Tadbeer

What Tadbeer does

Tadbeer (legal name: Ta3heed Foundation Services; operating brands: Tadbeer / Ta3heed) is a government-licensed domestic worker recruitment and placement center headquartered at Deerfields Mall in Abu Dhabi, United Arab Emirates. It was established in 2018 as part of the first batch of Tadbeer centers authorized by the UAE Ministry of Human Resources and Emiratisation to consolidate fragmented private recruitment activity under a single regulated framework. The center operates as a one-stop shop that handles worker sourcing, visa/work permit processing, Emirates ID issuance, medical examinations, and residence permits in-house, supplemented by an embedded government medical center partnership. Core products are five placement categories (Baby Sitter, Housemaid, Care Giver, Cooker, Driver) delivered through four pricing packages (full recruitment with 180-day guarantee, 6-month trial with transferable sponsorship, 2-year center-sponsored subscription, and flexible hourly/daily/weekly arrangements), with a worker pool spanning 16 nationalities across Asia and Africa.

The business is structured as a private entity under government oversight rather than an independent startup, with the Ministry of Human Resources and Emiratisation acting as parent regulator and pricing authority. Revenue is generated through one-time recruitment fees (AED 1,000-15,000 depending on package and worker nationality), recurring monthly subscription fees on Package Two and Package Three contracts, one-time sponsorship transfer fees, and usage-based fees on Package Four. Pricing is set by the Ministry based on supply-demand dynamics, which removes pricing power but also caps competitive price wars. Customers are individual UAE households split between UAE nationals (eligible for the full package set) and expatriate residents (eligible for Packages Three and Four); there is no enterprise or B2B customer segment.

The technology stack is a bilingual Arabic/English website with online worker search by profession, nationality, age, and gender, plus an account creation/login portal, and a mobile application under development with Information Development Company intended to enable fully remote recruitment. Core technology is not publicly disclosed, and no AI, API, or integration capabilities are documented. Distribution is concentrated at the single Deerfields Mall location, with cross-promotional referral partnerships with five co-located mall tenants (Abu Dhabi Zoo, India Palace restaurant, Faby Land, Royal Cinema, Belle Demeure Spa) and an on-site government medical center. Marketing relies on the website, the physical mall presence, embassy and ministry referral channels, and mall tenant referrals. Reported headcount of 501-1,000 appears to include recruited domestic workers on Tadbeer sponsorship rather than internal staff, and the website's public counter displayed zeros for customers, available workers, and completed projects at the time of data collection.

Name

Tadbeer

Legal name

Ta3heed Foundation Services

Website

https://tadbeerad.ae

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Tadbeer (Ta3heed Foundation Services) is a UAE Ministry of Human Resources and Emiratisation-licensed domestic worker recruitment center in Abu Dhabi that sources, processes, and places household workers from 16 nationalities across four pricing packages for UAE citizens and residents.

Ownership category

akta.pro rank

Headquarters

HQ city

Abu Dhabi

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Domestic Worker Recruitment Services: Tadbeer generates revenue through recruitment service fees charged for sourcing, processing, and placing domestic workers from various nationalities. Fees vary by package tier and worker nationality, ranging from AED 1,000 to AED 15,000 for full recruitment services. The company acts as a licensed intermediary under the Ministry of Human Resources and Emiratisation.
2. Monthly Service Fees: Ongoing monthly fees charged for workers under Package Three (worker remains on center's sponsorship) and Package Four (flexible hourly/daily/weekly arrangements). These recurring fees are paid by the employer throughout the contract duration.
3. Transfer/Transition Fees: Fees charged when employers choose to transfer a worker's sponsorship from the center to their personal sponsorship after the trial period. Applicable in Package Two arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Tadbeer is a government-affiliated one-stop-shop center that recruits, processes, and places domestic workers in UAE households across 19 professions (babysitter, housemaid, caregiver, cook, driver, nanny, private teacher, gardener, etc.) under standardized Ministry-set pricing. The center handles worker sourcing from 16 nationalities, pre-deployment training, visa/Emirates ID/residence permit processing, mandatory medical examinations, and provides a 180-day guarantee on recruited workers.

