Jeden

Name

Jeden

Legal name

JEDEN Limited

Website

https://jeden.co.uk

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Flooring Distribution

NAICS

Floor Covering Retailers (449121), Building Material and Supplies Dealers (4441)

SIC

Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE)

akta.pro secondary industry

Building Materials & Home Improvement Distribution Centers (TLALAEAH)

Keywords

• Flooring distribution
• Trade flooring supplies
• Commercial flooring materials
• Flooring accessories tools
• Carpet LVT supply

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Flooring Product Sales: JEDEN generates revenue through the sale of flooring materials and accessories to trade customers. The business operates on a product sales model with trade accounts offering discounts, free delivery on most orders, and personal account managers. Next-day delivery service across Scotland is a key value-add service for customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

JEDEN is an independent flooring distributor that supplies an extensive range of flooring materials and accessories to trade customers across Scotland. The offering spans carpet, carpet tiles, luxury vinyl tiles (LVT), resilient flooring, wood flooring, adhesives, stair edgings and trims, subfloor preparation products, tools, and entrance matting, sourced from over 50 supplier brands. Trade account holders access products via phone, email, the Brookvale Online Portal (BOP), or in-person visits to the Glasgow showroom/warehouse, with next-day delivery across Glasgow, Edinburgh, and the Central Belt.

Product overview

JEDEN is a single-product unified offering as an independent flooring distributor supplying an extensive range of flooring materials and accessories to trade customers. The portfolio includes core product categories: Luxury Vinyl Tiles (LVT), Carpet Tiles, Carpet, Resilient Flooring, Adhesives, Stair Edgings & Trims, Sub Floor Preparation products, Tools, Wood Flooring, and Entrance Matting. The company operates the Brookvale Online Portal (BOP) as its digital ordering and account management platform. Sub-brands include the Floor Hub Collection (19 carpet tile ranges) and Heritage Woodcraft Flooring (proprietary wood brand). Products are sourced from multiple supplier brands including Interface, Milliken, Gradus, Kahrs, Haro, Quick-Step, and others, with next-day delivery available Monday to Friday throughout Glasgow and Scotland.

Differentiator

Problem solved

Functional benefit

Brands

• Floor Hub: Exclusive floor hub collection with 19 versatile ranges of carpet tiles
• Heritage Woodcraft Flooring

Products and services

• Luxury Vinyl Tiles (LVT) Luxury Vinyl Tiles offering sophisticated design with commercial-grade performance, replicating natural wood, stone, and tile aesthetics with water-resistant, durable properties suitable for both commercial and residential environments.
• Carpet Tiles High-quality carpet tile solutions combining durability, style, and performance for commercial, retail, and industrial spaces, featuring top brands and the exclusive Floor Hub collection.
• Carpet Comprehensive range of carpet products from bleach-cleanable polypropylene to super-soft Saxony and classic twist carpets, suitable for domestic, commercial, and institutional environments including healthcare and education.
• Resilient Flooring Engineered hard-wearing, low-maintenance, and moisture-resistant flooring solutions for commercial interiors including offices, retail, healthcare, and education environments.
• Adhesives Premium adhesives for dependable performance across carpet, vinyl, and luxury vinyl tile installations, including liquid and spray-on adhesives for fast application.
• Stair Edgings & Trims Stair edgings offering critical balance of safety, durability, and design for commercial and domestic staircases, protecting stair nosings from wear while enhancing slip resistance.
• Sub Floor Preparation Screeds and subfloor products including rapid-drying and self-levelling screeds, primers, damp-proof membranes, and repair compounds designed to create smooth, level, and stable surfaces for flooring installations.
• Tools Comprehensive range of tools for precise, efficient, and professional flooring installation including cutting and measuring tools, trowels, rollers, stair tools, and adhesives applicators.
• Wood Flooring Durable wood flooring options including laminate, engineered, and solid wood designed for commercial and residential projects, featuring brands like Kahrs, Haro, Quick-Step, and the Heritage Woodcraft Flooring brand.
• Entrance Matting High-quality entrance matting solutions for commercial and public spaces including recessed, surface-mounted, and modular matting to trap dirt, moisture, and debris at entrances.
• Floor Hub Collection Exclusive Floor Hub collection offering 19 versatile carpet tile ranges providing broad choice and trusted quality for commercial flooring projects.
• Heritage Woodcraft Flooring Proprietary wood flooring brand offering laminate, engineered, and solid wood options with craftsmanship and reliability alongside industry leaders such as Kahrs, Haro, and Quick-Step.
• Brookvale Online Portal (BOP) Online platform enabling trade account customers to access statements and invoices, view tailored pricing, use a desktop app, place click & collect or delivery orders, check stock indicators, order non-stock items, and browse the product catalog.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Brookvale GroupcoreOthersJEDEN is a trading company within the Brookvale Group, a multi-company flooring distribution group. The group includes Floor It Trade Sales Ltd, Heritage Woodcraft Ltd, Palmers, Pennine Flooring Ltd, Planners Services and Sundries Ltd, Potts & Ward Woodcocks Ltd, PR Flooring Supplies Ltd, The Floor Hub Ltd, and Volante Ltd. This corporate family relationship provides scale and shared resources across the flooring distribution sector.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• UK Flooring Direct: UK online flooring retailer selling directly to consumers and small contractors with broad ranges including LVT, laminate, and engineered wood. Comparable as an alternative flooring supply channel overlapping in product categories but operating via direct/online model rather than trade distribution.

Direct peers

• The Floor Hub Ltd: Sister company within Brookvale Group and the originating brand for JEDEN's exclusive Floor Hub Collection (19 carpet tile ranges). Directly comparable trade flooring distributor with overlapping product lines.
• Pennine Flooring Ltd: Sister Brookvale Group company operating trade flooring distribution in the Pennines/northern England. Comparable as a regional trade flooring distributor under shared corporate ownership with overlapping product categories.
• Floor It Trade Sales Ltd: Sister company within Brookvale Group operating trade flooring distribution in a different UK region. Directly comparable as a fellow Brookvale flooring distributor serving trade contractors with similar product ranges and shared BOP infrastructure.
• Palmers: Sister company within Brookvale Group providing trade flooring distribution. Comparable in business model, customer base (trade contractors), and product portfolio, operating under the same parent group umbrella.
• PR Flooring Supplies Ltd: Sister company within Brookvale Group operating trade flooring distribution. Comparable regional trade distributor with similar product mix and shared corporate infrastructure.
• Volante Ltd: Sister company within Brookvale Group operating in trade flooring distribution. Directly comparable in business model and target customer base under the same parent corporate group.
• Hodgkinson Bennis: UK trade flooring distributor serving contractors with broadloom, vinyl, and commercial flooring products. Comparable as an independent trade-focused flooring distributor with similar product categories and contractor customer base.

Broad incumbents

• Milliken: Global manufacturer of commercial flooring (carpet tiles, LVT) and other materials. Comparable as a key JEDEN supplier partner with overlapping commercial flooring categories and contractor/specifier customer overlap.
• Interface: Global manufacturer of modular carpet tiles and commercial flooring. Comparable as a major upstream supplier brand that JEDEN distributes, with overlapping commercial flooring product categories and shared end customers (commercial specifiers/contractors).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/jeden.glasgow

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jeden