West Michigan Plastic Surgery

Name

West Michigan Plastic Surgery

Legal name

Holley Medical Aesthetics PLLC

Website

https://wmips.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Cosmetic and Reconstructive Surgery

NAICS

Offices of Physicians (62111), Offices of Physicians (except Mental Health Specialists) (621111), Outpatient Care Centers (6214)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

akta.pro secondary industries

Facial Plastic & Reconstructive Surgery (ENT) (HLAKAMAG), Mohs Surgery & Skin Cancer (Dermatologic Oncology) (HLAKACAD)

Keywords

• Plastic surgery services
• Cosmetic surgery procedures
• Med spa treatments
• Aesthetic medical services
• Reconstructive surgery

Headquarters

HQ city

Portage

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Surgical Plastic Surgery Procedures: One-time surgical procedures including breast augmentation, breast lift, tummy tuck, liposuction, facelift, rhinoplasty, and reconstructive surgeries. Revenue is generated per procedure with typical costs ranging from thousands to tens of thousands of dollars depending on complexity. Financing options through CareCredit and PatientFi make procedures accessible.
2. Med Spa Non-Surgical Treatments: Recurring aesthetic treatments including BOTOX, dermal fillers (JUVÉDERM, Restylane, RHA families), laser treatments (BBL HERO, HALO, MOXI), HydraFacial, CoolSculpting, RF microneedling, and skincare products. These services provide ongoing revenue from repeat patients seeking maintenance treatments.
3. Skincare Products: Retail skincare products including Obagi, skinbetter science, SkinMedica, Jane Iredale, and ALASTIN SKINCARE sold to patients for at-home care regimens.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

West Michigan Plastic Surgery is a physician-led private medical practice offering board-certified plastic surgery, reconstructive surgery, and med spa aesthetic treatments across breast, body, facial, and skin procedures. The practice operates two clinical facilities in Portage and Battle Creek, Michigan, delivering surgical procedures (augmentation, lifts, liposuction, facelifts, reconstruction) and non-surgical treatments (injectables, laser therapies, body contouring, skincare). Patient care is led by Dr. Scott Holley and supported by a team of estheticians, surgery coordinators, and a practice administrator.

Product overview

West Michigan Plastic Surgery is a comprehensive plastic surgery and med spa practice offering surgical procedures and non-surgical aesthetic treatments. The practice is led by board-certified plastic surgeon Dr. Scott Holley and operates two state-of-the-art facilities in Portage and Battle Creek, Michigan. The surgical portfolio includes breast procedures (augmentation, lift, reduction, reconstruction, implant revision), body contouring (mommy makeover, tummy tuck, liposuction, arm lift, thigh lift, post-weight loss surgery), facial procedures (facelift including deep plane technique, brow lift, eyelid surgery, neck lift, rhinoplasty, ear surgery, chin/cheek augmentation, facial fat grafting), and reconstructive surgery (hand surgery, Mohs reconstruction, skin cancer surgery). The med spa services encompass injectable treatments (BOTOX, Dysport, Jeuveau, Daxxify, JUVEDERM fillers, Restylane fillers, RHA fillers, Kybella), laser and light treatments (BBL HERO, Forever Young BBL, HALO laser, MOXI laser, Contour TRL, MicroLaserPeel/NanoLaserPeel, laser hair removal, SkinTyte), skin rejuvenation (HydraFacial, microneedling, RF microneedling), body contouring (CoolSculpting with Z Wave enhancement), vaginal rejuvenation (diVa), hair restoration (HydraFacial Keravive), and medical weight loss (GLP-1 medications, hormone replacement therapy). The practice also offers professional skincare products including Obagi, skinbetter science, SkinMedica, Jane Iredale, and ALASTIN SKINCARE.

