ONE Group
ONE Group is a privately held diversified business group operating across three continents, focused on luxury real estate development in Pakistan, international real estate brokerage in Dubai and London, and early-stage venture capital investments across fintech, ed-tech, and telehealth sectors.
- Company typePrivate
- Founded2007
- HeadquartersLondon, United Kingdom
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What ONE Group does
ONE Group is a privately held diversified business group founded in 2007 by Zeeshaan Shah and headquartered in London, operating across three continents (United Kingdom, United Arab Emirates, United States, Pakistan). The group runs three wholly owned subsidiaries: One Homes, a luxury real estate developer in Pakistan with a portfolio spanning One Serene Residences (a $40M resort-themed project in Islamabad) and One Canal Road ($30M, Lahore); One Investments, a Dubai-headquartered international brokerage facilitating 500+ transactions annually and $1.6B+ in cumulative transaction value since 2013; and One Capital, which acts as principal developer/investor in real estate and deploys early-stage venture capital into fintech, ed-tech, telehealth, hospitality-tech, wellness, and consumer brands.
The underlying technology is non-proprietary: the firm does not disclose a software platform and competes via human advisory, partner relationships, and branded design collaborations with firms such as Kobi Karp Architecture, Versace Ceramics, VX Studio, Opaal Interiors, ZKLD Studio, and Walters & Cohen Architects. The group generates revenue across three streams: one-time development sales and project margins on residential, commercial, retail, and industrial schemes (Gross Development Value exceeding $350M); transaction-based brokerage commissions on Dubai and London property deals routed through exclusive partnerships with DAMAC Properties (US-market rights), Emaar (master agency for UK/USA), and Major Developers (Al Marjan Island); and equity returns from its venture capital portfolio.
The company serves high-net-worth international real estate investors, Overseas Pakistanis seeking premium domestic property, and US/EU clients pursuing Dubai investment villas. Go-to-market combines field sales through owned offices in London, Dubai, Houston, and Islamabad with channel-partner distribution via global luxury developers. Customer concentration is anchored to a handful of developer partners whose brands effectively generate inbound demand, while the venture capital arm provides optionality and brand halo in the innovation ecosystem.
ONE Group firmographics
Firmographics- Name
- ONE Group
- Legal name
- One Group
- Website
- https://oneg.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- ONE Group is a privately held diversified business group operating across three continents, focused on luxury real estate development in Pakistan, international real estate brokerage in Dubai and London, and early-stage venture capital investments across fintech, ed-tech, and telehealth sectors.
- Ownership category
- akta.pro rank
ONE Group industry classification
Industry- Product category
- Real Estate Development and Investment
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Portfolio Management and Investment Advice (523940), All Other Financial Investment Activities (52399)
- SIC
- Real Estate Dealers (For Their Own Account) (6532), Real Estate Agents & Managers (For Others) (6531), Investment Advice (6282)
- akta.pro primary industry
- Real Estate M&A / Joint Venture Advisory (Platform Deals, Partnerships) (BPAJANAF)
- akta.pro secondary industries
- Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Corporate Strategic Real Assets & Infrastructure Venture Investing (FSANAHAN)
Keywords
Where ONE Group is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
ONE Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Real Estate Development: As principal developer and investor in real estate across USA, UK, UAE, and Pakistan. Revenue generated from property sales and development margins on residential, commercial, retail, and industrial projects. Gross Development Value exceeds $350 million.
- Real Estate Brokerage: One Investments generates commissions from facilitating real estate transactions in Dubai and London markets. The company oversees in excess of 500 transactions annually as advisor and principal investor, with over $1 billion in global transactions facilitated since 2013.
- Venture Capital: Early-stage investments in disruptive businesses including fintech, ed-tech, telehealth, and hospitality technology. Returns generated through equity appreciation and exit events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Luxury real estate advisory services with customized investment solutions |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
ONE Group product offering
Product offeringCore offering
ONE Group is a diversified business group operating across real estate development, real estate brokerage, and venture capital. Through One Homes, it develops luxury residential and lifestyle-centric projects in Pakistan. Through One Investments, it acts as an international broker facilitating property purchases in Dubai and London with over 500 transactions annually. Through One Capital, it invests as principal in global real estate projects and as an early-stage venture capital backer in fintech, ed-tech, telehealth, and hospitality technology ventures.
Product overview
ONE Group is a diversified real estate and venture capital focused business group operating across three continents. The company operates three core sub-brands: One Homes (luxury real estate development in Pakistan), One Investments (real estate brokerage and advisory in Dubai and London), and One Capital (principal real estate investment and venture capital globally). The portfolio includes specific development projects such as One Serene Residences in Islamabad and One Canal Road in Lahore. Through its venture capital arm, One Capital invests in early-stage businesses across fintech, ed-tech, and telehealth sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- One Homes Luxury residential real estate development in Pakistan, crafting lifestyle-centric living spaces that combine international design standards with a customer-first ethos. Serves overseas Pakistanis and local premium buyers across Islamabad and Lahore.
