What Vinduesgrossisten does

Vinduesgrossisten A/S is a Danish online retailer specializing in custom-made windows and doors, operating as part of Skanva Group A/S (CVR 37545015), a Nordic group with operations in Norway, Iceland, Germany, and Sweden. The company serves both individual homeowners (B2C) and business/trade customers with factory-direct pricing, claiming 40-55% savings versus traditional retail channels. The direct-to-consumer e-commerce model eliminates intermediary markups while passing specifications from online configuration through to EU-based manufacturing.

The product offering comprises three material lines: solid wood, wood/aluminum-clad, and PVC windows using REHAU profiles, all custom-manufactured to customer-specified dimensions. An online configurator drives the ordering workflow, complemented by a physical showroom in Svenstrup J (south of Aalborg) and a network of measurement and installation partners. Manufacturing occurs in Denmark and across the EU, with a 24-hour correction window after order placement, 10-year warranty, BR21 (Danish Building Regulations) compliance, and a free security package bundled on wood and wood-aluminum products.

Revenue mechanics rest on factory-direct pricing anchored to customer-selected specifications, with value-added service bundles (security package, installation partnership) supporting attach rates. The company holds E-Mærket (Danish e-commerce certification), CO2 neutral certification, and Energivinduer membership, positioning around verified quality, sustainability, and energy-efficiency credentials. The 600+ Trustpilot review base and 10-year warranty form the primary trust signals, while the Skanva Group affiliation provides Nordic distribution reach and procurement scale.

Name

Vinduesgrossisten

Legal name

Vinduesgrossisten A/S

Website

https://vinduesgrossisten.dk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Vinduesgrossisten A/S is a Danish online retailer of custom-made windows and doors in wood, wood/aluminum, and PVC (REHAU profiles), serving homeowners and trade customers via factory-direct e-commerce pricing as part of Skanva Group.

Ownership category

akta.pro rank

Product category

Windows and Doors Manufacturing

NAICS

Wood Window and Door Manufacturing (321911), Metal Window and Door Manufacturing (332321)

SIC

Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Doors, Windows & Millwork Retail (Interior/Exterior Doors, Windows, Moulding) (CRAIAEAI)

akta.pro secondary industries

Exterior Doors (IMADAIAA), Interior Doors (IMADAIAB)

Keywords

• Custom windows
• Custom doors
• PVC windows
• Wood aluminium windows
• Facade doors

Headquarters

HQ city

Aalborg

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Windows and doors product sales: One-time purchase of custom-made windows and doors. Customers configure products (type, material, dimensions, glass, colour, hardware) via online configurator and pay per unit. Products ship directly from factory to customer. No upfront payment required; billing occurs 28–30 days after ordering.
2. Professional measurement and installation services: Optional add-on services offered through a collaboration partner. Customers can request professional on-site measurement and/or installation of purchased windows and doors. Quoted separately on request.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Vinduesgrossisten manufactures and sells custom-sized windows and doors direct from its own factories in Denmark and the EU to end customers via an online configurator and showroom. Products are built to customer-supplied dimensions in three material lines — wood, wood/aluminum, and PVC (REHAU ScandiLine and EuroLine profiles) — and span more than 25 window and door types including top-hinged, Dannebrog, side-hinged, tilt-turn, fixed-frame, facade, terrace, sliding, and double door variants. Orders are placed and priced online, billed 28–30 days after order, and supported by an optional partner-provided measurement and installation service across Denmark.

