Atomic Hockey

What Atomic Hockey does

Atomic Hockey (legally Stick N Puck Hockey Training Ltd.) is a private elite hockey skating and skill development company founded in 2022 and headquartered in Langley, British Columbia. It operates a roughly 5,000 sqft training facility featuring what it markets as the World's Largest Skatemill and Fastest Synthetic Ice, alongside four oversized skills lanes covering 1,800 sqft and a hockey-specific strength and conditioning gym. The facility is powered by AK Hockey International's proprietary skating curriculum and affiliated with professional skating coach Aaron Konecsni, who has worked with the Vancouver Canucks prospects, Hockey Canada Skills Academy, and the Kelowna Rockets.

The company serves youth hockey players (U7-U18), junior and college prospects, professional and semi-professional players, hockey teams from minor to professional levels, and athletes seeking mental performance support. Its product portfolio spans private one-on-one sessions, small-group 8-week programs (Shooting Mastery, Defense Mobility & Scoring, Dekes Dangles & Scoring, Euro Power Skating), Triple Threat camps, seasonal break camps (summer, spring, winter), team training, full-time Academy programming for Grades 4-7, and clinic offerings such as the Intro to Hitting Clinic and Saturday Night Game Night 4v4. Three partnership-led add-on modules broaden the offering: Point 8 Mental Strength Training, 10X Hockey Development (scouting and player evaluations), and Euro Elite Hockey Development. In-facility retail (skate sharpening, training aids, apparel) and a free at-home training system support the funnel.

Atomic Hockey runs a direct-to-consumer model with online booking, sells primarily to regional customers across the Lower Mainland of British Columbia, and monetizes through a pay-as-you-go mix of session-, week-, and program-based fees, supplemented by high-ticket one-time services (evaluations from $300; mental performance coaching from $1,800) and the recurring Academy program. Marketing is content-led (blog, free practice plans, social media on Instagram/TikTok/Facebook/YouTube, email newsletter), and credibility is reinforced by NHL athlete testimonials (Shea Weber, Tyler Myers, Kyle Turris, Connor Bedard, Logan Stankoven, Ty Murchison, Jonathan Toews) and equipment sponsorships (Bauer, HockeyShot, BioSteel, The Hockey Shop). No external funding, revenue figures, or headcount growth are disclosed; the company is independently held.

Name

Atomic Hockey

Legal name

Stick N Puck Hockey Training Ltd.

Website

https://atomichockey.ca

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Atomic Hockey is a private, Langley, BC-based elite hockey skating and skill development company founded in 2022, operating a ~5,000 sqft facility powered by AK Hockey International's skatemill curriculum to deliver private lessons, group programs, seasonal camps, team training, and a full-time Academy for Grades 4-7.

Ownership category

akta.pro rank

Product category

Hockey Skill Development & Training Services

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (713940)

akta.pro primary industry

Elite Performance Training Centers (High-Performance/Pro Prep) (MPAKAJAC)

akta.pro secondary industry

Ice Rinks & Winter Sports Facilities (MPAKAEAG)

Keywords

• Hockey skill development
• Skating training services
• Hockey academy programs
• Skatemill training
• Elite hockey coaching

Headquarters

HQ city

Langley

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Private Training Sessions: One-on-one coaching sessions on Skatemill and Shooting, providing personalized skill development for individuals ranging from beginners to NHL players.
2. Group Classes and Programs: Small group training including 8-week programs (Shooting Mastery, Defense Mobility & Scoring, Dekes Dangles & Scoring), Triple Threat Camps, Euro Power Skating, and various seasonal camps.
3. Team Training: Training services for hockey teams at all levels from minor hockey to professional, including on-ice sessions and team development programs.
4. Academy Programs: Full-time hockey academy for Grades 4-7 combining elite training with education, with daily on-ice development.
5. Mental Strength Training: Partnership with Point 8 Development offering MST Basic (self-guided online course) and MST Plus (virtual coaching with licensed counsellor).
6. Scouting and Evaluation Services: 10X Hockey Development offers player evaluations, agency packages, and team consulting services led by Jim Rogers.
7. In-Facility Services: Skate sharpening, training aids (HockeyShot partnership), laces, tape, and apparel sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Atomic Hockey operates a ~5,000 sqft elite hockey training facility in Langley, BC, anchored by the World's Largest Skatemill powered by AK Hockey International's 20+ year proven curriculum. The company delivers private coaching sessions, small-group classes, seasonal camps, team training, and a full-time hockey academy for Grades 4-7, serving players from beginners to NHL professionals.

