Asthma Canada
Asthma Canada is the only national Canadian charity dedicated to asthma and respiratory allergies, delivering free education, advocacy, and research resources, a Certified Respiratory Educator HelpLine, and digital toolkits to the 4.8 million Canadians living with asthma.
- Company typePrivate
- Founded1973
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Asthma Canada does
Asthma Canada (registered charity, Toronto, founded 1973; previously Asthma Society of Canada, rebranded 2020) is the only national Canadian charity solely devoted to improving the lives of people living with asthma and respiratory allergies. It serves an addressable population of roughly 4.8 million Canadians with asthma — including approximately 2 million with uncontrolled asthma, 850,000 children, and 465,000 with severe asthma — and operates programs in education, advocacy, and research. Core deliverables comprise a HelpLine staffed by Certified Respiratory Educators, the Breathe Easy booklet series (English and French), educational webinars, the AEROLIV mobile app for medication reminders and symptom tracking, the Mission Breathe game for children, the Immunotherapy Decision Making Tool, and a portfolio of digital toolkits covering asthma attacks, control, severe asthma, school management, and adult/older-adult living with asthma. Distribution is digital-first via asthma.ca, with awareness reach across Facebook, Instagram, LinkedIn, X, YouTube, email newsletter, and PR-driven campaigns such as A.C.T. on Asthma and World Asthma Day.
Asthma Canada is funded through five primary channels — individual donations, corporate partnerships, legacy giving, gifts of securities, and community-led fundraising events — and provides every resource, tool, and service free of charge to Canadians. The organization is governed by a Board of Directors and supported by a Medical & Scientific Advisory Committee and an Asthma Canada Member Association (ACMA). Headcount is small (1-10 employees), with selective seasonal expansion via the Canada Summer Jobs program. Partnerships with ALK (educational grant for the Immunotherapy tool), Food Allergy Canada (information/referral), and the Asthma & Allergy Friendly Certification Program supplement core capabilities.
The cost burden of asthma on the Canadian economy is projected to reach $4.6 billion by 2030, with 80,000 annual emergency room visits and over 300 families losing a loved one each year — the public-health context within which Asthma Canada operates. The organization's revenue is not publicly disclosed and there are no funding rounds, subsidiaries, or M&A activity in the source material; it operates as an independent nonprofit with no parent company.
Asthma Canada firmographics
Firmographics- Name
- Asthma Canada
- Legal name
- Asthma Canada
- Website
- https://asthma.ca
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Asthma Canada is the only national Canadian charity dedicated to asthma and respiratory allergies, delivering free education, advocacy, and research resources, a Certified Respiratory Educator HelpLine, and digital toolkits to the 4.8 million Canadians living with asthma.
- Ownership category
- akta.pro rank
Asthma Canada industry classification
Industry- Product category
- Patient Advocacy and Health Education Services
- NAICS
- Professional Organizations (81392), Offices of Other Health Practitioners (6213)
- SIC
- Services-Health Services (8000), Services-Membership Organizations (8600)
- akta.pro primary industry
- Asthma & Allergy-Related Pulmonary Care (HLAKANAD)
- akta.pro secondary industries
- Asthma & Airway Disease Specialty Care (HLAKAAAC), Respiratory & Allergy Pharmaceuticals (HLAIAAAH)
Keywords
Where Asthma Canada is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Asthma Canada business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations: Individual Canadians donate to support Asthma Canada's mission of education, advocacy, and research for people living with asthma.
- Corporate Partnerships: Asthma Canada partners with corporations who provide funding and support in exchange for association with the organization's mission and cause marketing.
- Legacy Giving: Individuals can leave gifts in their will to Asthma Canada as part of estate planning.
- Gifts of Securities: Donors can contribute appreciated securities directly to Asthma Canada.
- Fundraising Events: Community members host fundraisers to support Asthma Canada's work.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | All resources are provided free of charge to Canadians |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Asthma Canada product offering
Product offeringCore offering
Asthma Canada is a national charitable organization that provides free asthma education, digital tools, and peer-reviewed resources to Canadians living with asthma. It operates the Asthma & Allergy HelpLine staffed by Certified Respiratory Educators, delivers educational webinars, and produces toolkits, action plans, and the AEROLIV mobile app to support medication adherence and symptom tracking. The organization also conducts research, advocacy, and community campaigns to improve asthma care across Canada.
Product overview
Asthma Canada is a national charity devoted to improving the lives of people with asthma in Canada through education, advocacy, and research. The organization offers a portfolio of educational resources and digital tools including the Asthma Attack Toolkit, Asthma Control Toolkit, and the AEROLIV* mobile application for respiratory health management. Their Breathe Easy™ booklet series covers diagnosis, triggers, allergies, medications, and self-advocacy. They provide the Asthma & Allergy HelpLine with Certified Respiratory Educators, the Immunotherapy Decision Making Tool for allergy treatment decisions, and Mission Breathe, an educational game for children. Additional resources include Severe Asthma materials, school management guides, and action plans for families. Together, these offerings form an education and support ecosystem for Canadians living with asthma.
