Wicked Joe

What Wicked Joe does

Wicked Joe is a family-owned organic coffee and tea roaster founded in 2003 by Carmen and Bob Garver, headquartered in Topsham, Maine, with operations spanning 22+ years and a headcount of 11-50 employees. The company produces 100% USDA Certified Organic Arabica coffees (single origins, blends, and decaf options using the Mountain Water process) and organic teas under the Wicked Leaf sub-brand, sold across whole bean and ground formats in 12 oz, 2 lb, and 5 lb sizes. Roasting operations are powered by Loring Smart Roasters with Flavour-Lock technology (reducing energy consumption up to 80%) and a 12-silo automated storage system (10,000 lb capacity each); two certified Q Graders on staff conduct SCA-trained sensory quality control.

The business operates a hybrid direct-to-consumer and wholesale model. DTC revenue flows through the Shopify-powered wickedjoe.com e-commerce site with free shipping over $75 and a Subscribe and Save subscription program offering 10% recurring savings on 2/4/6/8-week delivery cadence. A dedicated wholesale portal at wholesale.wickedjoe.com serves cafes, restaurants, and retailers with B2B ordering. Pricing spans $7.99 (12-piece tea sachets) to $96.50 (5lb decaf), with core 12 oz coffee SKUs at $16.99 and 2 lb at $37.99.

The company is B Corp Certified, USDA Certified Organic, and Non-GMO Verified, with sustainability infrastructure including a 36 KW solar array (45,900 KWH annually), free 24/7 EV charging, chaff composting (40,000+ lbs annually diverted via Agri-cycle Energy), and 100% burlap bag recycling. Long-term sourcing relationships span Fair Trade-certified cooperatives across Ethiopia, Colombia, Guatemala, Peru, Honduras, Costa Rica, Sumatra, and Bali. The company maintains brand-distinct mission initiatives including Coffee for our Troops (4,700+ care packages shipped since 2013) and Project Coffees SKUs that fund specific causes.

Name

Wicked Joe

Legal name

Wicked Joe

Website

https://wickedjoe.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Wicked Joe is a family-owned organic coffee and tea roaster founded in 2003 in Topsham, Maine, serving health-conscious DTC consumers and B2B wholesale buyers via e-commerce, subscriptions, and a wholesale portal with USDA-certified organic and B Corp-certified products.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)

akta.pro secondary industries

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)

Keywords

• Organic coffee roasting
• Specialty coffee blends
• Single origin coffee
• Organic tea blends
• Coffee subscription service

Headquarters

HQ city

Topsham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Coffee: Direct sales of organic roasted coffee beans in various formats (whole bean, ground) and sizes (12oz, 2lb, 5lb). One-time purchase and subscription options available with 10% subscription discount.
2. Product Sales - Tea: Direct sales of organic tea blends in sachet format. One-time purchase options available.
3. Subscription Service: Subscribe and Save program offering 10% discount on regular deliveries every 2, 4, 6, or 8 weeks. Auto-renews with ability to skip or cancel anytime.
4. Wholesale: B2B wholesale channel for cafes, restaurants, and retailers with dedicated wholesale portal and login system.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Wicked Joe roasts and sells 100% organic Arabica coffees and organic teas directly to consumers and wholesale customers. The product range spans single-origin, signature blends, decaf, and limited "Project" coffees, along with caffeinated and herbal teas, available in 12oz, 2lb, and 5lb sizes with a recurring delivery subscription.

Product overview

Wicked Joe is a family-owned organic coffee and tea company founded in 2003, located in Topsham, Maine. The company operates as a direct-to-consumer e-commerce business offering freshly roasted organic coffees and teas shipped directly from their roastery. The core product portfolio centers on Organic Coffees (including Single Origin, Blends, and Decaf sub-categories) and Organic Teas (including Caffeinated and Herbal varieties). Products are available in whole bean and ground formats across multiple size options (12 oz, 2 lb, 5 lb). The company also offers a subscription service for recurring deliveries with savings, plus educational brew guides. All products are USDA Certified Organic and Non-GMO, with B Corp certification for the company's sustainable business practices.

Differentiator

Problem solved

Functional benefit

Brands

• Wicked Leaf: Organic tea sub-brand offering caffeinated blends (Wicked Blueberry Tea, Wicked Breakfast Tea, Wicked Mint Tea) and herbal blends (Wicked Turmeric Tea, Wicked Red Tea).

Products and services

• Organic Coffee Blends Wicked Joe's lineup of 100% organic Arabica signature coffee blends, roasted in Topsham, Maine, available in 12oz, 2lb, and 5lb sizes for home brewing.
• Single Origin Coffees Coffees sourced from a single geographic origin, offered in 12oz, 2lb, and 5lb sizes, showcasing the distinct flavor profile of each region.
• Decaf Coffees 100% organic decaffeinated coffee options in blends and single-origin formats, available in 12oz, 2lb, and 5lb sizes.
• Project Coffees Limited-edition, traceable single-origin coffee lots released as seasonal or specialty offerings, sold in 12oz sizes.
• Caffeinated Tea Blends Organic caffeinated tea blends available in various pack sizes, aimed at everyday tea drinkers.
• Herbal Tea Blends Organic herbal (caffeine-free) tea blends offered as a standalone product line.
• Coffee & Tea Subscription Recurring delivery program for Wicked Joe coffee and tea products with discount and free shipping on recurring orders.

