Hakuhodo Digital

What Hakuhodo Digital does

Hakuhodo Digital is the digital marketing brand within Hakuhodo Inc., founded as a network entity with anchor presence in Kebayoran Baru, Indonesia in 2018 (PT Hadya Wirya Mahir HDigital Indonesia), and embedded in the broader Hakuhodo Inc. group founded in 1895. The broader Hakuhodo group operates as a top-ten global integrated marketing communications company — the core agency of publicly listed Hakuhodo DY Holdings — with 10,000+ specialists across 150+ offices in approximately 20 countries and regions serving 3,000+ clients, several of which have been retained for over 60 years.

Its core product is integrated marketing communications services delivered through a proprietary consumer-insight framework called Sei-katsu-sha Insight, a methodology introduced in the 1980s that treats consumers as holistic individuals with lifestyles, aspirations and dreams rather than discrete purchasers. This philosophy is operationalized through HILL (Hakuhodo Institute of Life and Living) research, specialized digital sub-brands (H+, D.A.Consortium, AdGlobal360, Kingdom Digital, Winter Egency, Hakuhodo Digital Vietnam, DSquare, H:Digital Indonesia), and a Stories International joint venture with SEGA for branded entertainment. Service offerings span digital strategy, creative development, media planning and buying, social media operation, content production, brand activation, PR, events, exhibitions, and AI/mar-tech-enabled personalization via AdGlobal360.

The business model is B2B professional services: enterprise client engagements priced on custom scope across advertising, digital, media, PR, events and brand activation, delivered through regional account teams in Asia-Pacific, North America, Europe and the Middle East. The group pursues growth through greenfield digital launches (e.g., Hakuhodo Digital Vietnam, H:Digital Indonesia), M&A of regional creative shops (Square Communications, Growww Media, Kingdom Digital, Winter Egency), and ecosystem build-out (H+ with DAC). Customer segments are horizontally diversified across automotive, technology, F&B, telecom, entertainment, retail, healthcare and NGO verticals, with marquee logos including Toyota, Google, Netflix, McDonald's, KFC, Unilever brands (Uniqlo), Nissan, Mercedes-Benz, Sony and UNICEF.

Name

Hakuhodo Digital

Legal name

Hakuhodo Inc.

Website

https://hakuhodo-global.com

Company type

Private

Founded year

1895

Operating status

Operating

Short description

Hakuhodo Digital is the digital marketing brand of Hakuhodo Inc., providing integrated digital strategy, creative, media, content, and mar-tech services to enterprise clients across Asia-Pacific, anchored in the proprietary Sei-katsu-sha consumer insight methodology and a 150+ office global network.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183), Media Representatives (54184)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Graphic Design & Visual Content Production (BPAFAIAC)

akta.pro secondary industries

Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL), Reputation Management & Online PR (BPAFADAN), Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)

Keywords

• Digital marketing agency
• Integrated marketing communications
• Media planning and buying
• Brand creative services
• Content production services

Headquarters

HQ city

Kebayoran Baru

HQ country

Indonesia

HQ region

Asia

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Integrated Marketing Communications Services: Full-service advertising and marketing agency providing integrated marketing communications solutions including creative development, media planning and buying, digital marketing, PR, events, and brand activation services to enterprise clients globally.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Hakuhodo Digital provides full-service digital marketing agency services, including digital strategy, creative development, content production, social media operations, media planning/buying, and branded entertainment. The firm applies its proprietary Sei-katsu-sha Insight consumer methodology to deliver integrated marketing communications for enterprise brand clients across global and Asian markets.