Product overview

Atomic Hockey is an elite skating and skill development company operating from a ~5,000 sqft state-of-the-art facility in Langley, BC. Its flagship and differentiator is the World's Largest Skatemill, powered by AK Hockey International's proprietary curriculum (250+ drills, 20+ years of proven results). The core offering combines three pillars: (1) Skatemill Training and Skills Development via private sessions and classes; (2) a comprehensive catalog of age-group and skill-specific programs (Shooting Mastery, Defense Mobility, Dekes/Dangles/Scoring, Euro Power Skating, On-Ice PEP, Triple Threat, Intro to Hitting Clinic, Game Night 4v4); and (3) seasonal camps (Summer, Spring, Winter Break). The portfolio extends to the Academy (full-time program for Grades 4–7 combining hockey and education), Free Home Training resources, and three specialized add-on modules delivered by partners: Point 8 Mental Strength Training, 10x Hockey Development (scouting/evaluations), and Euro Elite Hockey Development. Additional services include team training, team on-ice sessions, in-facility retail (skate sharpening, training aids, apparel), and tournament fundraising.

Differentiator

Problem solved

Functional benefit

Products and services

• Skatemill Training Skating technique, speed development, edge work, and power training using the World's Largest Skatemill. Curriculum features 250+ drills with proven results from beginner to NHL level over 20+ years. For hockey players seeking elite skating development.
• Private Sessions One-on-one coaching sessions covering Skatemill and Shooting, designed to build speed, accuracy, and power through individualized instruction for hockey players.
• 8-Week Programs (Shooting Mastery, Defense Mobility & Scoring, Dekes Dangles & Scoring) Small group training programs (8-week formats) covering Shooting Mastery, Defense Mobility & Scoring, and Dekes Dangles & Scoring with coach-led high-repetition training in-facility and on-ice.
• Atomic Hockey Academy Full-time hockey academy for Grades 4-7 combining elite on-ice and off-ice training with education, featuring daily ice access and complete athlete development.
• Puck Skills & Shooting Skills development program focused on stickhandling, passing, shooting, and small-area game concepts, using 4 oversized skills lanes with training aids for increased puck touches and situational repetition.
• Shooting Mastery Intensive shooting development program covering wrist shot, snapshot, slapshot, backhand shot, and deflections/redirections with high-repetition practice.
• Defense Mobility and Scoring Program designed for defensemen focusing on mobility, edge work, angling, and the unique offensive responsibilities of the position.
• Dekes, Dangles & Scoring Offensive skills program teaching puck protection, stickhandling, evasion moves, and scoring techniques for forward players.
• Euro Power Skating On-ice skating program incorporating European skating mechanics with relentless detail and game-ready speed, taught by certified coaches.
• On-Ice | PEP Certified On-ice development program led by PEP-certified coaches focusing on skating, edge work, and game-specific skills.
• Summer Break Camps Multi-day summer camps featuring skatemill, skills, stickhandling, and shooting training for U9, U11, and U13 players, with Triple Threat Camp format.
• Spring Break Camps Spring break camps offering skatemill, skills development, and fun activities for players of all ages and skill levels.
• Winter Break Camps Winter break camps with Triple Threat format (skatemill, shooting, stickhandling) for U9/U11/U13 players.
• Team Training Off-ice team training covering skating, shooting, and athleticism development for minor hockey through professional teams.
• Team On-Ice Sessions On-ice team sessions providing structured team practices for development at all levels and ages.
• Tournament Fundraising Fundraising program helping hockey teams offset costs associated with tournament participation.
• Point 8 Mental Strength Training (MST) Mental performance coaching program targeting subconscious mindset barriers through innovative methodologies including the paragraph method, rational negative, triangle method, and memory revision. Offered as MST Basic (self-guided) and MST Plus (virtual coaching).
• 10x Hockey Development (Scouting & Evaluation) Elite scouting and player evaluation service offering video evaluations, pro-level scouting for European teams, agency recruitment analysis, and team consulting.
• Euro Elite Hockey Development Coaching program blending European skating and skill with North American physicality, led by Coach Guido Lamberti-Charles (20+ years worldwide experience, certified by Hockey Canada, USA Hockey, IIHF, Sportbund Rhineland).
• Saturday Night Game Night 4v4 Structured 4v4 full-ice games for U11 and U13 Rep A1/A2 or HPL players, featuring live referees, coach on each bench, and flexible registration.
• Intro to Hitting Clinic 2-hour intensive clinic for U13 and U15 players transitioning to full-contact hockey, split into classroom (contact mechanics, angling, video analysis) and on-ice (controlled contact drills and game scenarios).
• In-Facility Services On-site retail services including skate sharpening, laces and tape (Howies vendor), training aids (HockeyShot partnership), and branded apparel (t-shirts, hoodies, hats).

