Garrett Hotel Consultants
Garrett Hotel Consultants is a family-owned boutique consulting firm that advises independent owners on creating, repositioning, and operating small luxury boutique hotels, delivering project-based services across concept, design, operations, and guest experience.
- Company typePrivate
- Founded2010
- HeadquartersCharlotte, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Garrett Hotel Consultants firmographics
Firmographics- Name
- Garrett Hotel Consultants
- Legal name
- Garrett Hotel Consultants, LLC
- Website
- https://garretthotelconsultants.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Garrett Hotel Consultants is a family-owned boutique consulting firm that advises independent owners on creating, repositioning, and operating small luxury boutique hotels, delivering project-based services across concept, design, operations, and guest experience.
- Ownership category
- akta.pro rank
Garrett Hotel Consultants industry classification
Industry- Product category
- Hospitality Consulting
- NAICS
- Management Consulting Services (54161), Other Management Consulting Services (541618)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Strategy & Corporate Development Consulting (BPAHACAA)
- akta.pro secondary industry
- Organization Design & Operating Model Consulting (BPAHAGAB)
Keywords
Where Garrett Hotel Consultants is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Garrett Hotel Consultants business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Consulting Services: Professional consulting fees for hotel development advisory, design oversight, operational review, and management consulting services. Engagement types include project-based work (Revival, Construction to Turn Key, Development Collateral) and ongoing advisory relationships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based consulting engagements |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
Garrett Hotel Consultants product offering
Product offeringCore offering
Garrett Hotel Consultants is a luxury boutique hospitality consulting firm that helps independent property owners create, transform, and operate world-class boutique hotels. The firm delivers six integrated consulting service modules—Revival, Vision & Strategy Development, From Construction to Turn Key, Operational Review & Management, Development Collateral, and Guest Experience Programming—covering everything from concept and design to operational launch and ongoing management.
Product overview
Garrett Hotel Consultants is a luxury boutique consulting firm (not a software/technology company) that offers a portfolio of six consulting service modules for independent hotel owners: Revival (rapid property upgrades), Vision & Strategy Development (brand positioning), From Construction to Turn Key (project advocacy), Operational Review & Management (efficiency optimization), Development Collateral (investor documentation), and Guest Experience Programming (amenities and experiences). These services are delivered as standalone consulting engagements or as an integrated consulting program to help clients create and operate world-class boutique hotels.
Differentiator
Problem solved
Functional benefit
Products and services
- Revival A hands-on, rapid hotel upgrade service that delivers quick, high-impact improvements including paint refresh, repairs, soft goods, local art sourcing, and signage updates within a few days, bringing tired properties back to boutique luxury standards. For independent hotel owners seeking near-term property refreshes.
- Vision & Strategy Development A consulting service that helps hotel owners clarify the story, positioning, and guest experience concept, identifying unique property attributes and key elements that resonate with target audiences. For owners launching or repositioning a property.
- From Construction to Turn Key Full-service hospitality advocacy throughout new builds or major renovations, covering envisioning, design decisions, operational reviews, collateral development, and opening readiness. For developers and owners undertaking new construction or major renovation.
- Operational Review & Management Reviews and streamlines existing hotel operations and systems to maximize efficiency and guest experience, covering boutique hotel management, operations setup, restaurant, spa, staff recruitment, training, and amenities. For operators of existing boutique hotels.
- Development Collateral Creation of comprehensive Project Summary documents for investors and financing institutions, including executive summaries, visuals, project descriptions, and development team bios. For owners and developers seeking capital for new projects.
- Guest Experience Programming Development of distinctive, place-based experiences including amenities, rituals, partnerships with local artisans, and food & beverage touches that bring brand stories to life. For hotel owners seeking to elevate guest experience and differentiation.
Quantifiable outcome
- Properties can command higher rates and longer guest stays
- +1 more outcomes
Companies that use Garrett Hotel Consultants
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Garrett Hotel Consultants technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Garrett Hotel Consultants partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Garrett Hotel Consultants competitors and assessment
Company assessmentBroad incumbents
- Horwath HTL: A long-established global hospitality consulting and asset management network (now operating within CBRE). Directly comparable to GHC in providing advisory services to hotel owners and developers, but at much greater scale and broader scope beyond independent luxury boutiques.
