What Bagisto does

Bagisto is an open-source eCommerce platform built on the Laravel PHP framework and developed and maintained by Webkul Software, an India-registered private limited company headquartered in Noida. It offers a modular commerce stack spanning Multi Vendor Marketplace, Multi-Tenant SaaS, Headless eCommerce (GraphQL API-first), B2B Commerce (bulk orders, catalogs, custom pricing), POS, and a Flutter-based customizable mobile app, with extensions and themes for payments (PayPal, Stripe, Authorize.net, PayTabs), shipping, live-stream shopping, and AR Virtual Try-On used by 50+ retail stores. The platform serves 25,000+ companies and 200,000+ global users with 27K+ GitHub stars and 152.8K+ downloads, and is certified under ISO 27001, ISO 9001, CMMI Level 3, SOC 2 Type 2, with GDPR-aligned architecture.

Revenue is generated through a hybrid model: the core platform is free for self-hosting, while Webkul monetizes via managed cloud hosting subscriptions (Starter and Pro tiers with 99.5%-99.9% SLAs), a paid extension and theme marketplace, and a large professional services practice covering custom extension development (650+ customization solutions), mobile-app builds, themes, and consulting. Go-to-market is product-led for developer/SMB adoption (GitHub, documentation, community forums) combined with an enterprise sales motion for larger deployments (Toyota Thailand, DigiKala, The Sultan Center, FTNFT, Viveks, Cartlow, DAAWAT), supported by a 60+ partner network. AI features including AI Agent, Magic AI, Bagisto MCP, and an AI Chatbot built on LangChain + OpenAI with vector retrieval are positioned as 'agentic-first commerce'. Bagisto has been bootstrapped to the founders' disclosed $2M+ revenue milestone without external funding.

Name

Bagisto

Legal name

Webkul Software

Website

https://bagisto.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Bagisto is an open-source Laravel eCommerce platform, developed by Webkul Software in Noida, that helps SMB and enterprise merchants build marketplaces, B2B stores, headless commerce, mobile apps, and POS systems, monetizing via cloud hosting, extensions, and custom development services across 25,000+ companies.

Ownership category

akta.pro rank

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Cloud Hosting Subscriptions: Fully managed cloud hosting with two tiers (Starter and Pro) offering different SLA uptime guarantees, automated backups, security features, and support levels
2. Extension Marketplace Sales: Premium extensions and add-ons sold through the Bagisto marketplace for payments, shipping, and specialized functionalities
3. Professional Services: Custom development services including custom extension development, mobile app development, theme development, consulting, and support/maintenance services
4. Theme Sales: Pre-built eCommerce themes for specific industries (Fashion, Quick Commerce, Vape, Jewellery) sold as one-time purchases or custom developments
5. Mobile App Development Services: Professional services for building native and cross-platform mobile apps (iOS, Android, React Native, Flutter) for Bagisto stores
6. Custom Extension Development: Tailored module and extension development services for specific business requirements, including multi-vendor, payment, shipping, and custom module development

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Bagisto is an open-source eCommerce platform built on the Laravel PHP framework that enables businesses to create online stores, multi-vendor marketplaces, B2B commerce platforms, headless storefronts, and mobile commerce apps. It is offered as a free self-hosted download with monetized managed cloud hosting subscriptions, premium extensions/themes, and professional services for custom development. The platform includes AI-powered features (AI Agent, Magic AI, Bagisto MCP) and AR/VR Virtual Try-On for immersive shopping experiences.