- One Investments Multi-award winning international real estate brokerage and investment advisory firm headquartered in Dubai with a regional office in London. Facilitates 500+ property transactions annually in Dubai and London markets and has overseen over $1.6 billion in global real estate transactions since 2013.
- One Capital Principal developer and investor in global real estate projects, and an early-stage venture capital backer in disruptive businesses across fintech, ed-tech, telehealth, hospitality tech, and wellness sectors.
- One Serene Residences $40 million resort-themed luxury residential development in Islamabad, designed for overseas Pakistanis, featuring luxury amenities comparable to five-star hotels.
- One Canal Road $30 million luxury residential development in Lahore's Downtown District on Canal Road, comprising 111 luxury residences with 25,000 square feet of amenities including a sky pool and 360-degree views.
- Purpose-Built Student Accommodation (PBSA) Student housing development initiative targeting Pakistan's $30 billion student accommodation market, with the first project focused on safe, high-quality housing for female students near universities in Lahore.
Quantifiable outcome
- $1.3 Billion+ in transactions since inception
- +3 more outcomes
Companies that use ONE Group
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
ONE Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ONE Group partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered major, core and minor.
- Major DevelopersmajorPartnership with Major Developers (75+ years expertise across three countries) for real estate sales in Ras Al Khaimah. One Investments recognized as leading brokerage and Top 10 Global Broker for Al Marjan Island sales performance.
- Walters & Cohen ArchitectsmajorAward-winning British architectural firm renowned for educational design including projects at Cambridge and Oxford Universities appointed as lead design partner for Pakistan's first purpose-built student accommodation in Lahore. Dorothy Garrod Building at Cambridge received RIBA National Award.
- DAMAC PropertiescorePartnership grants One Investments exclusive rights to market and sell DAMAC's luxury developments in the United States market. This collaboration combines DAMAC's extensive luxury property portfolio with One Investments' international client network and advisory expertise.
- ZKLD StudiomajorIstanbul-based renowned lighting design studio with three-decade legacy appointed for One Canal Road project in Lahore. Global recognition for mastery in enhancing visual environments through creative use of light and darkness. Collaboration with Hagia Sophia demonstrates expertise.
- Kobi Karp Architecture and Interior Design (KKAID)coreMiami's renowned celebrity architect Kobi Karp serves as architect for One Canal Road, Lahore. Globally recognized as one of the best design firms in sustainable architecture. Projects include Four Seasons Surfside, Legacy Miami World Centre Residences, and designs for NBA star Juwan Howard and Barry Sternlicht.
- Diyar HomescoreJoint venture partnership for One Canal Road development in Lahore under the banner of Diyar Homes. Combined expertise of international developer One Homes with local partner.
- OPEN Silicon ValleyminorChairman Zeeshaan Shah hosted exclusive sessions at OPEN Silicon Valley Annual Summit (largest gathering of tech entrepreneurs of Pakistani descent) focusing on investment and opportunities in Pakistan.
- Najeeb Ghauri (Netsol)minorTech industry leader featured in private sessions with Chairman Zeeshaan Shah at OPEN Silicon Valley Summit discussing investment opportunities in Pakistan.
- Raghib Hussain (Marvell)minorTech industry leader featured in private sessions at OPEN Silicon Valley Summit on investment opportunities in Pakistan.
- Safwan Shah (PayActiv)minorTech industry leader featured in private sessions at OPEN Silicon Valley Summit discussing Pakistani tech sector opportunities.
- VX StudiomajorWorld-renowned architectural design firm headquartered in Dubai appointed as lead design consultant for One Serene Residences. Portfolio includes Mandarin Oriental Istanbul, Saadiyat Island Beach Club, and Niyama Resort Maldives with construction value exceeding US$5 billion.
- VERSACE Ceramics by Gardenia OrchideamajorItalian design house selected for floor and wall finishings at One Serene Residences. The haute couture of ceramics has served numerous high-end private homes, royal residences, and hotels globally including Hotel Milano Palace Modena and Grand Hotel Leonardo Da Vinci.
- Opaal InteriorsmajorDubai's leading award-winning interior design practice appointed as lead interior designers for One Serene Residences. Led by CEO Noor Al Muhaideb, the firm brings over 100 years of combined experience and portfolio of 250+ projects including Kempinski Sky Gardens and Mandarin Oriental UAE.
- Government of PakistanminorCollaboration for mega Independence Day campaign in London celebrating Pakistan's 75th Independence Day. Campaign featured on 150 London buses bearing Pakistan's cultural identity across central London routes.
- London High CommissionminorPartnership with Government of Pakistan's London High Commission for Independence Day campaign in London featuring Pakistan's landmarks and culture on 150 classic red London buses.
