Point 8 Training & Development

Name

Point 8 Training & Development

Legal name

Point 8 Training & Development, Inc.

Website

https://point8td.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sports & Mental Performance Counselling

NAICS

Educational Support Services (611710), Educational Support Services (61171), Vocational Rehabilitation Services (62431)

SIC

Services-Educational Services (8200), Services-Health Services (8000)

akta.pro primary industry

Study Skills & Executive Function Coaching (Planning, Organization, Time Management) (EDANADAB)

akta.pro secondary industries

Adaptive & Special Needs Personal Training (HSADAAAL), Corporate Learning & Training Content Development (EDAGAKAC)

Keywords

• Sports counselling services
• Athlete mental coaching
• Personal counselling services
• Performance psychology services
• Online therapy sessions

Headquarters

HQ city

Port Coquitlam

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Mental Strength Training Counselling Services: The company generates revenue through fee-for-service counselling sessions delivered virtually. Services include MST for Athletes and MST for Individuals. Packages previously included MST Basic, Plus, and Premium, with upcoming Mind Shift Pods launching April 21, 2026.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Point 8 Training & Development provides Mental Strength Training (MST), a proprietary counselling and coaching methodology built on a three-component correction approach (awareness, shifting, progression). Services are delivered virtually to athletes and individuals, with a youth-sport companion model called The New Game Plan and an introductory Discovery Session. The company is also expanding into published media, including a Mind Shift book and related product lines.

Product overview

Point 8 Training & Development offers a unified counselling platform centered on the Mental Strength Training (MST) Movement. The core offering is the MST system, which provides mental strength training through three components of correction: awareness, shifting, and progression. Services are delivered through two specialized tracks: MST for Athletes (sports performance counselling) and MST for Individuals (personal counselling for issues like anxiety, depression, trauma, addiction). The company previously offered tiered packages (Basic, Plus, Premium) which will be succeeded by 'Mind Shift Pods' following the April 2026 launch of the Mind Shift book and specialized Mind Shift programs for athletes and individuals. Additional offerings include Discovery Sessions and The New Game Plan model for sports and youth development.

Differentiator

Problem solved

Functional benefit

Brands

• Mental Strength Training (MST) Movement: A dedicated movement helping people worldwide move beyond 'quick-fix' strategies and learn a new approach to counselling designed to create life-long, sustainable change through correction rather than coping.
• The New Game Plan
• Mind Shift Pods
• Mind Shift: Athletes
• Mind Shift: Individuals

Products and services

• Mental Strength Training (MST) for Athletes A specialised version of Point 8's proprietary Mental Strength Training counselling program delivered virtually to athletes seeking to build mental performance, focus, and resilience.
• Mental Strength Training (MST) for Individuals The general-adult version of Point 8's Mental Strength Training counselling program, delivered virtually to individuals seeking personal mental strength development outside of sport.
• Discovery Session An introductory virtual session that gives prospective clients a low-commitment entry point to experience Point 8's Mental Strength Training approach before enrolling in a full program.
• The New Game Plan A companion model to MST aimed at the youth sports ecosystem, designed to engage parents and coaches in supporting young athletes' mental strength development.
• Mind Shift Book A forthcoming book by Stephen that translates Point 8's Mental Strength Training methodology into a self-directed reading format for athletes and individuals.
• Mind Shift: Athletes A new athletes-focused product line under the Mind Shift brand, replacing the legacy MST Basic, Plus, and Premium package structure starting April 21, 2026.
• Mind Shift: Individuals
• Mind Shift Pods

Quantifiable outcome

• Clients report increased confidence both on and off the ice

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Calm: Mental wellness app offering meditation, sleep, and mindfulness content. Comparable in the consumer mental strength space, but primarily a self-serve content platform rather than a counselling service.
• Talkspace: Online therapy platform delivering virtual mental health sessions to individuals and couples. Comparable as a virtual counselling business model, though it partners with licensed therapists rather than promoting a proprietary corrective framework.
• Headspace: Digital mental wellness company offering meditation, coaching, and therapy. Comparable in targeting individuals seeking mental strength and resilience, but delivers content via app-based subscription rather than 1:1 virtual counselling.
• BetterHelp: The largest online counselling platform offering virtual therapy sessions. Directly comparable as a virtual-first mental wellness service, but operates at massive scale with a broader generalist therapist network rather than a proprietary methodology like MST.
• Ginger (now Headspace Care): On-demand mental health coaching and therapy platform originally operating as Ginger before merging with Headspace. Comparable as a virtual mental coaching service targeting everyday individuals, though delivered via employer-sponsored channels.
• Tony Robbins / Robbins Research International: Personal development and performance coaching brand with books, seminars, and coaching programs. Comparable in selling a corrective, performance-oriented personal growth methodology rather than coping-based therapy.
• Lyra Health: Mental health benefits platform serving employers and employees with virtual therapy and coaching. Comparable in delivering virtual mental health services at scale, but focused on enterprise/B2B distribution.

Direct peers

• Dr. Jim Afremow (The Mental Toughness Training): Sports psychology practitioner offering mental toughness training, books, and athlete coaching. Directly comparable in combining a proprietary mental strength methodology with athlete-focused services and published content.
• Mindset Coach International / Private Sports Psychology Practices: Independent sports psychologists and mindset coaches listed on Psychology Today and similar directories. Directly comparable as solo or small-team practitioners offering virtual mental performance coaching to athletes and individuals.
• Sport Psychology Professionals (e.g., IMG Academy Performance Services): Sports performance and mental training academies serving elite and developing athletes. Directly comparable in offering mental skills coaching for athletes, though typically integrated into a broader athletic training campus rather than delivered virtually.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/point8td
• LinkedInlinkedin.com/company/point8td

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Point 8 Training & Development