L Annexe

What L Annexe does

L'Annexe is a Belgian craft brewery and fermentery founded in 2017 and operated from a single production site at Rue Du Métal 19 in Saint-Gilles, Brussels. The company is co-founded and run by two partners, Grégoire and Max, who began brewing between running sessions and commercialized their first beer, 'Saison de Bruxelles', in May 2017. The business was originally to be named 'Brouwerij Hendrix' after Grégoire's wife's Hendrix family brewing lineage (Peer, 1797–1981), but a trademark objection from a Bruges brewery forced a rapid rename to L'Annexe, with 10,000 bottles manually relabelled.

The portfolio comprises roughly ten SKUs spanning Belgian-style craft beers (Saison de Bruxelles, Black Saison, Weizen Saison, Rosse Saison, Pale Ale/Blonde, plus 'L'Union', a co-developed bitter blonde with Brasserie de L'Union) and a line of natural fermented beverages including what is described as Belgium's first fully natural and biological tonic, organic ginger beer, an elderflower fermentation, blueberry-Timut pepper, and raspberry-mint lemonade. Products are built on traditional saison, wheat, and Belgian blonde techniques combined with botanical and natural-yeast fermentation methods, with an emphasis on organic and biological ingredients.

Revenue is generated through direct-to-consumer e-commerce via the My Beerbox online platform, which carries the full range and serves as the order intake channel for both individual purchases and large orders handled directly by email. The company is bootstrapped, privately held, with no disclosed external investors, and operates within a domestic Belgian market footprint with no documented exports, distribution partnerships, or institutional accounts.

Name

L Annexe

Legal name

L'Annexe

Website

https://lannexe.brussels

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

L'Annexe is a Belgian craft brewery and fermentery in Saint-Gilles, Brussels, founded in 2017 by Grégoire and Max, producing Belgian-style beers and natural fermented beverages sold direct-to-consumer via the My Beerbox online shop.

Ownership category

akta.pro rank

Product category

Craft Beer and Fermented Beverages

NAICS

Beverage Manufacturing (3121), Breweries (31212), Breweries (312120), Soft Drink Manufacturing (312111)

SIC

Malt Beverages (2082), Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)

akta.pro secondary industries

Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF), Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)

Keywords

• Craft beer brewing
• Belgian saison beer
• Natural fermentation beverages
• Botanical tonic drinks
• Artisanal fermentery

Headquarters

HQ city

Saint-gilles

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Beer and Fermentation Beverage Sales: L'Annexe generates revenue through the direct sale of its craft beers and fermented beverages to consumers via the My Beerbox online platform. Products are sold as one-time purchases. The company also sells its full product range and handles large orders through its direct email contact.

Go-to-market motion1 record

Distribution channels1 record

Core offering

L'Annexe is a Belgian craft brasserie and fermentery that produces and sells traditional Belgian-style craft beers (saison, weizen, blonde, black saison, rosse) and innovative naturally fermented beverages (tonic, ginger beer, elderflower, blueberry-Timut, raspberry-mint) directly to consumers via the My Beerbox online shop. The company operates from its brewery in Saint Gilles, Brussels, and emphasizes natural, biological, and organic ingredient profiles across its portfolio.

