Education Times

What Education Times does

Education Times is an India-focused education digital portal operated as a vertical of Bennett Coleman & Co. Ltd. (Times of India Group), a privately held media conglomerate. The platform serves students, parents, and educators by aggregating education-related news, exam alerts, college and school listings, placement reports, study abroad information, counsellor directories, Q&A forums, and event listings into a single content and discovery hub. Its product surface includes Articles, Visual Stories (mobile web stories), a Counsellors Directory spanning education, career, mental health, and child psychology experts, searchable Colleges and Schools Directories with fees, reviews, and rankings, Placement Reports across MBA, B.Tech, B.Com, and BA programs, a Study Abroad section covering USA, UK, Canada, Australia, New Zealand, Singapore, Europe, and Middle East, an Events platform for career fairs, hackathons, and webinars, a community Q&A Forum answered by verified experts, plus Course listings and real-time Exam Alerts.

The underlying technology is a web-based digital content and information portal with no disclosed native mobile application, API surface, or proprietary integrations; distribution occurs through the website and cross-posting to Facebook, Instagram, YouTube, and Twitter. The platform relies on SEO-driven organic discovery and Times Group cross-promotion rather than paid user acquisition or a sales-led motion. Education Times is headquartered in Mumbai, India, with 1-10 employees attributed directly to the portal, indicating the bulk of content production and operations is likely shared with the parent group's broader media infrastructure.

The business model is digital advertising-led. All content and tools are provided free to end users, with revenue generated through display advertising, sponsored content, and promotional placements typical of Times Group digital properties. There is no disclosed pricing for premium services, no subscription tier, and no direct B2B monetization model for the listed educational institutions. As a non-revenue-isolated vertical of a large privately held parent, Education Times' standalone financial profile cannot be determined from public data, and its strategic value appears primarily tied to audience engagement, brand extension into the education category, and advertising inventory contribution to the Times Group portfolio.

Name

Education Times

Legal name

Bennett Coleman & Co. Ltd.

Website

https://educationtimes.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Education Times is an India-focused education portal operated by Bennett Coleman & Co. Ltd. (Times Group), providing articles, college listings, exam alerts, study abroad guidance, counsellor directories, placement reports, Q&A forums, and events for students, parents, and educators.

Ownership category

akta.pro rank

Product category

Education Information Services

NAICS

Educational Support Services (611710)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Assessment & Test Prep Media (Video Lessons, Drills, Simulations) (EDAGALAD)

Keywords

• Education news portal
• College listings directory
• Exam alerts information
• Study abroad guidance
• Career counselling directory

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Advertising: The platform generates revenue through display advertising, sponsored content, and promotional placements on its education-focused website, typical of Times Group digital properties.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Education Times is a digital education media portal that publishes news articles, visual stories, exam alerts, college and school directories, placement reports, and study abroad content for Indian students and parents. The platform also operates a counsellor directory, a Q&A forum, and an events listing service, distributing content through its website and social media channels under the Times of India brand.

Product overview

Education Times is an education-focused online portal by Bennett Coleman & Co. Ltd. (The Times of India group) that provides a comprehensive suite of interconnected services for students, parents, and educators. The platform operates as a content and discovery hub featuring core products including Articles (news and career updates), Visual Stories (mobile-optimized web stories), a Counsellors Directory, Colleges Directory, Placement Reports repository, Study Abroad guidance, Events platform, Q&A Forum, and School Directory. Additional supporting sections include Course listings, Exam Alerts, Trending Exams, and Scholarships information. The platform also integrates social media presence on Facebook, Instagram, YouTube, and Twitter for content distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• Articles A comprehensive section providing career-related news, updates, exam alerts, and educational articles covering topics such as campus life, scholarships, study abroad, and job trends for Indian students and parents.
• Visual Stories Visual storytelling content formatted as web stories for web and mobile platforms, covering categories including Mental Wellbeing, Higher Education, Medical Education & Exams, Exam Preparations, Study Abroad, College & University, Technology in Education, Online Education, Career, and Inspirational Stories.
• Counsellors Directory A directory of education, career, guidance, study abroad, admissions, mental health, child psychology, and relationship expert counsellors available for students and parents to connect with for guidance.
• Colleges Directory A searchable directory of colleges and universities in India and abroad with details on fees, reviews, rankings, and specializations across Medical, Engineering, Management, Arts, and Applied Sciences.
• Placement Reports A repository of placement reports from colleges featuring MBA, B.Tech, B.Com, and BA programs, allowing users to search and view placement statistics and outcomes from various institutions.
• Study Abroad A comprehensive section covering international education opportunities including destination guides for USA, UK, Canada, Australia, New Zealand, Singapore, Europe, and Middle East, along with latest news about scholarships and university partnerships.
• Events A platform for discovering and posting career-related events including career fairs, college fests, conferences, hackathons, MUNs, seminars, webinars, workshops, and training sessions in online, offline, and hybrid formats.
• Q&A Forum An expert Q&A platform where students and parents can post questions about careers, courses, colleges, scholarships, jobs, and education, with answers from verified counselling experts.
• School Directory A section dedicated to school listings and information, focusing on schooling options in major cities like Mumbai, providing an overview of traditional and modern educational institutions.
• Exam Alerts Real-time notifications and updates about upcoming entrance exams, registration deadlines, exam dates, and results for various competitive and academic examinations.
• Top Stories Featured articles highlighting the most important news and events, including exam updates, campus news, scholarships, and major educational developments.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• Careers360: Careers360 is a major Indian education and career information platform offering college predictors, exam preparation resources, and counselling services. It serves the same student/parent segments as Education Times with overlapping content categories including exams, colleges, and careers.
• CollegeDekho: CollegeDekho is an Indian education platform specializing in college admissions guidance, lead generation for institutions, and student counselling. It directly overlaps with Education Times' college listings and study abroad verticals with a more transactional business model.
• Shiksha.com: Shiksha.com is one of India's largest education portals providing college information, exam updates, course details, and career guidance. It directly competes with Education Times for the same student/parent audience seeking college selection and exam preparation information in India.
• Collegedunia: Collegedunia is an Indian college information and review platform featuring college listings, reviews, fees, and admission information. It competes head-to-head with Education Times' Colleges Directory and Placement Reports sections.
• Leverage Edu: Leverage Edu is an Indian study abroad and admissions counselling platform offering AI-driven college recommendations and end-to-end admissions support. It directly competes with Education Times' Study Abroad vertical with a more productized service offering.
• India Today Education: India Today Education is the education vertical of the India Today Group, providing exam alerts, college information, and career guidance content. It is structurally analogous to Education Times as a media-group-affiliated education portal.
• Hindustan Times Education: Hindustan Times Education is the education section of HT Media, providing exam news, college updates, and career content. It competes directly with Education Times in the same Hindi/English media-house-affiliated education portal category.
• NDTV Education: NDTV Education is the education vertical of NDTV, another major Indian media conglomerate. It mirrors Education Times' model of being a media-house-affiliated education news and information portal serving students and parents across India.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/educationtimes
• YouTubeyoutube.com/channel/UCM4lW2UEvMO_kbgR5UabK-g
• Facebookfacebook.com/104770163604
• Instagraminstagram.com/_educationtimes_/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Education Times