Mariana Real Estate

What Mariana Real Estate does

Mariana Real Estate is a privately held, London-based real estate investment agency operating from a single headquarters at 100 Cannon Street in the City of London. Founded in 1994 with over thirty years of market experience, the firm positions itself as an investment-focused agency rather than a conventional high-street estate agent, serving high-net-worth private clients, property investors, UK developers, international investment funds, and landlords. Its offering spans the full property lifecycle: Development & Investment (land acquisition, development consultancy, new homes and off-plan sales, project marketing), Residential Sales (on-market and off-market acquisition services), Residential Lettings & Management (full management, tenant finding, landlord services), and Hotels & Commercial (offices, retail, hotels, student accommodation). Complementary product modules include a Family Office service for HNW clients, an Asset Management capability, a Property Fund targeting diversified UK commercial exposure, and a Property Club offering collective co-investment with no membership fee.

The firm's underlying technology stack is conventional for a London boutique: a state-of-the-art website hosting searchable property listings with filters by bedrooms, price, location, and radius, combined with trading-floor-style operations, an international client database, and property software supporting investment specialists. No proprietary AI, API, or SDK surface is disclosed. Revenue is generated through a mix of transaction commissions on sales and acquisitions, recurring lettings commissions (full management at 16% + VAT of monthly rent; let-only at 10% + VAT, plus administration and licence fees), and professional/development consultancy fees — bespoke services such as Family Office and Property Fund engagements are quote-based. Pricing is partially publicly disclosed for lettings but not for residential sales.

Go-to-market is sales-led and relationship-driven: direct engagement from the Cannon Street office, direct developer relationships enabling instructed-agent purchases without middle agents, and an international buyer database targeting Asia and the UAE for overseas London sales projects. The firm holds regulatory credentials including Client Money Protection (CMP001875) and membership of The Property Ombudsman scheme, providing compliance infrastructure required for residential lettings and management services. Mariana is UK-domiciled with an internationally distributed client base, and no parent entity, subsidiaries, funding rounds, or M&A activity are disclosed in the available source material.

Name

Mariana Real Estate

Legal name

Mariana Real Estate

Website

https://mariana-realestate.com

Company type

Private

Founded year

1994

Operating status

Operating

Short description

Mariana Real Estate is a privately held London-based investment-focused real estate agency serving high-net-worth private clients, investors, UK developers, and international funds across residential and commercial property sales, lettings, management, and development consultancy.

Ownership category

akta.pro rank

Product category

Real Estate Agency Services

NAICS

Offices of Real Estate Agents and Brokers (531210), Real Estate Property Managers (53131), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation) (BPAJANAA)

akta.pro secondary industries

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Real Estate Investment Management (Acquisitions & Dispositions) (BPAJAMAK)

Keywords

• Residential property sales
• Property lettings management
• Real estate investment
• Development consultancy
• Commercial property services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Lettings Management Commission: Commission-based property management services for landlords, charging percentage of rent collected. Full management service includes all aspects of property oversight.
2. Residential Property Sales: Commission on property sales and acquisitions, including new developments, off-plan investments, and existing residential properties.
3. Development and Investment Services: Development consultancy, project marketing, and investment advisory services for UK and international clients.
4. Let Only Services: Tenant finding service for landlords with lower commission rate than full management.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Mariana Real Estate is a London-based investment-focused real estate agency providing residential sales, lettings and management, development and investment advisory, and hotels and commercial property services. The firm operates from a trading floor with investment specialists and serves high-net-worth private clients, overseas investors, UK developers, and institutional investment funds across London and international markets.

