Asthma & Allergy Friendly

What Asthma & Allergy Friendly does

The Asthma & Allergy Friendly Certification Program is a joint initiative, established in 2010, between the Asthma and Allergy Foundation of America (AAFA), a Washington D.C.–based nonprofit patient organization, and Allergy Standards Limited (ASL), a Dublin-based independent global certification company. The program tests and certifies household products against proprietary scientific standards covering allergen reduction, chemical emissions, VOC levels, and real-life performance, with certified products earning the Asthma & Allergy Friendly Certification Mark. The catalog spans 200+ certified products across 16+ categories—including air cleaners, HVAC filters, bedding, flooring, insulation, paint, laundry detergents, vacuum cleaners, dehumidifiers, humidifiers, toys, pollen screens, and professional cleaning services—and the standards are formally approved by the U.S. Green Building Council for the LEED v4.1 low-emitting materials credit.

The business model is B2B certification services: manufacturers (including 3M Filtrete, Kimberly-Clark, Mohawk Industries, Knauf North America, Blueair, and Alen) pay testing and certification fees, and certified products are then distributed to end consumers through Amazon, Walmart, Target, and manufacturer e-commerce sites, with the program coordinating annual Amazon Prime Day promotional roundups and supplying certified partners with standardized Marketing Packs. Revenue mechanics are not publicly disclosed, and operations are supported by 11–50 employees with U.S. headquarters in Arlington/Washington, D.C. and a parallel operational base in Dublin. The program monetizes primarily through certification fees (classified as licensing/royalty-like revenue) and is supported by an ecosystem of marketing channels including educational webinars, AIA-approved continuing education for architects, community health outreach (e.g., the Chicago Asthma Consortium forum), and a January 2025 rebrand of the certification mark to strengthen consumer recognition.

Name

Asthma & Allergy Friendly

Legal name

Asthma & Allergy Friendly Certification Program (joint initiative of Asthma and Allergy Foundation of America and Allergy Standards Limited)

Website

https://asthmaandallergyfriendly.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

The Asthma & Allergy Friendly Certification Program, a joint AAFA–ASL initiative, tests and certifies household products against scientific standards for allergen reduction, low emissions, and indoor air quality, serving manufacturers and the 106M+ U.S. consumers living with asthma and allergies.

Ownership category

akta.pro rank

Product category

Product Certification Services

NAICS

Testing Laboratories and Services (54138)

SIC

Services-Testing Laboratories (8734)

akta.pro primary industry

Gluten-Free & Allergen-Free Certification Services (AFALAMAH)

Keywords

• Product certification services
• Allergen reduction testing
• Indoor air quality standards
• Consumer product certification
• Asthma and allergy certification

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Product Certification Fees: Manufacturers pay for product testing and certification against the program's strict scientific standards. Products that pass earn the Asthma & Allergy Friendly Certification Mark.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

The Asthma & Allergy Friendly Certification Program tests and certifies household products against strict scientific standards developed jointly by the Asthma and Allergy Foundation of America (AAFA) and Allergy Standards Limited (ASL). Manufacturers pay for independent laboratory testing of products across categories including air cleaners, air filters, bedding, flooring, paint, insulation, laundry products, and vacuum cleaners; products that pass earn the registered Asthma & Allergy Friendly Certification Mark for use on packaging and marketing.

Product overview

The Asthma & Allergy Friendly Certification Program is a collaborative initiative between the Asthma and Allergy Foundation of America (AAFA) and Allergy Standards Limited (ASL) that tests and certifies household products against strict scientific standards for suitability for people with asthma and allergies. The certification covers 200+ products across 16+ categories including air cleaners, air filters, bedding, cleaning products, flooring, insulation, laundry, paint, toys, vacuum cleaners, and whole home air cleaners. Certified products undergo independent laboratory testing to verify allergen reduction, low chemical emissions, and performance claims. The program provides the Asthma & Allergy Friendly Certification Mark which helps consumers identify products that contribute to healthier indoor environments.

