What Dedicated Systems does

Dedicated Systems Australia Pty Ltd, founded in 2003 and headquartered in Walkerville, South Australia (ABN 66 105 063 072), is a privately-held value-added distributor and systems integrator specializing in embedded system software, firmware, and hardware. The company serves customers across Australia and New Zealand, addressing twelve vertical markets split into a primary defense-and-aerospace core — Avionics, Naval Systems, Land Systems, EW/Radar/Sonar, Space, and Cyber Security — and secondary commercial segments including Rail Monitoring & Controls, Medical Devices, Autonomous Vehicles, Communications & Networking, Renewable Energy, and Industrial Automation. Operations run with a small team of 1–10 employees under direct enterprise sales motion.

The product portfolio is built almost entirely on third-party technology resold under regional distribution rights rather than proprietary IP developed in-house. Core offerings span Wind River's embedded operating systems and platforms (VxWorks RTOS, Wind River Linux, Helix Virtualization Platform, Simics simulation), Star Lab's Kevlar Embedded Security for Linux devices, Siemens Polarion's application lifecycle management suite (ALM, QA, Requirements, Variants, Enterprise Agile, SaaS, Medical Devices), and hardware platforms from United Electronic Industries (PowerDNA data acquisition, UEIPAC controllers, DNA-ECAT EtherCAT I/O cubes, 70+ I/O boards) alongside Speedgoat real-time target machines (Baseline, Mobile, Performance, Pulse, Unit) for hardware-in-the-loop simulation. The company also distributes complementary tooling from Adacore, Astronics, CoreAVI, Interface Concept, Mcobject, Newired, nVent Schroff, Qt, Rapita Systems, xyz, and RTI. Its 'Configure, Connect, Program, Protect' framework maps to this stack: hardware configuration, DDS-compliant middleware integration, embedded development tooling, and ruggedized system packaging.

Revenue is generated almost exclusively through product resale and distribution, with the company positioning itself as a value-added reseller applying local technical and integration expertise on top of vendor-supplied technology. Pricing is quote-based and not publicly disclosed. Go-to-market is direct sales to enterprise customers in critical industries, supplemented by recurring 'Tech Days' events (the most recent disclosed in source material was 2020) and joint webinars with supplier partners. No revenue figures, funding events, M&A transactions, or material corporate actions have been disclosed in available source material.

Name

Dedicated Systems

Legal name

Dedicated Systems Australia Pty Ltd

Website

https://dedicatedsystems.com.au

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Dedicated Systems Australia is a value-added distributor of embedded system software, firmware, and hardware across Australia and New Zealand. Founded in 2003, it represents international suppliers including Wind River, Polarion (Siemens), UEI, and Speedgoat for defense, aerospace, medical, and industrial applications.

Ownership category

akta.pro rank

Product category

Embedded Systems Distribution

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

I&C / Controls & Automation Commissioning (DCS/PLC/SCADA) (EUAEAJAD)

akta.pro secondary industry

Renewable Monitoring, Controls & SCADA Hardware Manufacturing (Sensors, RTUs, Meters) (EUAMAHAJ)

Keywords

• Embedded systems distribution
• Real-time operating systems
• Ruggedized embedded hardware
• Application lifecycle management
• Hardware-in-the-loop simulation

Headquarters

HQ city

Walkerville

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Resale and Distribution: Dedicated Systems generates revenue through the resale and distribution of embedded software, firmware, and hardware products from their supplier partners. They act as a value-added distributor serving critical industries in Australia and New Zealand.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Dedicated Systems is a value-added distributor and reseller that brings embedded system software, firmware, and hardware from international suppliers to customers in Australia and New Zealand. The portfolio spans Wind River operating systems and development tools, Siemens Polarion application lifecycle management, UEI data acquisition hardware, Speedgoat real-time target machines, and Star Lab embedded security, combined with local technical and integration support for critical industries such as aerospace, defense, space, medical, rail, and industrial automation.

