ACRE

What ACRE does

ACRE (Association of Commercial Real Estate) is a Sacramento, California-based non-profit professional association founded in 1983 that exists to promote working relationships and professionalism within the Sacramento commercial real estate (CRE) community. Its members are licensed brokers, agents, property managers, developers, and allied professionals (insurance providers, attorneys, appraisers, lenders, contractors, architects, engineers, and 1031 exchange intermediaries), with bylaws requiring at least 75% of membership to be drawn from individuals spending at least 75% of their working time in CRE. The association operates three paid membership tiers (Active, Associate, Affiliate) at $195/year or $390 for two years, plus a non-voting Student membership with a $200 event credit, capped at five students per year.

The association's primary economic engine is a portfolio of annual and pop-up events: the Broker of the Year Awards (BOYA) Charity Benefit (since 1992), the Annual ACRE Golf Tournament, the Annual Developer Showcase Tradeshow (the Sacramento region's largest CRE tradeshow at 850+ attendees, branded the "CRE Networking Party of the Year"), the Annual Broker's Mid-Year Market Update Breakfast, the NextGen ACRE networking series (established 2017), and Oktoberfest. All event registration, ticketing, and sponsorship sales flow exclusively through the ACRE Events E-Notice System, a Constant Contact-based email distribution and registration platform; the underlying technology stack is a WordPress website with the Post Modern Marketing web-design stack, and no proprietary software or AI/ML capability is disclosed.

ACRE is funded by individual membership dues, event ticket sales, and corporate sponsorship packages (booths, foursomes, hole sponsorships, food stations) sold primarily to Sacramento CRE firms including CBRE, JLL, Marcus & Millichap, Cushman & Wakefield, Colliers, Newmark, TRI Commercial, KBM-Hogue, Buzz Oates, Five Star Bank, AmPac Business Capital, Weintraub | Tobin, and others represented on its volunteer Board of Directors. Net proceeds are channeled into charitable donations to Sacramento-region non-profits — over $3.5 million since 1983 — earning ACRE the 2013 Outstanding Philanthropic Organization Award. Administration is handled through MMS Strategies with an Executive Director (Debbie Uhrenholt) and a 1-10 employee footprint.

Name

ACRE

Legal name

Association of Commercial Real Estate

Website

https://acre.org

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

ACRE is a Sacramento, California non-profit professional association founded in 1983 that serves commercial real estate brokers, developers, and allied professionals through tiered membership and a portfolio of annual charity-benefit events anchored by BOYA, the Golf Tournament, and the Developer Showcase Tradeshow.

Ownership category

akta.pro rank

Product category

Trade Association Services

akta.pro primary industry

Agriculture, Farming & AgriTech Shows Organizers (THAHABAM)

Keywords

• Commercial real estate association
• Professional networking events
• Trade association membership
• Industry events sponsorship
• Broker awards program

Headquarters

HQ city

Fair Oaks

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual individual membership dues of $195 per year or $390 for two years, across Active, Associate, and Affiliate member tiers. Bylaws require at least 75% of membership to be Active members. Student memberships are non-voting and include a $200 event credit.
2. Event Sponsorships: Corporate sponsorship packages for BOYA, Golf Tournament (hole sponsorships, foursomes), and Developer Showcase (booths, food stations, and other marketing packages). Sponsorships are sold in advance via the ACRE Events E-Notice System and form the primary funding source for ACRE's philanthropic donations.
3. Event Registration / Ticket Sales: Individual ticket sales for BOYA, Golf Tournament, Developer Showcase Tradeshow, Mid-Year Breakfast, Oktoberfest, and other specialty events. Tickets are sold pre-event only through the ACRE Events E-Notice System, with on-site ticket pricing for Developer Showcase offered at a steeply increased rate.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

ACRE is a Sacramento-based non-profit professional association that serves the commercial real estate industry through paid individual memberships (Active, Associate, Affiliate, and Student tiers) and a portfolio of annual and pop-up networking events, including the Broker of the Year Awards (BOYA) Charity Benefit, the Annual Golf Tournament, the Developer Showcase Tradeshow, the Mid-Year Market Update Breakfast, and the NextGen ACRE event series. All event registration, ticketing, and sponsorship sales are routed through the ACRE Events E-Notice System, a Constant Contact-based email distribution platform, and proceeds fund charitable donations to Sacramento-region non-profits.

