Triple Rock Brewing

What Triple Rock Brewing does

Triple Rock Brewing Co., Inc. is a brewpub operating a single location at 1920 Shattuck Avenue in Berkeley, California, founded by brothers John and Reid Martin on March 14, 1986. It holds the distinction of being the fifth brewpub opened in the United States and remains the oldest such venue still operated by its original founders, now approaching 40 years of continuous operation with 11-50 employees.

The company produces 8-12 house-brewed beers on tap using an original 7-barrel brewing system, paired with a chef-led kitchen program under Chef Ben Boynton. Head Brewer Jeff Kimpe, who trained in Belgium and held prior roles at Pyramid and Drake's, oversees beer production. The technical footprint is intentionally low-tech and craft-oriented, with no disclosed AI, automation, or proprietary platform components.

Revenue is generated through a direct-to-consumer brewpub model combining on-premise food and beverage service, off-premise growler and crowler sales, third-party delivery via DoorDash, and digital gift card sales. The venue runs recurring weekly programming (Wednesday trivia via Geeks Who Drink, Thursday "Monkey Head" event, Sunday Family Day) and is supported by a standard restaurant SaaS stack including Toasttab for pickup ordering, SevenRooms for reservations, and Loyale for customer loyalty. The company is privately held with no institutional investment and has not pursued expansion beyond its Berkeley location.

Name

Triple Rock Brewing

Legal name

Triple Rock Brewing Co.

Website

https://triplerock.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Triple Rock Brewing is a single-location Berkeley, California brewpub founded in 1986 by brothers John and Reid Martin, serving 8-12 house-brewed beers and a chef-led food program to walk-in dine-in, off-premise, and delivery customers.

Ownership category

akta.pro rank

Product category

Craft Brewpub

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (722410)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Craft Beer Bars & Taprooms (THAFAEAG), Spirits/Cocktail Bars Operated by Producers (THAFALAJ)

Keywords

• Craft brewery
• Brewpub dining
• Craft beer production
• Pub food service
• Event venue hosting

Headquarters

HQ city

Berkeley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. On-premise Food & Beverage Sales: Primary revenue stream from selling freshly brewed beers and elevated pub food to dine-in customers at the Berkeley brewpub. They serve 8 to 12 house-brewed beers on tap at any time, plus cocktails, wine, cider, and non-alcoholic options. Food includes burgers, sandwiches, shareables, wings, and weekly Chow & Brau lunch specials.
2. Off-premise Beer Sales: Sale of house-brewed beer for takeout in 32oz growlers, 64oz growlers, and 32oz crowlers. Also includes growler fills only (without container purchase). Sold at value-priced points.
3. Digital Gift Cards & Reward Programs: Digital reward cards sold through their website (loyl.me). Monkey Head card rewards: buy 10 bottles get a Monkey Head T-shirt. Chow & Brau card: buy 8 lunch specials, get 9th free. Revenue recognized when cards are redeemed or when rewards are earned.
4. Third-party Delivery & Pickup Orders: Online ordering through Toasttab for pickup (no added fees) and Doorash for delivery, generating transaction-based revenue on food and beverage orders placed digitally.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Triple Rock Brewing Co. operates a Berkeley brewpub that brews and serves 8 to 12 house craft beers on tap at any time from an original 7-barrel brewing system, paired with elevated pub food (burgers, sandwiches, wings, shareables). The business also hosts weekly community events (Trivia Nights, Monkey Head Thursdays, Family Sundays), runs a Chow & Brau lunch special with bundled beer, and rents private event spaces (Beer Hall, Roof Deck, Lounge). Off-premise growlers and crowlers extend the on-premise offering for take-home consumption.

