Novoterm

What Novoterm does

Novoterm Translation AB is a Stockholm-based translation and language services firm founded in 1996 by CEO Per Kjellgren. The company delivers translation and three-tier language review services across 40+ languages, organized around a 9-person in-house team in Stockholm and a curated network of 100+ freelance translators. Its client base spans 14 industry verticals and includes Swedish public-sector buyers (Naturvårdsverket), listed corporates (MAPEI, MilDef, Pandox, Nordic Paper, Orrefors), cultural institutions (Moderna Museet), and growth-stage firms (Diamyd Medical, Clearlii, Optapad). Notable domain expertise includes financial translation, with stated capability in IFRS and ESEF-adjacent reporting.

The product is structured as a two-track service: a premium human translation track and an AI-assisted translation track launched in 2024, the latter relying on third-party models (ChatGPT, DeepL, Claude, Google Gemini) with mandatory human post-editing. Pricing is quote-based rather than published, consistent with bespoke professional-services delivery, and projects are coordinated through dedicated project managers who maintain client-specific terminology. The 2026 website relaunch and ongoing AI-content marketing indicate active client-acquisition investment rather than a passive book of business.

The business model is a privately held, founder-controlled professional services operation with no disclosed external funding. Competitive positioning rests on three decades of freelancer relationships, vertical specialization, and embedded workflow integration with clients — counterbalancing the absence of proprietary technology by emphasizing process reliability and domain depth. Revenue scale is undisclosed and headcount is intentionally lean, with the freelance network absorbing volume variability.

Name

Novoterm

Legal name

Novoterm Translation AB

Website

https://novoterm.se

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Novoterm Translation AB is a Stockholm-based language services firm, founded 1996, delivering translation and language review across 40+ languages to public-sector, listed corporate, and growth-stage clients in 14 verticals via a 9-person core and 100+ freelance network.

Ownership category

akta.pro rank

Product category

Translation and Language Services

NAICS

Translation and Interpretation Services (541930)

SIC

Services-Management Services (8741)

akta.pro primary industry

Machine Translation & Multilingual NLP (HDAAADAD)

Keywords

• Professional translation services
• Language review services
• AI-assisted translation
• Multilingual content services
• Specialized industry translation

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Translation Services: Professional translation services including Premium (human) translation and AI-assisted translation. Revenue is generated through project-based fees based on text volume, language pair, complexity, and delivery timeline.
2. Language Review Services: Three escalating levels of language review: Proofreading (Level 1), Text Review (Level 2), and Text Processing/Copy Editing (Level 3). Also includes post-editing of AI-generated text.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Novoterm is a Stockholm-based language and translation agency that delivers professional translation and language review services in 40+ languages. The offering combines manual native-speaker translation and AI-assisted translation, both subject to a mandatory four-eyes second-linguist quality review, and a three-tier language review service (proofreading, text review, text processing) for Swedish and international corporate clients. The portfolio is supported by specialized translation sub-products for documents such as annual reports, sustainability/ESG reports, quarterly reports, websites, press releases, and policy documents.

