COVER Communications
COVER Communications is a German influencer marketing agency founded in 2012 by Anne Höweler, serving fashion, beauty, and lifestyle brands. Acquired by YKONE in 2022 and renamed YKONE COVER, it operates within ONE Group serving European luxury clients.
- Company typePrivate
- Founded2008
- HeadquartersLandsberg Am Lech, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What COVER Communications does
COVER Communications is a German influencer marketing agency founded in 2012 by Anne Höweler in Landsberg Am Lech, Germany. The firm specializes in influencer marketing for fashion, beauty, and lifestyle brands, with named clients including L'Oréal Germany, Reserved Fashion, Shaping New Tomorrow, and Sloggi. The agency employs between 1 and 10 people and operates on a project-based professional services model, executing influencer casting, campaign management, and creative production work for European brands.
In July 2022, YKONE acquired a majority stake in COVER Communications, adding the firm as the group's dedicated German arm and renaming it YKONE COVER. Founder Anne Höweler was retained as CEO to preserve local market knowledge and client continuity. Through the acquisition, COVER gained access to YKONE's proprietary Campaygn platform — a data and AI-powered influencer marketing technology stack tracking billions of data points across 35 million influencer profiles — as well as YKONE's 8,000+ partner-influencer network and global creative production capabilities.
COVER now sits inside ONE Group, the €150 million integrated luxury marketing group formed in January 2026 via the merger of YKONE and MIRROR MIRROR (400+ employees across 20 cities). Its revenue is generated through quote-based enterprise engagements with European fashion, beauty, and lifestyle brands, leveraging shared technology, talent (BOLD Management), production (Oddly Enough), and group-level client relationships that materially extend the addressable footprint beyond what COVER could deliver as a standalone boutique agency.
COVER Communications firmographics
Firmographics- Name
- COVER Communications
- Legal name
- YKONE SAS
- Website
- https://cover-communications.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- COVER Communications is a German influencer marketing agency founded in 2012 by Anne Höweler, serving fashion, beauty, and lifestyle brands. Acquired by YKONE in 2022 and renamed YKONE COVER, it operates within ONE Group serving European luxury clients.
- Ownership category
- akta.pro rank
COVER Communications industry classification
Industry- Product category
- Influencer Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Influencer Marketing Agencies (BPAFAHAA)
- akta.pro secondary industries
- Influencer Sourcing & Casting (Discovery/Shortlisting) (MPAAAHAC), Influencer Campaign Operations & Managed Services (BPAFAHAF)
Keywords
Where COVER Communications is headquartered
LocationHeadquarters
- HQ city
- Landsberg Am Lech
- HQ country
- Germany
- HQ region
- Europe
Offices17 records
Markets served
COVER Communications business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Influencer Marketing Services: Full-service influencer marketing agency providing strategy, audit, insight, influencer casting, campaign management, creative production, and reporting. Revenue generated through service fees for managing influencer campaigns for luxury and beauty brands.
- Campaygn Software Licensing: Proprietary technology platform offered to brands for influencer identification, campaign management, and performance tracking.
- Production Services (Oddly Enough): In-house production studio offering 360° solutions across physical, digital, and virtual dimensions including events, digital content production, Metaverse, and NFT experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise定制服务 |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
COVER Communications product offering
Product offeringCore offering
COVER Communications is a German influencer marketing agency offering end-to-end services including strategy, influencer casting, campaign management, creative production, and trend reporting for fashion, beauty, and lifestyle brands. Following YKONE's 2022 acquisition of a majority stake, the agency was renamed YKONE COVER and serves clients such as L'Oréal Germany, Reserved Fashion, Shaping New Tomorrow, and Sloggi. The agency leverages YKONE's global network of 8,000+ partner influencers and proprietary Campaygn platform to execute influencer marketing programs in the German market.
Product overview
COVER Communications operates as a specialized influencer marketing division within the YKONE group, offering comprehensive services for fashion, beauty, and lifestyle brands. Following its 2022 acquisition, COVER Communications was renamed to YKONE COVER and provides influencer marketing, content production, talent management, and technology solutions to clients including L'Oréal Germany, Reserved Fashion, Shaping New Tomorrow, and Sloggi.
Differentiator
Problem solved
Functional benefit
Brands
- Campaygn: Proprietary influencer marketing technology platform for global lifestyle brands to maximize marketing impact through AI-powered insights, influencer identification, campaign management and performance tracking.