Product overview

Vinduesgrossisten is a Danish online retailer specializing in custom-made windows and doors, selling directly from factory to customer and bypassing intermediaries. The product portfolio consists of a comprehensive range of window types (top-hinged, side-hinged, Dannebrog, farmhouse, mansion, fixed-frame, tilt-turn, pivot, skylight, round, and sunroom elements) and door types (facade doors, terrace doors, double facade/terrace doors, tilt-turn terrace doors, panel doors, sliding doors, side panels, barn/half doors, New York style doors, and utility room doors), all available in three material variants: wood (fingers-jointed knot-free pine), wood/aluminum (wood interior with powder-coated aluminum exterior), and PVC (ScandiLine and EuroLine profiles from REHAU). All products are manufactured to custom dimensions provided by the customer. The company supplements its core product offering with add-on services including a free security package (security fittings, spot-glued glass, security locks), professional measurement and installation services, a 24-hour self-service correction period, price match guarantee, and energy-labeled windows with certificates. The ordering experience centers on an online price calculator where customers configure products to their exact specifications and place orders directly.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom-made windows (vinduer) Made-to-order windows offered in approximately 15 configurations including top-hinged, Dannebrog, side-hinged, farmhouse (bondehus), mansion (palæ), fixed-frame, fixed-frame with opening, tilt-turn (dreje-kip), pivot (vende), skylight (skrå), round, sunroom elements (udestue), interior New York style partitions, and tilt-turn-with-muntins. Available in three material lines (wood, wood/alu, PVC) with 2-layer argon-filled glazing standard and 3-layer glass for BR21 year-round-residence compliance. Each unit is configured and priced individually through the online Prisberegner (price calculator) by dimensions, material, glass type, colour, hardware, and accessories.
• Custom-made doors (døre) Made-to-order doors in approximately 18 configurations including facade doors, terrace doors, double facade doors, double terrace doors, tilt-turn terrace doors, double tilt-turn terrace doors, panel doors (pladedøre), sliding doors (skydedøre), side panels (sidepartier), facade door sections (facadedørspartier), exterior doors (yderdøre), barn/half doors (stalddøre), New York style doors, window-style doors (vinduesdøre), one-and-a-half-width terrace doors, and facade door sections with transom. Available in wood, wood/alu, and PVC (REHAU ScandiLine and EuroLine profiles). Siegenia hardware is specified for facade PVC and wood/alu door fittings.
• PVC windows (Plastvinduer) Low-maintenance PVC windows built on REHAU profiles in two product lines: ScandiLine PVC at 120mm frame depth (outward opening) and EuroLine PVC at 70mm or 120mm (inward opening with tilt-turn). Maintenance-free on both interior and exterior surfaces. Suitable for most window types in the catalogue, including coastal and high-moisture environments.
• PVC doors (Plastdøre) Maintenance-free PVC doors built on REHAU ScandiLine and EuroLine profiles. Marketed as particularly suitable for coastal areas due to salt-resistance. Available across the door catalogue including facade, terrace, sliding, and double-door variants.
• Wood windows (Trævinduer) All-wood construction using finger-jointed knot-free pine wood core with aluminum bottom glazing bead, available in a wide range of RAL colours. Four-side glass bars included. Includes a free security package on units purchased.
• Wood/aluminum windows (Træ/alu vinduer) Windows combining a wood interior profile with a powder-coated aluminum exterior profile, providing minimal external maintenance while retaining a warm wood appearance inside. Available across nearly all window types in the catalogue with the exception of the tilt-turn (dreje-kip) type. Includes a free security package.
• Wood doors and wood/aluminum doors (Trædøre / Træ/alu døre) Entry and exterior doors built from finger-jointed knot-free pine wood in various styles (facade doors, terrace doors, panel doors). The wood/aluminum variant adds a powder-coated aluminum cladding on the exterior side to deliver low-maintenance performance while keeping a warm wood interior. Both lines include the free security package.
• Online price calculator (Prisberegner) Web-based configurator and pricing tool that lets customers specify window or door type, dimensions, material, glass, colour, and hardware to receive an immediate per-unit price. Orders are placed directly through the calculator and billed 28–30 days after placement rather than at order time.
• Professional measurement and installation services (Professionel opmåling og montering) Professional nationwide on-site measurement and/or installation of purchased windows and doors, delivered through a third-party collaboration partner and quoted separately on request. Customers book the service when purchasing through the configurator.