Product overview

Hakuhodo operates as a global top-ten integrated marketing and innovation company through a platform-plus-network model. The core offering centers on the proprietary Sei-katsu-sha Insight philosophy—a holistic consumer understanding approach—supported by integrated marketing communications services spanning creative, digital, media, brand activation, and PR. The network comprises specialized subsidiaries and divisions including H+ for cross-company digital strategy, Hakuhodo Digital Vietnam for digital services, D.A.Consortium (DAC) for digital expertise, AdGlobal360 for AI-powered mar-tech, Kingdom Digital for strategic creative, Winter Egency for data-driven digital marketing, Growww Hakuhodo Group in Taiwan, PRODUCTS (BANGKOK) for event and activation production, Square Communications Group for integrated marketing in Vietnam/Myanmar, STORIES for branded entertainment and film/TV production, and DSquare for digital marketing and data management. This distributed architecture allows Hakuhodo to offer comprehensive end-to-end marketing solutions across Asia while maintaining specialized expertise in each service area.

Differentiator

Problem solved

Functional benefit

Brands

• Hakuhodo Digital: Digital marketing and communications division of Hakuhodo
• H+
• D.A.Consortium (DAC)

Products and services

• Integrated Marketing Communications Services End-to-end integrated marketing communications service combining strategy, creative, media, and content for enterprise brand clients across global and Asian markets.
• Digital Marketing Agency Services Full-service digital marketing services including digital strategy planning, creative development, social media operations, and campaign execution for enterprise clients.
• Media Planning and Buying Media planning and buying service covering digital and cross-channel media, including programmatic, paid social, and data-driven audience activation for brand clients.
• Sei-katsu-sha Insight Methodology Proprietary Sei-katsu-sha Insight consumer research and strategic framework used to develop brand, creative, and media strategies for enterprise clients.
• Branded Entertainment and Content Production Branded entertainment, content production, and storytelling service for global brands, leveraging a dedicated branded entertainment entity within the Hakuhodo network.

Quantifiable outcome

• Video campaign for Toyota GR Supra Safety Car surpassed 10 million views on YouTube within four months
• +2 more outcomes

Named customers25 records

Segments5 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered minor, core and flagship.

