NMPi (Now Part of Incubeta)
NMPi, now part of Incubeta, is a global digital marketing agency headquartered in London that serves multinational enterprise brands across 15+ countries through its AI-powered Seamless Technology platform spanning measurement, optimization, creative production, and search.
- Company typePrivate
- Founded2000
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What NMPi (Now Part of Incubeta) does
NMPi, now operating as part of Incubeta (legal entity: Incubeta UK Limited), is a privately held international digital marketing agency headquartered in London that serves large multinational enterprise brands across 15+ countries spanning the Americas, Europe, Africa, the Middle East, and Asia Pacific. The firm is the largest and longest established Google Marketing Platform sales partner in EMEA and APAC, with 20+ years of operating history, and holds flagship partnerships with Google, TikTok, Amazon, Meta, and Microsoft. Its client roster spans fashion and beauty (L'Oréal, Forever New, Adidas), retail (Marks and Spencer, Harrods, Under Armour, Electrolux), hospitality (Accor, Imperial London Hotels), financial services (ING, Sanlam), consumer goods and F&B (P&G, Heineken, HelloFresh, Perfetti Van Melle, Nando's, Popeyes UK), and higher education (UAGM).
The company's core product is "Seamless Technology," an AI-driven platform composed of three interconnected modules—OutMeasure (analytics connecting media, creative, and business impact), OutSmart (marketing investment rebalancing and funnel optimization), and OutCreate (generative AI-powered creative production). Additional products include Outperform PMax (combining Enhanced PMax, GenAI feed enhancements, and Seamless Search for Performance Max control), Seamless Search (paid/organic search incrementality), Agentic AI products (autonomous AI marketing analysis), and an LLM Readiness Assessment for brand visibility in generative search. AI capabilities cover generative AI, ML-driven optimization, predictive analytics, process automation, knowledge retrieval (including Generative Engine Optimization), and emerging agentic architectures.
The business model is enterprise professional services: full-service digital marketing delivered via direct enterprise field sales with a quote-based pricing model that is not publicly disclosed. The firm segments its market into Global Enterprise Brands and Consumer Brands, supplemented by a smaller segment of advertisers tackling in-housing and complex digital projects. The company is privately held under Incubeta Holdings International Limited, operates 20+ offices across legal entities in 10+ jurisdictions, and holds ISO 27001 accreditation alongside GDPR, CCPA, PDPA, POPIA, and Australian Privacy Principles compliance.
NMPi (Now Part of Incubeta) firmographics
Firmographics- Name
- NMPi (Now Part of Incubeta)
- Legal name
- Incubeta UK Limited
- Website
- https://incubeta.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- NMPi, now part of Incubeta, is a global digital marketing agency headquartered in London that serves multinational enterprise brands across 15+ countries through its AI-powered Seamless Technology platform spanning measurement, optimization, creative production, and search.
- Ownership category
- akta.pro rank
NMPi (Now Part of Incubeta) industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (541830)
- akta.pro primary industry
- Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)
Keywords
Where NMPi (Now Part of Incubeta) is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices21 records
Markets served
NMPi (Now Part of Incubeta) business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Digital Marketing Services: Full-service digital marketing agency providing AI-powered marketing solutions, campaign management, and strategic consulting to enterprise clients across Google ecosystem and other major advertising platforms.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
NMPi (Now Part of Incubeta) product offering
Product offeringCore offering
Incubeta (formerly NMPi) is an international digital marketing agency that delivers AI-powered marketing solutions across the Google ecosystem and major advertising platforms. The company provides full-service digital marketing including campaign management, media buying, measurement and analytics, creative production, and strategic consulting through its proprietary Seamless Technology platform, with solution modules OutMeasure, OutSmart, and OutCreate.
Product overview
Incubeta (formerly NMPi) offers a unified AI-powered marketing platform called Seamless Technology, comprised of three interconnected solution modules: OutMeasure (measurement and analytics), OutSmart (marketing investment optimization), and OutCreate (AI-powered creative). The platform is augmented by specific products including Outperform PMax (for Performance Max campaign control) and Seamless Search (for paid/organic integration). The company also provides Agentic AI Products for autonomous marketing analysis and an LLM Readiness Assessment tool. The overall offering is a full-funnel marketing solution ecosystem designed to drive measurable outcomes and profitable growth for enterprise brands.
Differentiator
Problem solved
Functional benefit
Brands
- OutCreate: AI-powered creative experiences solution that scales, resonates, and converts across every channel.
- OutMeasure
- OutSmart
- Seamless Technology
- Seamless Search
- Outperform PMax
Products and services
- Seamless Technology AI-driven technology suite that powers Incubeta's performance marketing solutions, enabling data integration, automation, and optimization across paid and organic channels for enterprise clients.
- OutMeasure Measurement and analytics solution that provides accurate, actionable insights connecting media, creative, and business impact to fuel smarter marketing decisions for enterprise brands.
- OutSmart Marketing investment optimization solution that rebalances spend across channels to unlock overlooked growth and future-proof marketing funnels for enterprise clients.
- OutCreate AI-powered creative solution that uses data and generative AI to power creative experiences that scale, resonate, and convert across every channel for enterprise brands.
- LLM Readiness Assessment Evaluation tool that assesses brand readiness for LLM-generated content and AI-driven search experiences, providing actionable steps to improve visibility and competitive edge in AI systems.
Quantifiable outcome
- 73% revenue increase
- +6 more outcomes
Companies that use NMPi (Now Part of Incubeta)
Customer profileNamed customers21 records
Segments3 records
Ideal customer profiles2 records
NMPi (Now Part of Incubeta) technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability9 records
Feature7 records
NMPi (Now Part of Incubeta) partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship and core.