Product overview

Dedicated Systems Australia is a value-added reseller and systems integrator specializing in embedded system software, firmware, and hardware for critical markets since 2003. The product portfolio includes Wind River operating systems (VxWorks RTOS, Wind River Linux, Helix Virtualization Platform, Simics simulation), Star Lab Kevlar Embedded Security, Siemens Polarion application lifecycle management suite (ALM, QA, Requirements, Variants, Enterprise Agile, SaaS, Medical Devices), and hardware from United Electronic Industries (UEI) including PowerDNA data acquisition systems, UEIPAC controllers, EtherCAT I/O cubes, and Speedgoat real-time target machines (Baseline, Mobile, Performance, Pulse, Unit) for hardware-in-the-loop simulation. The company also distributes UEI's 70+ I/O boards and cards supporting avionics protocols like ARINC-429, MIL-STD-1553, and AFDX/ARINC-664.

Differentiator

Problem solved

Functional benefit

Products and services

• Wind River VxWorks Real-time operating system (RTOS) providing performance, determinism, reliability, safety, and security capabilities for critical infrastructure and embedded systems. Distributed to Australia and New Zealand customers in avionics, defense, medical, and industrial markets.
• Wind River Linux Embedded Linux development platform with tools and lifecycle services to build and deploy intelligent edge devices. Distributed to ANZ customers for embedded Linux development.
• Wind River Helix Virtualization Platform Consolidates multi-OS and mixed-criticality applications onto a single edge compute software platform for aerospace, defence, industrial, medical, and automotive markets.
• Wind River Simics System simulation platform providing access, automation, and collaboration tools for Agile development practices, simulating systems from smallest to most complex.
• Star Lab Kevlar Embedded Security Layered security solution for Linux-based embedded devices that maintains integrity and confidentiality of critical applications, data, and configurations at rest, through boot, at runtime, and during field updates.
• Polarion ALM Unified 100% browser-based application lifecycle management solution for requirements, coding, testing, and release management connecting teams and projects.
• Polarion QA Complete quality assurance and testing solution coordinating all testing activities with design, tracking, and collaboration in a single QA environment.
• Polarion Requirements Complete requirements management solution for gathering, authoring, approving, and managing requirements for complex systems across entire project lifecycles.
• Polarion Variants ALM solution with software variant management capability for managing variation, mass customization, and configured-to-order deliverables.
• Polarion for Enterprise Agile Application lifecycle management for enterprise IT, regulated, and multi-speed environments achieving agility while maintaining quality and compliance regulations.
• Polarion SaaS Cloud-based Polarion solution hosted on Amazon Web Services for Requirements Management, QA, DevOps and reporting with full traceability.
• Polarion for Medical Devices Specialized Polarion solution for medical device manufacturers integrating risk management with ISO 14971 templates and automated proof of compliance.
• UEI PowerDNA Series Rugged Ethernet-based data acquisition system acting as I/O slaves to a host PC, supporting Windows, Linux, QNX, VxWorks and application software including MATLAB and LabVIEW.
• UEI UEIPAC Series Stand-alone embedded controllers or data loggers running on Linux PC, Windows PC (cygwin), or VxWorks, functioning as local control nodes.
• UEI DNA-ECAT Series EtherCAT-based I/O cubes (2, 4, and 8 slot configurations) using deterministic Ethernet with built-in watchdog timers and cable redundancy.
• UEI DAQ I/O Boards Over 70 I/O boards including Analog Inputs/Outputs, Digital I/O, Serial/CAN, Counter/Timer/Frequency, Avionics, and Wireless modules for data acquisition applications, including avionics protocols like ARINC-429, MIL-STD-1553, and AFDX/ARINC-664.
• Speedgoat Baseline Real-Time Target Machine Compact rugged real-time target machine with Intel 2.0 GHz quad core CPU and optional FPGAs for real-time simulation and testing using MATLAB and Simulink.
• Speedgoat Mobile Real-Time Target Machine Rugged target computer for field and in-vehicle use with support for rapid control prototyping and plant simulation, withstands high shock and vibration.
• Speedgoat Performance Real-Time Target Machine Mainstay target computer for office and lab use with Intel i3, i7 and Xeon CPU options up to 4 GHz, supporting up to eleven I/O modules.
• Speedgoat Pulse Real-Time Target Machine Scalable desktop system for control design innovation and controller testing with seamless transition between desktop simulation and hardware-in-the-loop testing.
• Speedgoat Unit Real-Time Target Machine Small lightweight rugged target machine with quad-core 1.6 GHz Intel Atom processor and two on-board GbE ports for host-target communications.

