Volante Ltd
Volante Ltd is an independent UK trade flooring distributor (est. 1981, Chessington) supplying contractors and commercial projects with carpets, LVT, wood flooring, adhesives, and accessories via a trade counter, field sales, and the proprietary Brookvale Online Portal.
- Company typePrivate
- Founded1981
- HeadquartersChessington, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Volante Ltd does
Volante Ltd is an independent, UK trade-only flooring distributor headquartered in Chessington, England. Founded in 1981, the company supplies flooring contractors, commercial fit-out projects, and (to a lesser extent) domestic installers with a ten-category product range spanning adhesives, carpet tiles, stair edgings and trims, luxury vinyl tiles (LVT), carpet, resilient flooring, sub-floor preparation products, tools, wood flooring, and entrance matting. Volante sources from more than forty supplier brands including Interface, Milliken, Gradus, Brintons, Kahrs, Haro, and Quick-Step, alongside an exclusive house brand, Heritage Woodcraft Flooring.
The business operates a sales-led, multi-channel go-to-market: a physical trade counter at its Chessington HQ (Mon-Sat early hours), a field sales team (Area Sales Managers, Wood Sales Team), inside phone/email sales, and the proprietary Brookvale Online Portal (BOP) for self-serve ordering, tailored pricing, delivery tracking, and account management. Revenues are generated by distributing third-party and house-brand flooring materials to trade account holders at marked-up prices with account-specific discounts and free delivery on most orders; pricing is not publicly disclosed. Same-day and next-day delivery is offered nationally, with primary coverage in London and South East England.
Volante is part of the Brookvale Group, a privately held conglomerate of nine flooring trade sales entities that share logistics, supply scale, and the BOP platform. The company has approximately 30 employees and is led by Managing Director Dave, Sales Director Nick T, Director Clair, and General Manager Ricardo. The company is privately held with no public filings, funding rounds, or institutional investors disclosed.
Volante Ltd firmographics
Firmographics- Name
- Volante Ltd
- Legal name
- Volante Limited
- Website
- https://volante.uk.net
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Volante Ltd is an independent UK trade flooring distributor (est. 1981, Chessington) supplying contractors and commercial projects with carpets, LVT, wood flooring, adhesives, and accessories via a trade counter, field sales, and the proprietary Brookvale Online Portal.
- Ownership category
- akta.pro rank
Volante Ltd industry classification
Industry- Product category
- Flooring Materials Distribution
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE)
- akta.pro secondary industries
- Flooring Tools, Adhesives, Grout & Installation Supplies Retail (CRAIAGAJ), Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)
Keywords
Where Volante Ltd is headquartered
LocationHeadquarters
- HQ city
- Chessington
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Volante Ltd business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Flooring Materials Distribution: Revenue generated through the sale of flooring materials (carpet, vinyl, LVT, wood flooring, adhesives, tools, stair edgings, entrance matting, subfloor preparation products) to trade customers at marked-up prices from supplier partners. Trade accounts receive discounts on most products with free delivery on most orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Trade Account Pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Volante Ltd product offering
Product offeringCore offering
Volante Ltd is an independent flooring distributor selling carpet, vinyl, LVT, wood flooring, adhesives, tools, stair edgings, entrance matting, and subfloor preparation products to trade professionals across the UK. Founded in 1981 and based in Chessington, the company operates from a physical trade counter, a field sales team, phone and email sales, and the proprietary Brookvale Online Portal (BOP). It offers same-day or next-day delivery nationally with primary coverage in London and the South East of England.
Product overview
Volante Ltd is an independent flooring distributor offering a unified product portfolio of flooring materials to the trade. The core offering comprises ten product categories (Adhesives, Carpet Tiles, Stair Edgings & Trims, LVT, Carpet, Resilient Flooring, Sub Floor Preparation, Tools, Wood Flooring, and Entrance Matting) supported by the Brookvale Online Portal (BOP) — a proprietary digital ordering and account management platform. Products are sourced from multiple supplier brands (Interface, Milliken, Gradus, Brintons, Kahrs, etc.) alongside exclusive house brands like Floor Hub and Heritage Woodcraft Flooring, enabling same-day or next-day delivery nationally.
Differentiator
Problem solved
Functional benefit
Brands
- Heritage Woodcraft Flooring: An exclusive wood flooring brand featuring laminate, engineered, and solid wood options for commercial and residential projects.
Products and services
- Adhesives Comprehensive range of flooring adhesives for carpet, vinyl, and LVT installations, including liquid, spray-on, and high-strength formulations for commercial and domestic use. Sold to trade flooring contractors and installers.
- Carpet Tiles High-quality carpet tile solutions for commercial, retail, and industrial spaces, featuring brands like Interface, Milliken, Gradus, Heckmondwike, Burmatex, and the exclusive Floor Hub collection with 19 ranges. Sold to trade professionals.
- Stair Edgings & Trims Safety-focused stair nosings and trims in various materials, colours, and profiles from brands including C-A-T, Genesis, Gradus, Morleys, and Quantum. Sold to trade flooring installers and commercial contractors.
- Luxury Vinyl Tiles (LVT) Durable, low-maintenance vinyl flooring replicating wood, stone, and tile aesthetics with water resistance and acoustic properties for commercial and residential environments. Sold to trade professionals for installation projects.
- Carpet Carpet ranges including bleach-cleanable polypropylene, Saxony, and twist carpets from brands like Abingdon, Balta, Brintons, Lano, Furlongs, Cormar, Gradus, and Telenzo for domestic, commercial, and institutional use. Sold to trade flooring contractors.