- HVS Global Hospitality Services: Leading hospitality consulting firm providing appraisals, feasibility studies, and operational advisory to hotel owners and investors. Comparable to GHC in serving independent and chain hotel clients with strategic and operational consulting, although much broader in scope and scale.
- SH Hotels & Resorts: Operator/owner of luxury and lifestyle boutique hotel brands such as 1 Hotels and Baccarat Hotels. Comparable to GHC in targeting distinctive, design-driven luxury hospitality experiences, though operating at portfolio scale.
- Auberge Resorts Collection: Luxury boutique hotel operator and owner-operating brand. Comparable target customer and aesthetic positioning as GHC's client base (independent luxury boutique hotel owners), but differs by operating hotels under its own brand rather than advising other owners.
- Rosewood Hotels & Resorts: Operator of ultra-luxury hotels and resorts globally with strong boutique-property DNA. Comparable in serving the high-end luxury hospitality segment that GHC consultants support, but at far larger scale as a global operator brand.
- PKF Hospitality Group (CBRE Hotels): Hospitality consulting practice within CBRE offering feasibility, valuations, and management advisory to hotel clients. Overlaps with GHC on luxury and boutique hotel advisory, but operates at broader industry scale covering all chain scales.
Emerging players
- SB Architects: Architecture and design firm focused on luxury resort and boutique hotel projects. Comparable to GHC on the design and creative vision side of boutique hotel development, though primarily delivering architectural design rather than full operational consulting.
Others
- Relais & Châteaux: Global association of independent luxury hotels and restaurants. Deeply intertwined with GHC - the Garretts built five Relais & Châteaux properties and consult to clients aspiring to that standard - making it a key ecosystem partner and aspirational benchmark.
Direct peers
- Wimberly Allison Tong & Goo (WATG): Global hospitality design and advisory firm specializing in luxury hotel architecture, interiors, and master planning. Closely comparable to GHC in serving independent luxury boutique hotel owners with creative vision and operational strategy, with overlapping expertise in design vision and project advocacy.
- CHMWarnick: Hospitality-focused advisory and asset management firm serving hotel owners, operators, and lenders. Closely comparable business model to GHC in providing management consulting and operational advisory services to luxury and boutique hotel owners.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Garrett Hotel Consultants social profiles
Digital presenceGarrett Hotel Consultants financial estimates
Financial estimateRevenue estimate
Valuation estimate
Garrett Hotel Consultants leadership team
Management profileNumber of profiles
Profiles4 records
Garrett Hotel Consultants funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Garrett Hotel Consultants M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Garrett Hotel Consultants
What does Garrett Hotel Consultants do?
Garrett Hotel Consultants is a luxury boutique hospitality consulting firm that helps independent property owners create, transform, and operate world-class boutique hotels. The firm delivers six integrated consulting service modules—Revival, Vision & Strategy Development, From Construction to Turn Key, Operational Review & Management, Development Collateral, and Guest Experience Programming—covering everything from concept and design to operational launch and ongoing management.
Is Garrett Hotel Consultants a public or private company?
Garrett Hotel Consultants is a private company. It is classified as family owned and is currently operating.
When was Garrett Hotel Consultants founded?
Garrett Hotel Consultants was founded in 2010. It employs 1 to 10 people.
Where is Garrett Hotel Consultants based?
Garrett Hotel Consultants is headquartered in Charlotte, United States, in the North America region.
How does Garrett Hotel Consultants make money?
One revenue line is on record: consulting Services.
Who are Garrett Hotel Consultants's main competitors?
Broad incumbents on record are Horwath HTL, HVS Global Hospitality Services, SH Hotels & Resorts, Auberge Resorts Collection, Rosewood Hotels & Resorts and PKF Hospitality Group (CBRE Hotels). SB Architects is listed as an emerging player. Relais & Châteaux is listed as an others. Direct peers are Wimberly Allison Tong & Goo (WATG) and CHMWarnick.
Does Garrett Hotel Consultants have an API?
No public API is recorded for Garrett Hotel Consultants.
What industry is Garrett Hotel Consultants in?
Garrett Hotel Consultants's product category is Hospitality Consulting. Its primary akta.pro industry code is BPAHACAA, Strategy & Corporate Development Consulting, with a secondary code of BPAHAGAB, Organization Design & Operating Model Consulting. Its NAICS code is 54161 and its SIC code is 8742.