House of Futures

What House of Futures does

House of Futures is a Danish non-profit organization founded in 2009 and headquartered in Copenhagen that operates as a foresight and futures research platform. It delivers strategic foresight consulting, scenario planning, and futures research services to Danish municipalities, companies, NGOs, and educational institutions, as well as to individuals interested in futures literacy. Its primary customers are public-sector and private-sector organizations in Denmark and Scandinavia seeking to build strategic resilience against demographic, technological, and environmental change.

The organization's core offering combines traditional foresight methodologies — scenario planning, horizon scanning, the Delphi method, backcasting, megatrend analysis, weak-signal identification, and PESTLE/STEEP analysis — with a distinctive performance-art methodology that uses body, space, and storytelling as analytical tools. It publishes a Danish-language content library of educational articles covering foresight fundamentals, AI in scenario planning, demographic change through 2050, and creative methods, complemented by a comprehensive introductory guide to futures research, a recurring blog, and an email newsletter. The firm also delivers keynote presentations and facilitated in-person workshops as its primary delivery format.

House of Futures monetizes through three streams: workshop facilitation and consulting (professional services), keynote speaking and presentations (professional services), and educational content and publications (categorized as subscription/recurring, though no pricing is publicly disclosed). Its go-to-market is sales-led with content marketing as the primary top-of-funnel driver, distributing via a Danish-language website, blog, and newsletter. The organization has no disclosed funding rounds, ownership structure, parent entity, customer logos, or financial figures, and operates as a privately held Danish entity without public listing.

Name

House of Futures

Legal name

House of Futures

Website

https://houseoffutures.dk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

House of Futures is a Danish non-profit foresight organization founded in 2009 that provides strategic foresight, scenario planning, and futures research consulting to Danish municipalities, companies, NGOs, and educational institutions through workshops, keynotes, and educational publications.

Ownership category

akta.pro rank

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Educational Content & Publications: Sale of books, articles, and educational guides on futures research, foresight methodologies, and strategic future thinking. Content is formatted for both academic depth and accessibility.
2. Workshop Facilitation & Consulting: Facilitation of creative foresight workshops and consulting engagements for organizations seeking to develop strategic future thinking capabilities.
3. Keynote Speaking & Presentations: Keynote presentations and speaking engagements that disseminate futures thinking concepts to broad audiences.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

House of Futures is a Danish foresight and futures research organization that provides strategic foresight consulting, scenario planning, and creative workshop facilitation to organizations. It combines rigorous futures research methodologies (scenario planning, horizon scanning, Delphi method, backcasting) with performance art and creative co-creation methods to help Danish municipalities, companies, NGOs, and educational institutions navigate complex future landscapes. The organization also disseminates futures thinking through books, articles, blog posts, and keynote presentations.

Product overview

House of Futures is a Danish foresight and futures research organization that operates primarily as an educational content platform and consulting practice. The company offers a portfolio of services organized around strategic foresight and scenario planning methodologies, including strategic foresight consulting, performance art as analytical method, creative methods and workshops, organizational development support, and publications and keynotes. The core product portfolio includes educational articles and guides covering scenario planning, horizon scanning, backcasting, the Delphi method, PESTLE/STEEP analysis, and creative methods in foresight. The platform serves as a resource for Danish and Scandinavian organizations seeking to understand and shape future developments through systematic futures thinking methodologies.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Foresight Consulting (Strategisk Fremtidsforskning)

Quantifiable outcome

• Organizations develop capabilities to navigate complex future landscapes and build strategic robustness

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Volans: London-based consultancy and incubator focused on sustainable futures, innovation, and breakthrough thinking. Comparable as a smaller, niche foresight and innovation firm publishing thought leadership and running executive workshops for change-ready organizations.

Direct peers

• The Futures Platform: Digital foresight collaboration platform that combines scenario planning software with curated research and trends. Comparable because it sells to the same enterprise and public-sector buyers seeking structured futures capability, albeit via a SaaS model rather than workshops.
• Forum for the Future: International sustainability-focused nonprofit using foresight, systems, and innovation methods with organizations. Comparable as a mission-driven futures practice working across NGOs, companies, and municipalities on long-horizon strategy and scenario work.
• Reos Partners: International consultancy applying multi-stakeholder processes, scenario planning, and systemic change methods to complex societal challenges. Comparable because they combine creative facilitation methods with strategic foresight for institutions facing complex futures.
• Shaping Tomorrow: Horizon-scanning and weak-signals platform providing foresight intelligence to enterprises and governments. Comparable as a foresight research and intelligence provider that combines methodology (horizon scanning) with advisory services.
• Institute for the Future: Palo Alto-based nonprofit research organization specializing in strategic foresight, scenario planning, and 10-year forecasting. Highly comparable as a direct foresight research and educational-content organization with similar consulting, workshops, and publications business model.
• School of International Futures: UK-based social enterprise working on strategic foresight and futures capability-building in government and civil society. Comparable as a peer on futures literacy, scenario work, and organizational development for public-sector and mission-driven clients.
• Copenhagen Institute for Futures Studies: Danish-based futures research institute offering scenario planning, megatrends analysis, and corporate foresight education across Scandinavia. Closest comparable peer to House of Futures given identical Danish geography, similar methodology mix, and overlap on municipalities and enterprises as primary clients.
• Z/Yen Group: UK commercial foresight firm running long-running foresight programs (e.g., Global Risk Index, foresight newsletters) and advisory for finance, government, and industry. Comparable as a smaller consultancy publishing ongoing futures research and selling advisory and subscription services.

Broad incumbents

• McKinsey & Company (Strategy & Sustainability Practices): Global management consultancy with growing foresight, scenario-planning, and sustainability advisory capabilities serving the same Danish and European enterprise buyer set. Comparable as a broad incumbent that can bundle strategic foresight into larger transformation mandates competing for the same client budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/houseoffutures
• LinkedInlinkedin.com/company/house-of-futures

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House of Futures