Product overview

ACRE (Association of Commercial Real Estate) is a non-profit professional association serving the Sacramento, California commercial real estate community, formed in 1983. Its offering is structured as a membership association plus a portfolio of annual and pop-up events, rather than a unified software product. Core offerings include three paid membership tiers (Active at $195/year, Associate at $195/year, and Affiliate) plus a Student Membership, all of which provide discounted event pricing and networking access. These memberships feed into the association's annual event portfolio: the Broker of the Year Awards (BOYA) Charity Benefit (since 1992), the Annual ACRE Golf Tournament, the Annual Developer Showcase Tradeshow (Sacramento's largest CRE tradeshow with 850+ attendees), the Annual Broker's Mid-Year Update Breakfast, and the NextGen ACRE event series (established in 2017). All event registration, ticketing, and sponsorship sales are managed through the ACRE Events E-Notice System, a Constant Contact-based email distribution and registration platform. Together, the membership program and recurring events fund ACRE's philanthropic donations to Sacramento-region charities — over $3.5 million raised since 1983 — and earned ACRE the "Outstanding Philanthropic Organization Award" in 2013.

Differentiator

Problem solved

Functional benefit

Brands

• NEXTGEN ACRE: A NEXT-generation events initiative established in 2017 that brings together leaders, innovators, entrepreneurs, and other commercial real estate professionals at Sacramento development hotspots for networking and educational speaker events.
• Broker of the Year Awards (BOYA)
• Developer Showcase Tradeshow

Products and services

• ACRE Active Membership
• ACRE Associate Membership
• ACRE Affiliate Membership
• ACRE Student Membership
• Broker of the Year Awards (BOYA) Charity Benefit
• ACRE Annual Golf Tournament
• ACRE Developer Showcase Tradeshow
• NextGen ACRE Events
• ACRE Annual Broker's Mid-Year Market Update Breakfast
• ACRE Oktoberfest

Quantifiable outcome

• Over 850 business professionals attend the Annual Developer Showcase Tradeshow each year
• +2 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• CCIM Institute: Global commercial real estate association for investment and brokerage professionals, offering membership, designation credentials, and regional chapter events. Comparable membership-plus-events model targeting CRE brokers and allied professionals, though at national scale.
• ICSC (Innovating Commerce Serving Communities): Member organization for the market-creating retail real estate industry, operating large-scale member events and conferences (e.g., RECon) analogous to ACRE's Developer Showcase Tradeshow. Comparable in the events-as-primary-engagement model for CRE professionals.
• NAIOP (Commercial Real Estate Development Association): The largest U.S. trade association for commercial real estate developers, owners, and investors, with chapters across major markets. Directly comparable as a CRE-focused professional membership association serving brokers, developers, and owners, though operating nationally rather than regionally.
• SIOR (Society of Industrial and Office Realtors): International membership organization for industrial and office CRE brokers, combining credentialed membership, networking events, and continuing education. Comparable to ACRE's Active-member broker focus and recurring event-driven GTM, but at global scale.
• CREW Network (Commercial Real Estate Women): Global CRE industry networking organization with local chapters, focused on advancing women in commercial real estate through member events, leadership programs, and sponsorship. Comparable as a CRE membership association monetized via dues and chapter events, with similar event portfolio mix.
• BOMA International (Building Owners and Managers Association): International trade association for commercial real estate building owners and property managers, with local BOMA chapters hosting member events, educational programming, and advocacy. Comparable to ACRE as a CRE professional association monetized via membership dues and chapter-level events.
• Urban Land Institute (ULI): Global research and education nonprofit for land use and real estate development, with district councils hosting member networking, education, and signature events. Comparable as a CRE-focused nonprofit membership association with recurring flagship events and educational programming.
• CoreNet Global: International membership association for corporate real estate professionals, hosting summits, chapter events, and educational programs. Comparable in the membership-plus-events model serving CRE professionals, though oriented to enterprise occupiers rather than brokers.

Regional players

• Sacramento Metro Chamber of Commerce: Regional business membership organization in the Sacramento area, offering member networking events, advocacy, and economic development programming. Comparable to ACRE as a regional Sacramento business-networking membership association, though broader in industry scope.
• Sacramento Area Regional Technology Alliance (SARTA): Sacramento-based industry trade association running member events, networking, and recognition programs. Comparable only loosely as a regional membership-driven association, but in a different industry vertical — illustrating the limited pool of directly comparable Sacramento regional CRE associations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ACRESacramento
• Facebookfacebook.com/ACRESacramento
• LinkedInlinkedin.com/company/association-of-commercial-real-estate

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACRE