What Secret Flying does

Secret Flying is a consumer-facing travel deals aggregation platform founded in 2014 that curates cheap flight deals, airline error fares (mistake pricing), and hotel misprices from sources worldwide. The company operates the website secretflying.com, which publishes deal posts organized by region — covering North America, Latin America, Europe, the UK and Ireland, MENA, Sub-Saharan Africa, Central and South Asia, East Asia, and Oceania — and claims a base of over 1 million members globally. The platform serves three consumer personas: casual deal browsers on the free tier, frequent travelers on the $5.99/month Standard tier, and premium flyers seeking business and first-class error fares on the $11.99/month Premium tier.

The core product is a web-based curation platform. Its proprietary features include an Error Fare Detection capability, a Fuel Dumping Tool that helps members identify routing options to bypass fuel surcharges, and a personalized My Deals dashboard for tracking departures from specific cities and bookmarking deals. The platform integrates with Skyscanner to provide outbound booking links but does not own transactional flight inventory. Architecture appears to be a content-led publishing stack layered with member-account functionality; no public API, SDK, or AI/ML capabilities are disclosed.

The business model is a three-tier freemium subscription launched in April 2026. The Free tier offers access to economy-class error fares and tracking for up to 5 departure cities. The Standard tier at $5.99/month (billed annually) removes ads, adds email alerts for up to 10 departure cities, unlocks premium economy deals, and grants Fuel Dumping Tool access. The Premium tier at $11.99/month adds business and first-class error fares, route-specific alerts for up to 20 cities and 20 routes, priority access to limited deals, and exclusive Fuel Dump flight deals. Acquisition is driven by SEO-optimized deal content, an email newsletter, and organic social (Twitter); the company appears bootstrapped with no disclosed funding, ownership changes, or executive team information in the public record.

Name

Secret Flying

Legal name

Secret Flying Corp

Website

https://secretflying.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Secret Flying is a consumer travel platform that curates cheap flight deals, airline error fares, and hotel misprices for over 1 million global members, monetizing via a three-tier freemium subscription ($5.99-$11.99/month).

Ownership category

akta.pro rank

Product category

Travel Deals Aggregation

akta.pro primary industry

Private Aviation Brokerages & Trip Marketplace Platforms (THABAFAG)

Keywords

• Cheap flight deals
• Error fare alerts
• Travel deal aggregator
• Airline mistake fares
• Flight deal newsletter

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Membership Subscriptions: Three-tier subscription model: Free tier with basic access to economy class error fares and limited deal tracking (5 departure cities), Standard tier at $5.99/month (billed annually) with ad-free experience, email alerts for 10 departure cities, premium economy deals, and Fuel Dumping Tool access, and Premium tier at $11.99/month with business/first class deals, route-specific alerts for up to 20 departure cities and 20 routes, priority access, and Fuel Dump flight deals.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Secret Flying is a web-based travel deals platform that aggregates and curates cheap flight deals, airline error fares (mistake pricing), and deeply discounted hotel misprices from sources worldwide. It monetizes through a freemium membership model (Free, Standard at $5.99/month, Premium at $11.99/month) and supports members with personalized email deal alerts, route tracking, and a Fuel Dumping Tool to maximize savings.

Product overview

Secret Flying operates as a unified travel deals platform combining a core flight aggregation service with multiple integrated modules. The core product aggregates cheap flight deals and error fares from airlines worldwide, supplemented by dedicated Hotel Deals and Travel Guides sections. The platform offers a tiered membership structure (Free, Standard, Premium) where higher tiers unlock progressively exclusive features including the Fuel Dumping Tool, Business/First Class fare access, and route-specific deal alerts. All members can access the My Deals dashboard for tracking departure cities and bookmarking deals.

Differentiator

Problem solved

Functional benefit

Products and services

• Secret Flying Platform Travel deals aggregation platform that curates and publishes cheap flight deals, error fares, and hotel misprices for individual leisure travelers across global departure regions including USA, Canada, Europe, Asia, Africa, Oceania, and South America.
• Membership Plans (Free, Standard, Premium) Three-tier subscription offering: Free plan (Economy error fares and tracking of up to 5 departure cities); Standard at $5.99/month (ad-free experience, email alerts for up to 10 departure cities, Premium Economy deals, Fuel Dumping Tool access); Premium at $11.99/month (Business & First Class deals, route-specific alerts across up to 20 departure cities and 20 routes, priority access, exclusive Fuel Dump flight deals). Targeted at individual leisure travelers who want progressive access to error fares and personalized deal alerts.
• Error Fares Dedicated section featuring airline mistake fares and error pricing deals, including Economy and Business Class error fares spanning Europe, the Americas, Asia, and other regions. Geared to individual travelers seeking significantly below-market pricing on flights.
• Hotel Deals Curated collection of deeply discounted hotel stays and hotel misprices at properties worldwide, including 5-star properties offered at significantly reduced rates. Targeted at leisure travelers extending flight deals into full trip planning.
• Fuel Dumping Tool Proprietary feature available exclusively to Standard and Premium members that identifies fuel dump flight deals, which bypass fuel surcharges on international flights and produce significant savings. Targeted at paying members seeking maximum value on international itineraries.
• Travel Guides Destination guides providing travel planning resources including things to do, local food recommendations, weather insights, and airport navigation tips for various destinations worldwide. Aimed at individual travelers planning trips around surfaced flight deals.
• My Deals Dashboard Personalized dashboard that lets members track and manage flight deals from specific departure cities and bookmark favorite deals for future reference. Available to Free, Standard, and Premium members with tier-based limits on the number of departure cities tracked.

Quantifiable outcome

• Save up to 90% on flights

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Skyscanner: Global metasearch/OTA platform integrated as Secret Flying's booking handoff partner. Broader incumbent that overlaps in cheap-flight discovery and could expand into curated error-fare content.
• Kayak: Major travel metasearch engine offering price alerts, fare forecasts, and deal exploration across flights. Broad incumbent whose price-alert features overlap with Secret Flying's email alerts.
• Hopper: Mobile-first OTA with AI-driven deal prediction and price-watching features for flights and hotels. Comparable deal-discovery functionality at scale with proprietary data and engineering.

Direct peers

• HolidayPirates: European travel deals publisher curating cheap flights, hotels, and packages across multiple markets. Direct competitor in the curated travel-deals content category with a comparable content-and-alerts model.
• Airfarewatchdog: Established US-based fare-deal curation site publishing cheap airfare alerts and error fares. Same content-and-alerts model targeting US-centric deal hunters.
• Thrifty Traveler: Paid flight deals alert service specializing in premium cabin mistake fares from US departure airports. Direct peer on the Premium/error-fare subscription value proposition.
• Going (formerly Scott's Cheap Flights): Subscription-based flight deals alert service that curates cheap and mistake fares from specific departure airports. Closest direct competitor to Secret Flying on both product (error fare curation) and business model (paid email alerts).
• The Flight Deal: Long-running flight deals blog publishing curated error fares and mistake fares with route-specific posts. Competes directly with Secret Flying on SEO content and error-fare discovery.
• TravelPirates: US-focused sister brand of HolidayPirates publishing curated cheap flights, error fares, and package deals. Operates an identical content-and-alerts model in the North American market.
• Fly4free: European travel deals community publishing cheap flights, error fares, and hotel deals. Directly comparable curation and community-led model in the European market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/secretflying
• Facebookfacebook.com/secretflying
• LinkedInlinkedin.com/company/secretflying

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Secret Flying