Product overview

Mariana Real Estate operates as a dynamic investment-focused real estate agency specialising in London's vibrant property market. The company offers a comprehensive platform of integrated services including Development & Investment (land acquisition, development consultancy, new homes sales, project marketing), Residential Sales, Residential Lettings & Management, and Hotels & Commercial property services. Investment-oriented products include a Property Fund, Property Club (co-investment club), and Family Office services for high-net-worth clients. The core platform is complemented by specialised modules including Asset Management, Home Finding Services, Development & Land Acquisition, and Investment Services. Supporting infrastructure includes Property Listings, Landlord Services, and Tenant Services. With over thirty years of property experience, the company positions itself as a full-service agency with expertise in off-plan investment and acquisitions across London's most coveted real estate locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Development & Investment Comprehensive service covering land acquisition and disposal, development consultancy, new homes sales (built and off plan), and project marketing for UK and international clients including developers and investors.
• Residential Sales Property sourcing service for private clients ranging from entire apartment buildings for investment to individual London homes, providing access to both on-market and off-market properties.
• Residential Lettings & Management Full-service property letting and management service including tenant sourcing, comprehensive property management, landlord services, and maintenance coverage for London's rental market.
• Hotels & Commercial Commercial property services providing investment, agency and professional consultancy across offices, retail, hotels, and student accommodation sectors for private companies, trusts, partnerships and entrepreneurs.
• Property Fund A diversified property fund seeking to balance capital growth and income from a diversified portfolio of UK commercial property assets across all major sectors and regions.
• Family Office Tailored service for high-net-worth private and corporate clients advising on acquisitions and disposals of both residential and commercial property interests with a single point of contact.
• Asset Management Comprehensive portfolio management service providing complete analysis, tracking, and performance monitoring of property investments with access to alternative property investments not normally available to average investors.
• Property Club Exclusive co-investment club offering members purchasing opportunities as a collective, providing better investment power and pricing through buying in multiples together with no membership fee.
• Home Finding Services Retained property search service acting as home finder to source the best investment properties, negotiate purchases, and oversee legal paperwork on behalf of clients.
• Development & Land Acquisition Residential development consultancy service from planning stage, advising on unit mix and layouts, rental pricing, rental guarantees, off plan corporate commitment, furnishing, and property management.
• Investment Services Residential investment services tailored to individual needs, offering a wide range of investment opportunities with principles of commitment, trust, experience and exclusivity.
• New Developments Specialist service for new homes and new development property investments, working with major house builders and developers to deliver off plan homes or investment properties throughout the UK with focus on London and prime Central London.
• Landlord Services Comprehensive property management covering minor and major redecoration, refurbishments, interior design, furnishing, maintenance, safety compliance, property inspections every six months, and tenancy deposit scheme compliance.
• Tenant Services Property rental services for tenants specialising in modern, contemporary homes from studio apartments to family residences, with accreditation under The Property Ombudsman scheme.

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Citystyle HomescoreStrategic or Co-development PartnerDeveloper partner for Dollar Bay development in Canary Wharf, providing 115 residential units across studio, 1, 2, and 3 bedroom apartments and penthouses.
• Mount AnvilcoreStrategic or Co-development PartnerJoint development partner with Citystyle Homes for Dollar Bay project, one of Canary Wharf's iconic residential developments.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Savills: International real estate advisor with a deep London residential and investment-advisory footprint. Comparable in targeting HNW individuals, international buyers, and developers, and in offering sales, lettings, and investment services across London prime markets.
• Chestertons: Long-established London estate agency with residential sales, lettings, and property management. Comparable in serving central London HNW clients and offering both sales and management services, competing for the same landlord and buyer base.
• Stirling Ackroyd: London-focused estate agency covering sales, lettings, new homes, and property management. Comparable in London geography, developer partnerships, and services to HNW clients and investors, though typically more mid-market.
• Carter Jonas: UK property consultancy with a London residential practice and strong rural/commercial advisory. Comparable in offering sales, lettings, and investment advisory for HNW and institutional clients, including development consultancy services.
• Knight Frank: Global real estate consultancy with a strong London residential and investment-advisory practice. Directly comparable in serving HNW clients, international investors, and developers in prime London property, with overlapping service lines (sales, lettings, asset management).
• Hamptons: UK estate agency with a strong London and Home Counties presence covering sales, lettings, and management. Comparable in targeting HNW buyers, investors, and landlords in prime London postcodes.
• Foxtons: London-focused estate agency with strong residential sales and lettings presence. Comparable in core London geography and in offering full management, tenant-finding, and sales services, though Mariana's HNW and investment focus differs from Foxtons' broader mid-market orientation.

Broad incumbents

• Cushman & Wakefield: Global real estate services firm with London residential, investment, and asset-management capabilities. Comparable in investment advisory and HNW services, but broader in scope (commercial, capital markets) than Mariana's investment-agency focus.
• JLL UK: Global real estate services firm with a London residential and investment-advisory practice. Comparable in serving international investors and HNW clients, but operates at a much larger scale and across commercial, capital markets, and advisory lines beyond Mariana's niche.
• CBRE UK: Global real estate services and investment firm with a London residential, investment, and asset-management offering. Comparable in investment advisory and cross-border capital deployment into UK property, but operates at a much larger institutional scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mariana Real Estate