Quantifiable outcome

• Top 5% B Corp ranking in Community category for 5 consecutive years
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• ReVision EnergycoreTechnology or IntegrationSolar energy installation partner that installed 36 KW ground-mounted array of 96 panels in 2020. Array generates 45,900 KWH annually with 48,562 pounds of annual carbon offset.
• Agri-cycle EnergycoreStrategic or Co-development PartnerLocal composting company that picks up chaff (coffee waste) once or twice weekly, diverting over 40,000 lbs annually from waste stream.
• The Maine Citadel ClubminorStrategic or Co-development PartnerPartner in Coffee for our Troops initiative since 2013. Co-founded initiative with Wicked Joe to send coffee care packages to troops overseas.
• Brunswick Church of ChristminorStrategic or Co-development PartnerPartner in Coffee for our Troops initiative. Handles shipping costs through monetary donations and ships care packages to military units worldwide.
• Live + Work in MaineminorGTM or Marketing PartnerCollaboration on Live + Work in Maine Blend coffee product to promote Maine as a great place to live and work.
• Fair Trade Certified CooperativescoreStrategic or Co-development PartnerLong-term partnerships with Fair Trade certified cooperatives including Ketiara Cooperative (Sumatra), Guaya'b (Guatemala), COOPAFSI (Peru), and others ensuring fair prices and premiums for farmers.
• Las Lajas MicromillminorStrategic or Co-development PartnerCosta Rica coffee sourcing partner in Sabanilla de Alejuela region providing honey-processed coffee.
• Nasa Paez Community CooperativeminorStrategic or Co-development PartnerColombian cooperative of indigenous coffee producers founded to reduce production costs and increase specialty coffee production. Fair Trade and Organic certified since 2016.
• Shanta Golba Cooperative / SCFCUminorStrategic or Co-development PartnerEthiopian cooperative part of Sidamo Coffee Farmers Cooperative Union with over 80,000 producers across 45+ cooperatives.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Equal Exchange: Equal Exchange is a mission-driven coffee company and worker cooperative that sells organic and Fair Trade coffee through e-commerce, grocery, and foodservice channels. Its product mix, sourcing model, and consumer-plus-wholesale GTM closely overlap with Wicked Joe.
• Thanksgiving Coffee Company: Thanksgiving Coffee Company is a mission-oriented specialty roaster selling coffee online and through wholesale partners. Its emphasis on organic sourcing, community initiatives, and differentiated blends is comparable to Wicked Joe's operating proposition.
• Grounds & Hounds Coffee Co. Grounds & Hounds is a mission-driven specialty coffee company selling packaged coffee and subscriptions online. Its product category, direct sales model, and cause-led brand positioning provide a close operating comparison to Wicked Joe.
• Larry's Coffee: Larry's Coffee roasts organic and fairly traded coffees and serves both retail customers and wholesale accounts. Its sustainability-led sourcing and direct-to-consumer product model make it highly comparable to Wicked Joe.
• Jim's Organic Coffee: Jim's Organic Coffee is a family-owned organic roaster offering coffee through direct-to-consumer and wholesale channels. It closely matches Wicked Joe's specialty focus, organic positioning, packaged formats, and customer profile.
• Death Wish Coffee: Death Wish Coffee is a direct-to-consumer packaged-coffee brand with subscriptions and differentiated roast positioning. It competes for the same online coffee buyer, although its high-caffeine, performance-oriented branding is less aligned with Wicked Joe's organic mission.
• Counter Culture Coffee: Counter Culture Coffee is an established specialty roaster with direct e-commerce, subscriptions, and broad foodservice distribution. It competes in the same premium roasted-coffee category while operating at greater national scale.

Regional players

• Kicking Horse Coffee: Kicking Horse Coffee is a Canada-based specialty roaster with packaged coffee, strong sustainability positioning, and consumer retail distribution. It offers a closely analogous product and brand proposition, although its primary geographic base differs from Wicked Joe's.

Broad incumbents

• Green Mountain Coffee Roasters: Green Mountain Coffee Roasters is a scaled packaged-coffee brand focused on at-home brewing and broad retail distribution. It is a broader incumbent comparable to Wicked Joe through coffee products, subscriptions, and recurring household consumption.
• Stumptown Coffee Roasters: Stumptown is an established specialty-coffee brand with packaged beans, subscriptions, wholesale, and cafe distribution. It overlaps materially with Wicked Joe's premium roasted coffee but serves a broader set of channels and markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/wickedjoecoffee
• Facebookfacebook.com/WickedJoeCoffee
• LinkedInlinkedin.com/company/wicked-joe-organic-coffees-llc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wicked Joe