• Kingdom DigitalminorStrategic or Co-development Partner · 1 January 2022Hakuhodo acquired shares in Malaysia's Kingdom Digital Solutions, an award-winning digital creative agency established in 2007 with growing presence in Southeast Asia.
• H+ (Cross-Company Strategic Organization)coreTechnology or Integration · 1 January 2022Hakuhodo and DAC launched H+, a cross-company strategic organization working closely with Tokyo headquarters and multiple markets across Asia to empower digital future for client marketers.
• Growww Media Group (Taiwan)coreStrategic or Co-development Partner · 27 April 2020Hakuhodo Inc. acquired majority stake in Growww Media of Taiwan, comprising five leading Taiwanese marketing brands: United Communications Group, KY-Post, Pilot Group, Interplan Group and Medialand. The only listed integrated marketing company in Taiwan with 700+ employees.
• Chunghwa Telecom (CHT)coreTechnology or Integration · 1 January 2019Growww Hakuhodo Group's SKYLENS data marketing platform utilizes Chunghwa Telecom's data in cooperation for comprehensive data marketing services including market research, consumer definition, media planning/execution, and retail monitoring.
• Winter EgencyminorStrategic or Co-development Partner · 1 January 2019Hakuhodo invested in Thai digital agency Winter Egency, a top digital agency in Thailand established in 2007, providing full-service digital marketing with data-driven solutions.
• MESh+coreTechnology or Integration · 1 January 2019MESh+ was established as a business unit of Medialand in 2019 to provide data marketing solutions. It has since become an independent company within Growww providing SKYLENS platform for clients.
• Square Communications GroupcoreStrategic or Co-development Partner · 29 January 2018Hakuhodo acquired majority of shares in Ho Chi Minh City-based Square Communications, a leading IMC group operating in Vietnam and Myanmar with seven specialized subsidiaries covering events, exhibitions, PR, digital, and engagement marketing.
• KaominorStrategic or Co-development Partner · 1 January 2018Hakuhodo Singapore partnered with Kao to launch SOFINA's first entrance into South-East Asia, marking the brand's debut in Singapore with skin analysis machines at ISETAN Scotts flagship.
• Yale-NUS CollegeminorStrategic or Co-development Partner · 1 January 2018Hakuhodo Singapore selected as collaborative partner for Yale-NUS College's 2018 Admissions Campaign. Previously collaborated on designing the college mascot 'Halcyon' the kingfisher.
• Car Club SingaporeminorStrategic or Co-development Partner · 1 January 2018Hakuhodo Singapore engaged by Singapore's largest car-sharing operator to create online campaign targeting millennials, using sei-katsu-sha philosophy to understand target audience.
• Ngee Ann PolytechnicminorStrategic or Co-development Partner · 1 January 2017Hakuhodo Singapore partnered with Ngee Ann Polytechnic's Student Mentorship Program, sharing expertise in strategy, planning, digital media, copywriting and art direction with students.
• SEGAcoreStrategic or Co-development Partner · 1 January 2011Stories International, Inc. is a joint venture between Hakuhodo DY Group and SEGA, creating branded entertainment content connecting Hollywood creators with major international brands. SEGA provides IP and creative properties for branded entertainment projects including video game franchises like Shinobi and Altered Beast.
• SEGAcoreStrategic or Co-development Partner · 1 January 2011Stories LLC established in Tokyo in 2011 with SEGA as equity partner. Tomoya Suzuki founded Stories as a creative boutique for branded entertainment, leveraging SEGA's gaming IP and brand recognition for cross-cultural content development.
• Marc Platt ProductionsflagshipStrategic or Co-development Partner · 1 January 2011Stories International is co-producing Shinobi film adaptation with Marc Platt (producer of La La Land) as co-development producer. Also developing Altered Beast with producers of The Walking Dead.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Publicis Groupe: Global advertising holding company with Leo Burnett, Saatchi & Saatchi, Publicis Worldwide, and Digitas — competes broadly for the same enterprise integrated-marketing engagements as Hakuhodo's network.
• WPP: World's largest advertising holding company operating agencies like Ogilvy, Grey, VMLY&R, GroupM, and Hogarth — broad incumbent competing for global CMO mandates, often overlapping with Hakuhodo on multinational accounts.
• Interpublic Group (IPG): Global advertising holding company with McCann, MullenLowe, FCB, and R/GA — competes for the same enterprise integrated-marketing accounts and offers comparable digital transformation capabilities.
• Omnicom Group: Global advertising holding company housing BBDO, DDB, TBWA, and Goodby Silverstein — broad incumbent providing integrated advertising, digital, and PR services to the same Fortune 500 client pool.
• GroupM: WPP's media investment arm handling media planning and buying at global scale — directly comparable to Hakuhodo's media planning/buying capability through its integrated network and H+ organization.

Direct peers

• ADK Holdings (Asatsu-DK): Japanese advertising holding company offering integrated marketing communications solutions across creative, digital, media, and content — directly competes with Hakuhodo for Japan-based and pan-Asia enterprise mandates.
• TBWA\\Worldwide: Omnicom-owned global creative agency network known for disruptive creative and APAC presence (including TBWA\\Hakuhodo in Japan) — closely comparable creative-agency peer with shared Japanese-market heritage and global enterprise clients.
• Dentsu: Japanese global advertising holding company and Hakuhodo's primary domestic competitor; operates an integrated network across creative, media, digital, and CXM, with similar APAC scale and comparable enterprise client base.

Emerging players

• Accenture Song: Accenture's creative and digital transformation arm competing for the same enterprise digital-marketing and customer-experience engagements, with consulting-led positioning increasingly encroaching on traditional agency scope.
• BlueFocus Intelligent Communications Group: China-headquartered digital and integrated marketing group with growing APAC and global footprint — emerging regional peer competing for the same multinational APAC mandates, particularly technology and consumer-tech clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks2 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HakuhodoGlobal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hakuhodo Digital