WestWood
WestWood is a privately-held German manufacturer of proprietary PMMA liquid waterproofing systems, supplying the Wecryl product range through direct sales, accredited contractors, and European/US subsidiaries to enterprise construction projects including car parks, roofs, balconies, and heritage buildings.
- Company typePrivate
- Founded1999
- HeadquartersPoole, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What WestWood does
WestWood is a privately-held, founder-controlled manufacturer of cold-applied PMMA (polymethyl methacrylate) liquid waterproofing systems for the construction industry, headquartered in Petershagen, Germany and operating a UK subsidiary in Poole, Dorset. Founded in 1999 by Klaus Westphal and Christian Grunwald, the company develops, produces, and supplies the proprietary Wecryl PMMA resin range, supplemented by Weproof membranes, Weplus insulation/accessories, WeTraffic trafficable surfacing systems, and Weseal sealants — together comprising approximately 81 product lines manufactured in an 8,000 m² German plant.
The core technology is a solvent-free, cold-applied liquid membrane system that cures in approximately 25–30 minutes (adjustable 5–45 minutes) and can cure at sub-zero temperatures, delivering Class B 4.2 dynamic and Class A 5 static crack-bridging performance, high tensile strength and elasticity, and compatibility with green roofs, blue roofs, cool roofs, and solar PV. WestWood sells through a quote-based, project-by-project model combining direct enterprise field sales, an accredited UK/Ireland contractor network trained in dedicated centres, and wholly-owned subsidiaries in Switzerland, Austria, Italy, and the USA, generating revenue from one-time product sales, technical specification services (surveys, NBS/BIM/CAD deliverables, condition reports), and warranty-backed system guarantees. Customers are predominantly enterprise end users — building owners, asset managers, property consultants, architects, and contractors — served across car parks and infrastructure, new-build construction, refurbishment and retrofit, and sustainable construction segments, with a portfolio of multiple LRWA, NFRC, and British Parking Awards recognitions.
WestWood firmographics
Firmographics- Name
- WestWood
- Legal name
- WestWood Liquid Technologies Limited
- Website
- https://westwood-uk.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WestWood is a privately-held German manufacturer of proprietary PMMA liquid waterproofing systems, supplying the Wecryl product range through direct sales, accredited contractors, and European/US subsidiaries to enterprise construction projects including car parks, roofs, balconies, and heritage buildings.
- Ownership category
- akta.pro rank
WestWood industry classification
Industry- Product category
- Construction Liquid Waterproofing Systems
- NAICS
- Plastics Pipe, Pipe Fitting, and Unlaminated Profile Shape Manufacturing (32612)
- SIC
- Plastic Material, Synth Resin/Rubber, Cellulos (No Glass) (2820)
- akta.pro primary industry
- Roofing Systems & Waterproofing (Membranes, Shingles, TPO/EPDM, Liquid-Applied) (IMAFAMAA)
Keywords
Where WestWood is headquartered
LocationHeadquarters
- HQ city
- Poole
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
WestWood business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- PMMA Waterproofing Products: Sale of proprietary PMMA-based liquid waterproofing products (Wecryl range) including primers, waterproofing layers, wearing layers, and finish coats. Products are supplied to approved contractors and construction companies for installation on commercial and residential projects.
- Technical Services: Technical specification support, survey services, condition reports, and project-specific guidance. Includes NBS specifications, BIM objects, detail drawings, and design calculations (U-value analysis, wind loading, tapered insulation layouts, rainwater drainage calculations).
- System Warranties and Guarantees: Comprehensive system warranties providing long-term assurance and protection for building owners and asset managers, typically backed by insurance.
