P & A Link

What P & A Link does

P & A Link Pte. Ltd. is a Singapore-based commercial interior design and build firm founded in 1994, delivering integrated design-and-build, renovation, and fit-out services across office, retail, hospitality, F&B, and education verticals. The company operates an integrated delivery model in which interior design, technical coordination, M&E (mechanical and electrical) engineering liaison, and on-site construction execution are managed under a single team, reducing coordination friction and enabling direct authority submissions to Singapore regulators and landlord bodies. Technical capabilities center on CAD-based design visualization, shop drawings, custom carpentry and joinery, fixture and fitting installation, and code compliance work rather than any software platform or proprietary technology.

The business is project-based and B2B, generating revenue primarily through professional services contracts — design fees, fit-out construction, and turnkey bundled engagements — priced per square foot for office work (SGD 50-180+ per sqft) or as fixed lump-sum quotations for F&B and retail projects. A secondary e-commerce channel sells commodity office furniture (desks, chairs, whiteboards) at SGD 39-199 per unit. Go-to-market is enterprise field sales supported by website-driven consultation bookings, a portfolio-heavy content presence across LinkedIn, Instagram, YouTube, and Facebook, and an active SEO/content marketing engine. The firm operates from a Singapore headquarters with regional offices in Malaysia, Philippines, and South Korea, serving a client roster that includes CPF, DSTA, Aramco Asia, Caterpillar, Changi Airport, Footlocker, Sentosa Golf Club, and multiple Singapore schools and polytechnics.

Name

P & A Link

Legal name

P&A Link PTE LTD

Website

https://pna-int.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

P & A Link is a Singapore-based commercial interior design and build firm (founded 1994) delivering integrated design, renovation, and fit-out services for office, retail, hospitality, F&B, and education clients across Singapore, Malaysia, Philippines, and South Korea.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Commercial Interior Design Services: Project-based professional services revenue generated from providing commercial interior design, space planning, and design development for offices, retail spaces, F&B outlets, hospitality venues, and educational institutions. Revenue is earned through project fees based on scope, size, and complexity.
2. Renovation and Fit-Out Services: Construction and execution revenue from renovation works including demolition, carpentry, flooring, ceiling, tiling, finishes, electrical, plumbing, and M&E coordination. Billed as project-based contracts with detailed quotations or fixed lump-sum pricing upon scope confirmation.
3. Turnkey Project Services: Fully managed end-to-end interior project services covering detailed design development, project management, construction, fit-out, and installation. Single team takes responsibility for entire project lifecycle, generating revenue as a bundled professional services contract.
4. Furniture and Fittings Products: Revenue from sale of furniture products including computer desks (SGD 39-49), dining tables (SGD 189-199), foldable whiteboards (SGD 49), living room carpets (SGD 39-49), and office chairs (SGD 59). These are one-time product sales through their e-commerce shop.
5. F&B Consultancy Services: Food and beverage consultancy services including concept planning, feasibility advice, space planning, kitchen workflow optimisation, and regulatory guidance for restaurant and café projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

P & A Link is a commercial interior design and build firm that delivers end-to-end services — concept design, space planning, technical coordination, authority submissions, carpentry and fit-out execution, and final handover — for corporate offices, retail stores, F&B outlets, hospitality venues, and educational institutions across Singapore and select regional markets. Services are delivered as integrated turnkey or design-and-build projects under a single accountable team, with a small retail furniture shop as an add-on channel.

Product overview

P&A Link is a commercial interior design and office renovation company based in Singapore, established in 1994, offering a comprehensive suite of services organized as a unified design-and-build offering rather than a modular software platform. The core portfolio consists of Turnkey Project and Design and Build services that integrate design and construction delivery, supplemented by specialized services including Office Interior Design, Retail Interior Design, Hospitality Interior Design, Food and Beverage Consultancy and Restaurant Renovation, School and Classroom Interior Design, Technical Coordination and Authority Submissions, Fixtures/Fittings and Commercial Fit-Out, and Furnishes and Fittings. The company also operates an Office Furniture Shop as a retail add-on. All services are delivered through an integrated approach combining interior design, technical coordination, and on-site execution under one team.