Product overview

Novoterm is a Stockholm-based language and translation agency (founded 1996) that combines human expertise with AI-driven efficiency to deliver translation and language-review services in 40+ languages. The core product portfolio is organized around two main service lines: (1) Translation services — comprising Premiumöversättning (fully manual native-speaker translation with CAT tools and second-linguist review) and AI-översättning (AI-assisted translation with mandatory human post-editing and quality review) — and (2) Language review (Språkgranskning) offered at three escalating levels: Korrekturläsning (proofreading), Textgranskning (text review), and Textbearbetning (copy editing). The company also offers specialized translation sub-products for specific document types including annual reports, sustainability/ESG reports, quarterly reports, websites, press releases, and policies/codes of conduct. Novoterm serves 14 industries (Financial, Legal, Medical, Technical, IT, Marketing & PR, Sustainability, HR, Education, Construction, Energy, Defence, Security, and Fashion/Design/Art) with an in-house team of 9 in Stockholm backed by a network of 100+ freelance translators worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Translation (Premiumöversättning) Manual translation carried out by a professional native-speaker translator, supported by professional CAT tools, with the result quality-reviewed by a second linguist before delivery. Best for texts where precision, tone, and persuasive quality matter most, such as annual reports, marketing materials, and brand-sensitive communications.
• AI Translation (AI-översättning) AI tools (including ChatGPT, DeepL, Claude, and Google Gemini) handle all or part of the translation, followed by mandatory human post-editing and second-linguist quality review. Positioned as time- and cost-efficient without sacrificing final quality, suitable for time-sensitive projects.
• Proofreading (Korrekturläsning) Level 1 language review: surface-level check of spelling, inflection, punctuation, formatting consistency, abbreviations, and referencing errors. Recommended for any text, since writers are prone to 'text blindness.'
• Text Review (Textgranskning) Level 2 language review: includes everything in proofreading plus a deeper pass on sentence structure, word choice, tone, flow, and clarity adapted to the target audience.
• Text Processing / Copy Editing (Textbearbetning) Level 3 language review: the deepest level, restructuring disposition, headings, and the text's 'red thread.' Can cut, reorder, or add content to produce a fully polished premium text.
• Annual Report Translation (Översättning av årsredovisningar) Translation of annual reports and financial statements, ensuring correct financial terminology, consistent language, and a translation that mirrors the company's message in every detail. Includes quality review and terminology consistency.
• Sustainability Report Translation (Översättning av hållbarhetsrapporter) Translation of sustainability and ESG reports, following the latest terminology, applicable regulations, and reporting standards (e.g., GRI, CSRD). Experienced in ESG-specific terminology and sustainability standards.
• Quarterly Report Translation (Översättning av kvartalsrapporter) Translation of quarterly and interim reports, handling strict confidentiality, insider-logging requirements, and short deadlines typical of financial reporting cycles.
• Website Translation (Översättning av hemsidor) Translation and cultural adaptation of website content, including terms and conditions, cookie texts, and other customer-facing information, ensuring tonal correctness and cultural fit for target markets.
• Press Release Translation (Översättning av pressmeddelanden) Translation of press releases with correct tonal adjustment and cultural accuracy for target markets. Translators work to tight deadlines while maintaining linguistic precision and quality.
• Policy and Code of Conduct Translation (Översättning av policyer och uppförandekoder) Translation of policy documents and codes of conduct, ensuring linguistic precision, consistent terminology, and clear formulations that work for management, employees, and suppliers across all markets.

Quantifiable outcome

• Handled 17 annual reports with nearly 600,000 words during a single reporting season
• +3 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

One partnership is on record.

• GO MO GroupminorOthersGO MO Group is the web development agency that powers Novoterm's website. They provide the technical infrastructure and hosting for novoterm.se.

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Lionbridge: One of the world's largest language service providers offering translation, localization, and interpretation across all major industries. Comparable in core service offerings but operates at a vastly larger scale with proprietary platform technology.
• RWS Group: Global LSP and IP services company offering translation, localization, and language technology (Trados). Directly comparable in regulated-industry translation (legal, financial, life sciences) but operates at much larger scale.
• Welocalize: Global translation and localization provider serving enterprise clients across regulated industries. Comparable in customer profile (large enterprises, financial/legal) and service scope, though with much broader geographic and operational scale.

Emerging players

• Translated Srl: AI-enabled translation platform combining machine translation with a curated network of human translators. Highly comparable in hybrid human-AI positioning and freelance-network model, but with stronger proprietary technology focus.
• Smartling: Cloud-based translation management platform serving digital content for enterprise customers. Comparable in addressing modern translation demand but differentiated by technology-platform business model.

Direct peers

• LanguageWire: European LSP headquartered in Denmark serving enterprise customers with translation, localization, and language technology. Comparable in target market (enterprise), geography (Northern Europe), and hybrid human-technology service model.
• InfoLing AB: Swedish translation and language services agency headquartered in Sweden, serving enterprise and public-sector clients. Closely comparable in geography, customer segments, and core translation offerings.
• Semantix: Leading Nordic language services provider offering translation, interpretation, and localization across the Nordics. Highly comparable to Novoterm in regional scope, target customer base (enterprise + public sector), and core translation offerings.

Regional players

• Lingsoft: Nordic-based language technology and services firm with focus on Finnish and Nordic languages. Comparable in regional positioning and specialized Nordic-language translation, though with stronger language-technology focus than Novoterm.

Others

• DeepL Pro: AI translation provider offering high-quality machine translation that Novoterm itself uses in its workflow. Relevant as both a potential partner/feeder (raw MT) and a competitive substitute for some translation tiers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Novoterm-Translation-AB-181508771904518
• LinkedInlinkedin.com/company/novotermtranslation

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novoterm