Sally Awad properties
- Company typePrivate
- Founded2017
- HeadquartersCharlotte, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Sally Awad properties firmographics
Firmographics- Name
- Sally Awad properties
- Legal name
- Sally Awad Properties
- Website
- https://weichertcharlotte.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Sally Awad properties industry classification
Industry- Product category
- Luxury Residential Real Estate Services
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Luxury & High-End Residential Brokerage (BPAJAAAC)
- akta.pro secondary industries
- Buyer Representation Services (BPAJAAAJ), Seller Representation & Listing Services (BPAJAAAK)
Keywords
Where Sally Awad properties is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Sally Awad properties business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Real Estate Commission: Earns commission on luxury real estate transactions (buying and selling). Transactions range from approximately $4 million to over $14 million based on featured property listings. Revenue is transaction-based, not recurring.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Luxury real estate transaction services |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Sally Awad properties product offering
Product offeringCore offering
Sally Awad Properties is an individual luxury real estate practice that provides buying, selling, and investment consultation services for high-net-worth clients in North and South Carolina. The firm operates under the Sotheby's International Realty brand, delivering a white-glove concierge experience across Charlotte-area luxury communities such as Weddington, Marvin, Tega Cay, and Charlotte proper. Featured property transactions range from approximately $4 million to over $14 million, with cumulative sales volume above $99.7 million.
Product overview
Sally Awad is a luxury real estate agent operating as an independent contractor under the Sotheby's International Realty brand. She offers residential real estate services including luxury home buying, selling, and investment consultation for clients in the Charlotte, NC metro area (North and South Carolina). Her services are delivered through a personal concierge model rather than a software product platform.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Sales volume exceeds $99,700,000
- +3 more outcomes
Companies that use Sally Awad properties
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Sally Awad properties technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sally Awad properties partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sotheby's International RealtycoreSally Awad operates as an affiliated agent under the Sotheby's International Realty brand, leveraging the global luxury real estate brand for marketing and distribution. This affiliation provides access to Sotheby's international network of luxury buyers and sellers, and uses the Sotheby's brand recognition for credibility in the luxury segment.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Sally Awad properties competitors and assessment
Company assessmentBroad incumbents
- Allen Tate Realtors: Largest regional brokerage in the Carolinas with a significant luxury division. Comparable because it competes for the same Charlotte-area and Carolina luxury clients with a broader agent network.
- Weichert Realtors: Sally Awad's former brokerage affiliation (5+ years as Founding Member of Weichert Charlotte). Comparable because it offers a competing agent network and platform in the same Charlotte luxury market.
- Coldwell Banker Global Luxury: Luxury division of a major national brokerage brand. Comparable because it targets the same high-end buyer and seller segment with a global brand and referral network.
- Sotheby's International Realty: Sally Awad is affiliated with Sotheby's International Realty, which is the global luxury brokerage brand and parent network for her listings. Comparable because it provides the brand, marketing infrastructure, and international referral reach that underpins her business.
- Premier Sotheby's International Realty: Regional operator of the Sotheby's International Realty brand in the Carolinas. Comparable because it is the parent brokerage that licenses the Sotheby's brand to Sally Awad and operates parallel luxury agents in the same NC/SC markets.
Direct peers
- Dickens Mitchener: Long-standing Charlotte luxury real estate firm. Comparable because it serves the same upscale Charlotte-area buyer and seller clientele with a similar personal-service model.
- Compass: National luxury-leaning real estate brokerage with a strong Charlotte-metro presence. Comparable because it competes directly for the same luxury buyer and seller pool with technology-enabled agents and a national marketing platform.
- Ivester Jackson Distinctive Properties: Charlotte-based luxury real estate firm specializing in upscale homes across the Carolinas. Comparable because it directly competes with Sally Awad in the Charlotte metro luxury segment with a similar boutique, client-focused approach.
- Engel & Völkers: Global luxury real estate brand with boutique offices in luxury US markets. Comparable because it offers white-glove service to luxury buyers and sellers through a network of specialized agents.
- The Agency: Luxury-focused boutique brokerage with presence in upscale US markets. Comparable because it serves high-net-worth buyers and sellers in the luxury segment with a brand-driven, agent-empowered model similar to Sally Awad's.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sally Awad properties social profiles
Digital presenceSally Awad properties financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sally Awad properties leadership team
Management profileNumber of profiles
Profiles1 record
Sally Awad properties funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sally Awad properties M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sally Awad properties
What does Sally Awad properties do?
Sally Awad Properties is an individual luxury real estate practice that provides buying, selling, and investment consultation services for high-net-worth clients in North and South Carolina. The firm operates under the Sotheby's International Realty brand, delivering a white-glove concierge experience across Charlotte-area luxury communities such as Weddington, Marvin, Tega Cay, and Charlotte proper. Featured property transactions range from approximately $4 million to over $14 million, with cumulative sales volume above $99.7 million.
Is Sally Awad properties a public or private company?
Sally Awad properties is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sally Awad properties founded?
Sally Awad properties was founded in 2017. It employs 11 to 50 people.
Where is Sally Awad properties based?
Sally Awad properties is headquartered in Charlotte, United States, in the North America region.
How does Sally Awad properties make money?
One revenue line is on record: real Estate Commission.
Who are Sally Awad properties's main competitors?
Broad incumbents on record are Allen Tate Realtors, Weichert Realtors, Coldwell Banker Global Luxury, Sotheby's International Realty and Premier Sotheby's International Realty. Direct peers are Dickens Mitchener, Compass, Ivester Jackson Distinctive Properties, Engel & Völkers and The Agency.
Does Sally Awad properties have an API?
No public API is recorded for Sally Awad properties.
What industry is Sally Awad properties in?
Sally Awad properties's product category is Luxury Residential Real Estate Services. Its primary akta.pro industry code is BPAJAAAC, Luxury & High-End Residential Brokerage, with a secondary code of BPAJAAAJ, Buyer Representation Services. Its NAICS code is 5312 and its SIC code is 6531.