Differentiator

Problem solved

Functional benefit

Products and services

• Breast Augmentation Surgical breast enhancement procedure using FDA-approved saline, silicone, or gummy bear implants to increase breast size, restore volume, improve symmetry, and create proportional contours.
• Breast Lift (Mastopexy) Surgical procedure that lifts and reshapes sagging breasts by removing excess skin and tissue using circumareolar, lollipop, or anchor techniques to restore a more youthful breast position.
• Breast Augmentation with Lift Combined surgical procedure addressing both breast size and position through augmentation mammaplasty and mastopexy techniques for comprehensive breast rejuvenation.
• Breast Implant Removal & Revision Surgical procedure for breast augmentation revision including implant replacement, capsulectomy for capsular contracture correction, and breast lift combined with implant removal.
• Breast Reduction Reduction mammaplasty procedure that reduces overly large breasts by removing excess fat, glandular tissue, and skin to create smaller, more proportionate breasts.
• Breast Reconstruction Reconstructive mammaplasty procedure that restores breast shape and appearance after mastectomy or lumpectomy using implant or flap reconstruction techniques.
• Mommy Makeover Customized combination of procedures including breast augmentation, breast lift, tummy tuck, and liposuction designed to restore post-pregnancy body contours.
• Tummy Tuck (Abdominoplasty) Surgical procedure that flattens and contours the abdomen by removing excess skin and fat and repairing separated abdominal muscles, available in mini, standard, or extended techniques.
• Liposuction Fat removal surgery that sculpts body contours by targeting unresponsive fat deposits in the abdomen, flanks, thighs, arms, and knees using tumescent liposuction technique.
• Arm Lift (Brachioplasty) Surgical procedure that tones and tightens the upper arms by removing loose skin and excess fat through incisions from armpit to elbow.
• Thigh Lift (Thighplasty) Surgical procedure that reshapes thighs by removing loose skin and excess fat to create a slimmer, firmer appearance using standard or short-scar techniques.
• Surgery After Weight Loss Body contouring procedures designed to remove sagging, stretched skin following significant weight loss to showcase the slimmer figure underneath.
• Facelift (Rhytidectomy) Surgical procedure that reduces signs of aging in the lower two-thirds of the face and neck by addressing sagging skin, deep folds, and loose neck skin through SMAS plication techniques.
• Deep Plane Facelift Advanced facelift technique that releases and repositions deeper facial tissues as a single unit for more natural-looking, longer-lasting facial rejuvenation.
• Brow Lift (Forehead Lift) Surgical procedure that corrects droopy brows and reduces frown lines and forehead wrinkles using coronal or endoscopic techniques.
• Eyelid Surgery (Blepharoplasty) Surgical procedure that corrects signs of aging around the eyes through upper and/or lower blepharoplasty, addressing droopy eyelids and under-eye bags.
• Neck Lift Surgical procedure that rejuvenates the neck by removing excess skin and fat and tightening underlying muscles to eliminate turkey neck and define the jawline.
• Rhinoplasty Nasal surgery that refines the nose to achieve a more pleasing size and shape for improved facial harmony.
• Ear Surgery (Otoplasty) Surgical procedure that corrects protruding ears and makes them more proportionate to the head through ear reshaping techniques.
• Chin & Cheek Augmentation Facial enhancement procedure using implants or fat transfer to add volume to the chin and cheeks for improved facial balance and harmony.
• Facial Fat Grafting Procedure that transfers unwanted body fat to smooth sunken areas of the face and enhance facial contours using the patient's own tissue.
• Hand & Wrist Surgery Hand surgery procedures including treatment for Dupuytren's contracture and other hand conditions.
• Mohs Reconstruction Reconstructive procedures following Mohs surgery for skin cancer removal.
• Skin Cancer Surgery Surgical treatment for skin cancer removal and reconstruction.
• BOTOX Cosmetic Neuromodulator injection treatment that temporarily reduces facial wrinkles and lines by relaxing underlying muscles.
• Daxxify Neuromodulator injection for temporary reduction of facial wrinkles with potentially longer duration than traditional BOTOX.
• Dysport Neuromodulator injection treatment for smoothing facial wrinkles and lines through targeted muscle relaxation.
• Jeuveau FDA-approved neuromodulator injection for temporary improvement of moderate to severe glabellar lines.
• JUVÉDERM Family of Injectables Collection of hyaluronic acid dermal fillers including SkinVive for cheek hydration and facial volume restoration.
• Kybella Injectable treatment that destroys fat cells under the chin to reduce the appearance of a double chin.
• Restylane Family of Fillers Line of hyaluronic acid dermal fillers designed for facial wrinkle correction and lip enhancement.
• RHA Family of Dermal Fillers Resilient hyaluronic acid dermal fillers designed to adapt to facial movements for natural-looking results.
• BBL HERO Broadband Light therapy system for skin rejuvenation, pigmentation correction, and anti-aging treatments using the Sciton Joule platform.
• Forever Young BBL Intense pulsed light therapy designed to reverse the aging process and restore youthful skin expression using Sciton technology.
• HALO Laser Hybrid fractional laser that combines ablative and non-ablative wavelengths for comprehensive skin rejuvenation with minimal downtime.
• MOXI Laser Fractional laser treatment for preventive and corrective skin care with gentle resurfacing for overall skin quality improvement.
• Contour TRL Tunable Resurfacing Laser treatment for skin rejuvenation and resurfacing.
• HydraFacial Multi-step facial treatment that cleanses, extracts, and hydrates the skin using patented technology for immediate results.
• Microneedling Collagen induction therapy using fine needles to create controlled micro-injuries that stimulate skin rejuvenation.
• RF Microneedling Radiofrequency microneedling treatment that combines traditional microneedling with RF energy for enhanced skin tightening and rejuvenation.
• MicroLaserPeel and NanoLaserPeel Laser peel treatments using Sciton technology for skin resurfacing at varying depths for smooth, youthful skin.
• CoolSculpting FDA-cleared cryolipolysis treatment that freezes and eliminates stubborn fat cells without surgery, with complimentary Z Wave boost for enhanced results.
• Laser Hair Removal Hair reduction treatment using Sciton Forever Bare BBL technology for permanent hair reduction.
• SkinTyte Broadband light therapy for non-invasive skin tightening using infrared energy to coagulate soft tissue.
• diVa Vaginal Rejuvenation Quick and effective procedure that revitalizes vaginal tissues using hybrid radiofrequency technology for intimate wellness.
• HydraFacial Keravive Scalp health treatment designed to cleanse, exfoliate, and hydrate the scalp to promote healthy hair growth.
• Skincare Products Retail skincare products including Obagi, skinbetter science, SkinMedica, Jane Iredale, and ALASTIN SKINCARE sold to patients for at-home care regimens.
• GLP-1 Medication for Weight Loss Medical weight management program using GLP-1 receptor agonists including semaglutide and tirzepatide for weight loss.
• Hormone Replacement Therapy (HRT) Hormone replacement therapy program for symptom management related to hormonal changes.

