Kroton

What Kroton does

Kroton is a privately held wholesale importer and distributor of telecommunications and IT supplies headquartered in Lima, Peru. Founded in 1997, the company operates from a main office in Lince (Av. Trinidad Moran 1323) and a warehouse in San Luis, employing between 101 and 250 people. It distributes more than 1,580 SKUs across eight product categories: structured cabling (copper and fiber optic), networking equipment (switches, routers, media converters, SFP modules), wireless solutions for indoor and outdoor deployments, video surveillance systems (cameras, DVRs/NVRs, monitors), fire detection systems, CATV infrastructure, ISP access equipment (FTTH, CMTS, EoC), and LED lighting. Kroton holds authorized distribution rights for major international brands including Dahua, Ubiquiti, Cambium Networks, TP-Link, Samsung, FiberHome, Commscope, Dixon, MIKROTIK, and Western Digital, and is certified by SUNAT as an Authorized Economic Operator (OEA) for customs facilitation.

The company serves approximately 2,000 customers across four primary segments: cable operators expanding into ISP services, internet service providers (including WISPs), system integrators and security installers, and retailers/resellers. Go-to-market combines a B2B inside sales call center ((511) 611-1200), a WooCommerce-based e-commerce storefront with account-gated pricing, and a field sales motion targeting enterprise accounts. Revenue is generated through hardware sales with volume-based discount programs tied to purchase volume. Kroton differentiates through its proprietary Centro de Entrenamiento Técnico (CET), which delivers brand-certified technical training to channel partners, and through OEA-certified logistics that provide supply-chain efficiency. Long-tenured customer relationships — including a documented 20-year commercial partnership with Consorcio Electronic Trujillo — indicate high customer retention within a fragmented, long-tail customer base.

The business model is a low-margin, high-volume wholesale distribution play that monetizes brand authorizations, logistics efficiency, and channel enablement rather than proprietary technology. Revenue is concentrated in Peru, with no disclosed international expansion. There is no public revenue disclosure, no venture capital or institutional funding, and no documented M&A or leadership transitions, indicating stable independent ownership operating an established SME-scale distribution franchise.

Name

Kroton

Legal name

Kroton

Website

https://kroton.com.pe

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Kroton is a privately held Peruvian wholesale distributor of telecommunications and IT supplies, serving over 2,000 cable operators, ISPs, system integrators, and retailers with 1,580+ SKUs from leading international brands including Dahua, Ubiquiti, TP-Link, and Cambium Networks.

Ownership category

akta.pro rank

Headquarters

HQ city

San Isidro

HQ country

Peru

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale Distribution of Telecommunications Equipment: Kroton operates as an import and wholesale distribution company, selling telecommunications and IT supplies to cable operators, ISPs, system integrators, and retailers. Revenue is generated through product sales with pricing based on volume discounts and volume-based discount programs for growing customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Kroton operates as a wholesale import and distribution company for telecommunications and IT supplies in Peru. It distributes a catalog of 1,580+ SKUs across structured cabling, networking equipment, wireless solutions, video surveillance, CATV infrastructure, ISP access equipment (CMTS, FTTH, EoC), fire detection, and LED lighting. The company serves over 2,000 customers including cable operators, ISPs, system integrators, and security installers through direct sales, e-commerce, and authorized reseller channels.

Product overview

Kroton is a wholesale distribution company specializing in telecommunications supplies for the Peruvian market. The company operates as a wholesale importer and distributor offering a comprehensive portfolio of networking, security, and infrastructure products. The product portfolio encompasses structured cabling solutions (copper and fiber optic), network equipment (switches, routers, media converters, SFP modules), wireless solutions for indoor and outdoor applications, video surveillance systems (cameras, recorders, monitors), fire protection systems, CATV infrastructure, ISP equipment (FTTH, CMTS, EoC), and LED lighting solutions. The company distributes products from multiple international brands including Dahua, TP-Link, Ubiquiti, Cambium Networks, Samsung, MIKROTIK, Western Digital, FiberHome, and others. Kroton also provides technical training, technical support services, and logistics capabilities to its reseller network of over 2,000 customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Structured Cabling and Cables Complete structured cabling portfolio including communication cables, conduits and accessories, copper cabling, fiber optic cabling, cabinets, racks and accessories, wall plates, outlets and accessories, and tools. Distributed to network installers, ISPs, and cable operators in Peru.
• Network Equipment (Redes) Network equipment including switches, routers, print servers, power line adapters, mini GBIC modules, SFP modules, network adapters, media converters, and home/office networking gear from brands such as TP-Link and MIKROTIK.
• Wireless Solutions (Inalámbricos) Wireless networking solutions for indoor and outdoor applications including access points, point-to-point backhaul equipment such as Mimosa B5, and enterprise wireless solutions from Ubiquiti (UniFi M5 and AC lines), Xirrus (XR and XD lines), Cambium Networks cnPilot, and TP-Link.
• Video Surveillance Solutions Video surveillance solutions including security cameras (IP cameras, HDCVI dome/bullet/mini tube cameras, analog cameras, PTZ cameras from Dahua, Samsung, and IMOU), video recorders, monitors and accessories, Western Digital Purple-series surveillance hard drives (1TB to 10TB), and DSS Professional V8 management software.
• Fire Detection Systems (Contra Incendio) Conventional fire alarm systems distributed to security system integrators and installers in Peru.
• CATV Infrastructure Cable television infrastructure equipment including analog headend, trunk network, distribution network, drop cable network, and installation tools for cable TV operators.
• ISP Access Solutions

