Central Trailer Sales

What Central Trailer Sales does

Central Trailer Sales is a family-owned trailer dealership headquartered in East Bethel, Minnesota, founded in 2004, that sells new and used trailers across nine categories (dump, enclosed cargo, equipment/car hauler, gooseneck, refrigerated, snowmobile/ATV/cycle, tilt, utility, and used) along with trailer parts, repair services, financing, and custom builds. The company operates two full-service dealerships in the Minneapolis-St. Paul metro, with the original East Bethel flagship (18661 Highway 65) and a newer Jordan, MN facility opened in 2024 on 11 acres that the company describes as the largest trailer dealership in Minnesota, supported by 6 service bays, on-site parts inventory, and certified MN DOT inspection stations at both sites.

The dealership carries 17+ trailer brands including PJ Trailers (Double Platinum Club Dealer status), Diamond C, Load Trail, ATC, Discovery, Stealth, Aluma, Triton, Bear Track, CellTech, Cross, DCT, Drive, Polar King, Southland, and Aero Build, with pricing spanning roughly $2,299 for entry-level utility trailers up to $88,999 for premium enclosed car haulers. Technology is limited to standard dealer inventory management and a website that supports online inventory browsing, filtering, and inquiry submission; there is no proprietary technology, mobile app, or disclosed AI capability.

Revenue mechanics are diversified across one-time trailer sales (new and used), recurring parts and accessories sales, fee-for-service trailer repair and DOT inspections, and referral/commission income from third-party financing partners (Synchrony, Sheffield Financial, Clicklease) — the company notes that over 70% of buyers finance through partner providers. The go-to-market is direct-to-consumer via physical showrooms, online inventory search, social media, content marketing, and community events, serving individual consumers, contractors, landscapers, motorsports/recreation enthusiasts, food-service operators, and small fleet operators in the Twin Cities market.

Name

Central Trailer Sales

Legal name

Central Trailer Sales

Website

https://centraltrailers.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Central Trailer Sales is a family-owned Minnesota trailer dealership founded in 2004, operating two full-service locations in East Bethel and Jordan that sell new and used trailers across 17+ brands alongside parts, repair, financing, and custom builds for Twin Cities consumers, contractors, and small businesses.

Ownership category

akta.pro rank

Headquarters

HQ city

Bethel

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Trailer Sales: One-time sales of new and used trailers across multiple categories including dump, enclosed cargo, gooseneck, utility, equipment, snowmobile, and refrigerated trailers. Revenue is generated from the margin between acquisition cost and sale price.
2. Parts and Accessories: Sales of trailer parts and accessories including brakes, bearings, lights, tires, hitches, jacks, wiring, and specialty items. Parts are available for all major trailer brands carried and can be ordered for brands not in stock.
3. Service and Repair: Trailer repair and maintenance services including brake repair, wheel bearing replacement, axle repair, electrical troubleshooting, DOT inspections, and dump trailer hydraulic work. Services provided at both locations with certified technicians.
4. Financing Commissions: Referral fees and commissions from financing partnerships with Synchrony, Sheffield Financial, and Clicklease. Over 70% of customers finance their trailer purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Central Trailer Sales is a family-owned trailer dealership that sells new and used trailers across categories including dump, enclosed cargo, equipment/car hauler, gooseneck, refrigerated, snow/ATV/cycle, tilt, and utility from 17+ manufacturer brands. It complements sales with on-site parts retail, custom trailer build, trailer repair and maintenance (including certified MN DOT inspections), and financing referrals through Synchrony, Sheffield Financial, and Clicklease across two Minnesota locations.

Product overview

Central Trailer Sales is a family-owned trailer dealership offering a comprehensive portfolio of trailer types and professional services across two Minnesota locations. The company sells new and used trailers across nine core categories: Dump Trailers, Enclosed Cargo Trailers, Equipment/Car Haulers, Gooseneck Trailers, Refrigerated Trailers, Snow/ATV/Cycle Trailers, Tilt Trailers, and Utility Trailers. These are complemented by 17 branded trailer manufacturers (including PJ Trailers, Diamond C, Load Trail, ATC, Discovery, Aluma, Stealth, Triton, Bear Track, CellTech, Cross, DCT, Drive, Polar King, Southland, Aero Build, and Floe) and a custom build service. The business operates as a full-service dealership with integrated parts retail, trailer repair and service (including DOT inspections), and financing through third-party lenders. The Jordan location, opened in 2024, represents the company's largest facility at 11 acres. The product portfolio is organized by trailer type with brand-specific sub-categories, enabling customers to select both by use case and manufacturer preference.

