ATB AUTO

What ATB AUTO does

ATB AUTO is a French S.A.R.L. headquartered in Chenôve, near Dijon, that operates a B2B digital platform connecting automotive merchants with an inventory of over 1,500 new and used vehicles. Founded in 2004 and operating for 22 years, the company is restricted by policy to selling exclusively to registered automotive professionals; end-consumer sales are explicitly out of scope. Its core product is the atbauto.com platform, which provides dealers with detailed product sheets, photographic and equipment listings, French-market comparisons, used-vehicle fee transparency, a white-label showcase mode that hides ATB AUTO branding under the dealer's own logo, one-click commercial offer and order form generation, and historical activity tracking.

Underlying technology is a conventional web-based B2B platform — no specialized AI/ML, proprietary model, or disclosed data flywheel — supplemented by a 25,000 m² physical storage yard in Gevrey Chambertin that supports in-house vehicle preparation, inspection (Label VO with fee guarantee), free temporary (WW) registration paperwork, and either 48-hour convoyage or 10–15 day carrier transport at a fixed price. The Service Achats function extends procurement across Europe, where the buyer team negotiates volume pricing that the company states can deliver vehicles at up to 45% below standard French market rates.

ATB AUTO's business model is wholesale vehicle arbitrage for professional merchants. Pricing is quote-based and not publicly disclosed; revenue depends on the spread between European-acquisition cost and resale price to dealers, with services such as transport, preparation, registration, and inspection bundled to deepen relationship value. The company is privately held under two family-affiliated civil investment vehicles, Société Civile AB INVEST (€841,300) and Société Civile TB INVEST (€813,940), with no disclosed venture, private equity, or institutional capital. Its market is France, served through the digital platform, an inside-sales team available six days per week, and physical yard pickup.

Name

ATB AUTO

Legal name

S.A.R.L. ATB AUTO

Website

https://atbauto.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

ATB AUTO is a French B2B digital platform founded in 2004 that sells new and used vehicles exclusively to registered automotive merchants. It sources across Europe, holds around 1,500 vehicles in stock, and bundles transport, registration, and preparation services around its dealer-facing platform.

Ownership category

akta.pro rank

Product category

Automotive Wholesale Distribution

NAICS

Automobile Dealers (4411), Motor Vehicle and Parts Dealers (441)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro industry

PRIMARYTLABAKAB

Dealer-to-Dealer (B2B) Vehicle Remarketing Networks

Transportation & Logistics/Fleet Leasing, Rental & Management/Fleet Remarketing & Vehicle Disposal (Auctions, Buyback, Resale)

SECONDARYBPAMAGAD

B2B Marketplaces & Wholesale Platforms

Business & Public Services/Web, Mobile & Digital Platforms/E-commerce Marketplaces & Shopping Platforms

Keywords

• B2B vehicle trading
• Automotive dealer platform
• Wholesale car distribution
• Vehicle import services
• Dealer digital tools

Headquarters

HQ city

Chenôve

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales (VN & VO): ATB AUTO generates revenue through the sale of new vehicles (VN) and used vehicles (VO) exclusively to automotive dealers and professionals. The company purchases vehicles across Europe and resells them with negotiated margins to its dealer customer base.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

ATB AUTO is a B2B digital trading platform that purchases new and used vehicles across Europe and resells them exclusively to registered automotive dealers (marchands) in France, with a continuously rotating stock of over 1,500 vehicles. The platform enables dealers to browse detailed product sheets, generate commercial offers and order forms, and is bundled with services including free provisional (WW) registration, vehicle preparation, fee guarantee on used vehicles, logistics, and administrative support.

Product overview

ATB AUTO operates as a B2B digital automobile trading platform serving exclusively professional car dealers. The core offering is the ATB AUTO Platform (atbauto.com), a digital marketplace for new vehicles (VN) and used vehicles (VO) with a stock of over 1500 vehicles. The platform is complemented by a suite of professional services including procurement (Service Achats), customer support (Service Clients), vehicle inspection with guaranteed fees (Label VO/Expertise et Transparence), administrative handling (Service Administratif), registration services (Service Immatriculations), vehicle preparation (Service Préparation), logistics (Service Transport), and marketing support (Service Communication). All services are provided free of charge to registered merchant clients.