Segments12 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Wind RivercoreChannel Partner/ Reseller/ DistributorDedicated Systems represents Wind River products including VxWorks RTOS, Wind River Linux, Helix Virtualization Platform, Simics, and Star Lab's Kevlar Embedded Security in Australia and New Zealand. Wind River technology is found in more than 2 billion products.
• United Electronic Industries (UEI)coreChannel Partner/ Reseller/ DistributorDedicated Systems represents UEI products including PowerDNA Series, UEIPAC Series, UEISIM Series, EtherCAT solutions, and over 70+ I/O boards for data acquisition and control applications.
• SpeedgoatcoreChannel Partner/ Reseller/ DistributorDedicated Systems represents Speedgoat real-time target machines for Simulink-based real-time testing, hardware-in-the-loop simulation, and Model-Based Design workflows.
• Polarion Software (Siemens)coreChannel Partner/ Reseller/ DistributorDedicated Systems represents Polarion ALM, QA, Requirements Management, and Variants products for requirements, quality, and application lifecycle management.
• Star Lab (Wind River Company)minorChannel Partner/ Reseller/ DistributorStar Lab, a Wind River Company, provides Kevlar Embedded Security for Linux-based embedded devices. Products are integrated with Wind River LTS21 and LTS22 Linux.
• AdacoreminorChannel Partner/ Reseller/ DistributorSupplier partner for embedded software tools.
• AstronicsminorChannel Partner/ Reseller/ DistributorSupplier partner for aerospace and defense embedded systems hardware.
• CoreAVIminorChannel Partner/ Reseller/ DistributorSupplier partner for graphics and embedded computing solutions.
• Interface ConceptminorChannel Partner/ Reseller/ DistributorSupplier partner for embedded systems hardware.
• McobjectminorChannel Partner/ Reseller/ DistributorSupplier partner for embedded database and data management solutions.
• NewiredminorChannel Partner/ Reseller/ DistributorJoint webinar partner for enterprise software utilization solutions.
• nvent SchroffminorChannel Partner/ Reseller/ DistributorSupplier partner for electronic packaging and enclosures.
• QtminorChannel Partner/ Reseller/ DistributorSupplier partner for UI development framework.
• Rapita SystemsminorChannel Partner/ Reseller/ DistributorSupplier partner for software verification and testing tools.
• XYZminorChannel Partner/ Reseller/ DistributorSupplier partner for data visualization and analytics.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Regional players

• element14 (Farnell) Australia/New Zealand: ANZ-focused arm of the Farnell/Newark distributor group (formerly operating as Braemac in Australia). Sells embedded boards, dev kits, and components to industrial and maker customers in the same geography as Dedicated Systems.
• Macnica: Japan-headquartered value-added distributor specializing in embedded computing, FPGA, and image processing across APAC. Comparable as a regional specialty embedded distributor though not directly serving ANZ.
• RS Components (RS Australia): Electrocomponents-owned global industrial and electronics distributor with a significant ANZ presence. Overlaps with Dedicated Systems in industrial automation and embedded components, though with a broader catalogue and lower specialization.

Broad incumbents

• Avnet: World's largest electronic components distributor with embedded/IoT practice (including former EBV Elektronik) serving industrial and defense customers globally, including Australia and New Zealand.
• Arrow Electronics: Global broad-line electronic components distributor with embedded solutions, semiconductor, and systems integration offerings across APAC. Operates at much larger scale than Dedicated Systems but competes for the same embedded-systems wallet in ANZ.
• Mouser Electronics: Global authorized distributor of semiconductors and electronic components with a wide embedded-systems catalogue and direct shipping into Australia and New Zealand.
• Digi-Key Electronics: Large global distributor with deep embedded components catalogue serving engineers in industrial automation and defense markets worldwide, including ANZ.
• Future Electronics: Major global electronics distributor with embedded, sensor, and connectivity franchises serving industrial and defense customers across APAC.

Others

• LDRA Technology: UK-based developer of embedded software verification and testing tools (TBvision, TBrun). Adjacent competitor to the Rapita Systems portfolio that Dedicated Systems distributes, with overlap in safety-critical avionics and medical-device toolchains.
• Wind River Systems: Dedicated Systems' primary supplier (VxWorks, Wind River Linux, Helix, Simics). Also a competitor at the margin, as Wind River sells direct to large ANZ defense primes and could disintermediate its distributor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dedicated-systems-australia-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dedicated Systems