Differentiator

Problem solved

Functional benefit

Products and services

• Dump Trailers Heavy-duty trailers designed for hauling and dumping loose materials such as dirt, gravel, sand, and debris. Popular with contractors, landscapers, and construction crews; priced $5,499-$17,799 depending on capacity and features, with PJ Trailers and Load Trail as primary brands.
• Enclosed Cargo Trailers Fully enclosed trailers that protect cargo from weather and road debris, used for equipment, tools, motorsports gear, and general cargo. Priced $4,599-$29,299 across Discovery, ATC, Stealth, Cross Trailers, and CellTech brands.
• Equipment/Car Haulers Open-deck trailers designed to transport vehicles, heavy equipment, skid steers, tractors, and machinery, featuring durable frames and loading ramps. Priced $5,899-$88,999 with capacities from 7,000 to 20,000+ lbs.
• Gooseneck Trailers Trailers with a gooseneck hitch that attaches to a truck bed for improved stability and higher weight capacity, designed for large equipment and oversized loads.
• Refrigerated Trailers Polar King mobile refrigerated trailers with GOVI refrigeration units for over-the-road cold storage. Priced $37,999-$43,999 and used by caterers, restaurants, breweries, florists, farmers, and hunters.
• Snow/ATV/Cycle Trailers Specialized trailers for transporting snowmobiles, ATVs, UTVs, motorcycles, and other powersports vehicles, built for tough conditions.
• Tilt Trailers Trailers with tilting beds that make loading heavy equipment easier without ramps, favored for hauling equipment that is difficult to drive up traditional ramps.
• Utility Trailers Versatile open trailers for everyday hauling needs with simple, hardworking designs suited to farm, job site, or personal use. Priced $2,299-$10,442 across Aluma, Load Trail, PJ Trailers, and Bear Track.
• Used Trailers Pre-owned trailers available at discounted prices with well-maintained inventory across various trailer types.
• Custom Build Service Custom trailer design and build service allowing customers to configure enclosed, utility, and car hauler trailers to their exact specifications.
• Trailer Parts & Accessories In-stock trailer parts including brakes, bearings, lights, tires, hitches, jacks, couplers, wiring, and specialty accessories from brands such as Curt, Lippert, and Gen-Y Hitch; hard-to-find parts can be sourced on request.
• Trailer Repair & Service Full-service trailer maintenance and repair including DOT inspections, brake service, axle repair, electrical troubleshooting, hydraulic system repair, and warranty work, available at both locations with certified technicians and open to all makes and brands.
• Trailer Financing Referrals Financing referral arrangements with Synchrony Financing, Sheffield Financial, and Clicklease for trailer purchases, used by over 70% of buyers.

Quantifiable outcome

• Over 70% of buyers finance their trailers through partner providers
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• National Association of Trailer Manufacturers & Dealers (NATDA)minorOthersIndustry trade association membership providing networking, advocacy, and credibility within the trailer industry.
• National Association of Trailer Manufacturers (NATM)minorOthersIndustry association membership supporting trailer safety and standards.
• Minnesota Nursery & Landscape Association (MNLA)minorOthersState industry association membership serving the landscaping sector, a key customer segment for the dealership.
• East Bethel Chamber of CommerceminorOthersLocal chamber membership since 2004 demonstrating long-term community commitment in East Bethel.
• Trailer Safety WeekminorOthersOfficial supporter of Trailer Safety Week, an annual campaign dedicated to educating trailer owners on safe towing practices.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Others

• Synchrony Financial: Primary financing partner for Central Trailer Sales, providing installment loans on most trailer brands. Relevant as the dominant capture vehicle for the 70%+ of customers who finance through the dealership, anchoring a key fee revenue stream.
• Diamond C Trailers (manufacturer): Premium trailer manufacturer whose product line (equipment, dump, car haulers, tilt) is a core brand carried by Central Trailer Sales. Relevant as a major supplier whose dealer terms and product roadmap influence the dealership's offering.
• PJ Trailers (manufacturer): One of the largest U.S. trailer manufacturers, whose dealer network includes Central Trailer Sales as a Double Platinum Club Dealer. Relevant as a key supplier whose brand positioning, allocation decisions, and direct-sales posture shape Central Trailer Sales' economics.

Direct peers

• Big Tex Trailer World: Multi-location trailer dealer chain concentrated in Texas with new/used trailer sales across utility, equipment, dump, and cargo categories plus service. Comparable as a regional chain of large-footprint dealerships offering full-service sales and aftermarket support.
• North Texas Trailer: Multi-location trailer dealer in North Texas selling utility, dump, equipment, enclosed, and gooseneck trailers with service bays. Comparable in product mix and full-service dealer model.
• Trailer Superstore: Multi-location trailer retailer with broad inventory across utility, enclosed, dump, equipment, and specialty trailers plus service. Comparable as a full-line trailer dealership chain serving regional markets.
• Leonard Truck & Trailer: Family-owned multi-location trailer and truck dealer in the Mid-Atlantic with sales, parts, and service. Comparable as a regional, family-run dealership offering a similar mix of trailer types and full aftermarket support.
• Hale Trailer Brake & Wheel: Large East Coast trailer dealership group offering sales of new and used trailers, parts, and a service network across multiple states. Comparable to Central Trailer Sales as a multi-rooftop, full-service trailer dealer.
• TrailersPlus: One of the largest U.S. trailer dealership chains with multiple full-service locations selling utility, cargo, equipment, and specialty trailers plus parts and service. Closest direct analog to Central Trailer Sales in product breadth, full-service model, and multi-location footprint.
• Beck's Trailers: Regional trailer dealer with locations in the Midwest offering new/used trailer sales across utility, cargo, and equipment categories plus service. Comparable as a multi-location trailer dealership serving a similar customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCu3rf3-JN7otIFad47b64fQ
• Facebookfacebook.com/CentralTrailerSalesMN
• LinkedInlinkedin.com/company/central-trailer-sales
• Instagraminstagram.com/centraltrailersales
• Pinterestpinterest.com/centraltrailersmn
• Xx.com/with_replies

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Central Trailer Sales