is complemented by full-service gunsmithing and certified firearms training courses (CCW, Defensive Pistol, Hunter Education, Basic Pistol).
Is Cobra Tactical a public or private company?
Cobra Tactical is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cobra Tactical founded?
Cobra Tactical was founded in 2003. It employs 1 to 10 people.
Where is Cobra Tactical based?
Cobra Tactical is headquartered in Valencia, United States, in the North America region.
How does Cobra Tactical make money?
Four revenue lines are on record. Firearms and Product Sales are the primary driver. The others are gunsmithing Services, firearms Training and financing Partnership.
Who are Cobra Tactical's main competitors?
Broad incumbents on record are Bass Pro Shops, Sportsman's Warehouse and Academy Sports + Outdoors. Direct peers are Brownells, Midway USA, Cheaper Than Dirt and Palmetto State Armory. Davidson's Inc. is listed as an others. Big 5 Sporting Goods is listed as a regional player. Guns.com is listed as an emerging player.
Does Cobra Tactical have an API?
No public API is recorded for Cobra Tactical.
What industry is Cobra Tactical in?
Cobra Tactical's product category is Firearms Retail. Its primary akta.pro industry code is CRAMAKAA, Firearms & Ammunition Retail, with a secondary code of CRAMAKAI, Firearm Storage & Safety Retail (Safes, Cases, Locks). Its NAICS code is 332994 and its SIC code is 3949.