Differentiator
Problem solved
Functional benefit
Products and services
- AEROLIV App: Asthma + COPD Mentor
Quantifiable outcome
- Provides free resources to all Canadians with asthma (4.8 million people)
- +2 more outcomes
Companies that use Asthma Canada
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Asthma Canada technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Asthma Canada partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- ALK (American College of Allergy, Asthma & Immunology)minorALK provided an unrestricted educational grant for the Immunotherapy Decision Making Tool on allergyrelief.asthma.ca. The tool helps patients and doctors compare allergy medication options with allergen immunotherapy treatment.
- Food Allergy CanadaminorReferenced for emergency treatment information related to anaphylaxis. Asthma Canada directs users to Food Allergy Canada resources for severe allergic reaction guidance.
- Asthma & Allergy Friendly Certification ProgramminorAsthma Canada promotes certified products that meet asthma and allergy-friendly standards, including vacuum cleaners with HEPA filters.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Asthma Canada competitors and assessment
Company assessmentBroad incumbents
- Canadian Lung Association: Canada's primary national respiratory health charity covering all lung diseases (asthma, COPD, lung cancer, etc.). Larger and broader incumbent operating in the same country with overlapping asthma programming — Asthma Canada's most direct domestic competitor for donor dollars.
- American Lung Association: Major U.S.-based lung health nonprofit with asthma as one of several focus areas. Broad incumbent that competes for donor mindshare and provides a benchmark for how a national lung charity scales programming and fundraising.
- British Lung Foundation: UK-based respiratory health charity with a broader scope than Asthma + Lung UK predecessors. Comparable in offering research funding, helpline services, and patient education across multiple lung conditions including asthma.
Emerging players
- COPD Canada: Canadian patient organization for COPD — directly related respiratory condition where Asthma Canada already extends its AEROLIV app to COPD users. Closest niche overlap in chronic respiratory patient education.
- Immune Deficiency Foundation: U.S. patient advocacy organization for primary immunodeficiency. Adjacent in serving patients with chronic respiratory complications and overlapping educational resource development approaches for chronic conditions.
Direct peers
- Asthma + Lung UK: National UK charity focused on asthma and lung disease patient support, research funding, and advocacy. Operates a similar model of free educational resources, helpline services, and policy advocacy — directly comparable peer.
- Asthma and Allergy Foundation of America (AAFA): U.S.-based national nonprofit dedicated to asthma and allergy patient education, advocacy, and research. Directly comparable mission and operating model to Asthma Canada — the closest functional analogue in another geography.
- Food Allergy Canada: Canadian charity focused on food allergy education, advocacy, and support. Already operates as an information/referral partner with Asthma Canada and serves an adjacent patient population with overlapping educational and advocacy approaches.
- Allergy & Asthma Network: U.S. nonprofit providing asthma and allergy education, advocacy, and patient support programs. Similar mission, free-resource model, and focus on underserved patient populations.
Regional players
- Allergy Asthma & Clinical Immunology Society (Canadian Society): Canadian professional society of allergists and clinical immunologists. While a clinician body rather than patient charity, it serves as a content validation partner and referral source comparable to Asthma Canada's Medical & Scientific Advisory Committee function.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Asthma Canada social profiles
Digital presenceAsthma Canada financial estimates
Financial estimateRevenue estimate
Valuation estimate
Asthma Canada leadership team
Management profileNumber of profiles
Profiles2 records
Asthma Canada funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Asthma Canada M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Asthma Canada
What does Asthma Canada do?
Asthma Canada is a national charitable organization that provides free asthma education, digital tools, and peer-reviewed resources to Canadians living with asthma. It operates the Asthma & Allergy HelpLine staffed by Certified Respiratory Educators, delivers educational webinars, and produces toolkits, action plans, and the AEROLIV mobile app to support medication adherence and symptom tracking. The organization also conducts research, advocacy, and community campaigns to improve asthma care across Canada.
Is Asthma Canada a public or private company?
Asthma Canada is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Asthma Canada founded?
Asthma Canada was founded in 1973. It employs 1 to 10 people.
Where is Asthma Canada based?
Asthma Canada is headquartered in Toronto, Canada, in the North America region.
How does Asthma Canada make money?
Five revenue lines are on record. Donations are the primary driver. The others are corporate Partnerships, legacy Giving, gifts of Securities and fundraising Events.
Who are Asthma Canada's main competitors?
Broad incumbents on record are Canadian Lung Association, American Lung Association and British Lung Foundation. Emerging players are COPD Canada and Immune Deficiency Foundation. Direct peers are Asthma + Lung UK, Asthma and Allergy Foundation of America (AAFA), Food Allergy Canada and Allergy & Asthma Network. Allergy Asthma & Clinical Immunology Society (Canadian Society) is listed as a regional player.
Does Asthma Canada have an API?
No public API is recorded for Asthma Canada.
What industry is Asthma Canada in?
Asthma Canada's product category is Patient Advocacy and Health Education Services. Its primary akta.pro industry code is HLAKANAD, Asthma & Allergy-Related Pulmonary Care, with a secondary code of HLAKAAAC, Asthma & Airway Disease Specialty Care. Its NAICS code is 81392 and its SIC code is 8000.