Quantifiable outcome

• Over 2,000 satisfied customers served across Peru
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core.

• UbiquiticoreTechnology or IntegrationTechnology partnership for wireless networking solutions. Kroton distributes Ubiquiti products including UniFi M5 and AC wireless access point lines, offering comprehensive solutions for indoor and outdoor wireless coverage in Peru.
• XirruscoreTechnology or IntegrationPartnership for enterprise wireless solutions. Xirrus XR and XD wireless product lines are distributed by Kroton, complementing the wireless solution portfolio for high-density enterprise environments.
• Cambium NetworkscoreTechnology or IntegrationDistribution partnership for Cambium Networks cnPilot wireless solutions. Cambium products enable WISP solutions and enterprise wireless deployments throughout Peru.
• TP-LinkcoreTechnology or IntegrationAuthorized distribution of TP-Link products including AEP (Authorized Exploitation Partner) line for enterprise wireless solutions. TP-Link networking and wireless products are part of Kroton's comprehensive portfolio.
• DixoncoreTechnology or IntegrationDistribution partner for structured cabling and accessories. Dixon products including cables and accessories form part of Kroton's structured cabling solution offerings.
• CommscopecoreTechnology or IntegrationAuthorized distribution of Commscope structured cabling products. Commscope is a key brand in Kroton's structured cabling solution portfolio.
• DahuacoreTechnology or IntegrationMajor technology partner for video surveillance solutions. Kroton distributes Dahua security products and offers DSS Professional V8 software training. Dahua cameras and video recording equipment are prominently featured.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Westcon-Comstor: Global value-added distributor specializing in security, networking, and unified communications. Closest functional peer: distributes many of the same brands Kroton carries (Ubiquiti, Cambium, etc.) and runs technical training programs, but operates globally rather than concentrated in one Andean country.
• Exclusive Networks: Value-added cybersecurity and networking distributor with strong Latin America presence. Comparable in the security/surveillance segment where Kroton derives significant volume from Dahua and similar vendor relationships.
• Macnica: Specialized ICT and semiconductor distributor with strong Latin America operations. Closely comparable business model as a value-added telecom/networking distributor, competing for many of the same vendor relationships Kroton holds.

Broad incumbents

• Ingram Micro: World's largest IT distributor with broad telecom, networking, and surveillance categories overlapping Kroton's portfolio. Has dedicated operations across Latin America, making it the most relevant broad-line incumbent Kroton competes against for multi-brand accounts.
• TD SYNNEX: Major global IT distributor formed from the merger of Tech Data and SYNNEX. Like Ingram Micro, it sells networking, security, and structured cabling products to resellers and integrators, overlapping significantly with Kroton's mid-market and integrator customer base.
• Wesco International (Anixter): Wesco acquired Anixter, a specialist distributor in network infrastructure, security, and utility-grade communications — direct overlap with Kroton's structured cabling, fiber, and ISP equipment portfolio, though Wesco is much larger and global.
• Arrow Electronics: Global distributor of electronic components and enterprise computing solutions. Overlaps with Kroton on networking equipment, surveillance components, and integrated solutions, though at significantly larger scale and broader portfolio scope.
• ALSO Group: European-headquartered broad-line IT distributor expanding into Latin America. Overlaps with Kroton in networking, surveillance, and infrastructure categories; serves as a benchmark for the value-added distribution business model internationally.

Regional players

• Intcomex: Latin America-focused value-added IT distributor serving resellers, integrators, and retailers across the region including Peru-adjacent markets. Closest geographic competitor for cross-border accounts that Kroton could pursue.
• Grupo Datco: Argentina-headquartered IT services and distribution group with growing Andean market presence. Compares to Kroton as a regional infrastructure and networking distributor operating across multiple South American countries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kroton