Universidade de Cuiabá

What Universidade de Cuiabá does

Universidade de Cuiabá (Unic) is a private Brazilian higher education institution founded in 1988 and headquartered in Cuiabá, Mato Grosso. It operates as a regional subsidiary within the Kroton/Cogna/Anhanguera educational ecosystem — Brazil's largest private education conglomerate — sharing branding, faculty platforms, and corporate infrastructure with the broader network. The institution serves individual student customers across undergraduate, graduate, medical, technical, continuing education, and adult basic education segments.

The core product portfolio spans Graduação (bacharelado, licenciatura, and tecnólogo formats), Pós-Graduação/MBA, Medicina, Técnico, Cursos Livres, Nano Cursos, and Stricto Sensu (master's/doctorate) programs across disciplines including technology, business, health, education, and law. The underlying technology is a multi-modal delivery platform supporting presencial (on-campus), EAD (distance learning), and semipresencial (hybrid) instruction. Programs are sold direct-to-consumer through an online enrollment portal, with pricing structured as low monthly subscriptions (technologist programs from R$108–199/month) under the "Pague Fácil" payment program, and supplemented by federal financing (FIES) and scholarships (PROUNI).

The business model is tuition-based B2C with three primary revenue mechanics: (1) direct monthly tuition payments, (2) federal government-financed enrollment via FIES, and (3) PROUNI scholarship-subsidized seats. Marketing channels include the official website, WhatsApp, toll-free phone, ENEM-based recruitment, and government program referrals. Distribution leverages the Anhanguera/Kroton ecosystem for course marketing and cross-brand student access. Career placement is supported through a partnership with Emprega.AI.

Name

Universidade de Cuiabá

Legal name

Universidade de Cuiabá (Unic)

Website

https://unic.br

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Universidade de Cuiabá is a private Brazilian higher education institution founded in 1988 in Cuiabá, operating as a subsidiary of the Kroton/Cogna/Anhanguera group and serving undergraduate, graduate, medical, technical, and adult education students via presencial, EAD, and hybrid modalities.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Transfer/University-Parallel Community Colleges (EDAHADAF)

akta.pro secondary industries

University/College Continuing Education (Extension) Programs (EDAAAEAA), Credit Recovery & Alternative Adult High School (EDAAABAC)

Keywords

• Higher education
• Undergraduate programs
• Distance learning
• Graduate programs
• Medical education

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Pricing tiers

Distribution channels4 records

Marketing channels5 records

Core offering

Universidade de Cuiabá (Unic) is a private Brazilian higher education institution offering undergraduate degree programs (bacharelado, licenciatura, tecnólogo), postgraduate specialization and MBA courses, a medical degree (Medicina), technical/vocational programs, free professional courses, micro/nano courses, and master's/doctoral research degrees. Programs are delivered through presencial, semipresencial (hybrid), and EAD (distance learning) modalities, with tuition billed monthly and enrollment options via ENEM scores, vestibular online, transfer, or government FIES/PROUNI programs.

Product overview

Universidade de Cuiabá (Unic) is a higher education institution offering a comprehensive portfolio of educational programs across multiple modalities (in-person, EAD/semipresencial). The portfolio includes undergraduate degrees (Graduação) with three formats: bacharelado (traditional bachelor's), licenciarua (teacher training), and tecnólogo (short-cycle professional degrees); postgraduate programs (Pós-Graduação/MBA); medical school (Medicina); technical programs; free and professional courses; micro-courses (Nano Cursos); and master's/doctoral research programs (Stricto Sensu). The institution also provides flexible payment options through Pague Fácil and career support via Emprega.AI. Programs span disciplines including technology (Analysis and Systems Development, Data Science, Data Architecture, IT Management), business (Administration, Economics, Production Engineering, HR Management, Marketing), health (Nursing, Dentistry), education (Pedagogy), and law.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, major and minor.

• AnhangueracoreStrategic or Co-development PartnerPart of the Anhanguera brand under Kroton/Cogna education group. Shared branding, marketing, and educational infrastructure. Students have access to Anhanguera's course portfolio and facilities.
• KrotoncoreStrategic or Co-development PartnerParent education company managing the Unic brand. Provides institutional infrastructure, academic systems, and operational support.
• CognacoreStrategic or Co-development PartnerUltimate parent company of Kroton and Anhanguera educational group. Brazil's largest education company providing corporate support and strategic direction.
• FIES (Fundo de Financiamento Estudantil)majorGTM or Marketing PartnerGovernment student financing program that allows students to fund their tuition. University participates as an approved institution for FIES loans.
• PROUNI (Programa Universidade para Todos)majorGTM or Marketing PartnerGovernment scholarship program providing tuition-free education to qualifying students. University offers spots through PROUNI for undergraduate programs.
• Emprega.AIminorGTM or Marketing PartnerCareer and employment platform integrated with the university to support student job placement and career services.

Recent moves6 records

Expansion highlights4 records

Direct peers

• Unicesumar: Major Brazilian private higher education institution with a strong EAD presence and presencial campuses. Directly comparable on digital-first delivery model, broad program mix, and price-led positioning.
• Anhanguera: Sister brand under the Kroton/Cogna group, offering the same product portfolio (graduação, pós, técnico, cursos livres, Nano Cursos) with presencial, EAD, and semipresencial modalities. Directly comparable on program mix, pricing, and target student, and shares marketing and academic infrastructure with Unic.
• Pitágoras: Cogna/Kroton group brand offering undergraduate, technical, and continuing education programs. Directly comparable as another portfolio brand within the same parent, sharing infrastructure and program templates.
• Centro Universitário Uninter: Brazilian distance-learning-focused higher education institution with national reach. Comparable on EAD scale, program breadth (undergrad, pós, technical, livres), and accessible tuition pricing.
• UNINASSAU: Private Brazilian higher education group with multi-state presencial and EAD operations, also part of the Cogna/Kroton network. Comparable on portfolio breadth, modality mix, and tuition positioning.
• FMU (Faculdades Metropolitanas Unidas): Large private São Paulo-based higher education group with undergraduate, graduate, and EAD programs. Comparable on multi-modality delivery, broad program portfolio, and urban private university positioning.
• Universidade Paulista (UNIP): Large private Brazilian university with extensive presencial and EAD programs across undergraduate, graduate, and technical education. Comparable on scale, multi-state presence, and reliance on affordable tuition and government financing.
• Universidade Estácio de Sá: One of Brazil's largest private higher education groups, offering undergraduate, graduate, and EAD programs nationwide. Closely comparable on multi-modality delivery, broad program portfolio, and use of government financing programs (FIES/PROUNI).
• Universidade Potiguar (UnP): Private Brazilian university within the Cogna ecosystem, operating in the Northeast region with presencial and EAD modalities. Comparable on program mix, pricing, and group-level operating model.

Broad incumbents

• Ser Educacional: Listed Brazilian higher education group operating multiple brands across regions with presencial and EAD programs. Comparable as an established private-sector competitor in the same segment with overlapping program categories and target students.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/unic_cuiaba

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Universidade de Cuiabá