- Resilient Flooring Hard-wearing commercial resilient flooring solutions for offices, retail, healthcare, and education environments with moisture resistance and acoustic performance. Sold to trade professionals for commercial installation projects.
- Sub Floor Preparation Screeds, primers, damp-proof membranes, levelling compounds, and repair products for creating smooth, level, stable subfloors for all floor covering types. Sold to trade flooring installers.
- Tools Comprehensive range of flooring installation tools including cutting, measuring, trowels, rollers, stair tools, and adhesive applicators for professional results. Sold to trade flooring installers.
- Wood Flooring Laminate, engineered, and solid wood flooring options from Kahrs, Haro, Quick-Step, and the Heritage Woodcraft Flooring brand for commercial and residential projects. Sold to trade flooring professionals.
- Entrance Matting High-quality entrance matting systems including recessed, surface-mounted, and modular options for commercial and public spaces to trap dirt and moisture. Sold to trade professionals for commercial building projects.
Companies that use Volante Ltd
Customer profileSegments3 records
Ideal customer profiles2 records
Volante Ltd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Volante Ltd partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Brookvale Group (Parent Company)coreVolante Ltd is a member of the Brookvale Group, a collective of flooring trade sales companies including Floor It Trade Sales Ltd, Heritage Woodcraft Ltd, Jeden Ltd, Palmers, Pennine Flooring Ltd, Planners Services and Sundries Ltd, Potts & Ward Woodcocks Ltd, PR Flooring Supplies Ltd, and The Floor Hub Ltd. The group enables same-day and next-day delivery capabilities through coordinated operations.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Volante Ltd competitors and assessment
Company assessmentDirect peers
- Lifestyle Floors: UK flooring distributor supplying carpet, LVT, vinyl, and wood flooring to trade customers across the UK. Comparable as a UK trade-focused independent flooring distributor with similar product mix.
- Cormar Carpets: UK carpet manufacturer supplying the trade through independent flooring distributors including Volante. Comparable as a UK-focused flooring brand with overlapping trade distribution channels.
- Abingdon Flooring: UK carpet manufacturer whose products are distributed by Volante. Comparable as a UK flooring brand operating in overlapping product categories and trade channels.
- Floors Direct UK: UK independent flooring distributor serving trade customers with carpet, LVT, wood, and accessories. Comparable as a UK trade-focused independent distributor with overlapping product categories.
- Flooring Hut: UK-based independent flooring retailer/distributor offering carpet, LVT, vinyl, and wood flooring to trade and retail customers. Comparable in product mix and independent-distributor positioning.
- Heckmondwike FB: UK manufacturer and distributor of carpet tiles and commercial flooring products, also one of Volante's key supplier brands. Comparable as a UK-based carpet tile specialist with both manufacturing and distribution capabilities.
- The Floor Hub Ltd: Sister company within the Brookvale Group, distributing flooring products to UK trade customers. Most directly comparable because it shares the same parent, supplier relationships, and BOP online portal infrastructure.
Broad incumbents
- Victoria Carpets: Long-established UK carpet manufacturer and supplier to the flooring trade. Comparable as a UK flooring brand competing for the same trade customer base, though with a manufacturing rather than pure distribution focus.
- Carpetright (Tapi Carpets & Floors): Largest UK flooring retailer with national coverage and a substantial trade offering. Comparable as an established UK flooring distribution and retail competitor, though significantly larger and consumer-focused rather than trade-exclusive.
- Interface: Global carpet tile manufacturer and a key supplier to Volante. Comparable because it sells both through distributors and increasingly direct to commercial end customers, representing both a partner and a competitive threat to UK trade distributors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Volante Ltd social profiles
Digital presenceVolante Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Volante Ltd leadership team
Management profileNumber of profiles
Profiles8 records
Volante Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Volante Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Volante Ltd
What does Volante Ltd do?
Volante Ltd is an independent flooring distributor selling carpet, vinyl, LVT, wood flooring, adhesives, tools, stair edgings, entrance matting, and subfloor preparation products to trade professionals across the UK. Founded in 1981 and based in Chessington, the company operates from a physical trade counter, a field sales team, phone and email sales, and the proprietary Brookvale Online Portal (BOP). It offers same-day or next-day delivery nationally with primary coverage in London and the South East of England.
Is Volante Ltd a public or private company?
Volante Ltd is a private company. It is classified as corporate owned and is currently operating.
When was Volante Ltd founded?
Volante Ltd was founded in 1981. It employs 11 to 50 people.
Where is Volante Ltd based?
Volante Ltd is headquartered in Chessington, United Kingdom, in the Europe region.
How does Volante Ltd make money?
One revenue line is on record: flooring Materials Distribution.
Who are Volante Ltd's main competitors?
Direct peers on record are Lifestyle Floors, Cormar Carpets, Abingdon Flooring, Floors Direct UK, Flooring Hut, Heckmondwike FB and The Floor Hub Ltd. Broad incumbents are Victoria Carpets, Carpetright (Tapi Carpets & Floors) and Interface.
Does Volante Ltd have an API?
No public API is recorded for Volante Ltd.
What industry is Volante Ltd in?
Volante Ltd's product category is Flooring Materials Distribution. Its primary akta.pro industry code is CRAOAFAE, Flooring (Carpet, Tile, Wood, Laminate) Distribution, with a secondary code of CRAIAGAJ, Flooring Tools, Adhesives, Grout & Installation Supplies Retail. Its SIC code is 5070.