Differentiator

Problem solved

Functional benefit

Products and services

• Turnkey Project A fully managed interior project solution where P&A Link takes responsibility for the entire project lifecycle — from initial design to final construction and handover — for commercial clients seeking single-point accountability.
• Design and Build An integrated project delivery approach combining the design and construction phases under one team for better coordination, faster timelines, and streamlined execution on commercial interior projects.
• Technical Coordination and Authority Submissions Professional services aligning design, regulatory, and technical requirements for smooth project execution, including authority submissions to government bodies, code compliance checks, and landlord/mall-management liaison for commercial fit-out projects.
• Office Interior Design End-to-end office interior design service for corporate offices, SMEs, co-working spaces, and professional workspaces — covering workplace planning, fit-outs, and full renovations.
• Retail Interior Design Retail interior design and renovation service for shopping mall units, street-front shops, boutiques, showrooms, and pop-up retail spaces — including custom carpentry, display fixtures, and visual merchandising support.
• Hospitality Interior Design Hospitality interior design and fit-out service for hotels, serviced apartments, lounges, dining spaces, and guest facilities, balancing aesthetics, guest comfort, and operational efficiency.
• Food and Beverage Consultancy and Restaurant Renovation End-to-end F&B consultancy and renovation service including concept planning, kitchen layout optimisation, regulatory guidance, front-of-house design, and restaurant fit-outs.
• School and Classroom Interior Design School and classroom interior design and renovation service for preschools, primary and secondary schools, international schools, and training facilities, prioritising safety, functionality, and flexible learning layouts.
• Fixtures, Fittings and Commercial Fit-Out Commercial fixtures, fittings, and fit-out service covering supply and installation of built-in carpentry, custom joinery, workstations, counters, storage systems, wall features, partitions, display elements, and finishes coordination.
• Furnishes and Fittings Integrated furniture and fittings service for commercial interiors — covering furniture selection and sourcing, built-in and loose furnishings, custom carpentry, joinery works, and decorative elements.
• Office Furniture Shop Online retail storefront offering office and home furniture products including Computer Desks (SGD 39-49), Dining Tables (SGD 189-199), Foldable Whiteboards (SGD 49), Living Room Carpets (SGD 39-49), and Office Chairs (SGD 59).

Quantifiable outcome

• 31 years of industry experience since establishment in 1994
• +2 more outcomes

Named customers28 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• CYC Group: Singapore fit-out contractor providing office interior design, renovation, and furniture services. Comparable in target customer (corporate offices), service offering, and regional presence.
• SuMisura: Singapore-based interior design and build firm specializing in commercial and F&B projects. Direct competitor in the same regional market with a similar integrated design-and-build model targeting enterprises.
• Kingsmen Creatives: Singapore-listed design-and-build firm providing interior fit-out, exhibition, and thematic environment services across Asia. Closest publicly comparable peer in commercial interior fit-out with overlapping F&B, retail, and corporate office client base.
• DP Design: Singapore-based interior design firm offering office, retail, and commercial fit-out services. Direct regional competitor serving similar enterprise and SME customers with comparable design-and-build delivery.
• Space Design Associates: Singapore interior design and renovation firm with multi-sector coverage including offices, retail, and F&B. Comparable scale, service mix, and customer profile to P&A Link.
• DBI Design Group: Singapore-based design consultancy offering interior design and space planning services across commercial, hospitality, and retail sectors. Direct competitor with overlapping design philosophy and service portfolio.
• IDEM: Singapore interior design and renovation company offering commercial and residential fit-out services. Comparable in scale and service mix, serving a similar enterprise and SME client base in the Singapore market.

Broad incumbents

• RSP Architects Planners & Engineers: Singapore-headquartered architecture, planning, and engineering firm with interior design capabilities. Larger incumbent competing for commercial and institutional interior design work, particularly in education and public-sector projects.
• Ong & Ong: Established Singapore-based architecture and design firm with broader scope (architecture, masterplanning, interior design) across commercial, residential, and hospitality. Larger and more diversified player, but competes directly for commercial interior design mandates.
• Benoy: International architecture and design firm with strong presence in retail, commercial, and hospitality interiors. Operates in Singapore and competes for larger-scale commercial interior design commissions from multinational clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCHVHtSMv2MdXMkeSr54T9ZA
• Facebookfacebook.com/pna.int
• LinkedInsg.linkedin.com/company/pna-link
• Instagraminstagram.com/pna_link

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about P & A Link