Williamson Dental

What Williamson Dental does

Williamson Dental is a privately held, single-location family dental practice headquartered at 240 Admiral Trost Drive in Columbia, Illinois, serving Monroe County and surrounding zip codes. The practice, owned and led by Dr. Nathan Williamson, provides comprehensive dental care across four service categories — preventative, restorative, cosmetic, and family dentistry — with additional procedures including porcelain veneers, bonding, dental crowns, full mouth rehabilitation, periodontal care, tooth extractions, root canals, dental sealants, emergency dentistry, and multiple denture options including full-arch and Conus implant-supported dentures. Clinical capacity is supplemented by Dr. Haarmann and a support team of hygienists, an office manager, and a patient care coordinator, operating out of a modern facility equipped with contemporary dental technology, free Wi-Fi, and TVs in each operatory.

Name

Williamson Dental

Legal name

Williamson Dental

Website

https://williamsonsmiles.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Williamson Dental is a privately held, single-location family dental practice in Columbia, Illinois, serving Monroe County households with comprehensive preventative, restorative, cosmetic, and emergency dental services under the direction of Dr. Nathan Williamson and Dr. Haarmann.

Ownership category

akta.pro rank

Product category

Family Dentistry Services

NAICS

Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

General Dentistry Group Practices (HLABAKAB), Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care) (HLABAAAJ)

Keywords

• General dentistry services
• Family dental care
• Preventive dentistry
• Restorative dentistry
• Cosmetic dental services

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Dental Services: The practice generates revenue through providing comprehensive dental services including preventive, restorative, cosmetic, and emergency dentistry. Revenue is collected through insurance claims (in-network with Delta Dental Premier, Cigna PPO, MetLife PPO) and out-of-pocket payments from uninsured patients.
2. Dental Savings Plan: Annual membership plan priced at $400 per year providing 2 exams, 2 cleanings, x-rays, fluoride treatments, and 20% discount on restorative work.
3. Third-Party Financing: Partnership with CareCredit for patient financing, enabling patients to pay for treatment over time.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Williamson Dental is a single-location family dental practice in Columbia, Illinois that delivers comprehensive dental services across preventive, restorative, cosmetic, and emergency care for patients of all ages. Offerings include cleanings, exams, sealants, fillings, crowns, bridges, dentures (including Conus implant-supported dentures), porcelain veneers, bonding and contouring, teeth whitening, root canals, periodontal care, tooth extractions, and full mouth rehabilitation, delivered in a modern facility equipped with the latest dental technologies. The practice also operates an in-house Dental Savings Plan ($400/year) and accepts major insurance (Delta Dental Premier, Cigna PPO, MetLife PPO) plus CareCredit financing.

Product overview

Williamson Dental is a dental practice in Columbia, Illinois offering comprehensive family dental care services. The practice operates as a single-location dental office providing a full spectrum of dental treatments organized into four main categories: Preventative Dentistry (cleanings, exams, sealants), Restorative Dentistry (crowns, bridges, implants, fillings), Cosmetic Dentistry (veneers, bonding, teeth whitening), and Family Dentistry (care for all ages). The practice also offers specialized services including full mouth rehabilitation, periodontal care, tooth extractions, root canals, emergency dentistry, and various denture options (traditional, full-arch implants, and Conus implant-supported dentures). Services are provided in a modern facility equipped with the latest dental technologies, with amenities including free Wi-Fi and TV monitors in operatories.