- Ayana HoldingscoreStrategic partnership agreement for first-of-its-kind $40 Million resort-living development in Islamabad. Ayana Holdings brings global expertise in developing and operating real estate with proven track record in diverse economies. Notable projects include Mandarin Oriental Istanbul, Saadiyat Island Abu Dhabi, and Nuraxi Resort Sardinia.
- Emaar PropertiescoreMaster agency agreement with UAE's largest real estate developer for UK and USA markets. One Investments offers the most exclusive properties and offers directly to their clientele, giving them market access on-par with local investors from across the world.
- Hamzah SheerazminorLong-term sponsorship deal with rising British-Pakistani boxing superstar Hamzah Sheeraz. Supports community initiatives and young talented individuals. Part of One Investments' community engagement strategy.
Scale indicators10 records
Recent moves7 records
Expansion highlights5 records
ONE Group competitors and assessment
Company assessmentBroad incumbents
- Knight Frank: Global real estate consultancy and brokerage operating in luxury residential, commercial, and investment advisory across 50+ countries. Directly comparable to One Investments' cross-border luxury brokerage model, though Knight Frank is far larger and offers a full suite of advisory, valuation, and property management services.
- Savills: International real estate advisor active in residential sales, commercial, and investment advisory globally. Highly comparable to One Investments' Dubai and London luxury brokerage franchise; Savills also independently valued One Serene Residences, confirming their position as a reference luxury market participant.
- Cushman & Wakefield: Global commercial real estate services firm offering brokerage, valuation, and advisory. Comparable to One Group's international property services arm, though Cushman & Wakefield's scale and institutional client base are far broader.
- JLL (Jones Lang LaSalle): Global real estate services and investment management firm. Comparable as a diversified real estate platform operating across multiple geographies and asset classes, though JLL operates at vastly greater institutional scale.
Direct peers
- Engel & Völkers: Specialized luxury residential brokerage operating through a franchise model across premium international markets. Directly comparable to One Investments in serving affluent cross-border buyers purchasing trophy properties in cities like Dubai and London.
- Sotheby's International Realty: Luxury residential real estate brokerage with affiliate network across 80+ countries. Closely comparable to One Investments' international luxury sales franchise and cross-border referral model for HNW clients.
- Bahria Town: Largest private real estate developer in Pakistan, building master-planned cities and luxury residential projects. Most direct domestic competitor to One Homes in the Pakistani luxury development segment, with comparable overseas-Pakistani buyer targeting.
Others
- DAMAC Properties: UAE-based luxury real estate developer and One Investments' most important upstream partner. Comparable to One Capital/One Homes as a principal luxury developer, though DAMAC is a global player with multi-billion-dollar GDV and serves as both supplier and indirect competitor in the same end-markets.
- Emaar Properties: UAE's largest real estate developer and One Investments' other core master agency partner. Comparable as a luxury principal developer with international master-planned projects; relationship is primarily partnership, but Emaar competes for the same end-buyer demand in Dubai and Pakistan.
Emerging players
- Sarmayacar: Pakistan-focused early-stage venture capital fund investing across fintech, consumer, and SaaS sectors. Directly comparable to One Capital's VC arm in geography and stage focus, representing the most relevant local VC peer.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
ONE Group social profiles
Digital presenceONE Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
ONE Group leadership team
Management profileNumber of profiles
Profiles1 record
ONE Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
ONE Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ONE Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ONE Group
What does ONE Group do?
ONE Group is a diversified business group operating across real estate development, real estate brokerage, and venture capital. Through One Homes, it develops luxury residential and lifestyle-centric projects in Pakistan. Through One Investments, it acts as an international broker facilitating property purchases in Dubai and London with over 500 transactions annually. Through One Capital, it invests as principal in global real estate projects and as an early-stage venture capital backer in fintech, ed-tech, telehealth, and hospitality technology ventures.
Is ONE Group a public or private company?
ONE Group is a private company. It is classified as family owned and is currently operating.
When was ONE Group founded?
ONE Group was founded in 2007. It employs 501 to 1,000 people.
Where is ONE Group based?
ONE Group is headquartered in London, United Kingdom, in the Europe region.
How does ONE Group make money?
Three revenue lines are on record. Real Estate Development is the primary driver. The others are real Estate Brokerage and venture Capital.
Who are ONE Group's main competitors?
Broad incumbents on record are Knight Frank, Savills, Cushman & Wakefield and JLL (Jones Lang LaSalle). Direct peers are Engel & Völkers, Sotheby's International Realty and Bahria Town. Others are DAMAC Properties and Emaar Properties. Sarmayacar is listed as an emerging player.
Does ONE Group have an API?
No public API is recorded for ONE Group.
What industry is ONE Group in?
ONE Group's product category is Real Estate Development and Investment. Its primary akta.pro industry code is BPAJANAF, Real Estate M&A / Joint Venture Advisory (Platform Deals, Partnerships), with a secondary code of FSAEAJAB, Commercial Real Estate Brokerage (Leasing & Sales). Its NAICS code is 53121 and its SIC code is 6532.