Quantifiable outcome

• Most patients can return to normal light activity within 24 hours after rapid recovery breast augmentation
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• InterplastminorStrategic or Co-development PartnerInternational humanitarian organization providing surgical services to third-world, indigent children with birth defects. Dr. Holley worked with Interplast to provide surgical services overseas.
• American Society of Plastic Surgeons (ASPS)coreOthersProfessional membership organization where Dr. Holley serves on committees. Part of the Young Plastic Surgeons group of future leaders in plastic surgery.
• American Society of Aesthetic Plastic Surgery (ASAPS)coreOthersProfessional membership organization for board-certified plastic surgeons specializing in aesthetic procedures.
• Michigan Association of Hand SurgeonscoreOthersState medical society where Dr. Holley has been elected to serve as president, representing hand surgery specialists in Michigan.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• LaserAway: Largest US medspa chain focused on laser hair removal, body contouring, injectables, and skin treatments. Overlaps materially on the non-surgical med spa service line that anchors West Michigan Plastic Surgery's recurring revenue base.
• SkinSpirit: Multi-location medical spa chain offering injectables, laser treatments, body contouring, and skincare. Directly comparable on the med spa side of the business and a relevant competitor for non-surgical patient acquisition.
• Ideal Image: National medspa chain offering BOTOX, fillers, laser hair removal, and body contouring. Comparable on the retail med spa service line that is a meaningful contributor to West Michigan Plastic Surgery's revenue mix.

Direct peers

• Marquardt Plastic Surgery: Single-surgeon plastic surgery practice with a med spa offering injectables, lasers, and skin treatments. Comparable size and physician-led integrated model with similar surgical + non-surgical revenue mix.
• Quatela Center for Plastic Surgery: Physician-led plastic surgery practice with integrated med spa offering surgical procedures, injectables, and laser treatments. Directly comparable in integrated surgical-plus-non-surgical aesthetic model.
• Beverly Hills Plastic Surgery Group: Multi-surgeon plastic surgery practice offering comprehensive surgical and med spa services. Comparable in integrated service portfolio though operating in a higher-cost coastal market.
• Westlake Dermatology & Cosmetic Surgery: Multi-location dermatology and plastic surgery practice in Texas offering a comparable combination of surgical procedures, injectables, laser treatments, and skincare under board-certified physicians. Closely comparable in service mix and physician-led model.
• Plastic Surgery Associates: Privately held multi-surgeon plastic surgery practice offering breast, body, and facial procedures plus med spa services. Directly comparable in scope of surgical and non-surgical aesthetic offerings and physician-ownership model.

Broad incumbents

• Anne Arundel Dermatology: Large multi-specialty dermatology platform with integrated cosmetic services across the Mid-Atlantic. Comparable in combining surgical reconstruction, injectables, and laser treatments, though broader in clinical scope.
• Advanced Dermatology and Cosmetic Surgery: Large national dermatology platform with integrated cosmetic services including injectables, lasers, and select surgical procedures. Overlaps on the non-surgical and select skin cancer reconstruction offerings.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wmips
• Instagraminstagram.com/wmplasticsurgery
• LinkedInlinkedin.com/company/west-michigan-plastic-surgery

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about West Michigan Plastic Surgery