Differentiator

Problem solved

Functional benefit

Products and services

• Preventative Dentistry Routine dental care services including cleanings, exams, x-rays, and patient education to maintain oral health and prevent dental issues, for families and individuals.
• Restorative Dentistry Treatment services to repair or replace damaged teeth, including dental crowns, bridges, fillings, and implants, for patients with damaged or missing teeth.
• Cosmetic Dentistry Procedures designed to improve the appearance of teeth and smiles, including teeth whitening and aesthetic treatments, for patients seeking cosmetic improvements.
• Family Dentistry Dental care services for patients of all ages, from young children to seniors, provided under one practice.
• Porcelain Veneers Custom-made thin shells bonded to the front of teeth to improve appearance for chipped, stained, or misaligned teeth, targeted at patients seeking aesthetic dental improvement.
• Bonding, Shaping & Contouring Cosmetic procedure using tooth-colored resin to repair chips, cracks, or gaps, and reshape teeth for improved aesthetics, for patients seeking minor cosmetic dental corrections.
• Dental Fillings Treatment to restore teeth damaged by decay using various filling materials, for patients with cavities or tooth decay.
• Dental Sealants Protective coating applied to chewing surfaces of back teeth to prevent cavities, commonly used for children and cavity-prone patients.
• Emergency Dentistry Urgent dental care for issues like severe pain, broken teeth, or other immediate dental problems, for patients with acute dental emergencies.
• Dental Crowns Custom-made caps placed over damaged teeth to restore strength, shape, and appearance, for patients with structurally compromised teeth.
• Full Mouth Rehab Comprehensive treatment plan combining multiple procedures to restore or rebuild the entire mouth, for patients needing extensive dental reconstruction.
• Dentures Removable prosthetic devices for replacing missing teeth, including full dentures, partial dentures, full-arch implants, and Conus implant-supported dentures, for patients with missing teeth.
• Teeth Whitening Cosmetic treatment to brighten and whiten discolored or stained teeth, for patients seeking a whiter smile.
• Periodontal Care Treatment for gum disease and other conditions affecting the supporting structures of teeth, for patients with periodontal disease.
• Tooth Extractions Surgical removal of teeth that cannot be saved through other treatments, for patients requiring tooth removal.
• Root Canals Treatment to save severely infected or damaged teeth by removing infected pulp tissue, for patients with infected or damaged tooth pulp.
• Dental Savings Plan Annual membership plan priced at $400 per year providing 2 exams, 2 cleanings, x-rays, fluoride treatments, and 20% discount on restorative work, for uninsured patients seeking affordable preventive dental coverage.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Comfort Dental: Franchise dental brand offering general, family, and emergency dentistry across independently operated offices. Comparable as a similarly structured family/general dentistry provider competing for the same local patient segment.
• Affordable Dentures & Implants: National dental network focused on dentures, extractions, and implants, including implant-supported prosthetic solutions. Directly comparable because Williamson Dental explicitly offers full-mouth rehab, dentures, full-arch implants, and Conus implant-supported dentures.

Broad incumbents

• Heartland Dental: The largest U.S. dental support organization, supporting thousands of doctor-owned practices with non-clinical services. Comparable as the dominant consolidator and operating-model benchmark in the same general/family dentistry space that Williamson Dental serves.
• Aspen Dental: National DSO brand offering comprehensive general, restorative, and emergency dental services across hundreds of offices. Comparable because it competes directly for the same insurance-driven family and emergency dental patient base.
• Smile Brands: Dental support organization operating multiple brands of general and specialty practices. Comparable as a broad incumbent competing for the same insured, family-oriented patient base with similar multi-provider models.
• Dental Care Alliance: Multi-specialty dental support organization supporting hundreds of affiliated practices. Comparable as a broad incumbent in the same comprehensive dental services market, with overlap on general and restorative care.
• Great Expressions Dental Centers: Multi-state dental support organization providing general, specialty, and orthodontic care. Comparable as a broad incumbent operating in the same comprehensive family dental services space.
• Pacific Dental Services: Large dental support organization partnering with general and specialty practices. Comparable as a broad incumbent operating in the same comprehensive general dentistry space with similar in-network insurance participation.

Emerging players

• Tend: Modern, experience-focused dental brand positioning itself around spa-like in-office feel, technology, and digital-first patient experience. Comparable as an emerging player pursuing the same patient-experience-led differentiation that Williamson Dental highlights in its marketing.

Regional players

• Western Dental & Orthodontics: Large multi-state DSO focused primarily on western U.S. markets but offering the same general, restorative, and cosmetic service mix. Comparable as a broad industry peer with overlapping service categories even though its core geography does not overlap Monroe County, IL.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WilliamsonDental
• LinkedInlinkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwilliamsonsmiles.com%2F
• Xx.com/DrWilliamsonDMD

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Williamson Dental