- L'OréalflagshipStrategic partnership to scale data-driven solutions in Benelux region. Builds on successful collaboration including AI-driven global personalization initiative and multi-market agency alignment program achieving 175% market adoption in 12 months across 19 markets.
- Popeyes UKcoreOne-year initial contract to propel Popeyes UK growth through geo-targeted marketing across key cities, integrated through-the-funnel campaigns, and brand messaging reinforcement.
- Googleflagship20+ year flagship partnership as largest and longest established GMP (Google Marketing Platform) sales partner in EMEA and APAC. Provides access to Google Ads, Google Marketing Platform, Google Cloud, and Google Workspace technologies including Gemini AI capabilities.
- TikTokcoreTechnology partnership for TikTok advertising and marketing solutions, listed as a global technology partner empowering Incubeta's solutions.
- AmazoncoreAmazon Ads partner providing advertising solutions. Enables clients like Under Armour to accelerate growth on Amazon marketplace.
- MetacoreMeta business partner providing Facebook and Instagram advertising solutions as part of integrated marketing campaigns.
- MicrosoftcoreTechnology partnership for Microsoft advertising and AI solutions including Azure and associated technologies.
- XPONcoreAcquisition agreement to expand Google capabilities by acquiring XPON's GMP and GCP business, strengthening regional expertise.
- RocketSourcecoreAcquisition to expand human-centered AI capabilities, enhancing Incubeta's technology offerings.
- HarrodscorePartnership to accelerate Harrods' global digital marketing presence across markets.
Scale indicators9 records
Recent moves6 records
Expansion highlights8 records
NMPi (Now Part of Incubeta) competitors and assessment
Company assessmentDirect peers
- S4 Capital / MediaMonks: Digital-first marketing and technology services group combining creative, content and media capabilities — directly comparable as a tech-enabled, digitally-native alternative to traditional holding companies.
- GroupM: World's largest media investment group (WPP) managing paid media across Google, Meta, Amazon and TikTok — directly comparable in media buying, programmatic, and platform partnership positioning.
- Dept Agency: Global digital agency offering integrated marketing, technology and creative services to enterprise brands across multiple regions — closely comparable in scale, full-service model and enterprise focus.
- Jellyfish: Global digital marketing agency and Google Premier Partner offering media, creative, and training services to enterprise brands — directly comparable in business model, Google ecosystem focus, and target client base.
- Merkle: Global performance marketing and customer experience agency, owned by Dentsu, focused on data-driven media, analytics and CRM — directly comparable in performance marketing, measurement and enterprise client base.
Broad incumbents
- Omnicom Group: Global advertising holding company with agencies across media, creative and commerce — competes for enterprise clients with broad portfolio offerings and global scale.
- Dentsu: Global advertising holding company with strong presence in APAC (home region for many Incubeta clients) — competes for the same enterprise accounts and has comparable data/CRM capabilities via Merkle.
- Publicis Groupe: Global advertising holding company with integrated creative, media and digital capabilities (including Publicis Media and Leo Burnett) — competes broadly for the same global enterprise marketing budgets.
- Havas: Global advertising group with integrated creative, media and healthcare communications — competes for enterprise marketing spend across similar verticals and geographies.
- WPP: World's largest advertising holding company with agencies spanning creative, media, PR and technology — competes for the same enterprise clients at a much larger scale across broader service lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks5 records
Key highlights7 records
Customer concentration
NMPi (Now Part of Incubeta) social profiles
Digital presenceNMPi (Now Part of Incubeta) compliance and trust
Trust signalCompliance6 records
NMPi (Now Part of Incubeta) financial estimates
Financial estimateRevenue estimate
Valuation estimate
NMPi (Now Part of Incubeta) leadership team
Management profileNumber of profiles
Profiles5 records
NMPi (Now Part of Incubeta) subsidiaries and ownership
Company hierarchySubsidiaries10 records
NMPi (Now Part of Incubeta) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NMPi (Now Part of Incubeta) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NMPi (Now Part of Incubeta)
What does NMPi (Now Part of Incubeta) do?
Incubeta (formerly NMPi) is an international digital marketing agency that delivers AI-powered marketing solutions across the Google ecosystem and major advertising platforms. The company provides full-service digital marketing including campaign management, media buying, measurement and analytics, creative production, and strategic consulting through its proprietary Seamless Technology platform, with solution modules OutMeasure, OutSmart, and OutCreate.
Is NMPi (Now Part of Incubeta) a public or private company?
NMPi (Now Part of Incubeta) is a private company. It is classified as corporate owned and is currently operating.
When was NMPi (Now Part of Incubeta) founded?
NMPi (Now Part of Incubeta) was founded in 2000. It employs 101 to 250 people.
Where is NMPi (Now Part of Incubeta) based?
NMPi (Now Part of Incubeta) is headquartered in London, United Kingdom, in the Europe region.
How does NMPi (Now Part of Incubeta) make money?
One revenue line is on record: digital Marketing Services.
Who are NMPi (Now Part of Incubeta)'s main competitors?
Direct peers on record are S4 Capital / MediaMonks, GroupM, Dept Agency, Jellyfish and Merkle. Broad incumbents are Omnicom Group, Dentsu, Publicis Groupe, Havas and WPP.
Does NMPi (Now Part of Incubeta) have an API?
No public API is recorded for NMPi (Now Part of Incubeta).
What industry is NMPi (Now Part of Incubeta) in?
NMPi (Now Part of Incubeta)'s product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAAAA, Integrated Advertising (Brand + Performance + Media). Its NAICS code is 541810.