NMPi (Now Part of Incubeta)

What NMPi (Now Part of Incubeta) does

NMPi, now operating as part of Incubeta (legal entity: Incubeta UK Limited), is a privately held international digital marketing agency headquartered in London that serves large multinational enterprise brands across 15+ countries spanning the Americas, Europe, Africa, the Middle East, and Asia Pacific. The firm is the largest and longest established Google Marketing Platform sales partner in EMEA and APAC, with 20+ years of operating history, and holds flagship partnerships with Google, TikTok, Amazon, Meta, and Microsoft. Its client roster spans fashion and beauty (L'Oréal, Forever New, Adidas), retail (Marks and Spencer, Harrods, Under Armour, Electrolux), hospitality (Accor, Imperial London Hotels), financial services (ING, Sanlam), consumer goods and F&B (P&G, Heineken, HelloFresh, Perfetti Van Melle, Nando's, Popeyes UK), and higher education (UAGM).

The company's core product is "Seamless Technology," an AI-driven platform composed of three interconnected modules—OutMeasure (analytics connecting media, creative, and business impact), OutSmart (marketing investment rebalancing and funnel optimization), and OutCreate (generative AI-powered creative production). Additional products include Outperform PMax (combining Enhanced PMax, GenAI feed enhancements, and Seamless Search for Performance Max control), Seamless Search (paid/organic search incrementality), Agentic AI products (autonomous AI marketing analysis), and an LLM Readiness Assessment for brand visibility in generative search. AI capabilities cover generative AI, ML-driven optimization, predictive analytics, process automation, knowledge retrieval (including Generative Engine Optimization), and emerging agentic architectures.

The business model is enterprise professional services: full-service digital marketing delivered via direct enterprise field sales with a quote-based pricing model that is not publicly disclosed. The firm segments its market into Global Enterprise Brands and Consumer Brands, supplemented by a smaller segment of advertisers tackling in-housing and complex digital projects. The company is privately held under Incubeta Holdings International Limited, operates 20+ offices across legal entities in 10+ jurisdictions, and holds ISO 27001 accreditation alongside GDPR, CCPA, PDPA, POPIA, and Australian Privacy Principles compliance.

Name

NMPi (Now Part of Incubeta)

Legal name

Incubeta UK Limited

Website

https://incubeta.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

NMPi, now part of Incubeta, is a global digital marketing agency headquartered in London that serves multinational enterprise brands across 15+ countries through its AI-powered Seamless Technology platform spanning measurement, optimization, creative production, and search.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

Keywords

• Digital marketing services
• Performance marketing agency
• AI-powered advertising
• Marketing measurement analytics
• Programmatic media buying

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices21 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency providing AI-powered marketing solutions, campaign management, and strategic consulting to enterprise clients across Google ecosystem and other major advertising platforms.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Incubeta (formerly NMPi) is an international digital marketing agency that delivers AI-powered marketing solutions across the Google ecosystem and major advertising platforms. The company provides full-service digital marketing including campaign management, media buying, measurement and analytics, creative production, and strategic consulting through its proprietary Seamless Technology platform, with solution modules OutMeasure, OutSmart, and OutCreate.

Product overview

Incubeta (formerly NMPi) offers a unified AI-powered marketing platform called Seamless Technology, comprised of three interconnected solution modules: OutMeasure (measurement and analytics), OutSmart (marketing investment optimization), and OutCreate (AI-powered creative). The platform is augmented by specific products including Outperform PMax (for Performance Max campaign control) and Seamless Search (for paid/organic integration). The company also provides Agentic AI Products for autonomous marketing analysis and an LLM Readiness Assessment tool. The overall offering is a full-funnel marketing solution ecosystem designed to drive measurable outcomes and profitable growth for enterprise brands.

Differentiator

Problem solved

Functional benefit

Brands

• OutCreate: AI-powered creative experiences solution that scales, resonates, and converts across every channel.
• OutMeasure
• OutSmart
• Seamless Technology
• Seamless Search
• Outperform PMax

Products and services

• Seamless Technology AI-driven technology suite that powers Incubeta's performance marketing solutions, enabling data integration, automation, and optimization across paid and organic channels for enterprise clients.
• OutMeasure Measurement and analytics solution that provides accurate, actionable insights connecting media, creative, and business impact to fuel smarter marketing decisions for enterprise brands.
• OutSmart Marketing investment optimization solution that rebalances spend across channels to unlock overlooked growth and future-proof marketing funnels for enterprise clients.
• OutCreate AI-powered creative solution that uses data and generative AI to power creative experiences that scale, resonate, and convert across every channel for enterprise brands.
• LLM Readiness Assessment Evaluation tool that assesses brand readiness for LLM-generated content and AI-driven search experiences, providing actionable steps to improve visibility and competitive edge in AI systems.

