Sunato

What Sunato does

Sunato is a privately held Brazilian advertising and business consulting agency headquartered in São Paulo, operating since 2009. The firm delivers integrated marketing, advertising, and consulting services through a multidisciplinary team model, with no proprietary software platform; revenue is generated through customized, project-based professional services engagements rather than productized offerings.

The company's portfolio is organized around five service pillars: Digital (responsive web design, content and inbound marketing, social media management, email marketing, apps, programmatic media, search marketing, and UX), Live Marketing (brand activations, product launches, sampling, workshops, events, and guerrilla campaigns), Press Relations / Assessoria de Imprensa (media relations, influencer partnerships, crisis management, content production, and media monitoring), Publicidade / Advertising (campaign planning, online/offline media buying, creative development, audiovisual production, branding, and design), and Consultoria de Negócios (business model analysis, market assessment, cost optimization, and sales strategy). Documented client engagements include CMA Engenharia Ambiental (315% organic traffic growth), Arbros Pharma e Food (420% traffic growth), and ADL Desenvolvimento Humano (560% site traffic increase).

Sunato monetizes through a sales-led, direct client engagement motion targeting enterprises and mid-market firms seeking brand positioning, digital transformation, and strategic consulting. Pricing is quote-based and not publicly disclosed. Distribution channels are regional, centered in São Paulo, with the firm maintaining organic top-of-funnel presence via Instagram, Facebook, YouTube, and a corporate blog. No funding rounds, M&A activity, leadership changes, or revenue figures are disclosed, and the firm shows no AI/ML capabilities or technology platform differentiation.

Name

Sunato

Legal name

Sunato

Website

https://sunato.com.br

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Sunato is a privately held São Paulo-based advertising and business consulting agency offering five integrated service pillars — Digital, Live Marketing, Press Relations, Advertising, and Business Consulting — to enterprise and mid-market clients in Brazil seeking brand positioning and digital transformation.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Market Research, Analytics & Consumer Insights (BPAFAAAM)

Keywords

• Digital marketing services
• Advertising agency
• Press relations
• Live marketing
• Business consulting

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel

Revenue model

1. Business Consulting Services: Strategic consulting engagements analyzing business models, people, products, and processes to help companies understand their business and maintain evolution.
2. Digital Marketing Services: Comprehensive digital marketing solutions including responsive web design, content marketing, inbound marketing, social media management, email marketing, apps, programmatic media, search marketing, and UX design.
3. Press Relations Services: Media relations, influencer partnerships, internal communication, public relations, crisis management, content production, press releases, and media monitoring.
4. Live Marketing Services: Activation, product launches, promotions, sampling, workshops, events, and guerrilla marketing campaigns.
5. Advertising and Design Services: Campaign planning, online/offline advertising, media buying, creative services, audiovisual production, branding, and design solutions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Sunato is a Brazilian full-service advertising and business communication agency delivering five integrated service lines: Digital marketing (web design, content/inbound marketing, social media, email marketing, programmatic media, search marketing, UX), Live Marketing (brand activations, product launches, sampling, events, guerrilla campaigns), Press Relations (media relations, influencer management, crisis communications, content production), Advertising (campaign planning, media buying, creative development, branding, design), and Business Consulting (business model analysis, market research, cost optimization, sales strategy). Services are delivered through a multidisciplinary in-house team on a project-by-project basis to business clients in Brazil.

Product overview

Sunato is a full-service advertising and business communication agency offering an integrated portfolio of five complementary service lines. The core offerings are Digital (covering website development, content/inbound marketing, social media, email marketing, applications, programmatic advertising, and UX), Live Marketing (activation, events, sampling, guerrilla campaigns), Press Relations (media relations, PR, crisis management, content production), Advertising (campaign planning, creative development, branding, design), and Business Consulting (organizational analysis, strategy, market assessment). These services work together to deliver comprehensive communication and marketing solutions for clients seeking brand positioning and digital transformation.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Organic traffic growth up to 315% (CMA case)
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• AlmapBBDO: Major Brazilian full-service advertising agency offering advertising, digital, and creative services. Directly comparable as a São Paulo-based integrated agency competing for similar brand and marketing clients.
• Lew'Lara\TBWA: Brazilian creative agency affiliated with TBWA network. Comparable to Sunato through its integrated creative and digital work for major Brazilian brands.
• Talent Marcel: São Paulo-based independent advertising agency with creative and digital capabilities. Comparable to Sunato as a mid-sized Brazilian integrated agency competing in similar brand and digital work.
• DPZ&T: Long-standing São Paulo-based advertising agency with strong creative credentials. Comparable to Sunato as a Brazilian full-service agency pursuing integrated digital and traditional campaigns.
• F/Nazca Saatchi & Saatchi: São Paulo-based full-service advertising agency known for creative campaigns. Directly comparable to Sunato as a Brazilian integrated agency operating across advertising, digital, and design.
• Isobar Brazil: Brazilian digital agency specializing in digital marketing, experience design, and innovation. Comparable to Sunato's Digital and Live Marketing service offerings, particularly around digital transformation projects.

Broad incumbents

• WMcCann (McCann Worldgroup Brazil): Brazilian arm of global McCann network offering advertising, digital, PR, and consulting. Comparable to Sunato through its integrated service offering, though it competes with materially more resources and global reach.
• Wunderman Thompson Brazil: Brazilian arm of global Wunderman Thompson network offering advertising, digital, and consulting. Comparable to Sunato's integrated digital and consulting services, though operating at much larger scale.
• Ogilvy Brazil: Brazilian operations of global network Ogilvy offering advertising, PR, digital, and consulting. Comparable to Sunato's multi-service model, but with vastly larger scale and global capability.
• Africa (Africa Creative): One of the largest independent Brazilian advertising agencies. Comparable to Sunato in offering integrated creative, digital, and brand strategy, but at substantially greater scale and with a much larger client roster.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubem.youtube.com/channel/UCc3Nopuu8tpcJuUzNRavIbA
• Facebookfacebook.com/agenciasunato
• Instagraminstagram.com/agenciasunato
• LinkedInlinkedin.com/company/agenciasunato

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunato