Project rk
projekt rk is a German full-service trade show construction, advertising technology, and exhibition design provider founded in 1991, serving B2B clients across Europe with 20+ employees from its Stäbelow headquarters near Rostock.
- Company typePrivate
- Founded1991
- HeadquartersStäbelow, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Project rk does
projekt rk GmbH & Co. KG is a privately held, full-service provider of trade show construction, advertising technology, exhibition building, mobile presentation systems, and interior design, headquartered in Stäbelow near Rostock in Mecklenburg-Vorpommern, Germany. Founded in 1991 and operating with a team of more than 20 employees, the company executes more than 200 trade show stands per year across European and international trade show venues, with realized exhibition area exceeding 11,500m² annually. Its core capabilities span in-house digital printing on film, banner, and fabric; carpentry and exhibition fabrication; signage, wayfinding, and vehicle lettering; permanent and traveling exhibition design for museums and public institutions; and portable display systems such as roll-ups, folding walls, pop-ups, and mobile counters, complemented by modular reusable exhibition systems that can be redeployed over multiple years.
The underlying production model is vertically integrated, covering design, 3D visualization, construction, logistics, and on-site assembly under a single operating entity, and is supported by an on-site photovoltaic installation of more than 2,000m² covering approximately 95% of energy consumption. The company is the first recipient of FAMAB's "Sustainable Company" certification (2011, biennial re-certification since), and offers climate-neutral trade show packages in partnership with CO2OL. Distribution is direct-to-B2B across Europe, supplemented by membership in the Octanorm Service-Partner International network (150+ partners across 55+ countries) and the Werbeland-Verbundgruppe (250+ members in DACH).
Revenue mechanics are project-based and B2B, with no publicly disclosed pricing or subscription model, and customers span tourism, hospitality, healthcare, maritime, automotive, retail, cultural/museum, IT/telecom, and public-sector clients including AIDA Cruises, Hanse Yachts, Radisson Blu, Scandlines, SIV.AG, Hansestadt Rostock, Staatskanzlei M-V, and the Bundesamt für die Sicherheit der nuklearen Entsorgung. The company is managed by two Geschäftsführer, Rolf Krämer and Michael Kuhn, retains no external institutional investors, and markets primarily through its own website and social channels (Facebook, Instagram, YouTube).
Project rk firmographics
Firmographics- Name
- Project rk
- Legal name
- Projekt rk GmbH und Co. KG
- Website
- https://projektrk.de
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- projekt rk is a German full-service trade show construction, advertising technology, and exhibition design provider founded in 1991, serving B2B clients across Europe with 20+ employees from its Stäbelow headquarters near Rostock.
- Ownership category
- akta.pro rank
Project rk industry classification
Industry- Product category
- Trade Show Construction & Exhibition Services
- NAICS
- Sign Manufacturing (339950), Indoor and Outdoor Display Advertising (541850), Interior Design Services (541410), Industrial Design Services (541420)
- SIC
- Public Bldg & Related Furniture (2531)
- akta.pro primary industry
- Event Signage, Props & Custom Installations (HSACAOAG)
- akta.pro secondary industry
- Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where Project rk is headquartered
LocationHeadquarters
- HQ city
- Stäbelow
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Project rk business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Trade Show Construction: Design, planning, and execution of trade show stands for European and international trade shows. Includes concept development, 3D visualization, construction, and on-site assembly. Offers purchase, rental, and hybrid options with multi-year storage services.
- Advertising Technology (Werbetechnik): Digital printing on foil, banners, and fabric; corporate and outdoor advertising; vehicle lettering; signage systems; wayfinding solutions.
- Exhibition Building: Customized concepts for permanent and traveling exhibitions, museum installations, with in-house fabrication of exhibits and media.
- Mobile Presentation Systems: Portable display systems, folding walls, roll-ups, and counters for mobile presentations at congresses and trade shows.