- Oddly Enough
- BOLD Management
- YKONE House
- YKONIC
Products and services
- Influencer Marketing Services 360-degree influencer marketing services covering strategy, audit, insight, training, co-creation, data curation, influencer casting, forecast, competitive benchmark, campaign reporting, art direction, concept and copywriting, creative production, influencer briefing, and trend reporting. Delivered to fashion, beauty, and lifestyle brands in Germany including L'Oréal Germany, Reserved Fashion, Shaping New Tomorrow, and Sloggi.
Quantifiable outcome
- Perrier Roland-Garros campaign: 34 social icons, 135 posts, 12.2M impressions, 2.8M reach, 38.4K interactions
- +2 more outcomes
Companies that use COVER Communications
Customer profileNamed customers106 records
Segments7 records
Ideal customer profiles1 record
COVER Communications technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
COVER Communications partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- ONE GroupcoreYKONE merged with MIRROR MIRROR in January 2026 to form ONE Group, a €150 million integrated marketing group dedicated to premium storytelling for luxury brands. ONE Group brings together YKONE, MIRROR MIRROR, BarCode (India), BOLD (talent management), and Campaygn (technology), with 400+ employees across 20 cities worldwide.
- BYSELECTcoreONE Group (backed by YKONE) acquired a stake in BYSELECT, an experiential strategy agency founded by Yasmine Badri. BYSELECT operates at intersection of cultural insight, commercial performance, and spatial storytelling for luxury, lifestyle, hospitality, sport, and public-sector ecosystems.
- ATLAS AgencycoreYKONE strengthened presence in Switzerland and invested in ATLAS Agency, expanding Swiss operations alongside existing Geneva office and partnership with Gamened.
- BarCode (India)coreYKONE acquired 70% of BarCode, India's leading influencer marketing agency, strengthening presence in the Indian market as part of the ONE Group ecosystem.
- COVER Communications (Germany)coreYKONE acquired majority stake in German influencer marketing agency COVER Communications, founded in 2012 by Anne Höweler. Renamed YKONE COVER, the agency focuses on fashion, beauty, and lifestyle brands in Germany. Adding 17 new talents to the team.
- Oddly EnoughcoreYKONE created Oddly Enough as in-house production agency offering 360° solutions: physical events, digital content production, Metaverse experiences, and NFT/Blockchain. Inaugurated June 30, 2022 with metaverse launch party on Decentraland.
- BOLD ManagementcoreInternational talent agency BOLD Management, part of YKONE, expanded globally starting in Dubai representing exclusive talent. Now part of ONE Group ecosystem.
- MB New Media / BOLD ItalycoreYKONE acquired Italian agency MB New Media, expanding Italian presence. The agency represents talent and supports Italian market operations from Milan office.
- GamenedminorYKONE Geneva works closely with sister company Gamened for Swiss watchmaking and jewelry brand partnerships.
Scale indicators10 records
Recent moves4 records
Expansion highlights4 records
COVER Communications competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights5 records
Customer concentration
COVER Communications social profiles
Digital presenceCOVER Communications financial estimates
Financial estimateRevenue estimate
Valuation estimate
COVER Communications leadership team
Management profileNumber of profiles
Profiles1 record
COVER Communications subsidiaries and ownership
Company hierarchySubsidiaries7 records
COVER Communications funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
COVER Communications M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about COVER Communications
What does COVER Communications do?
COVER Communications is a German influencer marketing agency offering end-to-end services including strategy, influencer casting, campaign management, creative production, and trend reporting for fashion, beauty, and lifestyle brands. Following YKONE's 2022 acquisition of a majority stake, the agency was renamed YKONE COVER and serves clients such as L'Oréal Germany, Reserved Fashion, Shaping New Tomorrow, and Sloggi. The agency leverages YKONE's global network of 8,000+ partner influencers and proprietary Campaygn platform to execute influencer marketing programs in the German market.
Is COVER Communications a public or private company?
COVER Communications is a private company. It is classified as corporate owned and is currently operating.
When was COVER Communications founded?
COVER Communications was founded in 2008. It employs 1 to 10 people.
Where is COVER Communications based?
COVER Communications is headquartered in Landsberg Am Lech, Germany, in the Europe region.
How does COVER Communications make money?
Three revenue lines are on record. Influencer Marketing Services are the primary driver. The others are campaygn Software Licensing and production Services (Oddly Enough).
Does COVER Communications have an API?
No public API is recorded for COVER Communications.
What industry is COVER Communications in?
COVER Communications's product category is Influencer Marketing Services. Its primary akta.pro industry code is BPAFAHAA, Influencer Marketing Agencies, with a secondary code of MPAAAHAC, Influencer Sourcing & Casting (Discovery/Shortlisting). Its NAICS code is 541810 and its SIC code is 7311.