Newired
Newired is an Italian Digital Adoption Platform vendor that embeds contextual, real-time in-application guidance and process enforcement inside enterprise web apps (Salesforce, Oracle, Polarion), selling annual subscriptions, professional services, and OEM licenses to enterprise customers worldwide.
- Company typePrivate
- Founded2017
- HeadquartersTorino, Italy
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Newired does
Newired S.r.l. is a privately held Italian software company, founded in 2017 and headquartered in Turin, that sells the Newired® User Enablement Platform, a Digital Adoption Platform (DAP) designed to embed contextual, real-time guidance directly inside enterprise web applications such as Salesforce, Oracle, Siemens Polarion, and custom-built systems. Its core product is built around step-by-step Journeys, structured Playbooks, and contextual Tips (hints, banners, bookmarks) surfaced through a Launcher interface, with the stated positioning that it extends traditional DAPs by enforcing process execution and compliance rather than only providing navigation help. The technology stack includes an analytics engine with external BI integrations (Microsoft Power BI, Tableau), SCORM export for LMS compatibility, full Arabic and right-to-left language support, and an add-on Newired AI module comprising generative-AI conversational search (generally available since version 24.2), NLP-based content translation, a holistic chat interface, and an experimental Predictive AI Assistance capability in pilot.
The company monetizes through quote-based annual or multi-year platform subscriptions priced per user and per application, supplemented by professional services for implementation and content development, and an OEM/white-label licensing model that allows partners to embed Newired capabilities in their own products. Its go-to-market combines direct enterprise field sales with a layered channel network — Fox Solution US (North America), Dedicated Systems (Australia), Navi8Consulting (DACH Polarion ecosystem), InnoFour (engineering and systems engineering), and Finext (digital finance) — alongside event-driven demand generation at venues such as VivaTech, NEXUS 2050, Polarion4U Days, and the CLM Summit. Named customers include Crédit Agricole (banking) and citizenM hotels (hospitality). The company closed a €1.3 million capital increase in October 2025 from existing and new private investors to fund global expansion across Europe, North America, and the Middle East and to accelerate AI productization.
Newired firmographics
Firmographics- Name
- Newired
- Legal name
- Newired S.r.l.
- Website
- https://newired.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Newired is an Italian Digital Adoption Platform vendor that embeds contextual, real-time in-application guidance and process enforcement inside enterprise web apps (Salesforce, Oracle, Polarion), selling annual subscriptions, professional services, and OEM licenses to enterprise customers worldwide.
- Ownership category
- akta.pro rank
Newired industry classification
Industry- Product category
- Digital Adoption Platform (User Enablement Software)
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM)
- akta.pro secondary industries
- Low-Code/No-Code Application Platforms (HDAEAKAA), Solution Selling & Value-Based Selling (EDABABAD)
Keywords
Where Newired is headquartered
LocationHeadquarters
- HQ city
- Torino
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
Newired business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Platform Subscription: Annual or multi-year subscription licensing for the Newired User Enablement Platform, priced based on user count and/or application coverage. Includes platform access, AI features, analytics, and support.
- Professional Services: Training, consulting, and implementation services to help organizations deploy and optimize the platform, including onboarding workshops and content development
- OEM Model: White-label/embedding licensing option for partners or customers who want to embed Newired capabilities into their own products or distribute under their brand
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Newired product offering
Product offeringCore offering
Newired sells a Digital Adoption / User Enablement Platform that overlays enterprise web applications to provide real-time, contextual in-app guidance and enforce correct process execution. The platform combines step-by-step Journeys and Playbooks, in-app Tips and Banners, an end-user Launcher, AI-powered conversational search and predictive assistance, and analytics that integrate with BI tools. It is sold via subscription licenses to enterprise customers, with professional services for deployment and an OEM/white-label option for partners.
Product overview
Newired is a European software company offering the Newired® User Enablement Platform, a unified Digital Adoption Platform that operates as a single, seamless layer across enterprise applications. The platform combines in-app guidance (Journeys, Playbooks, Tips) with AI-powered capabilities through the Newired AI module to help users perform tasks correctly, enforce processes, and drive measurable outcomes. Key features include Launcher 2.0 for end-user access, Analytics APIs for external BI integration, SCORM export for LMS compatibility, and comprehensive multi-language support including full Arabic RTL. The platform is available through standard licensing and OEM Model, targeting organizations seeking to maximize value from digital investments by enabling users to work efficiently inside their existing applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Newired® User Enablement Platform A Digital Adoption Platform sold to enterprise customers that overlays web-based applications to deliver contextual, real-time in-app guidance through Journeys, Playbooks, Tips, and Banners, with an end-user Launcher and analytics, ensuring correct task execution and process compliance across enterprise applications.
- Newired AI An AI module for the Newired User Enablement Platform providing Generative AI-driven conversational search, NLP-based content translation, Predictive AI Assistance (Pilot) that learns from experienced users, and a Holistic Chat Interface integrating with knowledge bases.
- OEM License (White-label / Embedded) An OEM/white-label licensing option allowing partners and customers to embed Newired capabilities into their own products or distribute them under their own brand.
- Training & Consulting Services Professional services offering including training workshops, consulting, and content development to help enterprise customers deploy, optimize, and roll out the Newired platform.
Quantifiable outcome
- Reduce training costs by up to 60%
- +5 more outcomes
Companies that use Newired
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Newired technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability6 records
Feature11 records
Newired partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- InnoFourcoreStrategic partnership announced April 7, 2026 to redefine how engineering organizations unlock performance from technology. InnoFour provides cutting-edge solutions in Electronic Design Automation (EDA), simulation, ALM, and system design, while Newired adds contextual guidance embedded directly inside enterprise applications. Focus areas include automotive, aerospace, industrial manufacturing, and electronics sectors.