- PU Products: Polyurethane-based liquid waterproofing products including primers, supplementary products, and waterproofing layers for specialized applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom project-based pricing for waterproofing solutions |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
WestWood product offering
Product offeringCore offering
WestWood manufactures and supplies PMMA (polymethyl methacrylate) and PU-based liquid waterproofing systems, including primers, waterproofing resins, wearing layers and finish coats under the Wecryl, Weproof, Weplus, WeTraffic and Weseal product brands. The company serves flat roofs, balconies, terraces, car parks, bridges and other infrastructure with complete system offerings (warm roof, cold roof, balcony/walkway, green roof, blue roof, cool roof, solar PV compatible). It also provides survey, specification, condition report and inspection services supported by a nationwide accredited contractor installer network across the UK, Germany, Switzerland, Austria, Italy and the USA.
Product overview
WestWood Liquid Technologies is a PMMA (polymethyl methacrylate) liquid waterproofing systems company serving the construction industry. The product portfolio centres on the Wecryl PMMA resin product line, supplemented by Weproof PMMA systems, the Weplus range of accessories (insulation, vapour barriers, cement boards, pedestals), and WeTraffic trafficable surfacing products. The core offering consists of cold-applied liquid waterproofing membranes (Wecryl 230 being the flagship product),配套 primers, mortars, sealers, and wearing layers (Wecryl 333), alongside a complete system approach including green roofs, blue roofs, warm roofs, and cold roofs. Technical services include surveys, condition reports, specifications, and an accredited contractor network. The company operates from Germany with subsidiaries across the UK, Switzerland, Austria, Italy, and USA.
Differentiator
Problem solved
Functional benefit
Brands
- Wecryl: PMMA-based liquid waterproofing resin systems for construction waterproofing applications
- Weplus
- Weproof
- WeTraffic
- Weseal
Products and services
- Wecryl 230 Waterproofing Resin
Quantifiable outcome
- PMMA cures in approximately 25-30 minutes to support programme efficiency
- +5 more outcomes
Companies that use WestWood
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
WestWood technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
WestWood partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- JLL & Under 1 Roofing ConsultantscoreWestWood was engaged by JLL and Under 1 Roofing Consultants to provide a full car park condition report and guaranteed specification for Rochdale Exchange Shopping Centre. This client-consultant relationship demonstrates WestWood's technical credibility being specified by major property consultants.
- Approved Contractor NetworkcoreNationwide network of approved contractors trained in dedicated WestWood training centres to the highest installation standards. Includes Premier card holders (highest level specialist). Examples include Everlast Group, Roofsmiths LLP, Cure Roofing, Cemplas, Kingsley Roofing, Emperor Roofing, Premier Roofing & Construction.
- British Board of Agrément (BBA)coreThird-party certification body providing independent verification of product performance, durability and regulatory compliance. WestWood maintains BBA certifications for multiple product lines including Wecryl 230 and Wethan 275.
- ISO (International Organization for Standardization)coreWestWood Kunststofftechnik GmbH holds ISO 9001:2015 certification for quality management systems covering development, production, sales and services of tightening and coating systems. Certified by DEKRA Certification GmbH.
- European Technical Assessment (ETA)coreEurope-wide technical assessment providing verification of product suitability and reliability for the European market.
- FM ApprovalscoreInternational certification demonstrating compliance with standards for property loss prevention and performance under demanding conditions.
- RIBA (Royal Institute of British Architects)coreWestWood offers RIBA-approved CPD training, providing continuing professional development for architects on liquid waterproofing systems. This partnership supports early-stage specification influence.
Scale indicators10 records
Recent moves5 records
Expansion highlights5 records
WestWood competitors and assessment
Company assessmentBroad incumbents
- Mapei: Mapei is a global construction chemicals manufacturer with waterproofing systems (Mapeplan, Purtop) for roofs, balconies, and car parks. It overlaps with WestWood on commercial waterproofing and car park surfacing, particularly in European markets.
- SOPREMA: SOPREMA is a major waterproofing manufacturer offering bituminous, single-ply, and liquid-applied systems (ALSAN PMMA range). Its PMMA line (ALSAN) directly competes with WestWood's Wecryl range in commercial roofing and infrastructure waterproofing.
- IKO Group: IKO is a manufacturer of waterproofing membranes, roofing systems, and insulation products. It competes with WestWood in flat-roof and balcony waterproofing, particularly across European and North American markets.
