Shadow Digital

What Shadow Digital does

Shadow Digital España S.L. is a small Spanish software company headquartered in Valladolid, Spain (CIF B47355748), with 1–10 employees and 15+ years of operating history in e-commerce. The company develops custom AI-augmented software and maintains a portfolio of proprietary products spanning three families: (1) a suite of native Prestashop modules — including a visual product configurator, advanced product combinations, a collective/group buying module, a SAP-integrated warehouse management module (iDepot), and a price-combination management module; (2) the Driveo enterprise suite — Driveo Factura-e (Verifactu/AEAT-compliant electronic invoicing), Driveo GesPro (AI-assisted process management), Driveo GesPlan, DriveoMap (location-based management), Driveo Home (rental management), and Driveo Print (printing management); and (3) Gruppage, a SaaS platform for local market delivery drivers featuring OCR-based ticket capture and WhatsApp Business integration. Underlying technology uses AI tools (Google Gemini, Anthropic Claude, OpenAI) for code generation and documentation, WordPress as the web platform, and established connectors to SAP, Microsoft, HubSpot, Odoo, Stripe, Verifactu/AEAT, and AutoFirma.

The business model combines four revenue streams: one-time license sales of Prestashop modules (€47–€347), recurring SaaS subscriptions (from €20/month for Driveo GesPro), project-based custom AI-powered software development, and ERP/CRM integration services. Go-to-market is hybrid: a self-serve e-commerce storefront on shadowdigital.es with immediate digital download, consultative direct sales via phone (+34 698 91 01 33), WhatsApp and email ([email protected]) with a free initial audit, and channel access through registration as an "agente digitalizador" in Spain's Kit Digital government subsidy program (€1,000–€12,000 grants per SME client). Target customers are Spanish SMEs (typically <10 to 10–49 employees), Prestashop-based e-commerce retailers, and businesses needing Verifactu compliance or ERP integration. Visible named customers number around 10 and span facility management (Nexus Facilities), healthcare/social care (Gestión de Sistemas para la Dependencia), construction (Obras Urbanas Castellanas, TOCAB96), agriculture (Fondo de Tierras de Castilla y León), printing (Alcañiz Fresnos), IT consulting (Cibernos, CONASA IT), financial advisory (Inversiones y Consultoría Financiera), and delivery (Gruppage).

Name

Shadow Digital

Legal name

Shadow Digital España S.L.

Website

https://shadowdigital.es

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Custom Software Development

NAICS

Custom Computer Programming Services (541511), Software Publishers (51321)

SIC

Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

akta.pro secondary industry

Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)

Keywords

• Custom software development
• Prestashop e-commerce modules
• AI-assisted programming
• Electronic invoicing software
• ERP CRM integration services

Headquarters

HQ city

Valladolid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Prestashop Module Sales: Sale of proprietary Prestashop e-commerce modules (product configurator, advanced combinations, group buying, warehouse management, price management) as one-time license purchases ranging from €47 to €347.
2. SaaS Subscriptions: Monthly/annual subscriptions for proprietary web-based ERP and management solutions (Driveo GesPro from €20/month, Driveo Home, Driveo Print, Gruppage). Includes hosting, support, and automatic updates.
3. Custom AI-Powered Software Development: Bespoke software development using AI-assisted programming. Clients describe their needs; Shadow Digital builds, documents, and delivers tailored solutions rapidly at lower cost than traditional custom development.
4. ERP/CRM Integration Services: Integration consulting and implementation connecting client software with SAP, Microsoft, HubSpot, Odoo, and other platforms. Also integrates with Verifactu (AEAT electronic invoice submission).
5. Kit Digital Agent Services: As a registered Kit Digital agent, delivers subsidized digitalization solutions to Spanish SMEs, with public grants covering €1,000–€12,000 of the cost.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Shadow Digital develops and sells proprietary software for Spanish SMEs, including Prestashop e-commerce modules (visual product configurator, advanced combined products, group buying, warehouse management), the Driveo ERP/management suite (electronic invoicing, AI-powered process management, rental management, mapping, print shop management), and the Gruppage SaaS platform for local market delivery operations. The company also delivers bespoke custom software using AI-assisted development and acts as a registered Kit Digital agent providing subsidized digitalization services (e-commerce, electronic invoicing, virtual office) to Spanish SMEs.

Product overview

Shadow Digital is a Spanish software company specializing in rapid custom software development using AI and a portfolio of pre-built eCommerce and business management solutions. The product portfolio includes: (1) PrestaShop modules for eCommerce including Products Combined Advanced, Visual Product Configurator, Collective Buying, Warehouse Management with SAP integration, and Price Combination Management; (2) Driveo management ecosystem sub-brands covering electronic invoicing (Driveo Factura-e), rental property management (Driveo Home), waste collection services (DriveoGes Contenedores), print shop management (Driveo Gestión Imprentas), and mapping (DriveoMap); (3) Gruppage SaaS for local market delivery operations with AI-powered ticket OCR and WhatsApp integration; and (4) Driveo GesPro AI-powered custom application development platform. The company also provides Kit Digital digitalization services for Spanish SMEs including eCommerce stores, electronic invoicing, and virtual office solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Driveo Factura-e: Electronic invoicing solution for businesses
• DriveoGes
• Driveo GesPro
• DriveoMap
• Driveo Home
• Gruppage
• iDepot

