Rhino Africa

Name

Rhino Africa

Legal name

Rhino Africa Safaris (PTY) LTD

Website

https://rhinoafrica.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Luxury Safari Tour Services

NAICS

Tour Operators (561520), Travel Agencies (561510)

akta.pro primary industry

Wildlife & Safari Tour Operators (THAKADAG)

akta.pro secondary industries

Safari & Wildlife Travel Agencies (THAKAFAG), Safari & Wildlife Adventure Tour Operators (Land-Based) (THAAADAD)

Keywords

• Luxury safari tours
• Tailor-made safaris
• African travel planning
• Safari booking services
• Bespoke itineraries

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Safari Package Sales: Rhino Africa acts as a luxury tour operator, creating and selling tailor-made safari packages to customers. The company curates itineraries combining accommodations, activities, transfers, and experiences across Southern and East Africa, earning revenue through package pricing that includes supplier commissions and agency margins.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Rhino Africa is a luxury African safari tour operator that designs and sells tailor-made safari packages to international travellers across Southern and East Africa and the Indian Ocean Islands. Travel Experts curate personalised itineraries that combine premium lodge accommodations, activities, transfers, and wildlife experiences sourced through partnerships with groups such as Singita, Royal Portfolio, Wilderness, &Beyond, Royal Chundu, Chitwa, and Airlink. Customers enquire through the website, phone, or email and receive a quote-based proposal within 24 hours, with bookings fulfilled under a Best Price Guarantee and 100% refundable deposit policy.

Product overview

Rhino Africa operates as a luxury African travel booking agency offering a single integrated service rather than a modular software platform. The core offering consists of bespoke safari itinerary planning and booking services, where Travel Experts curate personalised travel experiences across Southern and East Africa. The company connects travellers with a network of partner lodges and accommodations while providing destination planning resources. No separate product modules, add-ons, or standalone API products are described in the available source material.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury African Safari Booking Services
• Bespoke Safari Itineraries
• Destination Guides and Travel Planning Content

Quantifiable outcome

• 4.9 TrustPilot score with 3000+ reviews
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core.

• Royal ChunducoreStrategic or Co-development PartnerLuxury river lodge partner on the Zambezi River near Victoria Falls, offering exclusive riverfront accommodations with personalized service.
• The Royal PortfoliocoreStrategic or Co-development PartnerPremium portfolio of luxury lodges and hotels across South Africa including royal.properties like The Silo Hotel and Royal Malewane.
• SingitacoreStrategic or Co-development PartnerUltra-luxury conservation company with concessions in Serengeti, Sabi Sand, and other prime wildlife areas, offering exclusive-use lodges.
• ChitwacoreStrategic or Co-development PartnerChitwa Chitwa Private Game Lodge in Sabi Sand Game Reserve, offering intimate luxury safari experiences with exceptional big cat sightings.
• WildernesscoreStrategic or Co-development PartnerConservation-focused safari operator with camps and lodges across Botswana, Zambia, Namibia, and South Africa in prime wildlife areas.
• Air LinkcoreChannel Partner/ Reseller/ DistributorRegional airline providing flights throughout Southern Africa, enabling seamless connectivity for safari itineraries.
• BeyondcoreStrategic or Co-development PartnerPart of the &Beyond collection offering luxury safari camps across Africa, known for exceptional conservation and community impact.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• African Travel Inc. African Travel Inc. is a US-based luxury tour operator specializing in tailor-made African safaris and is part of the Trafalgar/TTC family. It competes head-to-head with Rhino Africa for North American luxury travelers seeking bespoke itineraries across the same destinations.
• Wilderness Safaris: Wilderness Safaris operates camps and lodges across Botswana, Zambia, Namibia and South Africa in prime wildlife areas. It is both a Rhino Africa partner and a competing safari operator serving similar high-end international travelers with comparable itineraries.
• Singita: Singita is an ultra-luxury conservation company with exclusive-use lodges in the Serengeti, Sabi Sand and other prime reserves. It is a Rhino Africa partner but also sells direct to luxury consumers, competing for the same high-net-worth safari guests.
• Micato Safaris: Micato Safaris is a US luxury safari operator offering bespoke East and Southern African itineraries with a strong repeat-customer base and high-touch service model. It targets the same affluent North American travelers as Rhino Africa and competes on similar curated itineraries.
• Expert Africa: Expert Africa is a UK-based specialist that tailors safaris and adventure trips to Southern and East Africa. It competes directly with Rhino Africa's London office for UK and European luxury safari customers with comparable bespoke itineraries.
• &Beyond: &Beyond operates luxury safari lodges and camps across Africa and also runs a tour operator business. It is both a partner (listed on Rhino Africa's site) and a direct competitor, offering comparable ultra-luxury curated safaris with similar conservation-led positioning.
• Roar Africa: Roar Africa is a boutique luxury safari operator focused on ultra-high-end, exclusive-use experiences across Africa. It serves a similar high-net-worth customer with similar destinations and a similarly curated consultative sales approach.
• Ker & Downey Africa: Ker & Downey Africa designs luxury tailor-made safaris across Eastern and Southern Africa with a concierge-style sales motion. It directly overlaps Rhino Africa on destinations, customer segment, and bespoke-service positioning.

Broad incumbents

• Scott Dunn: Scott Dunn is an established luxury tour operator offering bespoke safaris as part of a broader portfolio of worldwide luxury holidays. It competes for the same affluent travelers but with a wider geographic focus beyond Africa.
• Black Tomato: Black Tomato is a UK-based luxury experiential travel company curating bespoke trips globally, including Africa. It overlaps with Rhino Africa in the bespoke luxury travel category and competes for similar high-net-worth customers seeking unique experiences.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/rhinoafrica
• Facebookfacebook.com/RhinoAfrica
• LinkedInlinkedin.com/company/rhino-africa
• Instagraminstagram.com/rhinoafrica

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rhino Africa