UnitMode
UnitMode builds an AI-powered compliance platform that verifies environmental and green claims across marketing creative, helping brands, agencies, and publishers reduce regulatory risk under EU and UK frameworks.
- Company typePrivate
- Founded2023
- HeadquartersDublin, Ireland
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What UnitMode does
UnitMode Limited is an Ireland-incorporated, privately held software company that builds an AI-powered compliance platform designed to verify sustainability and environmental claims used in marketing communications. The platform evaluates marketing data and creative assets across the full lifecycle of a campaign — from initial brief formulation through creative development, approval, execution, and post-launch monitoring — to surface regulatory risks before they become liabilities.
The product combines multimodal AI capabilities (computer vision visual forensics on image and video creative, autonomous AI Agents for claim-to-evidence verification, anomaly detection, and knowledge retrieval) with a regulatory framework library covering the EU Empowering Consumers Directive, CMA Green Claims Code, EU-EGC, TCAP Code, and ASA frameworks. Module-level features include Ad Analysis with bounding-box annotations, Substantiation Analysis that maps evidence to claims, a framework-agnostic Creative Brief Editor, Real-time Alerts, and a curated regulatory news feed. UnitMode positions the platform to solve both greenwashing (overclaiming) and greenhushing (underclaiming) for brands, agencies, and publishers.
UnitMode operates a hybrid go-to-market combining a self-serve product-led platform (web login, account registration, upload-and-analyze workflow) with an enterprise sales motion via a 'Book a Demo' CTA and contact form. Pricing is quote-based and undisclosed, structured as annual SaaS subscriptions. The company is founder-led by Seán Boyle (formerly Twitter's first Global Head of Sustainability, plus prior leadership tenure at Meta and KPMG), is funded in part by the AI Ecosystem Accelerator, and is GDPR compliant. Named customers and brand references include Climate Policy Radar, Detail, Kerry Group, We Don't Have Time, Media Bounty, Panasonic, ACT Climate Labs, and the Conscious Advertising Network.
UnitMode firmographics
Firmographics- Name
- UnitMode
- Legal name
- UnitMode Limited
- Website
- https://unitmode.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- UnitMode builds an AI-powered compliance platform that verifies environmental and green claims across marketing creative, helping brands, agencies, and publishers reduce regulatory risk under EU and UK frameworks.
- Ownership category
- akta.pro rank
UnitMode industry classification
Industry- Product category
- Marketing Compliance Software
- NAICS
- Environmental Consulting Services (541620)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Regulatory & Disclosure Strategy (CSRD/ESRS, ISSB/IFRS S2, SEC, TCFD) (EUABAKAH)
Keywords
Where UnitMode is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
UnitMode business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: UnitMode operates as a subscription-based platform providing compliance tools. Users register for accounts and access the platform's tools for evaluating marketing assets. The platform appears to offer team and enterprise access tiers based on the lifecycle coverage mentioned.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise platform access with full lifecycle coverage |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
UnitMode product offering
Product offeringCore offering
UnitMode operates an AI-powered sustainability compliance platform purpose-built for marketing services. The platform analyses creative assets (image, video, and text) to detect green claims, brand mentions, and compliance risks, then maps them against regulatory frameworks such as the CMA Green Claims Code, EU Empowering Consumers for the Green Transition Directive, and the TCAP Code. It delivers end-to-end lifecycle coverage from creative brief formulation through global campaign launch, providing visual forensics, substantiation analysis, real-time alerts, and an evidence repository for brands, agencies, and media publishers.
Product overview
UnitMode is a unified AI-powered compliance platform designed to help brands verify green claims and ensure regulatory compliance throughout the marketing workflow. The core UnitMode Platform serves as the central system, with integrated modules including Ad Analysis (Visual Forensics) for analyzing images and video creative, Substantiation Analysis for linking claims to evidence, a Creative Brief Editor for framework-agnostic brief evaluation, Real-time Alerts for monitoring compliance risks, and a Relevant News Feed for regulatory updates. The platform evaluates data and creative assets from initial brief formulation through creative development, approval, production, and execution to global launch.
Differentiator
Problem solved
Functional benefit
Products and services
- UnitMode Platform AI-powered sustainability compliance platform for marketing services that evaluates marketing data and creative assets (image, video, text) to find hidden green claims compliance risks before they become liabilities. Provides certainty from initial creative brief to global campaign launch, addressing both overclaiming (greenwashing) and underclaiming (greenhushing). For brands, advertising agencies, media publishers, and climate-sector organisations running sustainability communications globally.