Product overview

L'Annexe is a Belgian craft brewery and fermentery based in Saint Gilles, Brussels. The company produces a portfolio of traditional Belgian-style beers (Saison de Bruxelles, Black Saison, Weizen Saison, Rosse Saison, Pale Ale/Blonde) and innovative naturally fermented beverages (Tonic, Ginger Beer, Elderflower, Myrtille Timut, Raspberry Mint). Founded in 2017 by friends Grégoire and Max, the company specializes in reviving lost recipes and reinventing them in a modern context. Products are sold through My Beerbox online platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Saison de Bruxelles A Belgian 'saison' style beer with a modern twist, featuring delightful bitter notes and complex flavors while remaining refreshing; L'Annexe's flagship beer.
• Black Saison A blend combining the coffee and hot chocolate flavors of a Porter or Stout with the dryness and flexibility of a Saison beer.
• Weizen Saison A German Weizen-style beer combined with Belgian Saison character, featuring spicy notes from the Brussels Saison, malted wheat, citrus zest, coriander seeds, and white tea.
• Rosse Saison A Belgian special beer and Saison blend with a malted taste and floral notes derived from hops and bergamot.
• Pale Ale (Blonde) A Belgian classic blonde with a modern twist, featuring round warmth and a fresh floral touch from various flavor hops.
• L'Union A collaborative bitter blonde beer developed with Brasserie de L'Union (Bart), based on L'Annexe's Saison de Bruxelles.
• Tonic The first fully natural and biological tonic in Belgium, made with lemongrass, lemon, lime, allspice, and fresh quinine bitterness.
• Ginger Beer A natural organic ginger lemonade made with the best organic ingredients, balancing ginger heat with a blend of spices; refreshing on its own or as a cocktail mixer.
• Fleurs de sureau (Elderflower Fermentation) A naturally sparkling fermented elderflower beverage made from the natural yeast of elderflower; a seasonal product best enjoyed in summer.
• Myrtille Timut (Blueberry Timut Pepper Fermentation) A fermented blueberry beverage featuring Tibetan Sechuan (Timut) pepper for a balanced and refreshing taste.
• Framboise menthe (Raspberry Mint Fermentation) A fermented raspberry and mint drink described as sweet, charming, and refreshing; suitable as a lemonade for children or with vodka as a cocktail for adults.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Brasserie de L'UnionminorStrategic or Co-development PartnerL'Annexe collaborated with Bart from Brasserie de L'Union to jointly develop 'L'Union', a bitter blonde beer based on L'Annexe's Saison de Bruxelles. This represents a co-development brewing partnership between the two Belgian craft breweries.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Brussels Beer Project: Brussels-based craft brewery known for collaborative brewing, experimental styles, and strong DTC/taproom presence. Comparable to L'Annexe on Brussels location, craft-beer experimentation, and small-team founder-led origin, though with broader distribution.
• 3 Fonteinen: Belgian family-run brewery/blender specializing in lambic and fermented fruit beverages. Comparable to L'Annexe on natural fermentation expertise, founder-led family heritage, and Brussels/Belgian positioning, with greater scale and international recognition.
• Brasserie de la Senne: Brussels-based craft brewery producing traditional Belgian styles with a modern, hop-forward approach. Most directly comparable to L'Annexe on geography (Brussels), craft-beer focus, and small-batch saison/blonde portfolio targeting similar on-premise and DTC consumers.
• Brasserie Cantillon: Iconic Brussels-based family-run brewery specializing in lambic and spontaneously fermented beers. Directly comparable to L'Annexe on Brussels location, family/founder-driven operations, and emphasis on natural/biological fermentation, though at significantly greater scale and brand recognition.
• Brasserie de L'Union: Belgian craft brewery with which L'Annexe has an active co-development partnership (L'Union bitter blonde). Operates at similar small-batch scale with overlapping saison-style portfolio and shared customer base in the Belgian craft community.

Emerging players

• Jolly Pumpkin Artisan Ales: US craft brewery known for sour and wild-fermented beers, oak-aged programs, and farmhouse-style fermentations. Comparable to L'Annexe on philosophical emphasis on natural/biological fermentation, small-batch craft positioning, and expansion into non-traditional fermented beverages.
• Mikkeller: Danish gypsy/craft brewery famous for collaborations, experimental styles, and a non-traditional DTC model. Comparable to L'Annexe on small-batch innovation, willingness to ferment non-beer beverages, and collaboration-led portfolio expansion.

Broad incumbents

• Fever-Tree: Global premium mixer brand whose tonic water category L'Annexe is attempting to disrupt with its 'first natural and biological tonic in Belgium'. Comparable as the dominant incumbent L'Annexe would need to differentiate against if scaling the tonic line into retail/on-premise.
• Duvel Moortgat: Established Belgian brewery group (Duvel, Vedett, Chouffe, Liefmans). Comparable as a Belgian incumbent in specialty beer with broad on-premise and retail distribution; represents the scale and distribution benchmark L'Annexe would need to reach to compete meaningfully beyond a niche.
• Brugse Brouwerij De Halve Maan: Bruges-based traditional Belgian family brewery (Brugse Zot, Straffe Hendrik). Comparable as a Belgian heritage family brewery using heritage narrative to compete in craft; relevant benchmark for L'Annexe's own Hendrix-family heritage story.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/lannexe.brasserie.fermenterie.de.bruxelles
• LinkedInlinkedin.com/company/l-annexe-brasserie-fermenterie-de-bruxelles

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L Annexe