Products and services

• Configurador Visual de Productos Prestashop (Visual Product Configurator)
• Módulo de Productos Combinados Avanzados Prestashop (Advanced Combined Products Module)
• Módulo Prestashop para Compra Colectiva (Group/Collective Purchase Module)
• Módulo de Gestión de Precios en Combinaciones Prestashop (Price Management Module)
• Módulo Superproducto Prestashop
• iDepot© – Gestión de Almacenes integrada con SAP (Warehouse Management with SAP)
• Driveo Factura-e© (Electronic Invoicing Solution)
• Driveo GesPro© (AI-Powered Process Management)
• DriveoMap
• Gestión de Copisterías Graphic Services©
• Gestión de Alquileres Driveo Home (Rental Property Management)
• Driveo Gestión Imprentas (Print Shop Management)
• DriveoGes Contenedores (Waste Collection Service Management)
• Gruppage – Market Delivery Management Platform
• Kit Digital Services (Spain SME Digitalization Solutions)

Quantifiable outcome

• 45% minimum increase in sales for e-commerce clients using the Visual Product Configurator (based on average results of existing clients)

Named customers9 records

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability6 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core.

• SAPcoreTechnology or IntegrationShadow Digital has developed iDepot©, a warehouse management module integrated with SAP, allowing businesses using SAP to manage warehouse operations with barcode scanning and real-time inventory synchronization.
• MicrosoftcoreTechnology or IntegrationERP/CRM integration services connecting client systems with Microsoft platforms. Also integrates with Microsoft Teams for virtual office tools in the Kit Digital offering.
• OdoocoreTechnology or IntegrationPrimary ERP platform for many of Shadow Digital's web-based solutions (Driveo suite). Support email references Odoo.com domain ([email protected]).
• PrestashopcoreTechnology or IntegrationDeep proprietary module development for Prestashop e-commerce platform (versions 1.6.x and 1.7.x). Modules include advanced product combinations, visual configurator, group buying, warehouse management, and price management. Shadow Digital positions these as native modules.
• StripecoreTechnology or IntegrationStripe is used as the payment processor for recurring payments and subscription management in the group/collective purchase module for Prestashop, enabling installment payments, deposits, and periodic billing for services like insurance.
• AEAT (Agencia Tributaria / Spanish Tax Authority)coreTechnology or IntegrationShadow Digital's Driveo Factura-e© integrates with the Spanish Tax Authority's Verifactu system for mandatory electronic invoice submission, ensuring AEAT compliance for clients.

Scale indicators4 records

Recent moves6 records

Direct peers

• BelVG: Long-standing PrestaShop module and extension developer (product configurators, combinations, marketplace modules). Directly comparable to Shadow Digital's core PrestaShop-module business, especially the Visual Product Configurator and Advanced Combined Products modules.
• MyPresta Modules (formerly PrestaHero): Independent PrestaShop modules developer publishing free and paid extensions (combinations, configurators, custom fields). Directly comparable as a peer module shop targeting the same PrestaShop 1.6/1.7 merchant audience with overlapping product categories.
• Holded: Spanish cloud ERP/accounting SaaS targeting SMEs with invoicing, banking and basic inventory. Closely comparable to Shadow Digital because both sell right-sized SaaS to Spanish SMEs, compete for the same Kit Digital budget, and overlap in invoicing/Verifactu functionality that Driveo Factura-e targets.
• Quipu: Barcelona-based online accounting and tax SaaS for Spanish freelancers and SMEs, widely integrated via API. Direct peer because it sits on the same Kit Digital-eligible SME accounting stack and is one of the named accounting integrations within Gruppage, competing with Driveo Factura-e for the same invoicing/compliance buyer.
• FME Extensions: PrestaShop theme and module vendor (product designer, custom fields, marketplace add-ons). A relevant peer because its module portfolio and pricing structures (perpetual licenses + installation add-ons) overlap directly with Shadow Digital's PrestaShop module catalog.
• KnowBand: PrestaShop/WooCommerce/OpenCart module developer selling plug-ins for product customization, marketplaces and checkouts. Comparable peer because it sells similar one-time and subscription PrestaShop add-ons aimed at the same merchant base that buys Shadow Digital's modules.

Broad incumbents

• Velneo: Spanish low-code platform for building business applications (ERP, CRM, vertical apps) used by Spanish consultancies and in-house developers. Comparable as a broader incumbent that competes for the same "custom business app for Spanish SME" budget that Shadow Digital targets with Driveo GesPro and its custom AI development service.
• A3 Software (Wolters Kluwer): Spain-market accounting, payroll and ERP vendor for SMEs and accounting practices (a3, a3ERP, a3factura). Comparable as an established incumbent in Spanish SME digitalization with overlapping Verifactu-compatible invoicing products that compete against Driveo Factura-e for kit Digital-funded buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/ShadowDigital
• LinkedInlinkedin.com/company/shadow-digital

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shadow Digital