- Interior Design: Custom interior solutions for offices, medical practices, retail spaces, and public facilities including reception areas, shop fitting, and specialized installations.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Project rk product offering
Product offeringCore offering
Projekt rk is a German full-service provider of trade show construction (Messebau), advertising technology (Werbetechnik), exhibition design and construction (Ausstellungsbau), and mobile presentation systems. The company designs, plans, and realizes custom exhibition stands, museum installations, advertising materials, and interior design solutions for B2B clients across European trade show venues, with all fabrication handled in-house. Services cover concept development, 3D visualization, construction, digital printing, vehicle lettering, signage, and on-site assembly, offered on purchase, rental, or hybrid models with multi-year storage.
Product overview
Projekt rk is a full-service provider for sustainable exhibition construction, advertising technology, and custom exhibit solutions based in Rostock, Germany. The company operates a unified service portfolio organized around four core offerings: (1) Messebau (trade show/exhibition construction) for custom booth design, concept, and turnkey execution; (2) Werbetechnik (advertising technology) encompassing digital printing, vehicle lettering, signage, and wayfinding systems; (3) Mobile Präsentationssysteme (mobile presentation systems) including pop-up displays, roll-up banners, folding walls, and transportable counters; and (4) Ausstellungsbau (exhibition design/construction) for museums, permanent and traveling exhibitions, and custom exhibit fabrication. Products are supported by in-house graphics production using water-based latex printing, own-workspace fabrication, and own logistics operations. The company emphasizes sustainability as a differentiator, offering CO2-neutral project options and modular reusable components. Multi-year rental and purchase concepts are available for exhibition stands.
Differentiator
Problem solved
Functional benefit
Products and services
- Messebau (Trade Show Construction) Full-service design, planning, and realization of custom trade show booths and exhibition stands, from concept sketches and 3D visualization through construction to on-site assembly. Offered on purchase, rental, and hybrid bases with multi-year storage, available across European and international trade show venues.
- Werbetechnik (Advertising Technology) Digital printing on films, banners, and fabric; corporate and outdoor advertising including company signs, window films, vehicle lettering and wraps, signage systems, and wayfinding solutions for business premises.
- Ausstellungsbau (Exhibition Design and Construction) Customized concepts for permanent exhibitions, traveling exhibitions, and complete museum installations, including design and in-house fabrication of exhibits, exhibit media, and interior elements from idea through spatial implementation.
- Mobile Präsentationssysteme (Mobile Presentation Systems) Portable display solutions for mobile presentations at trade shows and events, including pop-up systems, single- and double-sided roll-up banners, folding walls, illuminated and frame displays, banner displays, and functional transport cases that double as mobile counters.
- Interior Design and Fit-Out Custom interior solutions for offices, medical practices, retail spaces, and public facilities, including reception area design, shop fitting, and specialized installations such as medical practice equipment.
Quantifiable outcome
- More than 200 trade show stands realized annually with total area exceeding 11,500m²
- +2 more outcomes
Companies that use Project rk
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles4 records
Project rk technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Project rk partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- FAMAB-StiftungcoreFounding member of FAMAB-Stiftung, which supports social and charitable projects in the direct economic communication industry, with focus on nature and environmental protection, professional education, and science and research. Central goal is taking responsibility for reducing CO2 emissions through reforestation projects.
- FAMAB Kommunikationsverband e.V.coreActive member since 2007 and board member since 2011, advocating for more sustainability in the trade show, event, and catering industry. Associated with Sustainable Company certification program.
- Octanorm Service-Partner InternationalcoreCertified partner since 2009, part of network with over 150 members in more than 55 countries. Enables project execution at international trade show venues through local partners.
- Werbeland-VerbundgruppeminorAdvertising network group with over 250 members in Germany, Austria, and Switzerland, representing the largest provider of professional business communication in Europe.
- fwd: ServicegesellschaftminorService company partner in the event and exhibition industry.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Project rk competitors and assessment
Company assessmentDirect peers
- Display International: German producer of mobile presentation systems including folding walls, roll-ups, and modular counters. Directly competes with projekt rk's mobile Präsentationssysteme product line for trade show and event use.