- Carlisle Construction Materials: Carlisle is a large specialty roofing manufacturer with EPDM, TPO, and liquid-applied systems. It competes with WestWood in commercial flat-roof and refurbishment markets, particularly in North America and the UK.
- Sika AG: Sika is a global construction chemicals giant with a broad waterproofing portfolio (Sarnafil, Sikalastic, Sikaproof) directly competing with WestWood's PMMA systems in flat-roof, balcony, and car park applications. It is the most relevant incumbent peer given overlapping technology, customer base, and specification channel.
- BASF (MasterSeal / Master Builders Solutions): BASF's Master Builders Solutions offers waterproofing membranes (MasterSeal, MasterRoof) used in car parks, balconies, and roofing. As a global construction chemicals major, it competes with WestWood particularly on large commercial and infrastructure projects.
Direct peers
- Kemper System: Kemper System is a specialist manufacturer of liquid-applied waterproofing resins (including PMMA-based products) for roofs, balconies, and car parks. It is a direct competitor in the same liquid waterproofing niche, with comparable product range and customer profile.
- Triflex: Triflex is a European specialist in cold-applied liquid waterproofing resins (PMMA-based) for roofs, balconies, car parks, and infrastructure. It is the closest direct competitor to WestWood, with nearly identical product chemistry, target segments, and specification-led GTM.
- Tremco / Newton Waterproofing: Tremco (UK operations including Newton Waterproofing Systems) offers structural waterproofing and roofing membranes, including liquid-applied systems. It overlaps with WestWood in below-ground, balcony, and roof waterproofing specifications.
Regional players
- Altrad / Bauder: Bauder is a UK/European specialist roofing and waterproofing systems manufacturer offering single-ply, bituminous, and liquid-applied systems. It is a regional peer to WestWood's UK operations, with similar customer base (architects, contractors, building owners) and competing on flat-roof and balcony projects.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
WestWood social profiles
Digital presenceWestWood compliance and trust
Trust signalCompliance12 records
WestWood financial estimates
Financial estimateRevenue estimate
Valuation estimate
WestWood leadership team
Management profileNumber of profiles
Profiles4 records
WestWood subsidiaries and ownership
Company hierarchySubsidiaries5 records
WestWood funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WestWood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WestWood
What does WestWood do?
WestWood manufactures and supplies PMMA (polymethyl methacrylate) and PU-based liquid waterproofing systems, including primers, waterproofing resins, wearing layers and finish coats under the Wecryl, Weproof, Weplus, WeTraffic and Weseal product brands. The company serves flat roofs, balconies, terraces, car parks, bridges and other infrastructure with complete system offerings (warm roof, cold roof, balcony/walkway, green roof, blue roof, cool roof, solar PV compatible). It also provides survey, specification, condition report and inspection services supported by a nationwide accredited contractor installer network across the UK, Germany, Switzerland, Austria, Italy and the USA.
Is WestWood a public or private company?
WestWood is a private company. It is classified as family owned and is currently operating.
When was WestWood founded?
WestWood was founded in 1999. It employs 11 to 50 people.
Where is WestWood based?
WestWood is headquartered in Poole, United Kingdom, in the Europe region.
How does WestWood make money?
Four revenue lines are on record. PMMA Waterproofing Products are the primary driver. The others are technical Services, system Warranties and Guarantees and PU Products.
Who are WestWood's main competitors?
Broad incumbents on record are Mapei, SOPREMA, IKO Group, Carlisle Construction Materials, Sika AG and BASF (MasterSeal / Master Builders Solutions). Direct peers are Kemper System, Triflex and Tremco / Newton Waterproofing. Altrad / Bauder is listed as a regional player.
Does WestWood have an API?
No public API is recorded for WestWood.
What industry is WestWood in?
WestWood's product category is Construction Liquid Waterproofing Systems. Its primary akta.pro industry code is IMAFAMAA, Roofing Systems & Waterproofing (Membranes, Shingles, TPO/EPDM, Liquid-Applied). Its NAICS code is 32612 and its SIC code is 2820.