- Dedicated SystemscorePartnership announced March 2026 for expansion into Australian market. Dedicated Systems serves as channel partner providing Newired digital adoption solutions to Australian customers.
- Fox Solution UScoreStrategic partnership announced January 30, 2026 to accelerate digital adoption in North America. Fox Solution US serves as channel partner for sales and implementation of Newired solutions in the US market.
- AISE - INCOSE ItalyminorNewired joined as Associate Member from 2026, with CEO Stefano Rizzo serving as Ordinary Member on the Corporate Advisory Board. Partnership focused on innovation in systems engineering, contributing to AISE's mission of advancing systems engineering practices in Italy.
- Navi8ConsultingcoreLong-standing Siemens partner working with Newired on Polarion ecosystem. Co-hosted workshops at Polarion4U Days 2025 in Milan, showcased AI-powered embedded guidance, and provide joint customer support for Polarion users in Germany, Austria, and Switzerland.
- SiemenscoreTechnology partnership with Siemens for Polarion integration. Newired is a trusted Siemens partner with solutions for Polarion ALM/lifecycle management. Active participation in Siemens Polarion Realize Club France, PLM Connection events, and CLM Summit.
- FinextminorPartnership for digital finance events and customer engagements. Finext hosted Digital Finance 2024 event in Netherlands where Newired participated as speaker. Joint customer citizenM hotels implemented Newired for finance systems adoption.
Scale indicators9 records
Recent moves8 records
Expansion highlights7 records
Newired competitors and assessment
Company assessmentDirect peers
- WalkMe: WalkMe is the category-defining Digital Adoption Platform, offering in-app guidance, process orchestration, and AI assistance across enterprise applications. Directly comparable as a DAP targeting large enterprise transformation programs.
- Pendo: Pendo provides product analytics and in-app guidance primarily for SaaS product teams. Overlaps with Newired on in-app guidance and user onboarding, though Pendo is more product-led while Newired is enterprise-IT-led.
- Whatfix: Whatfix is a leading Digital Adoption Platform offering interactive walkthroughs, self-help, and performance support across enterprise apps. Closely comparable in target customer (large enterprises) and in-app guidance model.
- Apty: Apty is a Digital Adoption Platform focused on enterprise application onboarding, process compliance, and analytics. Highly comparable feature set including in-app guidance, workflow enforcement, and BI integrations.
- Userlane: Userlane is a Munich-based DAP providing interactive guidance and process documentation for enterprise software users. Direct European competitor with similar target market and in-app guidance approach.
- Appcues: Appcues delivers product adoption and user onboarding flows for SaaS applications. Comparable as a no-code in-app guidance platform, though typically serving product growth teams rather than enterprise IT.
- Userpilot: Userpilot offers no-code in-app flows, product tours, and onboarding checklists for SaaS products. Comparable low-code/no-code guidance capability, though typically focused on product-led growth use cases.
- Tango: Tango (formerly Tango Analytics) provides AI-powered process documentation and in-app guidance for enterprise workflows. Overlaps with Newired's Journeys/Playbooks feature set with an AI-native angle.
Broad incumbents
- Microsoft: Microsoft embeds in-app guidance capabilities (Dynamics 365 Guides, Copilot) within its enterprise application portfolio. As a broad incumbent, Microsoft represents both a partner and a potential competitive substitute for Newired.
- Salesforce: Salesforce is a Newired integration target but also offers native in-app guidance and Einstein-powered assistance within its CRM platform, representing an incumbent platform risk for standalone DAP vendors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Newired social profiles
Digital presenceNewired compliance and trust
Trust signalCompliance2 records
Newired financial estimates
Financial estimateRevenue estimate
Valuation estimate
Newired leadership team
Management profileNumber of profiles
Profiles6 records
Newired funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Newired M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Newired
What does Newired do?
Newired sells a Digital Adoption / User Enablement Platform that overlays enterprise web applications to provide real-time, contextual in-app guidance and enforce correct process execution. The platform combines step-by-step Journeys and Playbooks, in-app Tips and Banners, an end-user Launcher, AI-powered conversational search and predictive assistance, and analytics that integrate with BI tools. It is sold via subscription licenses to enterprise customers, with professional services for deployment and an OEM/white-label option for partners.
Is Newired a public or private company?
Newired is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Newired founded?
Newired was founded in 2017. It employs 11 to 50 people.
Where is Newired based?
Newired is headquartered in Torino, Italy, in the Europe region.
How does Newired make money?
Three revenue lines are on record. Platform Subscription is the primary driver. The others are professional Services and OEM Model.
Who are Newired's main competitors?
Direct peers on record are WalkMe, Pendo, Whatfix, Apty, Userlane, Appcues, Userpilot and Tango. Broad incumbents are Microsoft and Salesforce.
Does Newired have an API?
Yes. Newired 25.2 introduces Analytics APIs that allow users to query and extract raw analytics data, generate custom exports, and integrate Newired insights into third-party platforms such as Microsoft Power BI, Tableau, or internal business intelligence systems. This enables teams to leverage Newired data in their existing workflows for more advanced reporting and cross-platform analysis of user behavior and guidance effectiveness.
What industry is Newired in?
Newired's product category is Digital Adoption Platform (User Enablement Software). Its primary akta.pro industry code is BPAEAGAM, Enterprise Application UX, Portals & Low-Code Extensions, with a secondary code of HDAEAKAA, Low-Code/No-Code Application Platforms. Its NAICS code is 5132 and its SIC code is 7372.