Ivie

What Ivie does

Ivie (百略) is an independent brand design and packaging agency headquartered in Shanghai, China, operating since 2008. The firm delivers four core service lines — Brand Strategy, Packaging Design, Brand Design, and Brand Activation — to enterprise clients in the consumer packaged goods, fast-moving consumer goods, and global retail brand segments. End-to-end delivery spans strategic consulting, graphic design, structural design, production artwork, pre-press, and print management, with a particular specialization in sensorial packaging experiences that translate consumer insight into on-shelf differentiation.

The client roster spans top-tier multinational and Chinese enterprises, including YUM China (KFC and Pizza Hut), Coca-Cola China (AHHA and Chun Yue brands), Tsingtao Brewery, Yili Group (ChangQing and Sunrelas), 999 (Weitai, TIGER, Qinyidian), Schweppes, Pompadour Cologne, Ralph Lauren (Purple Label), and The Palace Museum. Ivie has accumulated 12+ international design awards between 2017 and 2023, including Pentawards (Silver 2018 and 2020), Muse Design Awards (2021 Platinum/Gold, 2022 six awards, 2023 Gold plus three Silvers), A'Design Award 2022 (Gold), Good Design Awards 2020 (five awards), Marking Awards 2022 (Best Label Design), PAC Global Awards, and was ranked #63 globally and China's Top 3 in the World Brand Design Society Best Agency Design Ranking 2021/22.

The business model is project-based professional services with quote-based pricing tied to scope and complexity; no pricing is publicly disclosed. Distribution is direct-to-enterprise via senior-relationship pitches and portfolio-driven lead generation, reinforced by international award visibility. The company is privately held with no disclosed external funding, parent entity, or M&A activity. Operations are anchored at a flagship office at Gubei SOHO in Shanghai (opened September 2020), with no disclosed additional locations.

Name

Ivie

Legal name

Ivie (百略)

Website

https://ivieinc.com.cn

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Ivie (百略) is an independent Shanghai-based brand design and packaging agency serving major CPG, FMCG, and global retail clients in China, offering end-to-end brand strategy, packaging design, brand identity, and experiential marketing services.

Ownership category

akta.pro rank

Product category

Brand and Packaging Design Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industries

Brand Consulting, Audits & Research (Brand Health, Equity, Competitive) (BPAFAEAJ), Activation/Experiential Creative Agencies (MPAAAAAO)

Keywords

• Brand strategy services
• Packaging design services
• Brand identity design
• Brand activation marketing
• CPG packaging design

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Design Services: End-to-end branding and packaging design services for major CPG/FMCG companies and global retail brands, including brand consulting, graphic design, structural design, production artwork, pre-press, and print management.

Core offering

Ivie is an independent brand design and packaging agency that delivers end-to-end branding services for major consumer brands in China. Its core offerings span Brand Strategy (positioning, brand architecture, messaging), Packaging Design (graphic and structural design plus production artwork, pre-press and print management), Brand Design (identity creation and visual systems), and Brand Activation (experiential marketing and new media). The agency primarily serves enterprise clients in food and beverage, dairy, beverages, pharmaceuticals, baby care, fragrance and luxury categories.

Product overview

Ivie is an independent brand design and packaging agency headquartered in Shanghai, China. The company operates four core service offerings: Brand Strategy (insights, analytics, and brand architecture), Packaging Design (graphic design, structural design, production artwork, pre-press, and print management), Brand Design (identity creation), and Brand Activation (experiential marketing and new media). The agency specializes in serving major CPG/FMCG companies and global retail brands, providing end-to-end solutions from strategic consulting through final production.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Ivie ranked #63 in World Brand Design Society Best Agency Design Ranking 2021/22, one of only 5 agencies from Greater China to make the list
• +3 more outcomes

Named customers18 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Interbrand: Global brand consultancy offering strategy, naming, identity, and packaging. Direct peer because Interbrand's end-to-end brand offering and global enterprise client base match Ivie's strategic plus creative service model.
• Pentagram: Global design partnership delivering brand identity and packaging design for major CPG and consumer brands. Direct peer because the firm competes in the same packaging and brand-design category as Ivie with similar enterprise clients.
• Pearlfisher: Specialist packaging and brand design agency serving global FMCG, beverage, and beauty brands. Direct peer because Pearlfisher's packaging-first focus and F&B/beauty client base closely resemble Ivie's category positioning.
• Dragon Rouge: Global brand and packaging design agency serving consumer brands across F&B, beauty, and lifestyle. Direct peer because Dragon Rouge's brand plus packaging focus and consumer-goods client base overlap directly with Ivie's.
• Saffron Brand Consultants: Global brand strategy consultancy serving large multinationals on positioning, identity, and brand expression. Direct peer because Saffron's strategic-led model aligns with Ivie's brand-strategy-first approach for large enterprise clients.
• MetaDesign: International brand design agency with offices in China and Europe offering brand strategy, identity, and packaging. Direct peer because MetaDesign shares Ivie's brand-design DNA and operates in overlapping Chinese and global markets.
• Lippincott: Brand strategy and design firm combining strategic consulting with creative execution for Fortune 500 brands. Direct peer because Lippincott's brand strategy plus design model aligns closely with Ivie's core services and enterprise client orientation.
• Landor & Fitch: Global brand consulting and design firm offering brand strategy, identity, packaging, and brand experience work. Direct peer because Landor's service mix — strategy plus creative plus packaging — closely mirrors Ivie's end-to-end offerings.
• Jones Knowles Ritchie (JKR): Independent brand design and creative agency with strong packaging, brand identity, and activation capabilities. Direct peer because JKR's combination of design plus activation mirrors Ivie's service model across CPG categories.
• Siegel+Gale: Global brand strategy, design, and experience firm known for simplification-focused brand work. Direct peer because Siegel+Gale competes for similar strategic brand mandates from large enterprise CPG and consumer clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ivie