Quantifiable outcome

• 73% revenue increase
• +6 more outcomes

Named customers21 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability9 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered flagship and core.

• L'OréalflagshipStrategic or Co-development Partner · 15 April 2025Strategic partnership to scale data-driven solutions in Benelux region. Builds on successful collaboration including AI-driven global personalization initiative and multi-market agency alignment program achieving 175% market adoption in 12 months across 19 markets.
• Popeyes UKcoreStrategic or Co-development Partner · 23 October 2024One-year initial contract to propel Popeyes UK growth through geo-targeted marketing across key cities, integrated through-the-funnel campaigns, and brand messaging reinforcement.
• GoogleflagshipTechnology or Integration20+ year flagship partnership as largest and longest established GMP (Google Marketing Platform) sales partner in EMEA and APAC. Provides access to Google Ads, Google Marketing Platform, Google Cloud, and Google Workspace technologies including Gemini AI capabilities.
• TikTokcoreTechnology or IntegrationTechnology partnership for TikTok advertising and marketing solutions, listed as a global technology partner empowering Incubeta's solutions.
• AmazoncoreTechnology or IntegrationAmazon Ads partner providing advertising solutions. Enables clients like Under Armour to accelerate growth on Amazon marketplace.
• MetacoreTechnology or IntegrationMeta business partner providing Facebook and Instagram advertising solutions as part of integrated marketing campaigns.
• MicrosoftcoreTechnology or IntegrationTechnology partnership for Microsoft advertising and AI solutions including Azure and associated technologies.
• XPONcoreStrategic or Co-development PartnerAcquisition agreement to expand Google capabilities by acquiring XPON's GMP and GCP business, strengthening regional expertise.
• RocketSourcecoreStrategic or Co-development PartnerAcquisition to expand human-centered AI capabilities, enhancing Incubeta's technology offerings.
• HarrodscoreStrategic or Co-development PartnerPartnership to accelerate Harrods' global digital marketing presence across markets.

Scale indicators9 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• S4 Capital / MediaMonks: Digital-first marketing and technology services group combining creative, content and media capabilities — directly comparable as a tech-enabled, digitally-native alternative to traditional holding companies.
• GroupM: World's largest media investment group (WPP) managing paid media across Google, Meta, Amazon and TikTok — directly comparable in media buying, programmatic, and platform partnership positioning.
• Dept Agency: Global digital agency offering integrated marketing, technology and creative services to enterprise brands across multiple regions — closely comparable in scale, full-service model and enterprise focus.
• Jellyfish: Global digital marketing agency and Google Premier Partner offering media, creative, and training services to enterprise brands — directly comparable in business model, Google ecosystem focus, and target client base.
• Merkle: Global performance marketing and customer experience agency, owned by Dentsu, focused on data-driven media, analytics and CRM — directly comparable in performance marketing, measurement and enterprise client base.

Broad incumbents

• Omnicom Group: Global advertising holding company with agencies across media, creative and commerce — competes for enterprise clients with broad portfolio offerings and global scale.
• Dentsu: Global advertising holding company with strong presence in APAC (home region for many Incubeta clients) — competes for the same enterprise accounts and has comparable data/CRM capabilities via Merkle.
• Publicis Groupe: Global advertising holding company with integrated creative, media and digital capabilities (including Publicis Media and Leo Burnett) — competes broadly for the same global enterprise marketing budgets.
• Havas: Global advertising group with integrated creative, media and healthcare communications — competes for enterprise marketing spend across similar verticals and geographies.
• WPP: World's largest advertising holding company with agencies spanning creative, media, PR and technology — competes for the same enterprise clients at a much larger scale across broader service lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/IncubetaGlobal
• YouTubeyoutube.com/channel/UCnozDypc7kxyDrAXkpeRGpw
• LinkedInlinkedin.com/company/incubeta
• Instagraminstagram.com/incubetaglobal
• TikTokpartners.tiktok.com/partner-details/7000543677932109825/pc/en?rid=wkg67z8clvi

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NMPi (Now Part of Incubeta)