Differentiator

Problem solved

Functional benefit

Products and services

• Asthma & Allergy Friendly Certification Program Independent scientific testing and certification service for household products sold to manufacturers; products passing the program's standards earn the registered Asthma & Allergy Friendly Certification Mark. Covers 16+ product categories including air cleaners, air filters, bedding, cleaning products, dehumidifiers, flooring, humidifiers, insulation, laundry products, paint, professional cleaning services, pollen screens, toys, vacuum cleaners, and whole home air cleaners.
• Mohawk SmartStrand Carpet with Pur-Ease Technology Certified Treated Carpet World's first Asthma & Allergy Friendly Certified treated carpet, featuring natural probiotic technology that reduces common allergens (pollen, pet dander, dust mite allergen) by at least 75% versus untreated carpets and captures allergens within fibers by at least 50%, certified under the ASP:05-03 Textile Flooring Standard.
• Alen BreatheSmart Air Purifiers Certified high-performance air purifiers (models 25i, 35i, 45i, 75i) covering compact spaces to whole-home coverage, validated for allergen removal from indoor air.

Quantifiable outcome

• Treated carpets reduce common allergens (pollen, pet dander, dust mite allergen) by at least 75% compared to untreated carpets
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered core, major and minor.

• Chicago Asthma ConsortiumcoreStrategic or Co-development Partner · 21 May 2026Second consecutive year partnership for Community Health Worker Educational Forum at Sinai Chicago. The Certification Program participated as supporting educational partner; 300 Resource Tote Bags distributed to schools, clinics, churches, and community centers across Chicago. Led by Rachelle Paul-Brutus, Executive Director.
• Asthma and Allergy Foundation of America (AAFA)coreStrategic or Co-development PartnerAAFA is the oldest and largest nonprofit patient organization for asthma and allergies in the world. AAFA's role is three-fold: medical advisors and board review/approve certification standards; AAFA teaches about environmental control of allergens and indoor air quality; AAFA advocates for healthier home policies. The certification program is central to AAFA's mission of saving lives and reducing burden of disease.
• Allergy Standards Limited (ASL)coreStrategic or Co-development PartnerASL is an independent global certification company that develops independent standards for testing products, works with independent labs worldwide, and certifies products meeting strict standards. ASL's management team has specialist skills in medical fields including asthma and allergic diseases.
• Knauf North AmericacoreGTM or Marketing PartnerManufacturer of Asthma & Allergy Friendly Certified insulation products. Sponsorship partner for the 2026 Chicago Asthma Consortium Educational Forum. Tim Cofran, Director of Marketing & Brand, quoted on commitment to indoor air quality for families.
• Alen CorporationmajorGTM or Marketing PartnerAustin-based air purification company; certified BreatheSmart range (25i, 35i, 45i, 75i). Contributed product donations to 2026 CHW Forum tote bags. Active Prime Day promotional partner.
• BlueairmajorGTM or Marketing PartnerGlobal air purifier brand; certified Classic Pro CP7i. Contributed product donations to community outreach. Prime Day promotional partner.
• Filtrete (3M)majorGTM or Marketing PartnerOver 30 years in residential air filtration; certified MPR 1000 through MPR 2500 Allergen Defense Air Filters. Part of certified partner coalition for community events.
• Kimberly-Clark (Kleenex)majorGTM or Marketing PartnerCertified Kleenex Elite Allergen Air Filters MERV 12 and 13. Team met with program during May 2026 Trade Mission. Kleenex Air Filters team received program award during Awareness Month for outstanding contribution and community donation initiatives.
• SIJOmajorGTM or Marketing PartnerCertified sustainable bedding products including AiryWeight Eucalyptus Duvet Covers, Comforter, Mattress Protector, Sheet Set, and FluffBase Pillow. Prime Day promotional partner.
• Renegade BrandsmajorGTM or Marketing PartnerCertified Sweat X Free & Clear laundry detergent and Renegade Pro-Clean Pure Pro. Partner meeting during May 2026 Trade Mission covering laundry products category.
• National AllergyminorGTM or Marketing PartnerCertified BedCare All-Cotton mattress, pillow, and duvet encasings. Contributed product donations to community outreach tote bags.
• Rabbit AirminorGTM or Marketing PartnerCertified air purifier partner. Contributed product donations to 2026 CHW Forum.
• Live ComfortablyminorGTM or Marketing PartnerCertified bedding products including mattress encasement and pillow protector. Contributed to community outreach.
• True Value CompanyminorGTM or Marketing PartnerCertified paint partner. Meeting during May 2026 Trade Mission at Cary, Illinois facility. Something exciting coming from partnership in fall.
• Mohawk IndustriescoreStrategic or Co-development PartnerWorld's first Asthma & Allergy Friendly Certified treated carpet (SmartStrand with Pur-Ease technology). Webinar hosted in partnership during Awareness Month 2026 covering the science behind the certification with 466 registrations.
• Benjamin MooremajorStrategic or Co-development PartnerCertified Eco Spec interior coating system. Joint podcast appearance (Coat It! from Paint & Coatings Industry Magazine) discussing certified paint and indoor air quality with Leah McInerney.
• U.S. Green Building Council (USGBC)majorStrategic or Co-development PartnerAsthma & Allergy Friendly certification standards for paint and building materials approved by USGBC LEED Building Rating System, qualifying as third-party certification for LEED v4.1 low-emitting materials credit.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• ECOCERT: ECOCERT is a leading third-party certification body specializing in organic/natural and environmental product claims for cosmetics, textiles, cleaning products, and building materials. Comparable as a thematic peer operating the same third-party certification business model with manufacturer-paid fees and adjacent consumer-clean-product categories, though its core is natural/organic rather than allergen-reduction.