Product overview

Bagisto is an open-source eCommerce platform built on Laravel with a platform-plus-modules architecture. The core products include Multi Vendor Marketplace, Multi Tenant Commerce (SaaS), Headless eCommerce, B2B Commerce, and Open Source Mobile App. The platform is enhanced with AI-powered features including AI Agent, Magic AI, Bagisto MCP, and Agent Skills for autonomous commerce operations. Additional modules include POS, Quick Commerce, Virtual Try-On, AR Commerce, and pre-built store themes. Bagisto's ecosystem extends to Krayin CRM, Aureus ERP, UnoPim, QloApps, and UVDesk. The platform integrates with payment gateways (PayPal, Stripe, Authorize.net, PayTabs) and offers cloud hosting with managed infrastructure. All products are powered by Generative AI and support 200,000+ global users across 25,000+ companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Multi Vendor Marketplace Transforms a Bagisto store into a multi-vendor marketplace enabling multiple sellers to operate on a single platform with product management, secure payments, and order processing. Built for SMB and enterprise marketplace operators.
• Multi Tenant Commerce (SaaS)

Quantifiable outcome

• Bootstrapped to $2M+ revenue without external funding
• +4 more outcomes

Named customers18 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability11 records

Feature10 records

Partnerships

Two partnerships are on record, tiered core.

• WebkulcoreOthersWebkul is the parent company and developer of Bagisto. An open source initiative by Webkul, the company provides commercial services including cloud hosting, custom development, and professional support for Bagisto. Webkul is certified under ISO 27001, CMMI Level 3, and ISO 9001 standards.
• LaravelcoreStrategic or Co-development PartnerBagisto is built on Laravel PHP framework. Official Laravel blog featured Bagisto as a success story ($2M+ bootstrapped revenue). Taylor Otwell, Laravel Co-Founder & CEO, provided endorsement quote. Bagisto is listed on Laravel Cloud partner page.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Magento (Adobe Commerce): Long-established open-source/PaaS eCommerce platform now under Adobe, targeting mid-market and enterprise merchants. Directly competes with Bagisto in multi-vendor, B2B, and headless commerce but with far larger scale, partner ecosystem, and enterprise footprint.
• Shopify: Closed-source SaaS eCommerce platform dominating the SMB and mid-market. Competes with Bagisto for the same merchant base but with a hosted-only model, significantly larger scale, and broader app/partner ecosystem.
• BigCommerce: Public SaaS eCommerce platform with headless and B2B capabilities. Overlaps with Bagisto in headless commerce and B2B offerings, but targets larger mid-market and enterprise merchants with a fully hosted model.
• Shopware: Open-source/PaaS eCommerce platform (Symfony-based) with strong presence in Europe. Comparable to Bagisto in open-source heritage and B2B/marketplace capabilities, but with greater European enterprise penetration and venture backing.

Emerging players

• Saleor: Open-source, GraphQL-first, headless eCommerce platform built on Python/Django. Comparable to Bagisto as a modern open-source commerce platform with a headless/API-first architecture, though differentiated by its Python stack and venture backing.
• Medusa.js: Open-source headless commerce platform built on Node.js. Comparable to Bagisto in offering an open-source, API-first commerce engine for developers building custom storefronts, though differentiated by its JavaScript stack and venture funding.

Direct peers

• WooCommerce: Open-source eCommerce plugin for WordPress powering millions of online stores. Closely comparable to Bagisto as an open-source commerce platform targeting SMB and mid-market merchants with self-hosted deployment and an extension ecosystem.
• Sylius: Open-source headless eCommerce platform built on Symfony (PHP). Most direct comparable to Bagisto in terms of being an open-source, PHP-based, headless commerce platform targeting developers and mid-market/enterprise merchants.
• OpenCart: Open-source PHP-based eCommerce platform with an extension marketplace. Comparable to Bagisto as a self-hosted open-source commerce solution for SMBs, though with a smaller feature footprint and weaker headless/AI capabilities.
• PrestaShop: Open-source PHP/MySQL eCommerce platform with a large module marketplace and global SMB/mid-market footprint. Comparable to Bagisto in open-source licensing, PHP stack, and module-based monetization, though not Laravel-based.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BagistoShop
• GitHubgithub.com/bagisto/bagisto
• YouTubeyoutube.com/playlist?list=PLPbWX2EaEJoGTcb-bs8gFiB6h-BMLYHkR
• Facebookfacebook.com/BagistoShop
• LinkedInlinkedin.com/company/bagisto

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bagisto