28 Insurance

What 28 Insurance does

28 Insurance, operating as 28 Insurance Group, is a privately held, California-based independent insurance brokerage founded by Mark Karlie and Casey Kolb. The firm offers six product lines: Employee Benefits Risk Analysis, Workers' Compensation & Liability, Home Insurance, Auto Insurance, ERISA Fidelity Bonds, and Contractor's State Licensed Bonds. Its core commercial proposition is a consultative Risk Analysis methodology for mid-market employers, focused on lowering healthcare and workers' compensation costs, identifying coverage gaps, optimizing self-funding transitions, and managing X-Mods and audit exposure. Consumer lines (home and auto) are supported via online quote forms, while employer and bond business is delivered through direct agent sales.

The firm generates revenue through standard insurance brokerage commissions paid by carriers for placed business, with no subscription or fee-for-service pricing model publicly disclosed. GTM is sales-led and consultative for commercial clients, supplemented by inside sales/online self-service for consumer lines. Distribution is concentrated in California through three offices (Kingsburg headquarters, Woodland, San Diego) with referral pipelines into SRBX and ProVisors. The company is bootstrapped, has no external institutional capital, no parent company, and no proprietary technology platform; its differentiation rests on the proprietary risk-analysis process, senior team tenure, and a values-driven brand identity. The senior leadership bench includes nine named individuals with industry experience ranging from 5 to 31+ years.

Name

28 Insurance

Legal name

28 Insurance Group

Website

https://28ins.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

28 Insurance is a privately held California-based independent insurance brokerage offering Employee Benefits Risk Analysis, Workers' Compensation, Home/Auto Insurance, and Surety Bonds to mid-market employers, small businesses, and individual consumers across three California offices.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

akta.pro secondary industries

Employer’s Liability (FSAJADAE), Professional Liability (Errors & Omissions) (FSAJADAB)

Keywords

• Commercial insurance brokerage
• Employee benefits consulting
• Workers compensation insurance
• Property and casualty insurance
• Insurance risk analysis

Headquarters

HQ city

Kingsburg

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: 28 Insurance generates revenue through commissions paid by insurance carriers for placing business with them. As an independent insurance agency, they represent multiple insurance carriers and earn commissions (typically a percentage of premium) when they place coverage for employers, businesses, and individuals.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

28 Insurance is an independent insurance brokerage that provides employee benefits risk analysis, workers' compensation and liability coverage, personal lines (home and auto), and surety bonds (ERISA fidelity bonds and contractor state licensed bonds). The firm places coverage with multiple insurance carriers and earns commissions, while offering consultative risk analysis services designed to uncover hidden coverage gaps, optimize funding strategies, and reduce renewal costs for employers and individuals.

Product overview

28 Insurance is an insurance brokerage firm offering multiple insurance product lines. The core offerings include Employee Benefits Risk Analysis (a consulting-driven assessment process for healthcare cost reduction), Workers Compensation & Liability, Home Insurance, Auto Insurance, and Bond services (ERISA Fidelity Bonds and Contractor's State Licensed Bonds). These products are offered as separate service lines, not as modules of a unified platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Employee Benefits Risk Analysis A data-driven assessment process for employers that lowers healthcare costs, improves renewal outcomes, identifies hidden financial and plan design risks, ensures ACA/ERISA compliance, and evaluates self-funding strategies. Targeted at mid-to-large employers seeking control over healthcare expenses.
• Workers Compensation & Liability Workers' compensation claims management, safety training, employment practices liability, general liability, group auto insurance, X-Mod review, and audit analysis services that help employers pay the lowest possible premiums and avoid business-ending risks.
• Home Insurance Homeowners insurance for individuals protecting their homes from interior/exterior damage, loss of personal belongings, and injuries to others on the property. Includes dwelling, personal property, and liability coverage.
• Auto Insurance Vehicle insurance for individuals covering bodily injury liability, property damage liability, medical payments, uninsured motorist, collision, and comprehensive coverage. Quotes obtained through an online 4-step process.
• ERISA Fidelity Bonds ERISA fidelity bonds that protect 401(k) plans from losses caused by fraud or dishonesty by plan officials, as required under ERISA regulations (typically 10% of plan assets up to $500,000). Targeted at employee benefit plan administrators and fiduciaries.
• Contractor's State Licensed Bonds Contractor bonds required by the California State Licensing Board (CSLB) before issuing, reactivating, or renewing a contractor's license ($25,000 standard bond), protecting consumers from defective construction and license law violations. Includes performance bonds and payment bonds.

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Two partnerships are on record, tiered minor.

• SRBX (Sacramento Regional Builders Exchange)minorOthersProfessional membership organization for construction and business professionals in the Sacramento region. Casey Kolb maintains active membership, connecting with industry peers and potential clients among leading construction and business professionals.
• ProVisorsminorOthersExclusive network of top-tier advisors in the Sacramento business community. This elite group connects employers with innovative and trusted professionals across industries including insurance, finance, law, and HR consulting. Casey Kolb is a professional member.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Keenan & Associates: California-based insurance brokerage and consulting firm specializing in employee benefits, workers' compensation, and P&C for public agencies and mid-market employers. Highly comparable to 28 Insurance's employee benefits and workers' comp focus.
• Bolton & Company: California-based independent insurance brokerage specializing in employee benefits, retirement, and commercial insurance for mid-market employers. Directly comparable to 28 Insurance's employee benefits advisory focus.
• Alliant Insurance Services: California-headquartered specialty insurance brokerage serving middle-market clients across P&C, employee benefits, surety, and financial services. Comparable multi-line scope and California roots, though at materially larger scale.
• Heffernan Insurance Brokers: Independent California-headquartered insurance brokerage serving mid-market and enterprise clients across P&C, benefits, and personal lines. Most directly comparable to 28 Insurance on geography, independence, and consultative mid-market positioning.
• Burns & Wilcox: Specialty insurance brokerage focused on excess & surplus lines, professional liability, and specialty commercial placements. Comparable specialty-line brokerage orientation, particularly relevant to 28 Insurance's workers' comp and professional lines work.
• Woodruff Sawyer: San Francisco-headquartered independent insurance brokerage focused on commercial P&C, employee benefits, and executive risk for mid-market firms. Comparable California base, multi-line brokerage model, and consultative sales motion.

Broad incumbents

• USI Insurance Services: Large mid-market-focused insurance brokerage with employee benefits, P&C, and personal-lines capabilities. Comparable consultative mid-market positioning, though at materially greater scale and backed by KKR.
• Aon: Global insurance and reinsurance brokerage with comprehensive employee benefits, P&C, and risk-management consulting. Comparable employee benefits advisory and risk-analysis positioning at the high end of the market.
• Brown & Brown Insurance: Large publicly traded national insurance brokerage with deep P&C and employee benefits capabilities across commercial and personal lines. Comparable product breadth, but operates at significantly greater scale than 28 Insurance.
• Hub International: Large global insurance brokerage with strong mid-market and specialty-line coverage including P&C, benefits, and personal lines. Comparable brokerage product mix, though substantially larger and PE-backed.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/28-insurance-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 28 Insurance