Quantifiable outcome
- Accelerates creative clearance process by providing visual bounding boxes and links to relevant rulings in one place
- +1 more outcomes
Companies that use UnitMode
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
UnitMode technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature5 records
UnitMode partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
UnitMode competitors and assessment
Company assessmentBroad incumbents
- Workiva: Workiva is a public, broad-platform incumbent for ESG, audit, and regulatory reporting with deep enterprise penetration. Its disclosure platform is the closest incumbency analogue in UnitMode's regulatory-and-disclosure niche.
- Sphera: Sphera is an established ESG and operational-risk software provider serving large industrial enterprises. It overlaps with UnitMode in corporate sustainability and compliance reporting, but as part of a broader EHS/ESG portfolio.
- Salesforce Net Zero Cloud: Salesforce's Net Zero Cloud is a sustainability and ESG data management offering sold as part of the broader Salesforce CRM platform. It represents the broad-incumbent threat: sustainability workflows bundled into enterprise software stacks.
- IBM Environmental Intelligence Suite: IBM's Environmental Intelligence Suite combines environmental data, AI, and reporting for large enterprises. It represents a broad-incumbent, AI-enabled approach to sustainability compliance and disclosure.
Direct peers
- Sweep: Sweep is an ESG and carbon management platform serving mid-market and enterprise customers across Europe, comparable to UnitMode's vertical SaaS approach to sustainability compliance and disclosure workflows.
- Persefoni: Persefoni is a climate management and accounting platform used by enterprises to manage carbon footprints and sustainability disclosures. It competes directly with UnitMode for sustainability/finance teams prioritising regulatory-grade climate data and disclosures.
- Watershed: Watershed is a climate-platform company that helps enterprises measure, report, and act on emissions, with an expanding focus on sustainability disclosure and claims. It is the most direct US-based competitor to UnitMode in sustainability compliance infrastructure.
Others
- South Pole Group: South Pole is a major carbon consultancy and project developer that helps corporates with climate strategy and carbon offset procurement. Comparable to UnitMode as an adjacent services provider in the corporate green-claims value chain.
Emerging players
- Greenly: Greenly is a carbon-accounting platform aimed primarily at SMBs with a focus on automated measurement and branded sustainability reporting. Comparable to UnitMode as a younger, product-led sustainability platform in a similar developer style.
- Clarity AI: Clarity AI is a sustainability analytics and ratings platform serving investors and enterprises with ESG measurement and disclosure tooling. It intersects UnitMode in the broader sustainability-measurement-and-disclosure category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
UnitMode social profiles
Digital presenceUnitMode compliance and trust
Trust signalCompliance1 record
UnitMode financial estimates
Financial estimateRevenue estimate
Valuation estimate
UnitMode leadership team
Management profileNumber of profiles
Profiles1 record
UnitMode funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UnitMode M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UnitMode
What does UnitMode do?
UnitMode operates an AI-powered sustainability compliance platform purpose-built for marketing services. The platform analyses creative assets (image, video, and text) to detect green claims, brand mentions, and compliance risks, then maps them against regulatory frameworks such as the CMA Green Claims Code, EU Empowering Consumers for the Green Transition Directive, and the TCAP Code. It delivers end-to-end lifecycle coverage from creative brief formulation through global campaign launch, providing visual forensics, substantiation analysis, real-time alerts, and an evidence repository for brands, agencies, and media publishers.
Is UnitMode a public or private company?
UnitMode is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was UnitMode founded?
UnitMode was founded in 2023. It employs 1 to 10 people.
Where is UnitMode based?
UnitMode is headquartered in Dublin, Ireland, in the Europe region.
How does UnitMode make money?
One revenue line is on record: saaS Platform Subscription.
Who are UnitMode's main competitors?
Broad incumbents on record are Workiva, Sphera, Salesforce Net Zero Cloud and IBM Environmental Intelligence Suite. Direct peers are Sweep, Persefoni and Watershed. South Pole Group is listed as an others. Emerging players are Greenly and Clarity AI.
Does UnitMode have an API?
No public API is recorded for UnitMode.
What industry is UnitMode in?
UnitMode's product category is Marketing Compliance Software. Its primary akta.pro industry code is EUABAKAH, Regulatory & Disclosure Strategy (CSRD/ESRS, ISSB/IFRS S2, SEC, TCFD). Its NAICS code is 541620 and its SIC code is 7371.