Quantifiable outcome

• Up to 55% savings compared to traditional window retailers by buying direct from factory
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• REHAUcoreTechnology or IntegrationGerman manufacturer of PVC profiles used in Vinduesgrossistens plastdøre (plastic doors) and plastvinduer (plastic windows) product lines. Two product lines are sourced from REHAU: ScandiLine PVC and EuroLine PVC.
• SiegeniacoreTechnology or IntegrationGerman quality hardware supplier providing fittings and hardware for Vinduesgrossistens facade doors in PVC and wood/alu materials. Mentioned specifically for facadedøre (facade doors).
• Measurement and installation partnercoreChannel Partner/ Reseller/ DistributorA collaboration partner providing professional on-site measurement and installation services for customers nationwide. Customers can book these services when ordering through the website, covering the whole of Denmark.
• Skanva GroupcoreStrategic or Co-development PartnerParent company operating a Nordic windows and doors group with branded websites in Norway (skanva.no), Iceland (skanva.is), Germany (skanvafenster.de), and Sweden (skanvafonster.se). Vinduesgrossisten is the Danish brand within the group.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bereco: Bereco is a UK manufacturer of high-end timber windows and doors sold to homeowners and trade customers. It is comparable in custom timber window/door production and homeowner-targeted ordering, though distributed through trade rather than pure D2C e-commerce.
• Origin Global: Origin is a UK manufacturer and direct seller of premium aluminium windows, doors, and bifolds. It overlaps with Vinduesgrossisten on custom-made exterior products sold direct via configurator-style ordering, though it skews premium and aluminium-only versus the Danish company's wood/PVC emphasis.
• Outline Windows: Outline Windows is a UK online retailer selling made-to-measure aluminium windows and doors direct to homeowners. It is directly comparable in business model — factory-direct D2C e-commerce for custom-sized windows and doors — though it focuses on the UK aluminium segment rather than the Danish wood/wood-alu/PVC mix.
• Dempsey Dyer: Dempsey Dyer is a UK manufacturer and direct supplier of made-to-measure PVCu and aluminium windows and doors for trade and retail customers. Comparable in custom manufacturing capability and product breadth, though it primarily serves UK trade customers rather than Danish homeowners.
• Velfac: Velfac is a Danish manufacturer and retailer of composite (wood/aluminium) windows and doors serving homeowners and builders. It is the most direct domestic comparable to Vinduesgrossisten, competing for the same replacement and renovation projects in Denmark, though it sells through a more traditional dealer/installer-led channel rather than pure D2C e-commerce.
• Rationel Vinduer: Rationel Vinduer is a long-established Danish window and door manufacturer known for design-led timber windows. It is a close peer in product category (custom timber and timber/aluminium windows) and target customer (Danish homeowners renovating older and high-end properties) but operates through a dealer network rather than direct-to-consumer e-commerce.

Broad incumbents

• VELUX: VELUX is a Danish-founded global leader in roof windows and skylights. It overlaps with Vinduesgrossisten's skylight (skråvinduer) and sunroom element categories and shares a Danish design heritage, but operates as a broad, internationally diversified incumbent rather than a D2C custom e-commerce retailer.
• Saint-Gobain (including brand 'Saint-Gobain Glass' and window platforms): Saint-Gobain is a large global building products group supplying glass, frames, and complete window systems across Europe. It is an indirect incumbent competing for the same renovation/energy-efficiency demand that drives Vinduesgrossisten's BR21-compliant product sales.
• Internorm: Internorm is one of Europe's largest window manufacturers, offering timber, timber/aluminium, and uPVC windows and doors across multiple countries. It is a broad incumbent competitor to Vinduesgrossisten across Europe, operating through extensive dealer networks rather than a D2C factory-direct model.

Others

• REHAU Windows: REHAU is a German polymer and building solutions manufacturer whose PVC window profiles are used by Vinduesgrossisten's ScandiLine and EuroLine product lines. REHAU is a key upstream supplier and enabling partner rather than a direct competitor, though its own-branded window solutions place it adjacent in the European value chain.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vinduesgrossisten
• LinkedInlinkedin.com/company/vinduesgrossisten

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vinduesgrossisten