Broad incumbents

• SGS: SGS is one of the world's largest testing, inspection, and certification companies, providing product certification across consumer goods, building materials, indoor air quality, and related categories. Comparable global TIC incumbent with overlapping manufacturer engagement.
• NSF International: NSF is a large, established third-party testing, inspection, and certification organization with product certifications spanning air filters, water, consumer goods, and building materials. Comparable incumbent TIC body targeting manufacturer certification budgets in adjacent standards categories.
• Intertek: Intertek is a global TIC (testing, inspection, certification) provider serving diverse industries with product testing, certification marks, and quality assurance services. Established incumbent offering broad-spectrum certification that competes for the same manufacturer certification budgets and retailer credibility claims.
• TÜV Rheinland: TÜV Rheinland provides independent testing and certification for consumer products including indoor air quality, filtration, and building materials. Comparable established TIC incumbent offering product certification overlap for international manufacturers.
• Bureau Veritas: Bureau Veritas is a global TIC provider with product testing and certification across consumer goods, construction, and health-related categories. Comparable large-scale incumbent serving manufacturers and specifiers in similar building-product and indoor-environment quality contexts.

Direct peers

• SCS Global Services: SCS Global Services is an independent third-party certification body providing product certifications including Indoor Air Quality, Indoor Advantage, and other building-product marks. Direct competitor for IAQ-oriented product certification serving architects, manufacturers, and retailers with overlapping value proposition.
• Allergy UK Seal of Approval: Allergy UK's Seal of Approval is the equivalent allergen/product endorsement mark in the UK and European markets, historically partnered with Allergy Standards Limited. Directly comparable as an allergy-focused product certification serving consumer and healthcare-driven product verification with overlapping methodology but different geography.
• UL GREENGUARD: UL's GREENGUARD certification is a leading third-party low-chemical-emission certification for building products, furnishings, and indoor air quality — the closest direct competitor for certifying allergen/emissions-related product claims aimed at architects, specifiers, and health-sensitive consumers, and the primary alternative mark in LEED low-emitting materials credit pathways.

Emerging players

• Cradle to Cradle Products Innovation Institute: Cradle to Cradle Certified is a multi-attribute product certification assessing material health, product circularity, and clean air standards. Comparable as a niche third-party product certification mark used in LEED-aligned specification contexts for building materials, with partial overlap on indoor air quality claims.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/aaafcp_usa
• YouTubeyoutube.com/user/AllergyStandardsTV
• Facebookfacebook.com/asthma.allergy.friendly.Certification.Program
• Instagraminstagram.com/asthmaallergyfriendly
• LinkedInlinkedin.com/company/about

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asthma & Allergy Friendly