Differentiator

Problem solved

Functional benefit

Products and services

• ATB AUTO Platform Digital B2B platform connecting car dealers with an inventory of 1,500+ new and used vehicles, featuring detailed product sheets with photos, commercial offer creation, order management, and activity tracking. Reserved exclusively for registered automotive professionals.
• Service Achats (Procurement Service) Procurement service where ATB AUTO buyers negotiate across Europe to secure best vehicle pricing for merchant clients, enabling access to a 1,500+ vehicle stock at discounts of up to 45% off standard market pricing.
• Service Clients (Customer Advisory Service) Advisory service available 6 days per week for registered dealers, handling reservations, orders, and inquiries on the ATB AUTO vehicle stock.
• Label VO / Expertise et Transparence (Used Vehicle Inspection with Fee Guarantee) Vehicle inspection service with a guaranteed fee policy: if actual fees on a used vehicle exceed the quoted amounts, the difference is refunded to the dealer.
• Service Immatriculations (Registration Service) Vehicle registration service handling both provisional and final registration paperwork for dealer clients, with WW (temporary registration) offered free of charge on all ATB AUTO vehicles.
• Service Transport (Vehicle Delivery Service) Vehicle delivery service offering two options: convoyage (48-hour delivery) or carrier transport (10–15 day delivery) at a fixed price, organized on behalf of the dealer.
• Service Préparation (Vehicle Preparation Service) Vehicle aesthetic preparation service ensuring vehicles are washed, cleaned, and vacuumed before delivery to the dealer.
• Service Administratif (Administrative Support Service) Administrative support service handling paperwork and procedures for merchant clients purchasing vehicles on the ATB AUTO platform.
• Service Communication (Marketing Support Service) Marketing support service creating personalized communication materials for dealers' vehicle sales activities.

Quantifiable outcome

• Vehicles available at up to 45% discount through buyer-negotiated European purchasing
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Regional players

• Carsome: Carsome is Southeast Asia's largest B2B used-car platform, operating an inspection-to-dealer auction model across multiple markets. Comparable to ATB AUTO in dealer-to-dealer used-car marketplace mechanics, though focused on APAC rather than Europe.
• La Centrale: La Centrale is France's leading consumer-facing used-car classifieds platform operated by the Schibsted group. Adjacent to ATB AUTO in French used-vehicle dealer demand generation, though B2C-focused rather than dealer-to-dealer wholesale.

Direct peers

• AUTO1 Group: AUTO1 Group operates Europe's largest B2B used-car trading platform, connecting professional dealers with sourced inventory across multiple countries. Closely comparable to ATB AUTO in dealer-to-dealer vehicle trading model, though at materially larger pan-European scale and with deeper venture funding.
• Aramisauto: Aramisauto is a French online used-vehicle retailer with refurbishment centers and a dealer-network buy-back operation. Comparable to ATB AUTO on French-market used vehicle sourcing and preparation, though with a stronger consumer-facing retail orientation.
• Reezocar: Reezocar is a French online used-car platform that aggregates dealer inventory and sources cross-border stock for the French market. Closely comparable to ATB AUTO in serving French buyers with cross-border vehicle sourcing, with overlapping dealer-platform positioning.
• BCA Marketplace: BCA operates one of Europe's largest vehicle remarketing and auction networks, supplying fleet, leasing, and dealer buyers with used vehicles. Directly comparable to ATB AUTO on the dealer-buyer side of wholesale vehicle remarketing, with overlapping physical and digital auction infrastructure.
• Autobiz: Autobiz provides B2B market intelligence and pricing tools for European automotive dealers and remarketers. Comparable to ATB AUTO in serving European dealer workflows, though focused on data and valuation tooling rather than physical inventory trading.

Broad incumbents

• Manheim (Cox Automotive): Manheim operates the largest physical vehicle auction network in the world, with European coverage through Manheim Europe. Comparable to ATB AUTO on dealer-buyer remarketing, though at vastly larger scale and as part of Cox Automotive's broader dealer-services portfolio.

Emerging players

• Carwow: Carwow runs an online marketplace connecting car buyers with dealers across the UK and parts of Europe. Compares to ATB AUTO on dealer-side digital demand aggregation, though its model centers on new-car lead generation rather than stocked wholesale inventory.
• Cazoo: Cazoo operates an online used-car retail platform in the UK and parts of Europe with dealer partnerships. Overlaps with ATB AUTO's European used-car sourcing and dealer-platform activity, with a more consumer-facing retail orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC_pGFjx_IdeAJG1B8dSuWOg
• LinkedInlinkedin.com/company/atb-auto

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ATB AUTO