Tienda Negocio

What Tienda Negocio does

Tienda Negocio is an Argentine cloud-based SaaS platform, operated by GENDO COMPANY S.R.L. and headquartered in Lomas de Zamora, Buenos Aires, that enables small and medium businesses to create and operate their own online stores. The core product is a self-serve store builder with an integrated admin panel, shopping cart, payment gateway integration, and shipping provider integration. Complementing the core platform are a mobile app for real-time sales notifications and order management, a public API for developer integrations, and an in-platform app store offering 60+ third-party applications spanning marketing automation (Doppler), payments (TaloPay), customer support (notChatBot), accounting (FacturaFacil), and vertical-specific tools (GestionModa). All plans include unlimited products, visits, and sales with no commission on transactions, starting at AR$9,999 per month, with a 30-day free trial.

The company monetizes exclusively through recurring subscription fees rather than transaction take rates, and supports a hybrid go-to-market combining direct self-serve sign-ups with a specialist partner program that assists SMBs with store setup. Distribution is reinforced through content marketing (blog, YouTube, ebooks), a referral program, and earned media coverage in Argentine outlets including Infobae, La Nación, and Cronista. The company does not disclose revenue, funding, or headcount; ownership remains private under GENDO COMPANY S.R.L. with no identified institutional investors. Customers are predominantly SMBs and entrepreneurs across Argentina, with informal evidence of merchant expansion into other Latin American markets.

Name

Tienda Negocio

Legal name

GENDO COMPANY S.R.L.

Website

https://tiendanegocio.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Tienda Negocio is an Argentine SaaS platform that lets small and medium businesses create commission-free online stores via a self-serve builder, with subscription plans starting at AR$9,999 per month. It serves SMB merchants primarily in Argentina, with informal Latin American reach.

Ownership category

akta.pro rank

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Plans: Monthly subscription model with plans starting at AR$9,999 per month. All plans include unlimited products, visits, and sales with no commission on transactions. Revenue is generated through recurring subscription fees rather than transaction take rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Tienda Negocio is a cloud-based SaaS e-commerce platform that lets Argentine merchants create and manage their own professional online stores without technical expertise. Subscriptions start at AR$9,999 per month with no commission on sales and unlimited products, visits, and orders, complemented by an in-platform app store, a public developer API, payment gateway and shipping integrations, and a mobile app for real-time sales alerts and on-the-go store management.

Product overview

Tienda Negocio is a cloud-based SaaS e-commerce platform that enables businesses to create and manage online stores. The core offering consists of the Tienda Virtual (Virtual Store) platform with integrated features including a Panel de Administración (Admin Panel) for product and inventory management, a Sistema de Carrito de Compras (Shopping Cart System), payment acceptance capabilities through external gateways, and shipping service integration. The platform is complemented by a Tienda de Aplicaciones (App Store) offering third-party applications and integrations, an API for developer integrations, and a mobile app that provides real-time sales notifications. Plans start from AR$9.999 per month with no commission on sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Tienda Virtual (Virtual Store Platform) Cloud-based SaaS e-commerce platform that enables Argentine merchants to create and manage professional online stores with product listings, inventory management, and order processing, without requiring external hosting or technical expertise.
• Tienda de Aplicaciones (App Store) In-platform marketplace offering 60+ third-party applications that extend the platform's functionality across marketing automation, payments, push notifications, chatbots, invoicing, accounting, ERP, and fashion management, available to merchants from inside the admin panel.
• API de Tienda Negocio Public REST API enabling third-party developers and partners to build applications and integrations that connect with the Tienda Negocio platform, with documentation and app templates available through the developer portal.
• Mobile Sales App

Quantifiable outcome

• 60,000+ professional stores created on the platform
• +1 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• VTEX: Enterprise- and mid-market-focused LATAM-born commerce platform with strong presence across Brazil, Argentina, and Mexico. Broader incumbent in the same e-commerce platform category, though it skews upmarket versus Tienda Negocio's SMB focus.
• Wix: Website builder with integrated e-commerce functionality serving SMBs globally. Competes in the same no-code SMB online store builder category, particularly for merchants seeking simple, design-led storefronts.
• Shopify: Global leader in SMB e-commerce SaaS with extensive app ecosystem, multi-currency support, and broad international presence. Operates in the same category with overlapping SMB merchant target and similar product surface (store builder, payments, shipping).
• BigCommerce: Global SaaS e-commerce platform serving SMB through enterprise merchants with headless commerce capabilities and broad integrations. Same product category with overlapping SMB offering and similar app ecosystem approach.
• MercadoLibre: Dominant LATAM e-commerce marketplace and ecosystem with MercadoShops store-builder offering for SMBs. Competes for the same Argentine SMB merchant's online presence, though via a marketplace-led model rather than standalone SaaS.

Direct peers

• WooCommerce: Open-source e-commerce plugin for WordPress enabling SMBs to build stores with hosting and extensions. Comparable product category (e-commerce SaaS-like tooling for SMBs), though with an open-source/self-hosted model versus Tienda Negocio's hosted SaaS.
• Ecwid: SMB-focused e-commerce SaaS that lets merchants add a store to any existing site, with subscription pricing and integration marketplace. Comparable product surface and SMB target customer, though with global rather than LATAM geographic focus.
• Tiendanube: Latin American-focused SaaS e-commerce platform (formerly Nuvem Shop) serving SMBs across Brazil, Argentina, Mexico, and other LATAM markets. Direct comparable in target customer (SMB merchants), self-serve model, subscription pricing, and LATAM geographic focus.
• Jumpseller: LATAM- and Portugal/Spain-focused e-commerce SaaS platform targeting SMBs with subscription pricing, no-code store builder, and integrated payments. Highly comparable in geography, customer segment, and product-led growth approach.

Emerging players

• Bagisto: Open-source e-commerce platform built on Laravel targeting SMBs and developers globally. Comparable product category (e-commerce platform for SMBs) with overlapping developer/API-driven extensibility, though different delivery model (self-hosted vs hosted SaaS).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@tiendanegocio
• Xx.com/tienda_negocio
• Facebookfacebook.com/TiendaNegocio
• LinkedInlinkedin.com/company/tienda-negocio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tienda Negocio