Product overview

Tadbeer is a domestic worker recruitment and placement service operated under the UAE Ministry of Human Resources and Emiratisation. The company offers a unified platform combining four service packages (Package One, Package Two, Package Three, and Package Four) that provide access to classified domestic workers across five categories (Baby Sitter, Housemaid, Care Giver, Cooker, and Driver). Workers are sourced from 16 nationalities across Asia and Africa. The platform includes an online search and matching system enabling clients to filter workers by profession, age, country, and other criteria. The service is available at Deerfields Mall in Abu Dhabi and operates under the Ta3heed Foundation brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Package One - Full Recruitment (الباقة الأولى) Full recruitment package exclusively for UAE citizens in which the domestic worker is transferred to the client's sponsorship with a 180-day guarantee covering failed medical tests, pregnancy upon arrival (with government hospital certificate), and the worker refusing to work without cause from the employer. Full payment is made upon worker arrival. Pricing by nationality ranges from AED 5,000 (Ethiopia) to AED 15,000 (Sri Lanka/Indonesia).
• Package Two - Trial with Transferable Sponsorship (الباقة الثانية) Six-month trial package exclusively for UAE citizens under which the domestic worker remains on Tadbeer's sponsorship while the client pays monthly. After 6 months, if both parties agree, the worker can be transferred to the client's sponsorship with a transfer fee. No refund if parties do not match. Pricing by nationality ranges from AED 2,300/month (Uganda, Kenya, India, Nepal, Ethiopia, Bangladesh) to AED 2,500/month (Philippines, Indonesia).
• Package Three - Center-Sponsored Monthly Placement (الباقة الثالثة) Subscription package available to UAE citizens and expats under which the domestic worker remains on Tadbeer's sponsorship for a 2-year contract at a monthly rate; sponsorship cannot be transferred to the client. Pricing ranges from AED 1,000/month (India, Nepal, Kenya, Ethiopia, Bangladesh, Uganda) to AED 1,500/month (Philippines).
• Package Four - Flexible Staffing (الباقة الرابعة المرنة) Flexible usage-based package available to UAE citizens and expats under which the domestic worker, retained on Tadbeer's sponsorship, works for the client on an hourly, daily, weekly, or monthly basis without long-term commitment. Pricing examples include AED 1,400 (Nepal) and AED 1,300 (Indonesia).
• Worker Search & Matching Platform Online search and filtering platform that lets UAE clients browse domestic workers by profession (Teacher, Nurse, Servant, Houseboy, Cleaning Worker, Elderly Care, Nanny, Private Tutor), age, country of origin from 16 nationalities, gender, height, and weight. Supported by a dedicated mobile application under development to enable remote completion of all recruitment procedures.