Quantifiable outcome

• 20+ years of proven results from beginner to NHL level
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Euro Elite Hockey / Guido Lamberti-CharlesminorStrategic or Co-development Partner · 1 January 2024Guido Lamberti-Charles brings 20+ years coaching experience worldwide, working in North America, Germany, Belgium, Austria, and Italy. Certifications from Hockey Canada, USA Hockey, IIHF, and Sportbund Rhineland. His mission combines European skating and skill with North American physicality and quick transitions. Coach Guido is taking a hiatus (until Spring 2025) to coach the Liege Bulldogs in the Central European Hockey League (CEHL).
• AK Hockey InternationalcoreTechnology or IntegrationAK Hockey International powers Atomic Hockey's Skatemill with professional skating coach Aaron Konecsni from Kelowna, BC. Aaron has worked as skating coach for Vancouver Canucks (Prospects), Hockey Canada Skills Academy, Kelowna Rockets, and many other Semi-Pro, Junior and Minor Hockey Teams and Associations worldwide. This is the only skatemill curriculum in the world with proven results for over 20 years from beginner to NHL level.
• HockeyShotcoreChannel Partner/ Reseller/ DistributorHockeyShot partnership provides training aids with killer deals available for carry-out at the facility. The partnership also includes a social media influencer program where Atomic Hockey builds a hockey skills influencer team that gets free training, free swag, and discount codes.
• Port Coquitlam Trailblazers Junior AminorStrategic or Co-development PartnerSaturday Night Game Night 4v4 is delivered in partnership with Port Coquitlam Trailblazers Junior A program, bringing higher standard of structure, intensity, and competitive culture to U11 and U13 Rep A1/A2 or HPL level players.
• Point 8 Development / Stephen R. RaghoobarsinghminorStrategic or Co-development PartnerPartnership offering Mental Strength Training Programs (MST Basic and MST Plus) designed to empower individuals to reach their full potential. Programs utilize innovative methodologies to effect lasting change through subconscious mind work. Stephen and team work with athletes from Junior to Collegiate to Professional sports levels.
• 10X Hockey Development / Jim RogersminorStrategic or Co-development Partner10X Hockey Development led by Jim Rogers (30+ years professional experience across Europe and North America) offers elite-level scouting, player evaluations, and team recruitment analysis. Services include Individual Player Evaluation, Agency Packages, and Team Consulting & Evaluations for NHL, AHL, ECHL, European Professional Leagues, and NCAA/USPORTS.
• BauerminorChannel Partner/ Reseller/ DistributorOfficial sponsor of Atomic Hockey. Bauer is a leading hockey equipment manufacturer.
• BioSteelminorChannel Partner/ Reseller/ DistributorOfficial sponsor of Atomic Hockey. BioSteel is a sports nutrition and hydration brand.
• The Hockey ShopminorChannel Partner/ Reseller/ DistributorOfficial sponsor of Atomic Hockey. The Hockey Shop is a hockey equipment retailer.
• HowiesminorChannel Partner/ Reseller/ DistributorAtomic Hockey is a Howies vendor, offering laces, tape, and other hockey supplies.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Others

• Pure Hockey: Largest hockey equipment retailer in North America with hundreds of stores and a strong e-commerce presence. Comparable as an adjacent ecosystem participant serving the same hockey consumer base, though it is a retailer rather than a training operator and does not directly compete for coaching hours.
• CCM Hockey: Major hockey equipment manufacturer with a global player base and elite athlete sponsorship footprint. Comparable as an ecosystem participant that benefits from the same youth and pro hockey participation trends, though it is an equipment maker rather than a training services operator.
• HockeyShot: Hockey training aids brand and Atomic Hockey's actual channel/influencer partner. Comparable as a training tools and content provider in the off-ice hockey development ecosystem, though it sells equipment rather than running in-person training programs.
• Warrior Hockey: Hockey equipment brand owned by New Balance, focused on sticks, gloves, and protective gear. Comparable as an adjacent industry participant serving overlapping athlete segments, with no direct competition in training services.
• BioSteel: Sports nutrition and hydration brand and Atomic Hockey sponsor. Comparable as a hockey athletic-development ecosystem participant and sponsor, though it does not offer training services and operates purely on the nutrition side.

Broad incumbents

• Bauer Hockey: Leading hockey equipment manufacturer that also invests in performance training content, academy partnerships, and player development programs. Comparable because it overlaps into hockey skill development and sponsors elite athletes, though its core business is equipment rather than facility-based training.
• Athletic Republic: National network of sports performance training centers offering speed, strength, and agility programs across multiple sports including hockey. Comparable as a multi-location performance training brand with hockey-specific offerings, though it generalizes across sports rather than specializing in hockey-only elite training.
• Canlan Ice Sports: Operates multi-rink ice sports complexes across North America offering hockey leagues, skating lessons, camps, and skills development programs. Comparable as a large incumbent with overlapping hockey training services, though it operates as a broad facility operator rather than an elite, curriculum-led training brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UClAZsNo8qJYEyz-Oki5O9uw
• Facebookfacebook.com/AtomicHockeyHQ
• Instagraminstagram.com/atomichockeyhq
• TikToktiktok.com/@atomichockeyhq
• LinkedInlinkedin.com/company/atomic-hockey

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atomic Hockey