Product overview

Triple Rock Brewery & Taphouse is a craft brewpub offering a unified dining and drinking experience centered on house-brewed beers produced on their original 7-barrel brewing system. The product portfolio combines core offerings of freshly brewed craft beers (rotating selection of 8-12 styles including IPAs, pilsners, ales, porters) and elevated pub food menu items, enhanced by supplementary modules including weekly events (Trivia Night on Wednesdays, Monkey Head Night on Thursdays, Family Day on Sundays), the Chow & Brau lunch special program, private event spaces (Beer Hall, Roof Deck, Lounge), digital loyalty cards via Loyale, and World Cup viewing events. Online ordering integrates with Toast Tab for pickup and DoorDash for delivery, while reservations utilize the SevenRooms platform.

Differentiator

Problem solved

Functional benefit

Products and services

• House-Brewed Craft Beer Rotating selection of 8 to 12 craft beers brewed on-site on the original 7-barrel system, ranging from crisp pilsners to hop-packed IPAs, porters, and wheat beers. Served on-premise to dine-in customers.
• Elevated Pub Food Menu Full dine-in food menu including burgers, sandwiches, shareables, wings, salads, bowls, and desserts (including Pizookie), with vegetarian options such as the Impossible Burger. Crafted by Chef Ben Boynton with classic pub dishes enhanced by modern flavors.
• Rocktails & Mocktails

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

One partnership is on record.

• Geeks Who Drink Pub QuizzescoreGTM or Marketing PartnerWeekly Trivia Night partnership held every Wednesday at 8pm in the Richter Room. Geeks Who Drink provides professionally hosted pub quizzes with interactive audio/visual rounds and themed game formats. Winners receive Triple Rock gift cards. This partnership drives mid-week foot traffic and creates a recurring entertainment event.

Scale indicators6 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Drake's Brewing Co. Founded and operated by John and Reid Martin (the same founders as Triple Rock), Drake's Brewing is a Bay Area craft brewery and brewpub with comparable on-premise brewing-and-dining model. Most directly comparable peer due to shared founders and overlapping Bay Area footprint.
• Magnolia Brewing: San Francisco craft brewery and brewpub with on-site brewing and full food service. Directly comparable on brewpub business model, Bay Area location, and elevated pub food + craft beer positioning.
• Jupiter: Berkeley-based brewpub also owned by the Martin brothers (Triple Rock's founders). Operates a comparable brewpub model with house-brewed beer and elevated pub food in the same Berkeley submarket, making it a near-direct competitor.
• Big Time Brewery: Seattle-area brewpub also founded by the Martin brothers. Same founder DNA, similar brewpub operating model, and multi-decade operating history — directly comparable on heritage positioning and on-site brewing format.

Regional players

• Fieldwork Brewing: Berkeley-born craft brewery with multiple Bay Area taprooms. Comparable on Bay Area craft beer positioning, rotating tap selection, and on-premise customer experience, though distribution-focused rather than food-centric.
• Bear Republic Brewing: Sonoma County craft brewery with brewpub/restaurant operations. Comparable regional California craft peer with on-premise food and beer model serving similar craft enthusiast customer segments.
• Russian River Brewing: Iconic Northern California craft brewery with brewpub locations in Santa Rosa and Windsor. Directly comparable on craft beer pedigree, cult-classic seasonal releases, and brewpub operating model in the broader NorCal craft scene.

Broad incumbents

• Stone Brewing: Established Southern California craft brewery with taproom/brewpub operations. Comparable as a craft pioneer peer with on-premise dining experience, though materially larger scale and broader geographic footprint.
• Sierra Nevada Brewing Co. One of the largest and most established U.S. craft brewers, founded 1979 in Chico, CA, with brewpub-adjacent operations. Comparable as a craft pioneer peer in the California craft segment, though materially larger and broader in distribution.
• Lagunitas Brewing Company: Major craft brewer founded in Petaluma, CA with taproom operations. Comparable as a Bay Area/NorCal craft incumbent with on-premise taproom experience and broadly overlapping target customer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TripleRockBeer
• Facebookfacebook.com/TripleRockBrewing

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Triple Rock Brewing