Quantifiable outcome

• 180-day guarantee period on recruited workers (from arrival date)
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Ministry of Human Resources and Emiratisation (MoHRE)coreOthersTadbeer operates under direct oversight and regulation of the UAE Ministry of Human Resources and Emiratisation. The Ministry authorizes the center to recruit domestic workers from specified nationalities, sets standardized pricing, and monitors service quality. The center represents the Ministry in domestic worker recruitment and employment services, handling visa issuance, medical examinations, Emirates ID, and residence permit processing under the Ministry's framework.
• Government Medical CentercoreStrategic or Co-development PartnerPartnership with a government medical center that provides medical examination services for recruited workers and customers. This partnership facilitates the mandatory medical screening process without requiring customers to travel separately with workers, streamlining the overall recruitment procedure.
• Philippines Embassy (and other relevant embassies)minorOthersRegular reporting relationship with embassies of worker-sending countries. Monthly reports on worker status are submitted to relevant embassies, enabling diplomatic oversight and support for overseas workers.
• Abu Dhabi ZoominorChannel Partner/ Reseller/ DistributorBusiness partnership with Abu Dhabi Zoo located in Deerfields Mall area, creating cross-promotional opportunities and referral pathways for customers visiting the mall complex.
• India Palace RestaurantminorChannel Partner/ Reseller/ DistributorBusiness partnership with India Palace restaurant at Deerfields Mall for customer referral and promotional activities within the mall ecosystem.
• Faby Land (Deerfields)minorChannel Partner/ Reseller/ DistributorBusiness partnership with Faby Land entertainment center in Deerfields Mall for referral and promotional purposes within the shopping destination.
• Royal Cinema (Deerfields)minorChannel Partner/ Reseller/ DistributorBusiness partnership with Royal Cinema in Deerfields Mall for referral and promotional activities within the retail complex.
• Belle Demeure Spa (Deerfields)minorChannel Partner/ Reseller/ DistributorBusiness partnership with Belle Demeure Spa in Deerfields Mall for cross-promotional and referral activities within the mall ecosystem.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• GulfTalent: GulfTalent is a Dubai-based online recruitment platform focused on professional and mid-level roles across the Gulf. It is comparable to Tadbeer as a UAE/Gulf employment intermediary, but its category focus is professional/white-collar rather than domestic household workers.
• Naukri Gulf: Naukri Gulf is InfoEdge's India-origin employment portal serving the Gulf region. It is adjacent to Tadbeer as a regional digital recruitment channel serving UAE employers, including roles adjacent to domestic worker placement, and represents the online-channel alternative to Tadbeer's center-driven GTM.

Direct peers

• TASC Outsourcing: TASC Outsourcing is a UAE-headquartered staffing and workforce solutions provider placing blue-collar, hospitality, and domestic-category workers with UAE employers. It is comparable to Tadbeer because both monetize employer-of-record labor placement in the UAE under government-aligned frameworks, offering an analogous combination of placement fees and sponsorship/visa handling services to local clients.
• Bayt.com: Bayt.com is the largest MENA-focused employment marketplace operating across the UAE. It is comparable to Tadbeer because it connects UAE employers with workers (including domestic and household categories) via online search, employer subscription tools, and CV databases — overlapping on labor supply aggregation and Arabic/English bilingual UX tailored to UAE households.

Emerging players

• ServiceMarket: ServiceMarket is a UAE-based aggregator marketplace for home services (cleaning, maids, nannies, drivers). It overlaps with Tadbeer on the consumer-facing side of sourcing vetted household workers, but operates as a private digital marketplace rather than a government-licensed recruitment center.
• JustMop / Matic: Matic (formerly JustMop) is a UAE-headquartered subscription-based home cleaning and household help platform. It is comparable to Tadbeer because it markets curated domestic help to UAE households, addresses the same customer pain points (finding reliable maids/nannies), and competes for the same expat household segment, albeit with an on-demand app model rather than visa-bearing sponsorship.

Broad incumbents

• Adecco UAE: Adecco UAE is the UAE arm of the global Adecco staffing group, offering temporary, permanent, and outsourcing placements across white-collar and light-industrial categories. It is comparable to Tadbeer as a UAE-based staffing intermediary monetizing employer-of-record arrangements, though Adecco operates at much broader category scope rather than specializing in domestic workers.
• ManpowerGroup UAE: ManpowerGroup UAE is the UAE operation of the global ManpowerGroup staffing network, placing temporary and permanent staff across multiple industries. It overlaps with Tadbeer on the staffing-industry business model (recruitment fees + employer-of-record recurring revenue) but serves a much broader portfolio rather than domestic worker specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TadbeerAD
• Facebookfacebook.com/TadbeerAD
• LinkedInlinkedin.com/company/tad-beer-deerfields

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tadbeer