Foodoro

Name

Foodoro

Legal name

Goldbelly, Inc.

Website

https://foodoro.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Online Food Marketplace

NAICS

Other Specialty Food Retailers (44529), All Other Specialty Food Retailers (445298), Food and Beverage Retailers (445)

SIC

Retail-Food Stores (5400), Retail-Grocery Stores (5411)

akta.pro primary industry

Specialty & Artisanal Online Food Marketplaces (AFAIAMAG)

akta.pro secondary industries

Grocery & Specialty Food Marketplaces (CRAFABAE), Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)

Keywords

• Online food marketplace
• Specialty food e-commerce
• Artisanal food platform
• Direct-from-producer marketplace
• Gourmet food delivery

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Marketplace Commission / Transaction Sales: Goldbelly operates a marketplace model connecting consumers with iconic American restaurants and chefs. The platform enables customers to purchase signature dishes, regional specialties, meal kits, and gourmet gifts shipped nationwide. Revenue is generated through transaction fees on sales of food products, with free shipping offered on select items.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Foodoro is an online marketplace that enables consumers to buy specialty food directly from artisanal producers. Founded in 2008 and headquartered in San Francisco, the platform connects buyers with makers of specialty and artisanal food products through an e-commerce storefront.

Product overview

Goldbelly is a nationwide online marketplace and delivery platform that connects consumers with iconic American foods from celebrated restaurants and renowned chefs. The core offering is the Goldbelly Marketplace, a food e-commerce platform that ships gourmet dishes, regional specialties, and food gifts directly to customers nationwide. The platform operates a multi-product architecture comprising: the core marketplace, gift cards (including commemorative editions like America250), subscription programs for recurring deliveries, corporate gifting services for bulk orders, meal kits for at-home preparation, and mobile apps (iOS). Key curated collections include the Top 100 Gifts, America250 Collection, ICON250 List, and Taste of America Boxes. The platform features offerings from legendary chefs (Ina Garten, Thomas Keller, Daniel Boulud, José Andrés, Martha Stewart, and others) and iconic restaurants (Lou Malnati's, Joe's Stone Crab, Franklin Barbecue, Pat's King of Steaks, and more) across categories including pizza, BBQ, seafood, desserts, steaks, bagels, cheesecakes, and more. Free shipping is available on select items.

Differentiator

Problem solved

Functional benefit

Products and services

• Foodoro Online Marketplace An online marketplace storefront where consumers can browse and purchase specialty and artisanal food products directly from producers.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• World Central Kitchen (WCK)coreStrategic or Co-development PartnerGoldbelly partners with World Central Kitchen for charitable initiatives. Celebrity chef Phil Rosenthal's curated collection on Goldbelly has all proceeds going to WCK to support their global food relief efforts around the world.

Scale indicators1 record

Recent moves2 records

Expansion highlights1 record

Direct peers

• Misfits Market: Online marketplace that delivers specialty and organic groceries directly to consumers, focused on surplus and differentiated sourcing. Operates an online specialty food marketplace with similar D2C distribution mechanics to Foodoro.
• Imperfect Foods: Online grocery marketplace delivering specialty and sustainable foods directly to consumers' doors via subscription. Comparable online marketplace model serving consumers seeking curated, differentiated food offerings with a producer-direct or alternative-supply-chain angle.
• Goldbelly: Online marketplace that ships iconic regional American foods and gourmet specialties from celebrated restaurants and chefs directly to consumers' doors. Closest business-model comparable to Foodoro's artisan-producer marketplace, operating in the same online specialty food category with a B2C marketplace revenue model.
• Thrive Market: Online membership-based marketplace offering specialty, organic, and natural foods directly to consumers. Shares Foodoro's online specialty food marketplace model with a curated, mission-driven assortment aimed at health- and quality-conscious consumers.
• Good Eggs: Online marketplace connecting consumers with artisanal food producers and local farms for home delivery. Directly comparable to Foodoro in targeting specialty/artisanal food producers and operating an online ordering and delivery platform in a regional footprint.

Emerging players

• Farmbox Direct: Smaller online marketplace delivering specialty produce and artisanal foods from local farms directly to consumers. Operates in the same online specialty/artisan food category as Foodoro but at a meaningfully smaller scale and narrower assortment focus.
• Hungryroot: Online grocery and meal-solution marketplace that uses a personalized recommendation engine to deliver specialty and health-oriented foods. Partial overlap with Foodoro's online specialty food delivery; differs by adding AI-guided meal recommendations but serves a comparable health-conscious online consumer.

Regional players

• FreshDirect: Regional online grocer specializing in fresh and specialty food delivery to consumers in the US Northeast. Comparable online specialty food retailer with a curated assortment but constrained to a limited geographic footprint relative to Foodoro's online marketplace reach.

Broad incumbents

• Amazon Fresh: Large-scale online grocery and specialty food service from Amazon, offering curated specialty and gourmet items alongside broader grocery assortment. Does not focus on artisan producers but competes for the same online specialty food purchase occasions as Foodoro at vastly greater scale.
• Etsy (Food & Gourmet section): Major online marketplace that includes a substantial food and gourmet category featuring small-batch and artisanal producers. Competes indirectly with Foodoro for online specialty food sales via a much broader marketplace platform with extensive traffic and producer acquisition infrastructure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/foodoro
• YouTubeyoutube.com/channel/UC49_O4DK-5U6UZSAaVMcUtg
• Facebookfacebook.com/Foodoro
• Instagraminstagram.com/Goldbelly
• TikToktiktok.com/@goldbelly

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foodoro