- Aluvision: Belgian-headquartered modular exhibition system manufacturer offering reusable frame solutions for trade show stands. Overlaps with projekt rk on modular, reusable exhibition system capabilities and on serving European trade show exhibitors.
- beMatrix: Manufacturer of modular aluminum frame systems widely used in modern exhibition stand construction. Comparable on modular reusable systems and trade show infrastructure, often serving the same exhibitor clients as projekt rk.
- Expotechnik Group: International full-service exhibition and event brand experience provider with own production facilities across Europe. Comparable in custom booth construction and modular system offerings, competing in the same mid-to-large enterprise customer segment.
- bauwerk GmbH: German exhibition stand builder with comparable focus on custom design, fabrication, and turnkey execution for European trade shows. Direct competitor in the German mid-market exhibition construction segment.
- Aichinger GmbH & Co. KG: One of the largest independent German exhibition stand builders, offering full-service design, fabrication, and execution across European trade shows. Closely comparable to projekt rk in service scope (Messebau, Werbetechnik, interior) but with significantly larger scale.
Broad incumbents
- MC² (Model Citizens): US-based full-service exhibit and event marketing agency offering design, fabrication, and activation services. Comparable in custom exhibit production and trade show brand experiences, but at significantly larger enterprise scale.
- GES - Global Experience Specialists: Global exhibition and event services provider offering custom stands, event technology, and logistics at scale. Operates in the same trade show construction space but with significantly larger scale and broader geographic footprint.
Regional players
- Seleco Group: Italian exhibition stand builder with comparable trade show construction, design, and Werbetechnik offerings. Operates primarily in Southern Europe rather than competing head-to-head with projekt rk in the German market.
- mueller messebau: Swiss exhibition stand constructor offering custom booth design, fabrication, and full-service execution. Comparable in mid-market trade show construction but operates primarily in Switzerland rather than competing directly in projekt rk's core German market.
Market position
Strengths3 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Project rk social profiles
Digital presenceProject rk compliance and trust
Trust signalCompliance1 record
Project rk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Project rk leadership team
Management profileNumber of profiles
Profiles9 records
Project rk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Project rk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Project rk
What does Project rk do?
Projekt rk is a German full-service provider of trade show construction (Messebau), advertising technology (Werbetechnik), exhibition design and construction (Ausstellungsbau), and mobile presentation systems. The company designs, plans, and realizes custom exhibition stands, museum installations, advertising materials, and interior design solutions for B2B clients across European trade show venues, with all fabrication handled in-house. Services cover concept development, 3D visualization, construction, digital printing, vehicle lettering, signage, and on-site assembly, offered on purchase, rental, or hybrid models with multi-year storage.
Is Project rk a public or private company?
Project rk is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Project rk founded?
Project rk was founded in 1991. It employs 11 to 50 people.
Where is Project rk based?
Project rk is headquartered in Stäbelow, Germany, in the Europe region.
How does Project rk make money?
Five revenue lines are on record. Trade Show Construction is the primary driver. The others are advertising Technology (Werbetechnik), exhibition Building, mobile Presentation Systems and interior Design.
Who are Project rk's main competitors?
Direct peers on record are Display International, Aluvision, beMatrix, Expotechnik Group, bauwerk GmbH and Aichinger GmbH & Co. KG. Broad incumbents are MC² (Model Citizens) and GES - Global Experience Specialists. Regional players are Seleco Group and mueller messebau.
Does Project rk have an API?
No public API is recorded for Project rk.
What industry is Project rk in?
Project rk's product category is Trade Show Construction & Exhibition Services. Its primary akta.pro industry code is HSACAOAG, Event Signage, Props & Custom Installations, with a secondary code of BPAHAKAM, Industrial/Product & Furniture Design. Its NAICS code is 339950 and its SIC code is 2531.