Goodlife

Name

Goodlife

Legal name

GoodLife Foods

Website

https://goodlife.co.uk

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Frozen Plant-Based Foods

NAICS

Frozen Specialty Food Manufacturing (311412), Frozen Food Manufacturing (31141), Packaged Frozen Food Merchant Wholesalers (42442)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Frozen Plant-Based & Vegetarian Meals (CRADADAF)

akta.pro secondary industries

Frozen Prepared Foods & Meals Manufacturing (AFAKACAH), Frozen Entrées & Complete Meals (CRADADAA)

Keywords

• Frozen vegetarian meals
• Plant-based food products
• Meat-free burgers
• Frozen falafel products
• Foodservice wholesale

Headquarters

HQ city

Newark

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: GoodLife generates revenue through selling frozen meat-free products directly to consumers via major UK retail chains. Products include falafel, bean burgers, and sausages sold in frozen food sections of supermarkets.
2. Food Service Wholesale: Providing branded and private label frozen meat-free products to the foodservice industry through national wholesale partners. Products are sold to restaurants, pubs, hotels, and other out-of-home establishments.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

GoodLife manufactures frozen vegetarian and plant-based food products including falafel, bean burgers and meat-free sausages, sold through UK supermarket retail and foodservice wholesale channels. All products are frozen to reduce food waste, contain no artificial colours, additives or preservatives, and are designed to be ready in under 30 minutes.

Product overview

Goodlife is a frozen vegetarian and plant-based food company offering quick and easy meat-free meals designed for healthy, balanced lifestyles. The core product portfolio includes falafel (original, beetroot, and sweet potato varieties) and bean burgers (spicy bean burger and veg burger), available primarily through UK retail supermarkets (Ocado, Sainsbury's, Waitrose, ASDA, Tesco) and foodservice wholesale channels. All products are frozen to reduce food waste, contain no artificial additives, and are designed to be prepared in under 30 minutes. The foodservice division provides branded and private label products including burgers, falafel, and sausages to restaurants, pubs, and hotels across the UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Falafel Classic Middle Eastern-style frozen plant-based falafel made with chickpeas, onions, parsley and a hint of spice; vegan-friendly, low in sugar and fat, a good source of fibre and protein, and cooks from frozen in 15 minutes. Sold through UK supermarkets such as Waitrose, Ocado, Sainsbury's, Asda and Tesco for at-home family meals.
• Spicy Bean Burger Frozen high-fibre bean burger made with kidney beans, cannellini beans, haricot beans, sweetcorn, carrot, red and green peppers and a chipotle chilli kick; vegan-friendly and cooks in 22-25 minutes from frozen. Sold in UK supermarkets for at-home consumers seeking a quick plant-based burger.
• Veg Burger Meat-free burger supplied to UK restaurants, pubs and hotels via national wholesale partners in a 24 x 113g case format, used as a menu item in the foodservice channel.
• Falafel and Spinach Burger Meat-free burger combining falafel and spinach, supplied to UK foodservice operators via national wholesale partners in a 24 x 113g case format.
• Beetroot Falafel Frozen falafel variant with beetroot, supplied to UK foodservice operators via national wholesale partners in a 60 x 25g case format.
• Sweet Potato Falafel Frozen falafel variant with sweet potato, supplied to UK foodservice operators via national wholesale partners in a 90 x 22g case format.
• Glamorgan Style Sausage Vegetarian sausage in Glamorgan style, supplied to UK foodservice operators via national wholesale partners in a 30 x 56g case format.
• Vegetable Sausage Meat-free vegetable sausage, supplied to UK foodservice operators via national wholesale partners in a 30 x 56g case format.
• Garden Vegetable Sausage Garden vegetable variety of meat-free sausage, supplied to UK foodservice operators via national wholesale partners in a 30 x 56g case format.

Quantifiable outcome

• Products can be cooked and on the table within 30 minutes
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• JUST ONE TreecoreStrategic or Co-development Partner · 1 August 2022GoodLife partnered with non-profit organization JUST ONE Tree in August 2022, pledging £10,000 to plant 10,000 trees. The partnership supports reforestation projects in multiple countries including Kenya, Mozambique, and Madagascar. GoodLife encourages customer engagement through social media campaign where customers share tree photos with #atreeforatree, with each shared photo resulting in a tree being planted.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Beyond Meat: US-listed plant-based protein brand with UK distribution through Tesco and others. While broader in scope and scale, it competes head-to-head with GoodLife in the frozen and chilled plant-based burger category.
• Birds Eye (Iglo Group): Major UK frozen food brand with a growing Green Cuisine plant-based range distributed across all leading grocers. A broader frozen-food incumbent that now directly competes with GoodLife in vegetarian frozen meals.

Regional players

• Vivera: Dutch manufacturer of plant-based burgers, schnitzels, and ready meals available across European retail including UK grocers. Comparable product portfolio and frozen-format distribution, primarily serving the continental European market.

Direct peers

• Quorn Foods: UK-based manufacturer of frozen meat-substitute products (mycoprotein-based), sold across all major UK grocers and foodservice channels. Quorn is the dominant direct competitor to GoodLife in the UK frozen vegetarian category.
• Linda McCartney Foods: Long-established UK frozen vegetarian brand offering burgers, sausages, and ready meals in the same freezer aisles as GoodLife. Highly comparable in category positioning, retail channel mix, and consumer target.
• Cauldron Foods: UK-based manufacturer of vegetarian and vegan products (tofu, falafel, sausages) sold through major UK supermarkets. Directly comparable in frozen vegetarian product mix and retail channel exposure.

Emerging players

• Meatless Farm: UK plant-based brand offering burgers, mince, and sausages with major grocery listings including Tesco and Sainsbury's. A more recent, well-funded challenger competing for the same freezer-shelf and shopper as GoodLife.
• Fry's Family Food Co. Plant-based frozen meat alternatives brand with UK grocery distribution and a comparable SKU mix of burgers, sausages, and mince. Operates in the same niche as GoodLife with overlapping retail channel exposure.
• Tofoo Co: UK-based tofu and plant-protein brand sold through major UK supermarkets including Tesco and Sainsbury's. Smaller-scale but operates in the same frozen/refrigerated vegetarian category and overlaps with GoodLife on the meat-free shopper.
• This (This Isn't Bacon / This Isn't Pork): UK plant-based brand launching frozen and chilled meat alternatives including bacon, chicken, and burgers into major UK grocers. A fast-growing emerging competitor targeting the same shopper demographic with broader-format innovation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/goodlife.food
• Xx.com/createagoodlife
• Facebookfacebook.com/createagoodlife
• LinkedInlinkedin.com/company/goodlife-foods-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodlife